Aura Bora is a company founded by husband and wife Paul and Maddie Voge in early 2020. They appeared on the 11th episode of the 12th season of Shark Tank, hoping to secure an investment deal of at least $150,000 for 5% equity in the company. After negotiations, they accepted a deal from Robert Herjavec, who invested $200,000 for 15% equity. Since their appearance on Shark Tank, Aura Bora has raised $3 million from investors and is valued at over $20 million. The company’s net worth is estimated to be $3.2 million.
The Story of Aura Bora
Aura Bora was founded by Paul and Maddie Voge in 2020. They noticed a gap in the sparkling water market and decided to create their own brand with unique flavors infused with herbs, fruits, and flowers. Their appearance on Shark Tank helped them gain recognition and investor funding. Aura Bora has experienced success and is now available in over 2,500 retailers, including Whole Foods, 7-Eleven, and Walmart. The brand continues to grow and offer consumers a unique sparkling water experience.
The Shark Tank Deal
During their pitch on Shark Tank, Paul and Maddie Voge asked for $150,000 in exchange for 5% equity in Aura Bora. They received offers from both Kevin O’Leary and Robert Herjavec. After negotiations, they accepted Robert Herjavec’s offer of $200,000 for 15% equity. Since the show, Aura Bora has seen success in terms of revenue and net income. They have raised $3 million from investors and continue to grow their brand.
Aura Bora’s Growth and Future
Since their appearance on Shark Tank, Aura Bora has experienced significant growth. They have raised $3 million from investors, including actor Scott Eastwood and Thrive Market CEO Nick Green. The company is valued at over $20 million and continues to expand its presence in the market. Aura Bora’s sparkling waters can now be found in over 2,500 retailers and they have a strong online presence through their website and platforms like Amazon. The brand shows great potential for future success.
Key Takeaways:
- Aura Bora appeared on Shark Tank in the 12th season and secured a deal from Robert Herjavec, who invested $200,000 for 15% equity.
- Aura Bora has raised $3 million from investors, including actor Scott Eastwood and Thrive Market CEO Nick Green.
- The company is valued at over $20 million and continues to expand its presence in the market.
- Aura Bora offers unique sparkling water flavors infused with herbs, fruits, and flowers.
- The brand can be found in over 2,500 retailers, including Whole Foods, 7-Eleven, and Walmart.
The Story of Aura Bora
Aura Bora is a brand that was founded in 2020 by Paul and Maddie Voge. They recognized an opportunity in the sparkling water market and decided to create their own unique brand. Their vision was to infuse their sparkling water with herbs, fruits, and flowers, offering consumers a refreshing and flavorful experience.
After appearing on Shark Tank, Aura Bora gained recognition and investor funding, propelling their success. Their delicious and innovative sparkling water flavors resonated with consumers, leading to widespread availability in over 2,500 retailers across the United States, including popular outlets like Whole Foods, 7-Eleven, and Walmart.
Aura Bora’s success story is a testament to the founders’ commitment to their unique business model. By offering a product that stands out in a crowded market, Paul and Maddie have captured the attention and taste buds of consumers nationwide. With a focus on quality ingredients and distinctive flavor profiles, Aura Bora continues to grow and offer a one-of-a-kind sparkling water experience.
Founders | Business Model | Success Story |
---|---|---|
Paul and Maddie Voge | Infusing sparkling water with herbs, fruits, and flowers | Widespread availability in over 2,500 retailers |
The Shark Tank Deal
During our appearance on Shark Tank, Paul and I were seeking a $150,000 investment in exchange for 5% equity in Aura Bora. We received offers from both Kevin O’Leary and Robert Herjavec. After careful negotiations, we ultimately decided to accept Robert Herjavec’s offer of $200,000 for 15% equity in our company.
Since our appearance on the show, Aura Bora has seen significant growth in terms of revenue and net income. We have successfully raised $3 million from investors, which has allowed us to expand our operations and reach a wider audience. Our unique sparkling waters have resonated with consumers, and we are excited about the future of our brand.
The Shark Tank Deal Summary
Investor | Investment Amount | Equity Stake |
---|---|---|
Robert Herjavec | $200,000 | 15% |
With the investment from Robert Herjavec, we were able to accelerate our growth and expand our distribution network. Aura Bora’s revenue has been steadily increasing, and we are confident in our ability to continue this positive trajectory. We are grateful for the opportunity Shark Tank provided us and are committed to making the most of our partnership with Robert Herjavec.
The Shark Tank deal not only provided us with the necessary funds to scale our business, but it also gave us unparalleled exposure and validation in the market. The platform allowed us to showcase our unique product and attract investors who believe in our vision. We are excited about the opportunities that lie ahead for Aura Bora as we continue to disrupt the sparkling water industry.
Aura Bora’s Growth and Future
Since their appearance on Shark Tank, Aura Bora has experienced remarkable growth and continues to chart a promising future. The company has successfully raised $3 million in investor funding, including notable contributions from actor Scott Eastwood and Thrive Market CEO Nick Green. With this influx of capital, Aura Bora has made significant strides towards achieving its vision.
The company’s impressive valuation stands at over $20 million, firmly establishing Aura Bora as a player in the sparkling water market. This valuation reflects the strong market demand for their unique flavored beverages, which infuse herbs, fruits, and flowers to create a truly distinct experience for consumers.
Aura Bora has successfully expanded its retail presence, with its products now available in over 2,500 stores across the country. This includes prominent retailers such as Whole Foods, 7-Eleven, and Walmart. Additionally, the brand has embraced the digital landscape, strengthening its online presence through its website and platforms like Amazon.
Looking ahead, Aura Bora presents immense potential for future success. Their commitment to innovation, quality, and consumer satisfaction positions them as a key contender in the sparkling water industry. With a growing customer base and a strong foothold in the market, Aura Bora is poised to continue its upward trajectory and establish itself as a leader in the beverage industry.
FAQ
When was Aura Bora founded?
Aura Bora was founded in early 2020 by Paul and Maddie Voge.
What is the net worth of Aura Bora?
Aura Bora’s net worth is estimated to be $3.2 million.
How much did Aura Bora raise from investors?
Aura Bora has raised $3 million from investors.
What is the valuation of Aura Bora?
Aura Bora is valued at over $20 million.
Where can I find Aura Bora sparkling water?
Aura Bora sparkling water is available in over 2,500 retailers, including Whole Foods, 7-Eleven, and Walmart.
Who invested in Aura Bora on Shark Tank?
Robert Herjavec invested $200,000 for 15% equity in Aura Bora on Shark Tank.
What flavors does Aura Bora offer?
Aura Bora offers unique flavors infused with herbs, fruits, and flowers.
How has Aura Bora grown since appearing on Shark Tank?
Aura Bora has experienced significant growth, raising $3 million in funding and expanding its presence in the market.
Who are the founders of Aura Bora?
Aura Bora was founded by husband and wife Paul and Maddie Voge.
Who are some notable investors in Aura Bora?
Actor Scott Eastwood and Thrive Market CEO Nick Green have invested in Aura Bora.