Aura Bora Water Shark Tank Net Worth 2023
Maddie and Paul, the owners of Aura Bora Water firm, appeared on the television show Shark Tank to seek investment.
They were willing to offer $150,000 in exchange for 5% ownership of their company, which they believed would value their company at $3 million.
However, they ultimately accepted an offer from one of the show’s investors, Robert, who offered $200,000 for a 15% stake in the company. This deal would value Aura Bora Water at $1,333,333.33.
What is Aura Bora Water? Who founded Aura Bora Water?
Aura Bora offers a delightful range of herbal sparkling waters made from fruits, herbs, and flowers in five unique flavors: Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry, and Lemongrass Coconut. These beverages contain no GMOs, are calorie-free, sodium-free, and free from sugar.
The brand was launched in January 2020, during the COVID-19 pandemic, but despite the challenges, the founders, Paul and Madeleine, have managed to successfully distribute their product.
The only state where Aura Bora is not yet available is Delaware, but you can find it in many health food stores, local supermarkets, and coffee shops across the country.
Paul and Madeleine noticed a gap in the sparkling water market, as many options lacked unique flavors and did not provide a memorable experience.
They began experimenting with taste combinations and after several months, they found a few varieties that met their criteria using a carbonation machine, which eventually led to the creation of Aura Bora.
A can of Aura Bora costs $3, or you can purchase a 12-pack for $30 on Amazon.
Aura Bora Water Shark Tank Pitch
Maddie and Paul have appeared on Shark Tank with the aim of finding a strategic business partner who will invest $150,000 for a 5% ownership stake in their company. This puts the value of their firm at $3 million.
They need the help of a Shark to expand their business into new retail locations, as Paul cannot visit stores due to Covid-19. Currently, their product is available in 488 retailers and they only control 74% of the company.
The Sharks are impressed by the taste and sales figures of Aura Bora. Maddie and Paul plan to generate up to $3.5 million in revenue by the end of 2021 and become profitable by the end of the year.
Mark, Daniel, and Lori are not interested in investing in Aura Bora due to the tough competition in the beverage sector.
However, Kevin O’Leary and Robert Herjavec are both willing to invest in the company. Kevin proposes to invest $150,000 in exchange for a $0.05 royalty per can until he receives $300,000.
After this point, the royalty will be eliminated, and he will retain a 5% ownership stake. Robert initially proposes to invest $150,000 for a 12% stake, but they eventually agree to a $200,000 investment in exchange for a 15% ownership stake.
It appears that they have finalized the deal with Robert. Maddie and Paul plan to open over 1500 new locations, including 7-Eleven, Sprouts Farmers Market, Whole Foods, and Fresh Thyme, by 2021.
They also plan to launch a subscription service to increase their direct-to-consumer sales.
In June 2021, they raised an additional $2 million from venture capital firm Balanced Breakfast, SKU, Leon Chen of Tiff’s Treats, actor Scott Eastwood, and artist Marley D. Williams.
They expect to generate $3 million in revenue by November 2021.
Aura Bora Water Net Worth
Maddie and Paul come to Shark Tank to invest $150,000 in exchange for 5% ownership of their firm. This equates to $3 million valuation of the company.
They accepted an offer from Robert of $200,000 for 15 % stake, thus valuing their company at $1,333,333.33.
Aura Bora Water Competitors
Aura Bora Water faces some stiff competition from new entrants such as LaCroix sparkling water, San Pellegrino sparkling water, and Grupo Jumex’s Jarritos line of sparkling sodas that come in a variety of fruit flavours.
Aura Bora Water Updates
Aura Bora is a sparkling water brand that uses real herbs, fruits, and flowers to create unique flavors. The drink has no added sugar, sweeteners, citric acid, or artificial ingredients, making it a healthy alternative to sugary sodas and other sparkling waters.
Aura Bora appeared on Shark Tank Season 12 and landed a deal with Robert Herjavec. The founders, Paul and Maddie Voge, requested $150,000 for a 5% stake in their company and made a deal with Herjavec for $200,000 for a 15% stake.
Since appearing on Shark Tank, Aura Bora has expanded its distribution and is now available in all 50 states. The drink is sold online through its website and Amazon. The founders are likely looking for ways to lower costs and possibly create new flavors.
Aura Bora has thrived in the American sparkling water market, which is valued at almost $30 billion. The drink has been featured in Forbes magazine and is a popular choice among sparkling water fans.
In summary, Aura Bora is a healthy sparkling water brand that uses real herbs, fruits, and flowers to create unique flavors. The brand appeared on Shark Tank and landed a deal with Robert Herjavec. Since then, Aura Bora has expanded its distribution and is now available in all 50 states.
The founders are likely looking for ways to lower costs and create new flavors. Aura Bora has thrived in the American sparkling water market and has been featured in Forbes magazine.
Aura Bora Water Shark Tank Table Summary:
| CATEGORY | INFORMATION |
| Company Name | Aura Bora Water |
| Founders | Paul and Madeleine Voge |
| Launch Date | January 2020 |
| Products | Herbal sparkling water in 5 flavors: Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry, and Lemongrass Coconut |
| Price | $3/can or $30/12-pack on Amazon |
| Shark Tank Pitch | Asked for $150,000 in exchange for a 5% stake, valued at $3 million |
| Deal | $200,000 for a 15% stake, valuing the company at $1,333,333.33 with Robert Herjavec |
| Revenue | Expected to generate $3 million by November 2021 |
| Investment | $2 million from venture capital firm Balanced Breakfast, SKU, Leon Chen of Tiff’s Treats, actor Scott Eastwood, and artist Marley D. Williams in June 2021 |
| Competitors | LaCroix sparkling water, San Pellegrino sparkling water, and Grupo Jumex’s Jarritos line of sparkling sodas |
| Availability | Available in all 50 states, except Delaware |
| Expansion Plans | Plan to open over 1500 new locations, including 7-Eleven, Sprouts Farmers Market, Whole Foods, and Fresh Thyme by 2021 |
| Updates | Aura Bora has expanded its distribution, sold online through its website and Amazon, and featured in Forbes magazine. |
| Unique Features | No added sugar, sweeteners, citric acid, or artificial ingredients |
Aura Bora Water FAQS
What Is Aura Bora Water?
Aura Bora is a brand of sparkling water that is made from herbs, fruits, and flowers. It is a plant-based beverage that does not contain any added sugar, sweeteners, citric acid, or artificial ingredients. The company was founded with the goal of creating the best-tasting sparkling water in the world.
Aura Bora’s flavors are unique and flavorful, without being overpowering. The company offers a variety of unique flavor combinations, such as Cactus Rose, Basil Berry, Lavender Cucumber, Lemongrass Coconut, and Peppermint Watermelon.
Aura Bora’s sparkling water is made with real herbal extracts, which make for deeper, richer, and aromatic flavors. The water is filtered by reverse osmosis to remove PFOS, fluoride, and contaminants, resulting in crisp, clean, and delicious H20.
Unlike other sparkling water brands, Aura Bora does not add citric acid, which means no headaches, bitter tastes, or upset stomachs.
Overall, Aura Bora is a unique and refreshing alternative to traditional sparkling water. Its plant-based ingredients and unique flavor combinations make it stand out in a crowded market.
How Does Aura Bora Water Works?
Aura Bora is a brand of sparkling water that is made with natural fruit flavors and essences, and it offers a variety of unique flavor combinations. Aura Bora is different from other sparkling waters because of its unique flavor combinations and quality.
The brand uses unique plant-based ingredients like basil, cactus, and lavender for a better-tasting, more natural sparkling water experience. Aura Bora’s flavors are unique and flavorful, without being overpowering, and they taste more fresh than regular sparkling water found in grocery stores.
Aura Bora’s sparkling water is made with herbs, fruits, and flowers for earthly tastes and heavenly feelings. The water is filtered by reverse osmosis to remove PFOS, fluoride, and contaminants, making it crisp, clean, and delicious.
Real herbal extracts make for deeper, richer, aromatic flavors, and they are derived straight from the source – plants. Unlike other sparkling water brands, Aura Bora never adds citric acid, which means no headaches, bitter tastes, or artificial flavors.
Aura Bora comes in five unique flavors: Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry, and Lemongrass Coconut. The brand is plant-based, non-GMO, gluten-free, and contains no artificial flavors, sugar, sodium, or calories.
Aura Bora is part of the 1% for the Planet initiative, donating 1% of its sales to environmental nonprofits. Aura Bora can be ordered online or found in stores.
What Happened To Aura Bora Water After Shark Tank?
Aura Bora, a company that makes herbal sparkling water, appeared on Shark Tank in early 2021 and secured a deal with Robert Herjavec for $200,000 for a 15% stake in the company.
After the show aired, Aura Bora continued to grow and expand, attracting additional investors and raising an additional $2 million. The brand went from being carried in 488 stores to being carried in over 2,500, including 7-11, Whole Foods, Walmart, and online at Amazon.
Aura Bora’s partnership with Robert Herjavec resulted in a tremendous success, and the exposure from the show brought an immediate boost in sales.
The company has continued to grow tremendously since working with Robert, and the capital raised from additional investors will be used to grow its team, support brand expansion, and strengthen its presence in the market.
Overall, Aura Bora has been successful after appearing on Shark Tank, and the company has continued to expand and attract investors. The exposure from the show and the partnership with Robert Herjavec have helped the company grow and increase its presence in the market.
What Is The Current Valuation Of Aura Bora Water?
Aura Bora is a craft sparkling water brand that was founded in 2019[4]. The company produces beverages with unique flavors like lavender cucumber, cactus rose, and peppermint watermelon.
Since its launch in January 2020, Aura Bora has raised $3 million from investors, including actor Scott Eastwood and Thrive Market CEO Nick Green, and is valued at more than $20 million.
Aura Bora’s latest deal was a Series A funding round in May 2022, in which the company raised $10.3 million. The company’s post-money valuation after this funding round is not specified in the search results.
However, a different source, bizzbucket.co, states that Aura Bora had a valuation of $1.33 million at the time of its Shark Tank pitch, and later raised $3 million from side investors, bringing its valuation to more than $20 million.
It is worth noting that the information provided by bizzbucket.co conflicts with the information provided by other sources, as it suggests that Aura Bora’s valuation was $1.33 million at the time of its Shark Tank pitch;
while other sources suggest that the company was already valued at more than $20 million at the time of its launch in January 2020.Therefore, it is unclear which valuation is accurate.
Is Aura Bora Water Still In Business?
Aura Bora sparkling water is still in business as of April 2023. Aura Bora is a plant-based sparkling water brand known for its unique flavors, such as lemongrass coconut, basil berry, and lavender cucumber.
The company was founded by Paul and Maddie Voge in California in 2019. Aura Bora has become a popular brand among consumers and is available on its official website, Amazon, and in about 26,000 retail stores.
Aura Bora appeared on Shark Tank in 2020 and received an investment from Robert Herjavec. The company has continued to roll out new flavors and promotions each month. Aura Bora’s sparkling water is made from real herbs, fruits, and flowers and contains no calories, sugar, or artificial ingredients.
The company prides itself on using high-quality and delicious plant extracts and flavors, and never adding sweeteners like stevia, monkfruit, or aspartame, or citric acid.
In summary, Aura Bora sparkling water is still in business and has become a popular brand among consumers due to its unique flavors and plant-based ingredients. The company is available on its official website, Amazon, and in about 26,000 retail stores.
Aura Bora’s sparkling water is made from real herbs, fruits, and flowers and contains no calories, sugar, or artificial ingredients.
Who are the founders of Aura Bora?
Paul and Madeleine Voge, husband and wife, co-founded Aura Bora. Paul earned his B.A. in Political Science from the University of California, Los Angeles, and began his professional career soon after.
He founded two businesses within a year of one other, the first of which was Aura Bora.
Madeleine earned a B.A. in Creative Writing from the University of Colorado Boulder before working as a creative copywriter for two separate firms before co-founding Aura Bora.
What exactly is Aura Bora?
Aura Bora is a firm that makes sparkling waters that are scented with plant extracts.
Did Aura Bora get a deal on Shark Tank?
Maddie Voge and Paul Voge went on Shark Tank seeking $150,000 for 5% of their sparkling herbal waters brand, Aura Bora, and accepted a $200,000 offer for 15% from Robert Herjavec.
What exactly is the Aura Bora shark tank?
In Shark Tank season 12 episode 11, Paul and Maddie Voge present the Sharks Aura Bora, a sparkling water with fruit and herb flavours.
Paul and Maddie are sparkling water connoisseurs who were dissatisfied with what the world has to offer.
Is Aura Bora vegetarian?
Aura Bora is a sparkling water brand developed from genuine herbs, fruits, and flowers for earthy flavours and wonderful sensations.
All five Aura Bora flavours are sugar-, calorie-, and sodium-free.
The goods are vegan, plant-based, gluten-free, and non-GMO because they are made using all-natural ingredients.
Is Aura Bora a carbonated beverage?
Months of testing using a carbonation machine, essential oils, and fresh herbs resulted in the development of Aura Bora.
Which Aura Bora flavour is the best?
The flavours of Aura Bora herbal sparkling water are sure to fulfil that bubbly fever they’ve been yearning for a long now.
Lemongrass Coconut, Cactus Rose, Peppermint Watermelon, Lavender Cucumber, and Basil Berry are some of the flavours available.
Where is Aura Bora based?
It is based in San Francisco.
How does Aura Bora Water money?
Voges make a thousand can of Aura Bora each day, and sell 500 of them through a distributor.
They make the other 500 on their own for on-site consumption, and to sell on a smaller scale on a website called Peppers Market Place.
Who are the biggest competitors of Aura Bora Water?
LaCroix sparkling water and Sanpellegrino sparkling water are two of its competitors.
How much does it Aura Bora costs?
A 12-pack of Aura Bora costs $30 on Amazon whereas a can costs $3.
What happens to the money of Aura Bora Water?
The company has yet to reveal its revenue figures.
Is there any social responsibility of Aura Bora Water?
Aura Bora does not donate any portion of its proceeds to any third party. However, it takes part in responsible sourcing by providing jobs for people with intellectual disabilities.
What is the net worth of Paul Voge?
There is no updates about his current net worth.
