Aura Bora Water Shark Tank Net Worth 2023
Maddie and Paul, the owners of Aura Bora Water firm, appeared on the television show Shark Tank to seek investment.
They were willing to offer $150,000 in exchange for 5% ownership of their company, which they believed would value their company at $3 million.
However, they ultimately accepted an offer from one of the show’s investors, Robert, who offered $200,000 for a 15% stake in the company. This deal would value Aura Bora Water at $1,333,333.33.
What is Aura Bora Water? Who founded Aura Bora Water?
Aura Bora offers a delightful range of herbal sparkling waters made from fruits, herbs, and flowers in five unique flavors: Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry, and Lemongrass Coconut. These beverages contain no GMOs, are calorie-free, sodium-free, and free from sugar.
The brand was launched in January 2020, during the COVID-19 pandemic, but despite the challenges, the founders, Paul and Madeleine, have managed to successfully distribute their product.
The only state where Aura Bora is not yet available is Delaware, but you can find it in many health food stores, local supermarkets, and coffee shops across the country.
Paul and Madeleine noticed a gap in the sparkling water market, as many options lacked unique flavors and did not provide a memorable experience.
They began experimenting with taste combinations and after several months, they found a few varieties that met their criteria using a carbonation machine, which eventually led to the creation of Aura Bora.
A can of Aura Bora costs $3, or you can purchase a 12-pack for $30 on Amazon.
Aura Bora Water Shark Tank Pitch
Maddie and Paul have appeared on Shark Tank with the aim of finding a strategic business partner who will invest $150,000 for a 5% ownership stake in their company. This puts the value of their firm at $3 million.
They need the help of a Shark to expand their business into new retail locations, as Paul cannot visit stores due to Covid-19. Currently, their product is available in 488 retailers and they only control 74% of the company.
The Sharks are impressed by the taste and sales figures of Aura Bora. Maddie and Paul plan to generate up to $3.5 million in revenue by the end of 2021 and become profitable by the end of the year.
Mark, Daniel, and Lori are not interested in investing in Aura Bora due to the tough competition in the beverage sector.
However, Kevin O’Leary and Robert Herjavec are both willing to invest in the company. Kevin proposes to invest $150,000 in exchange for a $0.05 royalty per can until he receives $300,000.
After this point, the royalty will be eliminated, and he will retain a 5% ownership stake. Robert initially proposes to invest $150,000 for a 12% stake, but they eventually agree to a $200,000 investment in exchange for a 15% ownership stake.
It appears that they have finalized the deal with Robert. Maddie and Paul plan to open over 1500 new locations, including 7-Eleven, Sprouts Farmers Market, Whole Foods, and Fresh Thyme, by 2021.
They also plan to launch a subscription service to increase their direct-to-consumer sales.
In June 2021, they raised an additional $2 million from venture capital firm Balanced Breakfast, SKU, Leon Chen of Tiff’s Treats, actor Scott Eastwood, and artist Marley D. Williams.
They expect to generate $3 million in revenue by November 2021.
Aura Bora Water Net Worth
Maddie and Paul come to Shark Tank to invest $150,000 in exchange for 5% ownership of their firm. This equates to $3 million valuation of the company.
They accepted an offer from Robert of $200,000 for 15 % stake, thus valuing their company at $1,333,333.33.
Aura Bora Water Competitors
Aura Bora Water faces some stiff competition from new entrants such as LaCroix sparkling water, San Pellegrino sparkling water, and Grupo Jumex’s Jarritos line of sparkling sodas that come in a variety of fruit flavours.
Aura Bora Water FAQS
Who are the founders of Aura Bora?
Paul and Madeleine Voge, husband and wife, co-founded Aura Bora. Paul earned his B.A. in Political Science from the University of California, Los Angeles, and began his professional career soon after.
He founded two businesses within a year of one other, the first of which was Aura Bora.
Madeleine earned a B.A. in Creative Writing from the University of Colorado Boulder before working as a creative copywriter for two separate firms before co-founding Aura Bora.
What exactly is Aura Bora?
Aura Bora is a firm that makes sparkling waters that are scented with plant extracts.
Did Aura Bora get a deal on Shark Tank?
Maddie Voge and Paul Voge went on Shark Tank seeking $150,000 for 5% of their sparkling herbal waters brand, Aura Bora, and accepted a $200,000 offer for 15% from Robert Herjavec.
What exactly is the Aura Bora shark tank?
In Shark Tank season 12 episode 11, Paul and Maddie Voge present the Sharks Aura Bora, a sparkling water with fruit and herb flavours.
Paul and Maddie are sparkling water connoisseurs who were dissatisfied with what the world has to offer.
Is Aura Bora vegetarian?
Aura Bora is a sparkling water brand developed from genuine herbs, fruits, and flowers for earthy flavours and wonderful sensations.
All five Aura Bora flavours are sugar-, calorie-, and sodium-free.
The goods are vegan, plant-based, gluten-free, and non-GMO because they are made using all-natural ingredients.
Is Aura Bora a carbonated beverage?
Months of testing using a carbonation machine, essential oils, and fresh herbs resulted in the development of Aura Bora.
Which Aura Bora flavour is the best?
The flavours of Aura Bora herbal sparkling water are sure to fulfil that bubbly fever they’ve been yearning for a long now.
Lemongrass Coconut, Cactus Rose, Peppermint Watermelon, Lavender Cucumber, and Basil Berry are some of the flavours available.
Where is Aura Bora based?
It is based in San Francisco.
How does Aura Bora Water money?
Voges make a thousand can of Aura Bora each day, and sell 500 of them through a distributor.
They make the other 500 on their own for on-site consumption, and to sell on a smaller scale on a website called Peppers Market Place.
Who are the biggest competitors of Aura Bora Water?
LaCroix sparkling water and Sanpellegrino sparkling water are two of its competitors.
How much does it Aura Bora costs?
A 12-pack of Aura Bora costs $30 on Amazon whereas a can costs $3.
What happens to the money of Aura Bora Water?
The company has yet to reveal its revenue figures.
Is there any social responsibility of Aura Bora Water?
Aura Bora does not donate any portion of its proceeds to any third party. However, it takes part in responsible sourcing by providing jobs for people with intellectual disabilities.
What is the net worth of Paul Voge?
There is no updates about his current net worth.