Baby Loves Disco Shark Tank Update | What Happened to Baby Loves Disco after Shark Tank?

What is Baby Loves Disco?

Baby Loves Disco was a company founded by a husband and wife team, Andy Hurwitz and Heather Murphy-Monteith, in Philadelphia, that aimed to connect children and their parents with other families in a nightclub setting.

The events, which were held during the afternoon hours, featured a DJ, emcee, disco and 80’s music, nutritious snacks, a chill-out zone with books and toys, and various activities such as face painting, balloons, bubbles, and mommy massages.

The company aimed to provide a fun and unique alternative to the traditional playground experience for toddlers, pre-schoolers, and their parents.

Who is the founder of Baby Loves Disco?

Andy Hurwitz and Heather Murphy-Monteith, a married couple, started Baby Loves Disco, a community-based dance party for children up to 10 years old.

They envisioned using nightclubs during the day, after they had been fully cleaned, and giving some nice family fun for the entire family, with bars for parents who didn’t have to drive.

They founded Baby Loves Disco in 2005 in Philadelphia and by 2012, the business had expanded to 23 additional locations.

What Happened to Baby Loves Disco at Shark Tank pitch?

Andy Blackman and Heather Murphy, entrepreneurs behind a mobile disco party concept, pitch their business to the Sharks on episode 417 of Shark Tank.

They are seeking $150,000 in exchange for a 10% stake in their $1.5 million valued company.

The couple demonstrates their party concept in the Tank with a group of young dancers and flashing lights, which elicits positive reactions from the Sharks.

However, the Sharks express concern over the complexity of their business plan, which includes sponsorship deals, cash bar sales, ticket sales, and merchandising.

Ultimately, none of the Sharks decide to invest and the couple leaves the Tank without a deal.

What Happened to Baby Loves Disco after Shark Tank?

The couple behind Baby Does Disco had a lack of a comprehensive business plan, which led to their failure in the Shark Tank and ultimately to the company going out of business in 2017.

Despite their enthusiasm, their lack of concrete goals, marketing strategy, and a solid business plan prevented them from achieving success.

Additionally, their social media presence only mentioned future events and their website had no information on upcoming events, indicating that their company was not active.

Ultimately, their domain was taken over by another business.

Competitors of Baby Loves Disco

Baby Loves Disco was competing with companies like Party Bounce and Jukebox Music.

Net Worth of Baby Loves Disco

The company valuation was $1.5 million during and after the pitch. Since then the company went out of the business in 2017 and hence the company net worth is not available.

Baby Loves Disco FAQs

What is Baby Loves Disco?

Baby Loves Disco is a company that aimed to link children and their parents with other children and parents in a nightclub setting.

Who is the founder?

Andy Hurwitz and Heather Murphy-Monteith, a husband and wife combination, a professional dancer and mother, created Baby Loves Disco in Philadelphia.

How much were they seeking on Shark Tank?

They were seeking for $150,000 for 10% equity stake in their company.

Did they have the deal?

No, they did not have a deal with the Sharks.

Is Baby Loves Disco still in business?

On December 13, 2017, the Baby Loves Disco website redirected to a business in Las Vegas called Escort Heaven. The company was out of business at that time.

Where was Baby Loves Disco located?

The Baby Loves Disco was located in Pennsylvania, United States.

What did Baby Loves Disco do?

Baby Loves Disco aimed at creating a fun, safe environment for other parents to come and dance with their children in a nightclub setting.

When did they start the business?

The company began business in 2005 and was still operational even after Shark Tank had aired in 2013.

Was Baby Loves Disco legit?

Yes, the company was legit and still is, as of 2017.

What was the Baby Loves Disco sales strategy?

During their appearance in Shark Tank they made mention of merchandise sales and sponsorship. They used social media to drive traffic to their website where individuals could rent a space for a party or purchase tickets.

What was the target market of Baby Loves Disco?

The target market was parents and children living in Philadelphia who wanted to join a disco party filled with kids’ entertainers.

How many events had Baby Loves Disco done?

Between 2005 and 2012, the company had done as many as 350 events.

What was the age targeted by Baby Loves Disco?

The company targeted kids aged 4 years and above and their parents.

How did Baby Loves Disco make money?

Baby Loves Disco made money from the ticket sales, the drink sales and other products it sold.

What is the net worth of Baby Loves Disco?

The exact net worth of Baby Loves Disco is not known.

What were payment methods accepted by Baby Loves Disco?

Baby Loves Disco accepted cash and all major credit cards.

How was the business model of Baby Loves Disco?

The business model of Baby Loves Disco was built around the fact that it needed to attract outside sponsorship, with an emphasis on encouraging cash donations.

Was Baby Loves Disco safe for kids?

The Baby Loves Disco website clearly claimed that the company is safe and that the whole idea is a fun, safe environment for children to meet other kids.

Is Baby Loves Disco available on iTunes or Amazon?

No, Baby Loves Disco is not available as a paperback, but it is available as an audiobook from Audible.com.

Where are the founders now?

Andy Hurwitz is still in business; he owns and runs Eyecandy Photography.

Heather Murphy-Monteith is the owner of an online boutique called In The Mood, a product being sold on Etsy.com.

What is the net worth of Heather Murphy-Monteith?

The net worth of Heather Murphy-Monteith is estimated at $2 million.

What is the net worth of Andy Hurwitz?

The net worth of Andy Hurwitz is estimated at $800,000.