CitiKitty Net Worth

CitiKitty is a company that produces cat toilet training products. It appeared on Shark Tank in 2018 and was valued at $666,000. As of 2022, CitiKitty’s net worth is estimated to be above $1 million.

The company has seen sales revenues of $115K in its first year, and Rebecca sought $100,000 for a 15% stake in the company on Shark Tank.

What is CitiKitty and Who is the Founder of CitiKitty?

CitiKitty is a method of potty training indoor cats without a litter box. It includes a set of rings that fit on top of a toilet bowl, which can be removed once the cat is fully trained.

The creator of CitiKitty is Rebecca Rescate, a well-known entrepreneur from Bristol, Pennsylvania, who has founded or co-founded six companies.

Rescate discovered her passion for consumer goods at a young age and studied graphic design in college. She worked in marketing for a software company but realized that graphic design was not for her.

In 2004, Rescate, her husband, and their cat Samantha moved to a 500-square-foot apartment in New York. Rescate wanted to potty train her cat to use the toilet because there was no space for a litter box in their small apartment.

After reading several success stories about well-trained cats using makeshift toilet gadgets, she was convinced that she could potty train her cat as well.

However, she encountered a lack of reliable training kits and specialized supplies. Rescate believed that she could simplify the training process and recognized that many other people likely faced the same issue but did not have the time to teach their cats to use the toilet.

With this in mind, she developed the first affordable and easy-to-use training kit, which became a successful product known as CitiKitty.

CitiKitty Shark Tank Pitch

During season 2 episode 9 of Shark Tank, Rebecca presented the CitiKitty Company and requested $100,000 for a 15% share of the business, valuing it at $666,666.66.

She discussed the product’s details and revealed that CitiKitty sells for $29.99 per item and costs only $5 to manufacture. Since the business started, Rebecca has sold more than 40,000 items and is expected to earn $350k in revenue for the current year, up from $225k the previous year.

The company had made almost $1.4 million in CitiKitty training ticket sales without any advertising costs. Rebecca had invested $20k in the business and continued to reinvest her profits.

During the pitch, Robert Herjavec and Daymond John both withdrew from the opportunity. Kevin Harrington admired the broad appeal of CitiKitty and offered $100k for a 40% share, but Rebecca negotiated with him to settle on $100k for a 25% stake in the business.

Barbara also expressed interest and offered $100k for 15% of the business, but with the condition that her television partner approved the sale. However, Rebecca chose to partner with Harrington since he had greater television influence, and they eventually agreed to a deal of $100k for a 20% stake in the business.

After the show, CitiKitty became one of the most successful products ever featured on Shark Tank, and Rebecca was invited back to the show in season 3 for an update. She also returned to the tank in season 4 with a new product, making her the first entrepreneur to do so.

The CitiKitty product line expanded to include cat treats and a flushable kitty litter to be used during the potty training process. The cat potty training kit became Amazon’s #1 Best Seller in the Home & Garden category.

 

 

CitiKitty Net Worth

Rebecca appears on Shark Tank in search of $100,000 in exchange for a 15% stake in the CitiKitty Company. This demonstrates a $666,666.66. She accepted an offer from Kevin Harrington of $100,000 for 20% thus valuing at $500,000.

CitiKitty Competitors

Moore Pet Supplies is the Competitor of CitiKitty.

CitiKitty FAQS

What is CitiKitty?

CitiKitty is a litter box-free potty-training method for indoor cats. It comes with a set of rings that fit over the top of a toilet bowl. When the cat is completely trained, the rings are removed.

Who founded CitiKitty?

Rebecca Rescate.

How much was she asking in the Shark Tank Pitch?

She was seeking $100,000 for a 10% stake in the company.

Did she get the deal from the Shark Tank?

She got $100,000 for 20% stake from Kevin Harrington.

What is net worth of Rebecca Rescate?

Unknown.

How long does it take to train a cat to use the toilet?

Toilet training a cat typically takes 3-6 weeks.

Is potty training a cat truly effective?

The potty training approach is so good that Lapidge asserts that toilet training a cat takes less time than teaching a child.

Where is CitiKitty Manufactured?

CitiKitty is proudly created in the United States of America.

Can they train numerous cats concurrently?

Yes, CitiKitty has trained clients to train up to four cats concurrently.

Is the training seat compatible with my toilet?

Yes, the training seat is compatible with normal toilets, including those with longer bowls and foreign toilets.

Is their cat too young to learn to use the toilet?

Before potty training, they recommend that the cat be at least three months old and trained to use a litter box.

Is their cat too old to learn to use the toilet?

As long as their cat is healthy and uses the litter box properly, they can train them to use the toilet.

Is their cat too large to train to use the toilet?

The CitiKitty Training Seat is suitable for cats weighing up to 25 pounds; the average cat weighs between 10 and 12 pounds.

If their cat is capable of jumping up on the toilet, they can potty train them.

Can they toilet train their clawed/declawed cat?

Yes, potty training is possible for both clawed and declawed cats.

Can they toilet train my cat if I have only one bathroom?

Yes, the CitiKitty Toilet Training Kit is designed for households with one or more bathrooms. CitiKitty’s Training Seat may be removed for human use from their toilet.

They are moving soon. Should they train their cat before or after they move?

They suggest that their cat be trained after they have settled into their new house. Their cat will develop new bathroom habits as a result of this new residence.

They are traveling – who is going to flush?

This is an excellent opportunity to get a CitiKitty Automatic Toilet Flusher. Their unique flusher will automatically flush their toilet once day and also has flush settings for them.

Should they train using flushable litter?

Yes, CitiKitty suggests training with flushable cat litter. CitiKitty suggests Better Way Flushable Litter, Cat’s Pride Scoopable (all-clay flushable litter), World’s Best Cat Litter (all-clay flushable litter), Swheat Scoop (all-clay flushable litter), and Feline Pine.

Will they be required to keep CitiKitty on their toilet once the training is complete?

Once the operation is complete, their cat will require nothing more than a good clean toilet and a little bit of solitude.

What if their cat consumes toilet water?

Cats adore cool, fresh water. Consider investing in a cat water fountain for their feline companion. They will be grateful.

Their cat is afflicted with several health problems. Are they able to be potty trained?

Toilet training is not suggested for cats that have health problems such as urinary tract infections or arthritis.

Do they have a Training Forum for CitiKitty?

Yes, please visit www.citikitty.com/forum.

How can they contact them?

For more information or want to stock CitiKitty? Call them at 1-866-237-0455 or email [email protected]