CitiKitty Shark Tank Update | CitiKitty after the Shark Tank Pitch
What is CitiKitty?
CitiKitty is a litter box-free potty training method for indoor cats. It comes with a set of rings that fit over the top of a toilet bowl. When the cat is completely trained, the rings are removed.
Rebecca Rescate, Citikitty’s creator, is a renowned entrepreneur from Bristol, Pennsylvania, who has founded or co-founded six firms.
She recognized her interest for consumer goods from a young age. She earned a degree in graphic design and worked in marketing for a software business, but decided graphic design was not for her.
Rescate, her husband, and Samantha relocated to a 500-square-foot New York apartment in 2004. Rescate wanted to train her cat to use the toilet since she had nowhere to place her cat’s litter box in their little apartment.
Rescate was certain that she could potty train her cat after reading several success stories about well-trained felines using makeshift toilet gadgets.
The issue she encountered was a dearth of dependable training kits and job-specific supplies.
Rescate reasoned that she could simplify the training procedure.
She also recognized that many other individuals are likely facing the same issue but lack the time necessary to learn their cats to use the potty.
With this in mind, she developed the first cost-effective and user-friendly training package.
Citikitty was introduced successfully shortly thereafter.
Who is the Founder of CitiKitty?
Rebecca Rescate.
What happen to CitiKitty at the Shark Tank Pitch?
Rebecca appears on Shark Tank season 2 episode 9 in search of $100,000 in exchange for a 15% stake in the CitiKitty Company. This demonstrates a $666,666.66.
After she has explained the product to the sharks, Kevin Harrington inquires about numbers. CitiKitty retails for $29.99 and each set is only about $5 to create.
Rebecca has sold over 40,000 items on her website alone since she began her business.
She is on course to earn $350k in sales this year, up from roughly $225k the prior year.
She has sold almost $1.4 million worth of CitiKitty training tickets and has never paid for advertising.
Rebecca has put a total of $20k in the business, but she continues to reinvest profits in order to maintain profitability.
She wants to spend $100,000 on sales people and the remainder on marketing.
Robert Herjavec does not feel he can assist her because he has no financial stake in the project.
Mr. Wonderful is also not a cat person.
Daymond John believes he cannot provide her a better partnership, and therefore withdraws.
Mr. TV Kevin Harrington admires CitiKitty for its wide appeal; he offers $100k for 40%.
Barbara, too, is a fan of CitiKitty; she offers $100k for 15% of the company on the condition that her television partner approves the sale.
Rebecca recognizes Kevin Harrington’s television influence and replies with $100K for a 20% stake in Harrington.
He increases to 25%.
Barbara then terminates her deal’s contingency arrangement. Harrington then offers $100K for a 20% stake, and he and Rebecca reach an agreement.
CitiKitty after the Shark Tank Pitch
CitiKitty was on the fast track to success after appearing on the show and striking a contract with Kevin Harrington. Rebecca was featured in a season 3 episode 307 update piece.
Additionally, she will be the first Shark Tank entrepreneur to return to the tank in season 4 episode 415 with a new product.
Rescate and Harrington worked tirelessly together and finally sold millions of CitiKitty units, making her product one of the most successful ever featured on the show.
Additionally, the cat potty training set became Amazon’s #1 Best Seller in the Home & Garden Department category.
CitiKitty eventually expanded its product line to include a modest selection of cat treats and even a line of flushable kitty litter for use throughout your cat’s potty training procedure.
CitiKitty Net Worth
Rebecca appears on Shark Tank in search of $100,000 in exchange for a 15% stake in the CitiKitty Company. This demonstrates a $666,666.66. She accepted an offer from Kevin Harrington of $100,000 for 20% thus valuing at $500,000.
CitiKitty Competitors
Moore Pet Supplies is the Competitor of CitiKitty.
CitiKitty FAQS
What is CitiKitty?
CitiKitty is a litter box-free potty-training method for indoor cats. It comes with a set of rings that fit over the top of a toilet bowl. When the cat is completely trained, the rings are removed.
Who founded CitiKitty?
Rebecca Rescate.
How much was she asking in the Shark Tank Pitch?
She was seeking $100,000 for a 10% stake in the company.
Did she get the deal from the Shark Tank?
She got $100,000 for 20% stake from Kevin Harrington.
What is net worth of Rebecca Rescate?
Unknown.
How long does it take to train a cat to use the toilet?
Toilet training a cat typically takes 3-6 weeks.
Is potty training a cat truly effective?
The potty training approach is so good that Lapidge asserts that toilet training a cat takes less time than teaching a child.
Where is CitiKitty Manufactured?
CitiKitty is proudly created in the United States of America.
Can they train numerous cats concurrently?
Yes, CitiKitty has trained clients to train up to four cats concurrently.
Is the training seat compatible with my toilet?
Yes, the training seat is compatible with normal toilets, including those with longer bowls and foreign toilets.
Is their cat too young to learn to use the toilet?
Before potty training, they recommend that the cat be at least three months old and trained to use a litter box.
Is their cat too old to learn to use the toilet?
As long as their cat is healthy and uses the litter box properly, they can train them to use the toilet.
Is their cat too large to train to use the toilet?
The CitiKitty Training Seat is suitable for cats weighing up to 25 pounds; the average cat weighs between 10 and 12 pounds.
If their cat is capable of jumping up on the toilet, they can potty train them.
Can they toilet train their clawed/declawed cat?
Yes, potty training is possible for both clawed and declawed cats.
Can they toilet train my cat if I have only one bathroom?
Yes, the CitiKitty Toilet Training Kit is designed for households with one or more bathrooms. CitiKitty’s Training Seat may be removed for human use from their toilet.
They are moving soon. Should they train their cat before or after they move?
They suggest that their cat be trained after they have settled into their new house. Their cat will develop new bathroom habits as a result of this new residence.
They are traveling – who is going to flush?
This is an excellent opportunity to get a CitiKitty Automatic Toilet Flusher. Their unique flusher will automatically flush their toilet once day and also has flush settings for them.
Should they train using flushable litter?
Yes, CitiKitty suggests training with flushable cat litter. CitiKitty suggests Better Way Flushable Litter, Cat’s Pride Scoopable (all-clay flushable litter), World’s Best Cat Litter (all-clay flushable litter), Swheat Scoop (all-clay flushable litter), and Feline Pine.
Will they be required to keep CitiKitty on their toilet once the training is complete?
Once the operation is complete, their cat will require nothing more than a good clean toilet and a little bit of solitude.
What if their cat consumes toilet water?
Cats adore cool, fresh water. Consider investing in a cat water fountain for their feline companion. They will be grateful.
Their cat is afflicted with several health problems. Are they able to be potty trained?
Toilet training is not suggested for cats that have health problems such as urinary tract infections or arthritis.
Do they have a Training Forum for CitiKitty?
Yes, please visit www.citikitty.com/forum.
How can they contact them?
For more information or want to stock CitiKitty? Call them at 1-866-237-0455 or email [email protected]
