Controlled Chaos Net Worth
Controlled Chaos is a curly hair care and styling system line that was featured in season 7 of Shark Tank. The founders, Alanna York and Maureen Emerson had a net worth of $1.5 million USD as of 2022.
In January 2016, Alanna and Maureen asked for $50,000 for 20% equity in their company during their appearance on Shark Tank. Lori Greiner offered them $60,000 for 50% equity in the company, which they accepted.
Since then, Controlled Chaos has seen an increase in sales volume due to Lori’s QVC connections, with annual revenue estimated at around $3.5 million as of 2022. The company now operates its own distribution center and has hired additional employees to cope with the increased demand.
What is Controlled Chaos and Who is the founder of Controlled Chaos?
Controlled Chaos is a brand that offers a unique product that helps set curls without causing frizz by filling the hair’s natural gas.
Alanna York, the founder of Controlled Chaos, has been selling her own hair care products from her salon in Portland, Maine for several years. Her signature product is a styling cream that is specially designed for curly hair and leaves hair fuller and voluminous without being greasy.
However, the cream has been controversial due to claims that it is completely natural and doesn’t contain any synthetic compounds or fillers. York insists that all the ingredients used in her product are naturally derived from nature, and she even makes her own shea butter and coconut oil without using any chemicals or additives.
York has been experimenting with all-natural, vegan hair care products for several years, and when she decided to focus on curly hair, she branded her product as Controlled Chaos.
Despite marketing the product as an alternative hair care treatment for curly hair, the brand continues to promote its environmentally friendly and cruelty-free ethos, believing that people should be treated with respect and love in all aspects of their lives.
York’s social media presence and website were not up and running a week before the show aired, yet she is still committed to maintaining the brand’s integrity and values.
Controlled Chaos Shark Tank pitch
During the thirteenth episode of the seventh season of Shark Tank, Alanna, and Maureen presented their Controlled Chaos idea to the Sharks to gain more inventory and market penetration. They offered $50,000 for a 20% stake in the company, which was valued at $250,000.
They introduced their product as a solution for people with curly hair who often face hair problems. They claimed that Controlled Chaos was different because it didn’t make the hair crusty like other curl products. They had already sold $300,000 worth of products to hair salons and made $85,000 in sales last year. However, they stopped promoting and selling because they ran out of money.
During the pitch, Kevin offered $50,000 for 50% equity shares, while Lori offered $60,000 for 50% ownership of the company, along with assistance in redesigning the packaging. Alanna accepted Lori’s offer, and they left with a deal.
After the pitch, Controlled Chaos sold nearly 10,000 units of curl crème in two months. The company established an independent distribution facility and employed more personnel to deal with the increased sales volume.
They also expanded their online sales dramatically and secured retail distribution arrangements with Canadian distributors. As of December 2021, Alanna still runs Controlled Chaos, with an annual revenue of $3.5 million.
Competitors of Controlled Chaos
Controlled Chaos has many opponents in the market space. These are; Scientifically Prove, DigixArt Studio, Strengths in Numbers Game Studio, Bartlet Jones Supernatural Detective Agency, and What IF STUDIO among others.
Net Worth of Controlled Chaos
The company valuation was $250,000 during the pitch. Since the company has been performing well in sales with annual revenue of $3.5 million in 2021, hence the company net worth had elevated.
Controlled Chaos Shark Tank Updates
Controlled Chaos is a brand of hair care products developed in the United States to tame unruly and curly hair. The company appeared on Shark Tank in season 7, where entrepreneurs Maureen Emerson and Alanna York pitched their curl creme and other hair products for curly hair.
They asked for $50,000 for 20% equity and received an offer from Lori Greiner for $60,000 for 50% equity, which they accepted. However, the deal with Lori never closed.
Despite not closing the deal with Lori, Controlled Chaos experienced a surge in sales after appearing on Shark Tank. The company sold more units than ever before and has about $3.5 million in annual revenue.
They have hired additional employees and purchased an independent distribution facility. Controlled Chaos hair products can be found on Amazon as well as on the company’s website.
In the years since appearing on Shark Tank, Controlled Chaos has continued to grow and expand its product line. The company is a member of 1% for the Planet, which means that every purchase helps clean up the environment.
Alanna York, the driving force behind the company, owns a hair salon in Portland, Maine, where the haircare line Use Me is sold. Despite a soft launch not going smoothly, Alanna did not give up and continued to pitch Controlled Chaos at beauty shows.
Controlled Chaos Shark Tank Table Summary:
| TOPIC | INFORMATION |
| What is Controlled Chaos? | A curly hair care and styling system line that offers a unique product that helps set curls without causing frizz by filling the hair’s natural gas. |
| Founder | Alanna York |
| Net Worth (2022) | $1.5 million USD |
| Asking price on Shark Tank | $50,000 for 20% equity in the company, which was valued at $250,000 |
| Deal made on Shark Tank | Lori Greiner offered $60,000 for 50% equity in the company, which they accepted. |
| Revenue (2022) | Around $3.5 million |
| Competitors | Scientifically Prove, DigixArt Studio, Strengths in Numbers Game Studio, Bartlet Jones Supernatural Detective Agency, and What IF STUDIO among others. |
| Membership | 1% for the Planet |
| Distribution | Amazon and Controlled Chaos website |
Controlled Chaos FAQs
What Is Controlled Chaos And How Does It Work?
Controlled Chaos is a brand of hair care products designed to manage curly hair. The company was founded by Alanna York, a hairstylist who wanted to provide her clients with a product that defines, detangles, eliminates frizz, enhances curls, adds shine, and provides UV protection.
The products are formulated with violet and lavender extracts, which calm and smooth curls, revitalize coils, control frizz, and even pore size, giving great shine without leaving hair oily, crunchy, or sticky.
The company uses organic, responsibly sourced ingredients from several US farms, and all products are vegan and never tested on animals.
Controlled Chaos Curl Cream is the company’s flagship product, which helps define curls and fight frizz as a one-step styler. To use the product, it is recommended to apply generously to soaking wet hair, smooth onto each section, and then rake it through with fingers.
Then, use a brush to form large, juicy clumps, scrunch to remove excess water/product, and use a microfiber towel to scrunch again and then plop hair for about 20 minutes. Finally, let it air dry until it’s about 80% dry and then diffuse.
Controlled Chaos appeared on Shark Tank in season 7 and made a deal with Lori Greiner, but the deal never closed. The company has continued to grow and is women-owned and operated.
Who is the founder?
Alanna York is the founder of Controlled Chaos. She is expert with 12+ years’ experience in new product development, marketing, brand management and retail.
What Are The Key Ingredients In Controlled Chaos Hair Care Products?
Controlled Chaos hair care products are made from 100% organic, responsibly sourced ingredients from growers in the United States.
The key ingredients in Controlled Chaos Curl Creme are violet and lavender extracts, which calm and smooth curls, revitalize coils, control frizz, and equalize porosity, creating shine without leaving hair oily, crunchy, or sticky.
The product is vegan approved, sulfate and paraben-free, and packaged in BPA-free bottles. Other ingredients in the product include organic jojoba oil, cocoa, rosemary leaf extract, flower extract, and green tea. The product is gluten-free and suitable for all hair types.
A small amount of the product goes a long way, ensuring that a bottle lasts for numerous applications. Controlled Chaos and other Use Me Products are never tested on animals.
What Was The Outcome Of The Controlled Chaos Shark Tank Pitch?
Controlled Chaos appeared on Shark Tank in season 7 and made a deal with Lori Greiner for $60,000 for 50% equity. However, the deal never closed.
The company’s sales had decreased to less than $300,000 in three years, primarily due to inventory concerns, by the middle of 2015. After the Shark Tank appearance, the sales and popularity of Controlled Chaos skyrocketed.
The company has sold almost 10,000 units of Controlled Chaos Curl Creme and thousands more of its other products. The company is working on rebranding the entire line.
The company’s website and packaging were redesigned as well. The company is also educating more stylists to offer the Controlled Chaos haircut to guests at their salons.
What Happened To Controlled Chaos After Its Appearance At The Shark Tank?
Controlled Chaos is a curl crème and styling system for curly hair that appeared on Shark Tank in season 7. The founders, Maureen Emerson and Alanna York, entered the tank seeking $50,000 for 20% of the business.
They received an offer from Lori Greiner for $60,000 for 50% equity, which they accepted. After their appearance on Shark Tank, Controlled Chaos experienced a surge in sales and popularity.
The company now has an independent distribution facility and has hired several new employees to deal with the increased sales volume.
Controlled Chaos has about $3.5 million in annual sales as of 2022. The product has been improved and is now gluten-free with new packaging4. The company’s net worth is $3.5 million as of 2022.
Despite a decrease in sales due to inventory concerns in 2015, Alanna presented her pitch to Shark Tank again the following year.
The sales and popularity of Controlled Chaos skyrocketed after its appearance on Shark Tank. The company’s website and packaging were redesigned as well.
How much were asking on Shark Tank?
They were asking for $50,000 for 20% stake of their company.
Did they have the deal?
Yes, they have the deal with Lori Greiner.
How much was the deal?
Lori Greiner offered $60,000 for 50% ownership of the company. But they never finalized the deal.
Is Controlled Chaos still in business?
Yes, it is still in business with annual sales of $3.5 million as of December 2021.
What is the product?
Controlled Chaos is products for curly hair. The first and only natural curl-defining styling crème used in salons worldwide.
Where do people buy Controlled Chaos?
The company has an online store as well as present in salons all over the country.
Do they sell outside the US?
Yes they do. The company primary sells in US, but they also sell in Canada, Australia, South Africa and UK.
Where can I buy Controlled Chaos?
Customers can buy through the company website, Amazon or through the local hairdressers/salons.
Where is Controlled Chaos items manufactured?
All of their items are proudly manufactured in the United States.
What aroma does Controlled Chaos Curl Crème have?
Curl Crème includes violet and lavender plant components, which combine to generate a potent “love sachet.”
Is it necessary to apply a shine serum or Controlled Chaos Curl Crème?
The pH-balanced composition of Curl Crème equalizes the porosity of their hair to produce exceptional shine. Curl Crème defines their curls, controls frizz, and adds incredible shine!
Can I restyle my hair with Controlled Chaos?
Curl Crème has transformed product memory! Curls are moisturized and healthy, and they keep their form better than ever.
Curl Crème is fully water soluble; simply spritz their hair lightly with water to reactivate its style properties and revitalize their curls.
How much Controlled Chaos Curl Crème should I apply?
A small amount goes a long way. 1 to 2 pumps is sufficient for most hair types. The therapeutic ingredient actively repairs hair damage, using fewer products the longer they use it.
Can I use Controlled Chaos Curl Crème on all types of curly hair?
It is designed for all curl kinds and hair types. It’s even designed to withstand all sorts of weather! 1 to 2 pumps for coarser or dryer hair. Finer hair types require a 12 pump to 1 pump ratio. Simply apply a bit more on wet or humid days!
Is it necessary to apply a heat protectant?
Natural heat and UV protectants are included in the formulation of all of their products.
Is Controlled Chaos safe for color treated hair?
For maximum color protection, all of our products are pH-balanced.
Should I let my hair air dry or use Controlled Chaos?
Allow hair to air dry or use a diffuser to blow dry. Start at the ends and apply 1-2 pumps (approximately 12 a pump for fine hair) to clean, damp hair. Work their way up, focusing on trouble areas.
Apply only a small amount at the root. Curls should be separated into portions and twisted. To eliminate around 80% of the moisture, air dry or blow dry with a diffuser, and always finish with chilly air. Do not disturb the curls until they are totally dried.
What is the net worth of Alanna York?
The net worth of Alanna York is unknown.
