Delighted By Hummus Shark Tank Net Worth| What Happened to Delighted By Hummus after Shark Tank?

Delighted By Hummus Shark Tank Net Worth 2023

Delighted by Hummus is a brand of dessert made with hummus that has an estimated net worth of around $5 million in 2023.

The company was founded by Makenzie Marzluff and was featured on Shark Tank in 2017, where she received an offer from Mark Cuban for $600,000 for 25% equity, which brings the valuation to 2.4 million.

After the episode aired, Delighted By Hummus experienced issues with companies knocking off their product, making it hard to keep retail shelf space. Despite this, the company is still in business as of 2023.

What is Delighted By Hummus?

Delighted By Hummus is a line of sweet dessert spreads made from hummus, which includes flavors like cinnamon and vanilla beans mixed with chickpeas. All flavors are natural, vegan, gluten-free, and dairy-free, except for vanilla bean, choc-o-mint, brown batter, and Snickerdoodle.

This market can be challenging for healthy choices as many people are seeking better ways to feed their families, but Makenzie Marzluff was not deterred from creating Delighted By Hummus. Marzluff, a seasoned businesswoman, former Pilates teacher, and certified nutritionist, has a culinary arts background and was experimenting with dessert hummus in 2015 when she realized it was her life’s job.

Her love for balanced, nutritional snacks inspired the creation of dessert-flavored hummus, which can be used as a dip, spread, or eaten straight from the container.

Delighted By Dessert Hummus is now available at Whole Foods, Walmart, Wegmans, and is soon to be available at Publix and other retailers, and Marzluff hopes to become the first national dessert hummus.

What Happened to Delighted By Hummus at Shark Tank Pitch?

Makenzie Marzluff presented her chickpea-based dessert hummus, called Delighted by Dessert Hummus, in the fourth episode of the ninth season of Shark Tank. She was seeking $600,000 in exchange for a 12% stake in her company, which was valued at $5 million.

During the pitch, Makenzie gave the Sharks samples of her product, which they enjoyed. Barbara was particularly impressed with Makenzie’s idea and expressed her eagerness to work with her. Makenzie had started the company only 13 months ago but had already generated over a million dollars in sales and had her product stocked in 1200 stores.

While some Sharks were hesitant to invest, Mark offered $600,000 in exchange for a 25% stake in the company. Makenzie accepted his offer and left the show with a deal. However, the deal was never finalized.

Despite the setback, Makenzie continued to grow her business. In 2018, her sales surpassed $5 million. Other hummus brands also started to manufacture dessert hummus, but Makenzie rebranded her product as Delighted By Desserts in July 2019.

Due to the COVID-19 pandemic, her comeback was delayed, but as of August 2021, she announced that her company would exclusively sell online starting from October 2021. The company is also planning to offer hummus brownies and hummus mix to make dessert hummus at home.

Competitors of Delighted By Hummus

Delighted By Hummus is unique to the market, but doesn’t appear to be a major paradigm shifter.

Some of its competitors offer healthy alternatives to eating desserts and snacks. For example, Bare Fruit, is a healthy snack company with a natural product that packs a nutritious punch.

Net Worth of Delighted By Hummus

The company was valued at $5 million during the pitch, since then the company still operating and hence the company’s net worth might have increased.

Delighted By Hummus Shark Tank Update

Delighted by Hummus is a healthy snack dip made with hummus that is vegan, gluten-free, and non-GMO.

It has a taste similar to cookie dough rather than traditional hummus. The creator, Makenzie Marzluff, pitched the product on Shark Tank in Season 9 Episode 4, seeking $600,000 for 12% equity in her business.

She presented five different flavors of her hummus to showcase its versatility, and Mark Cuban made a deal with her, offering $600,000 for 25% equity.

However, after the episode aired, Marzluff faced challenges with companies copying her product, making it difficult to maintain retail shelf space. She attempted to rebrand her business as Delighted By Desserts in 2019 but experienced delays due to the pandemic.

Delighted By briefly sold mixes and hummus brownies. In 2021, Marzluff announced that they were shifting to a 100% e-commerce model. Despite the setbacks, the company’s products remain of high quality, and their packaging is colorful and appealing.

A Summary Table For Delighted By Hummus:

Information	Details
Company Name	Delighted By Hummus (now rebranded as Delighted By Desserts)
Founder	Makenzie Marzluff
Product	Dessert hummus made from chickpeas
Features	Natural, vegan, gluten-free, dairy-free (except for a few flavors)
Shark Tank Appearance	Season 9, Episode 4
Amount requested on Shark Tank	$600,000 for 12% equity
The deal made on Shark Tank	$600,000 for 25% equity with Mark Cuban
Valuation of Shark Tank	$5 million
Current estimated net worth (2023)	Around $5 million
Retailers where the product is available	Whole Foods, Walmart, Wegmans, and soon to be available at Publix and other retailers
Competitors	Bare Fruit and other healthy snack companies
Challenges after Shark Tank	Companies copying the product, difficulty in maintaining retail shelf space
Updates	Shifted to a 100% e-commerce model, plans to offer hummus brownies and hummus mix for home use

What Was The Outcome Of Delighted By Hummus’ Pitch On Shark Tank?

Delighted by Hummus, which has since been rebranded as Delighted by Dessert, appeared on Shark Tank in Season 9 and pitched their vegan, gluten-free, non-GMO dessert hummus product.

Makenzie Marzluff, the entrepreneur behind the product, asked for $600,000 for 12% equity and ultimately received $600,000 for 25% equity from Mark Cuban.

The product was well-received by the sharks, and soon after the show, it was available in retailers such as Whole Foods, Walmart, Wegman’s, and Publix. However, according to Shark Tank Success, the deal did not close.

Despite the setback, Delighted by Hummus/Dessert continued to sell their product and expanded into other dessert items, which they now sell online. In 2021, the company announced that they were switching to a full 100% e-commerce model.

The company faced challenges with other companies knocking off their product, making it difficult to keep retail shelf space.

Overall, Delighted by Hummus/Dessert received a positive response on Shark Tank and was able to secure a deal with Mark Cuban, but faced challenges in the competitive market.

What Flavors Of Hummus Does Delighted By Offer?

Delighted By Hummus sells four different sweet hummus flavors including Vanilla Bean, Snickerdoodle, Choc-o-Mint, and Brownie Batter. These flavors are made with natural ingredients, and are vegan, dairy-free, and gluten-free.

The hummus is sweetened with coconut sugar, which is a low-glycemic sweetener, and is made with chickpeas as the primary ingredient and coconut oil instead of traditional olive oil.

Instead of using garlic and lemon, Delighted By Hummus uses cinnamon, vanilla beans, and cocoa powder to create sweet flavors.

The dessert hummus has a unique melt-in-your-mouth texture that may be initially confusing but ultimately tastes sweet and similar to traditional dessert options. The company also provides pairing suggestions for each flavor.

How Has the Pandemic Affected Delighted By’s Business?

The pandemic has had a major impact on businesses in all sectors of the economy. A survey conducted in 2020 found that 45.3% of companies with employees had their payroll affected, with 39.2% reducing their employees’ hours, benefits, or pay.

Small businesses have been hit particularly hard, with 34% of them closed as of January 2021. Sectors severely affected by the pandemic, such as hospitality, have fared even worse.

It is unclear from the available information how the pandemic has specifically affected Delighted By’s business. However, it is likely that the pandemic has had a negative impact on the business, as it has on many other small businesses.

The pandemic has caused disruptions in the supply chain, a decline in demand for products and services, and government-mandated closures.

It is possible that Delighted By has experienced a decline in demand for its products or has had to temporarily close its operations due to government mandates.

Overall, the pandemic has had a significant impact on businesses, particularly small businesses, across all sectors of the economy.

While it is unclear how the pandemic has specifically affected Delighted By’s business, it is likely that the business has been negatively impacted, as have many other small businesses.

Did Delighted By Hummus Have The Deal?

Yes, Delighted by Hummus appeared on Shark Tank with Mark Cuban.

Makenzie Marzluff, the founder of Delighted by Hummus, pitched her business on Shark Tank in October 2017, asking for a $600,000 investment in exchange for 12% equity. She made a deal with Mark Cuban for $600,000 in exchange for 25% of Delighted by Hummus.

After Shark Tank, Delighted by Hummus was successful and reached $1 million in sales in its first year, and was on track to hit $5 million in its second year.

However, the company faced tough competition from big-name brands like Sabra and Boars Head, as well as retailers selling dessert hummus under their own brands.

Marzluff claims her recipes were copied, and without Cuban to support her business, it became difficult to maintain retail shelf space.

As of June 2022, Delighted by Hummus is only available online, and ready-made hummus is no longer sold. Instead, DIY kits are available on the company’s website. Marzluff has since expanded her business by introducing drinking chocolate and protein bars, and she has also written a book.

How Much Was Delighted By Hummus The Deal?

Delighted by Hummus made a deal with Mark Cuban on Shark Tank for a $600,000 investment in exchange for 25% equity in the company.

During the show, the founder, Marzluf, presented five different flavors of her hummus to demonstrate the versatility of the product.

Although the deal with Cuban did not ultimately come to fruition, appearing on the show brought national attention to Delighted By Hummus, and the company gained retail partnerships with major stores like Trader Joe’s and Costco.

However, tough competition from knockoff products made it difficult for the company to maintain retail space. As of June 2022, Delighted By Hummus is still operating and manufacturing its products in Bozeman, Montana, while also renting out kitchen space to others.

Is Delighted By Hummus Still In Business?

Yes. Delighted by Hummus is still operating in Bozeman, Montana as of January 2023, but it no longer sells ready-made hummus. Instead, it offers DIY kits on its website.

The company’s founder, Makenzie Marzluff, appeared on Shark Tank in 2017 and secured a $600,000 investment from Mark Cuban in exchange for 25% equity.

However, after the show, Delighted by Hummus faced tough competition from big-name brands and retailers selling their own dessert hummus.

Marzluff claimed that her recipes were copied, and without Cuban’s backing, it became difficult to keep retail shelf space.

Despite these challenges, the company continues to operate and has shifted its focus to DIY kits. Additionally, it rents out its kitchen space to others who want to use it for their businesses.

Are Delighted By Hummus Vegan-Certified?

Delighted by Hummus is certified as a vegan brand and all its hummus products are vegan and gluten-free. Additionally, Delighted by Dessert Hummus is certified vegan, gluten-free, non-GMO verified, and certified kosher pareve.

The company is committed to using organic and naturally-sourced ingredients, and its hummus has all the health benefits of chickpeas. Their dessert hummus contains only about 60 calories per serving and is rich in omega-3 fats, calcium, and B vitamins.

It is important to note that some of Delighted By’s products are made in facilities that also process tree nuts, and their Snickerdoodle and chocolate chip flavors contain almonds. However, their dessert hummus is free from nuts, peanuts, and soy.

What is Delighted By Hummus?

Delighted by Dessert Hummus is a chickpea-based dessert hummus that contains chocolate, strawberry, and vanilla flavors.

Who is the founder?

Makenzie Marzluff founded Delighted By Hummus in 2016 after she figured out how to create chocolate-flavored hummus.

How much was asking on Shark Tank?

Marzluff was asking for $600,000 for a 12% stake in her firm, which is worth $5 million.

Are Delighted By Hummus Vegan-certified?

Most present goods do not contain any animal products. However, while the majority of their components, if not all of them, are Vegan, the completed goods do not have the proper Vegan certification.

Are Delighted By Hummus gluten-free certified?

No. While the bulk of their components, if not all of them, are certified Gluten Free, our completed goods do not have the formal GF certification.

Gluten is not used in the production of their finished goods. Please keep in mind that there is always the possibility of cross-contamination in diverse ingredient processing facilities.

Are Delighted By Hummus Kosher certified?

No. While the bulk of their components, if not all of them, are certified Kosher, the completed goods do not have the formal Kosher certification.

Do Delighted By Hummus kits for dessert contain nuts?

The Brownie Batter and Mint Chocolate Fudge varieties do not include a sachet of almond butter. Users may use sunflower seed butter or any nut butter for nut butter in any of their recipes.

Does Delighted By Hummus provide worldwide shipping?

They don’t at the moment. They are now working on getting their items into the Australian market. Our long-term goal is to make our products available in Canada, the United Kingdom, and Europe.

Can I return Delighted By Hummus?

No, we do not accept food product returns.

Is it possible for me to cancel my order?

To cancel the order, please contact them with their order number, and they will try their best to catch it in time! They will not be able to cancel the order if it has already been dispatched, so please contact them as soon as possible.

How do I keep track of my order?

Please double-check the email confirmation that they got when the customer placed their transaction. One should receive an additional email with tracking information from USPS or FEDEX.

Do Delighted By Hummus contain only organic and non-GMO ingredients?

Yes, all of their ingredients are organic and non-GMO certified. The completed products, however, do not have formal organic or non-GMO certification.

What is the net worth of Makenzie Marzluff?

Makenzie Marzluff’s net worth is unknown.