Deux Shark Tank Net Worth 2023
Deux’s net worth as of 2022 is $2.3 million USD. Sabeena Ladha, the founder of Deux, appeared on Shark Tank Season 5 Episode 11 in search of $300,000 for a 10% stake in her firm.
This equates to a $3 million valuation. She did not get the deal. In June 2021, Deux secured a $1 million seed round funding.
From October to December in 2020, Deux made $70,000 in revenue; in 2021 it reached $630,000 and was projected to make $1.2 million by the end of that year.
The company has been approved by several supermarket chains including Whole Foods and Target and is projecting sales of $5.1M by 2022.
There is no information available about Deux’s net worth in 2023 or beyond.
What is Deux? Who is the Founder of Deux?
Deux is a company that produces vegan, plant-based, and gluten-free cookie dough made from high-quality ingredients without any preservatives or fillers.
This dough is suitable for a range of diets and stands out from other similar products for two reasons: it has a pleasantly sweet taste and contains elements that are beneficial for one’s health.
The cookie dough is available in various flavors, including sugar and spice, gingerbread, pumpkin spice, birthday cake, chocolate chip, brownie batter, and peanut butter.
The co-founders of Deux are Sabeena Ladha and Scout Brisson. Sabeena Ladha has a degree in business and supply chain management from the University of Texas in Austin, and prior to founding Deux, she worked for Diamond Foods, PepsiCo, and McKinsey & Company, gaining a thorough understanding of consumer packaged products and supply chains.
During the 2020 Covid-19 epidemic, Sabeena began taking multiple supplements and wondered if it would be possible to make a cookie with all the necessary nutrients.
After conducting research, they found that such a product did not exist, and they set out to create one. Sabeena enlisted the help of a naturopathic doctor to incorporate the necessary nutrients into their vegan and gluten-free recipes, resulting in the creation of Deux’s cookie dough.
Although the original goal was not to create cookie dough, the end product was so delicious that they decided to bottle and sell it on Instagram as a side income.
Deux’s cookie dough retails for $15 per jar and can be found in around 75 Erewhon Markets (where it is the best-selling dessert), Fresh Market and independent food stores, as well as on their website. In June 2021, the company secured $1 million in seed round funding.
Deux Shark Tank Pitch
In search of a $300,000 investment for a 10% stake in her company, Sabeena made an appearance on Season 5 Episode 11 of Shark Tank. This indicated a valuation of $3 million.
During her pitch, Sabeena discussed the concept of her company and her love for junk food. Her vegan, gluten-free, and nutrient-rich doughs were tasted by the Sharks, who were impressed with the product’s quality.
Sabeena shared that her father owned a petrol station and that she entered the food and beverage industry after graduation before moving on to venture capital.
She came up with the idea for her company in June 2020 and had sales of $70,000 between October and December of that year.
As of the show’s filming, her company had made $634,000 in sales in 2021 and was expected to reach $1.2 million by year-end.
During the show, Sabeena revealed that Whole Foods had agreed to a 40-store trial of her product. The doughs had a landed cost of $3.70 and sold for $15 on the internet. Sabeena had raised $1 million at a valuation cap of $6 million, impressing the Sharks.
Although Robert was impressed with Sabeena’s pitch, he wasn’t interested in sweets, and Lori felt that her product wasn’t a perfect match for her.
Nirav empathized with Sabeena’s journey and wondered what her father thought of her. Kevin was impressed by the pitch but didn’t consume the product, and Mark declared the product had too many calories.
Sabeena made a passionate speech about how she intended to grow her company, and Robert offered her $300,000 in exchange for 15% equity.
Sabeena countered with $300,000 for 12.5% equity, but Robert refused to budge. Sabeena then offered 10% equity and 5% advisory shares, but Robert declined and withdrew his offer. Sabeena left without a contract.
There is no current update on the status of Sabeena’s company.
Deux Net Worth
Sabeena appeared on Shark Tank Season 5 Episode 11 in search of $300,000 for a 10% stake in her firm. This equates to a $3 million valuation.
Deux Competitors
There is no competitor identified for Deux.
Deux Shark Tank Updates
Deux is a plant-based functional foods company that manufactures cookie doughs and dessert spreads in a variety of flavors. The company was founded by Sabeena Ladha, who sought to create a tasty cookie with all the supplements in it during the 2020 Covid-19 pandemic.
Deux’s cookie doughs and dessert spreads products are vegan and gluten-free and have the lowest sugar content of any other cookie. The company uses clean functional ingredients to make cookie doughs and dessert spreads, which boost essential vitamins and supplements along with good taste.
Deux has partnered with naturopathic doctors to determine the most influential ingredients to include in their products.
Deux appeared on Shark Tank in episode 1307 but did not receive an investment. However, the company has been successful in meeting its sales targets, generating $1.8 million in revenue.
Deux can be found in 75 or so Erewhon Markets, Fresh Market, and independent grocery stores, as well as on their website. Deux was expected to generate anywhere from $1 million to $5 million in its first year of business, but it is unclear whether the company hit its target.
Deux has been praised for creating flavorful, vegan, and vitamin-enhanced cookie dough that eliminates the concept of compromising taste for healthy, sustainable, and plant-based food items. The company’s success demonstrates the growing demand for healthier food options that do not sacrifice taste.
Deux Shark Tank summary:
| TOPIC | INFORMATION |
| Company Name | Deux |
| Founders | Sabeena Ladha and Scout Brisson |
| Products | Vegan, plant-based, and gluten-free cookie dough available in various flavors |
| Retail Price | $15 per jar |
| Sales Channels | Approximately 75 Erewhon Markets, Fresh Market and independent food stores, and their website |
| Revenue | $70,000 in Oct-Dec 2020; $630,000 in 2021; projected to reach $1.2 million in 2021 |
| Funding | $1 million seed round funding in June 2021 |
| Shark Tank Pitch | Sabeena Ladha appeared on Season 5 Episode 11 in search of $300,000 for a 10% stake in the company. Robert offered $300,000 for 15% equity. |
| Valuation | $3 million during Shark Tank pitch, $6 million valuation cap during seed round funding |
| Net Worth (2022) | $2.3 million |
| Supermarket Chains | Whole Foods and Target |
| Projected Sales (2022) | $5.1 million |
| Competitors | No identified competitor |
Note: There is no information available about Deux’s net worth in 2023 or beyond.
Deux FAQS
What Is Deux Shark Tank?
Deux is a plant-based functional foods company that manufactures vegan and gluten-free cookie doughs and dessert spreads in a variety of flavors. The company uses clean functional ingredients to make its products, which have the lowest sugar content of any other cookie.
Deux has partnered with naturopathic doctors to determine the most influential vitamins and supplements to boost along with good taste. The company’s products have the full amount of vitamins and supplements, making them a healthy alternative to traditional cookie doughs.
Deux appeared on Shark Tank in season 13, episode 6. The company’s founder, Sabeena, pitched her vitamin-enhanced cookie dough to the sharks.
Although it is unclear whether the company hit its revenue targets, Sabeena told Forbes that Deux was expected to generate anywhere from $1 million to $5 million in its first year of business.
Despite the challenges of balancing supply and demand, Deux has grown quickly and continues to offer a healthy alternative to traditional cookie doughs.
How Does Deux Shark Tank Works?
Deux is a plant-based functional foods company that manufactures cookie doughs and dessert spreads in a variety of flavors. The company was founded by Sabeena Ladha, who worked in the venture capital world and is into nutrition.
During the 2020 Covid-19 pandemic, Sabeena began taking supplements and asked a friend if they could create a tasty cookie with all the supplements in it. They did a little research and found out there was no such thing, so they set out to make some.
Sabeena enlisted the help of a naturopathic doctor to determine the most influential supplements to include in the cookie doughs and dessert spreads.
Deux appeared on Shark Tank in episode 1307 seeking a deal for their plant-based cookie dough. However, the company did not receive an investment from the Sharks. Despite this setback, Deux has been successful in meeting its sales targets.
The company reached $1.8 million in sales in 2021 and is projecting $5.1 million in sales by 2022. Deux products can be found in 75 or so Erewhon Markets, Fresh Market, and independent grocery stores, as well as on their website.
The company has had some difficulties balancing supply and demand, along with retail expansion, but has managed to grow quickly.
What Is The Current Valuation Of Deux Shark Tank?
Deux is a plant-based functional foods company that manufactures cookie doughs and dessert spreads in a variety of flavors. The founder of Deux, Sabeena Ladha, appeared on Shark Tank Season 5 Episode 11 in search of $300,000 for a 10% stake in her firm, which equates to a $3 million valuation.
However, she did not get the deal. In June 2021, Deux secured a $1 million seed round funding at a $6 million cap. As of 2022, Deux’s net worth is $2.3 million USD.
From October to December in 2020, Deux made $70,000 in revenue; in 2021 it reached $630,000 and was projected to make $1.2 million by the end of that year.
The company has been growing and expanding its product line, which includes vegan and gluten-free cookie doughs and dessert spreads with the lowest sugar content of any other cookie.
Deux has partnered with naturopathic doctors to determine the most influential functional ingredients to use in its products.
What Happened To Deux Shark Tank?
Deux Cookie Dough appeared on Shark Tank in Season 13 Episode 6, seeking $300,000 for 10% equity, which valued the company at $3 million. Although the company did not secure a deal with any of the Sharks, it is still doing well and is now available in several health food stores.
Deux Cookie Dough creates vegan, vitamin-enhanced cookie dough that is flavorful and healthy. The company has faced challenges in balancing supply and demand, as well as expanding into retail. Despite these difficulties, Deux Cookie Dough has grown quickly and is still thriving.
What is Deux?
Deux is a vegan, plant-based, gluten-free cookie dough Company. The dough is created with high-quality ingredients, is free of preservatives and fillers, and is suited for a range of diets.
The dough differs from other similar goods in two ways: (1) it’s pleasantly sweet—no cardboard flavour here—and (2) it contains elements that are good for you.
Who are founders of Deux?
Sabeena Ladha and Scout Brisson are co-founders of Deux.
How much was seeking in the Shark Tank?
She was seeking $300,000 for 10% stake in the firm
Did she get the deal?
She did not get the deal.
How is Deux doing?
Deux was created with the assistance of a naturopathic doctor. Since its beginning, the firm has attracted a number of investors.
Deux’s sales increased by 600 percent in six months in 2021. Wellness has grown in popularity in recent years, and Sabeena wants a piece of the action.
Where is Deux sold?
DEUX cookie doughs will be offered direct-to-consumer across the country via www.eatdeux.com, at Erewhon shops in Los Angeles, and via on-demand delivery apps on the east coast beginning in October, using an omnichannel approach to reaching customers.
When was Deux aired on Shark Tank?
The appearance occurred in November 12th, 2021.
Can they cancel their order after placing it?
They can cancel their order within two hours of placing it, but after that, it is out of their hands, and their order will be shipped as is.
Can they add an item to their order after it’s been placed?
They can make changes to their order within two hours of placing it, but after that, it is out of their hands, and their order will be shipped as is.
They’ll simply send them an invoice via Shopify, and their order will be reconfirmed if they complete the payment within 30 minutes.
What ingredients is DEUX made with?
Their DEUX cookie is made with oats, nut butter, vanilla, maple syrup, coconut sugar, water, and flaxseed as the base.
To support their mind and body, each blend is then enhanced with different ingredients such as amino acids, pea protein, mushrooms, vitamin D, or elderberry.
Finally, flavours are topped with mix-ins such as vegan chocolate chips.
How should they eat DEUX?
Throughout the day, they prefer to eat their cookie dough straight from the jar.
If they want to bake, they can roll the dough into balls, flatten them, and bake at 350°F for 8-9 minutes, depending on how gooey they like their cookies.
They serve with their preferred plant-based milk or…wine.
What if they have an allergy?
DEUX products do not contain any dairy, eggs, or gluten. All of their products, however, are made with nut butters (almond, cashew, or peanut) and are produced in a facility that also processes wheat, dairy, eggs, peanuts, tree nuts, and soy.
Is DEUX certified organic?
Their products are not organic; instead, they prioritize simple, high-quality ingredients free of fillers and preservatives.
If these ingredients were also organic, their price points and products would be significantly less accessible and affordable to their customers.
Can they give their kids DEUX?
They advise parents to consult with their doctor before administering DEUX to their children.
Can they consume DEUX while pregnant or breastfeeding?
They advise people to consult with their doctor before incorporating DEUX into their diet.
Is DEUX low in calories?
DEUX does not believe in calorie counting. Their products are made with real, wholesome ingredients (nothing artificial!) that they can feel good about eating and that will satisfy them.
What are the nutritional facts?
The nutrition facts and ingredient lists for each product can be found in the product descriptions.
Why do their products contain cane sugar?
They make every effort to use the cleanest ingredients possible. They occasionally use organic cane sugar in their ingredients. Organic cane sugar is less processed and more pure than regular sugar.
Are their products Kosher?
While their products are not Kosher-certified, all of their ingredients are.
Can the ingredients in DEUX replace their supplement pill?
DEUX is intended to supplement/improve their daily wellness routine. It is not intended to replace any supplements they may be taking.
Is their packaging recyclable?
Their jars can be recycled, but they prefer to hand-wash and reuse them first. Succulent planters, scrunchie holders, and milk (or wine) glasses are just a few examples.
How long does DEUX last? How should they store it?
Refrigerate their DEUX; it improves the flavour and extends the shelf life.
They can also freeze DEUX to extend its shelf life (up to 6 months), but they recommend thawing it completely in the refrigerator before eating or baking with it.
What is net worth of Sabeena Ladha?
Sabeena Ladha’s net worth is unavailable.
