Top 9 Digital Marketing Tips for Local Businesses
Here, we discuss nine digital marketing tips for local businesses primarily focused on lead generation.
Digital Marketing Tips for Local Businesses
Turning Your Website into Lead Generating Machine.
Your Web site is your best salesperson, and that’s really how you need to think about it. Your website is your 24/7 salespersons; It never calls in sick; It can work through every single holiday. It has the perfect sales pitch every single time, and it can sell 1000 people at the same time.
It’s absolutely critical that you have a website that really is your best salesperson. So put some effort behind that.
You know, make sure that your websites are fully optimized. The design is beautiful.
Here’s a power tip.
Make sure it looks good on your phone because most of the traffic will be on the phone on the mobile device, so your website needs to be critical right there.
Here’s the deal with the website, you have 2.5 seconds to capture somebody’s interest. If you don’t capture their interest in 2.5 seconds, they hit the back button on, and that’s called a bounce, so you don’t want that.
You want them to stay on your site, make sure that your site says who you are, what you do, and contact you and people could see that really, within that 2.5 seconds window. That’s critical.
And here’s the other thing. Make sure you compare your website with your competitors.
Put yourself in the consumer’s shoes, and just, you know, try to be unbiased and look at your website and your competitor’s website and ask yourself the question.
Would you choose you, or would you choose them? And ultimately, that’s the same conversation that consumers are having in their own minds when they’re trying to analyze who to work with.
So put some effort behind that really optimized your website so that it is the best when it comes to your competitors in terms of design.
Leverage A CRM As Your Marketing Database.
A CRM is where you can manage all your leads and customers. It’s essentially your online database, and it’s really important for small businesses, but leverage is also your marketing database.
The key there is setting up automation so that you can send out emails for things like holidays, upcoming Promotions, Birthdays, etc. Keep all that information housed in your CRM and create automation off of that so that you can do more with less right.
You can nurture your customers and your leads through the sales process or increase your customers’ lifetime value.
A big thing about marketing ROI is getting more sales from your existing customers that increase the lifetime value of a customer.
If everybody bought from you one or two extra times, just think about what that does for your revenue, and that’s the power of a CRM, and that’s the power of marketing automation that you can connect to your CRM.
So put some real thought into strategies that you can implement so that the form on your website automatically goes into your CRM, which automatically puts people in lists and sends emails out to them at the appropriate time to increase sales.
Nurture Your Leads in Your Customers with Email Marketing.
This is a no-brainer. Write it. If you properly used email marketing, you will see an increase in sales.
There’s all opportunity with email marketing, and when done it right and why wouldn’t you do something that basically costs nothing but drives sales? That’s a huge ROI
And that’s why email marketing has basically the highest return on investment of any other marketing channel because the cost is extremely low, and the return is extremely high.
The key is, is what’s the messaging? When are you emailing people? What are you emailing?
Try to come up with a strategy that’s both for your leads and for your existing customers so that you can increase performance on both sides. That’s the ticket.
And as much as you can automate, the better right that that allows you to just get more sales without even lifting a finger, which is the key to marketing.
Get More Reviews and Referrals
We would encourage you to look at your competitors and just take a look at how many reviews they have out there online and what their average rating is, and how many review sites they have a rating on.
Take a look at that, and where do you stack up? Because that research process is what your potential customers air doing every day before they call you or they buy from you.
They’re doing this much research on their own, and what they’re going to find is either you have the most reviews and the best reviews or bees.
It is simple when you have the most reviews in the best reviews, and you just get more sales. It’s just a no-brainer.
Therefore, ask your customers for review. Follow up with your customers after their experience.
If they had a good experience, asked him to leave a review because the thing is, is the modern-day referrals come from the review system? That’s where people get referrals.
Now they look for reviews, and then they go to the one with the most reviews, and every review you get out there in the world is like a digital salesperson on the digital streets of America that’s flagging people down and sending them to your business. And that’s why that’s so important.
The more reviews you have, the more digital salespeople you have out there in the world sending you referrals, so just work hard to have more reviews and better reviews.
Dominate Your Local and Google My Business.
Google My Business (GMB) for a local business is such a goldmine. If you do it right, you fully optimize your Google My Business; that is, fill out your entire profile, make sure it’s fully optimized, just entirely populated with content, and then get continual reviews on your Google My Business. That’s going to help you rank high on Google, my business, and the Google maps.
The thing about Google, my business is Google keeps adding to it, and at this point, it’s basically your many websites on Google and More.
Google’s providing information on Google, my business to the point where consumers, I almost don’t even have to go to your actual website to get what they’re looking for that can find all that information directly on Google.
My business, which is kind of Google’s goal, keeps everybody engaged with using Google. Embrace it optimized Google my business so that it’s fully populated, and it’s the best compared to your competitors so that you rank at the top on the Google maps.
In your local area, you have the most reviews, and you get more visibility and sales from that. Google My Business also has a posting feature where you can do a weekly post on your Google my business. We encourage you to take advantage of that feature and post content promotions and updates about your business because that will help people find you quicker.
Rank Highly for The Best Terms with Content Marketing.
Content marketing is about creating continual content about your area of expertise and essential keywords and or hashtags.
If you’re on social media, figure out your best keywords and your best hashtags, and start creating content about those things.
Write more informational articles, update your website, create videos for social media, and put infographics out there on social media.
Just be super engaged with those particular topics so that if somebody searches for that topic on Google, your website ranks on top.
That will drive sales, or if they search that hashtag on Instagram like we’re on right now, you rank high in your local area for that hashtag that’s going to create additional visibility for you for that area of expertise.
And the thing is, if you have so much knowledge of the keywords and hashtags in your industry, why don’t you create content about it? You know it doesn’t take a lot.
And if you just create a few pieces of content a week, even in your area of expertise, that’s just going to eventually add up to a lot of content invisibility that’s going to drive more and more sales.
People are going to think of you first when they need the products or services you provide because you’ve been a thought leader in that area of expertise, and that’s going to be really valuable.
Become the Most Well-Known Brand in Town & Social Media.
This is huge, like social media is where people are spending all their time these days.
In the old days, you know, they were on other channels, they were watching TV, they had certain stations on TV that they watched all the time. They were spending their time in other places.
Nowadays, those most popular stations are on social media’s Instagram, Facebook, YouTube, etc.
These are the places people are all day, so marketing and the simplest form are just where your customers are.
And here’s the deal, you need to be their right to be in the game; why you need to be creating content on Instagram, YouTube, all these different channels where your potential customers are because that’s going just to put you in the game.
It’s going to keep you top of mind so that they think of you because you want to be the most well-known brand in your town; on social media, people need to see you.
Some power tips; Follow local neighborhoods, follow local nonprofits, follow high school teams building networks, go to Instagram and search the location section and for your hometown, start liking all the posts of everybody that’s posted recently in your hometown.
To get referrals just by building a positive presence on social media.
Increase Your Market Share with Multi-Channel Advertising.
You can’t control if somebody is spending their time right now on YouTube or Instagram or if they’re spending their time driving on the highway, and there’s a digital billboard on the road that they see right now.
You can’t control where they are with what they’re doing with their time, but you can control if you’re there, then that’s multi-channel advertising.
And that’s why it’s important to focus on multi-channel advertising because here again, marketing is about being where your customers are. Still, your customers aren’t in a lot of places, so you have to think about where they are, and you need to have a presence there.
That’s why it’s important to focus on multi-channel advertising, creating content in these areas, but also spending some money to advertise to have some placements in these different channels.
Because if they see you in more than one place, it starts to build trust. If you see a brand on Facebook and Instagram, maybe on a digital billboard, you instantly think This brand must be legit, right?
It helps builds that trust that helps aid the buying process, which is going to be key.
Level Up, Your Marketing Technology and Talent
You need a platform to do all this stuff. You need a platform to manage your customers and leads, manage your payments and scheduling and email, marketing, and automation, and schedule your social media.
You need the tools, the platform in the tools, and the technology or key, but you also need talent.
You need to have the people that are skilled at the market skilled at the design.
And if you’re not skilled at those things, or maybe you’re busy running your business, you need to invest in an expert.
Because you know it all comes down to your brand, and your brand is so important that you have the tools and the talent to drive that brand forward because the brand is all about perspective.
It’s all about perspective, and the community around your local area has a certain perspective about your brand and a certain perception and perception’s reality. Build that perception; things like, they’re the most professional, they are the most engaged, are the one-stop-shop.
And so, it’s about putting the technology in place and the talent in place to execute that game plan and make that happen. If you could do that, then you’re going to see a huge return on investment month over month, and evaluation of your business will really skyrocket over the coming years as times get challenging.
Marketing is something that a lot of businesses that don’t stand behind their brand pull back on. What happens is it creates an opportunity for the brands that do invest in their brand to capture market share.
Therefore, this is an opportunity over the rest of this year for you to capture significant market share and start by putting all of your efforts towards building your brand right in all the different channels that we discussed above.