Dirty Cookie is an Orange County-based company that creates custom cookies in unique forms, including shot glasses made entirely out of cookies and ooey gooey stuffed cookies. The company also offers DIY cookie shot kits and gift boxes. Shahira Marei, the CEO and founder of Dirty Cookie, appeared on Shark Tank seeking a $500,000 investment for a 5% equity stake in the company. After pitching her company and presenting the numbers, she made a deal with Robert Herjavec for $500,000 and a 25% equity stake, which would drop to 15% if the company reaches $6 million in sales by 2023.
- Dirty Cookie is an Orange County-based company that appeared on Shark Tank seeking a $500,000 investment.
- Shahira Marei, the CEO and founder of Dirty Cookie, made a deal with Robert Herjavec for $500,000 and a 25% equity stake.
- The equity stake would drop to 15% if the company reaches $6 million in sales by 2023.
- Dirty Cookie creates custom cookies in unique forms, including shot glasses and stuffed cookies.
- The company also offers DIY cookie shot kits and gift boxes.
The Journey on Shark Tank
During my Shark Tank pitch, I shared Dirty Cookie’s impressive sales figures. After three years of launching, we had already achieved $300,000 in sales. The following year, our sales increased to $345,000, and after another year, we reached a milestone of $1.27 million in sales. Our ability to adapt to the challenges posed by the pandemic resulted in $2.6 million in sales during that time. These numbers showcased the potential of Dirty Cookie and caught the attention of the Sharks.
Although the Sharks had concerns about our profitability, Robert Herjavec recognized the growth potential and made an offer of $500,000 for a 25% equity stake in our company. His belief in our product and vision was evident, and he saw the opportunity to scale Dirty Cookie to new heights. With his investment, we had the means to accelerate our growth and expand our customer base.
Table 1: Dirty Cookie Shark Tank Sales
Our appearance on Shark Tank not only provided us with an investment but also brought significant attention to our brand. The exposure on the show led to a surge in sales and opened doors to various media opportunities. Dirty Cookie was featured on Today, Forbes, Food Network, and Good Morning America, among other prominent outlets. These appearances solidified our position in the market and established us as a unique player in the cookie industry.
Furthermore, we entered into a partnership with Nuts ‘N More, another company that had also been featured on Shark Tank. This collaboration allowed us to reach new audiences and expand our product offerings. By leveraging the success and publicity gained from our Shark Tank appearance, Dirty Cookie has experienced phenomenal growth and currently has an estimated net worth of $10 million.
Success and Growth After Shark Tank
After appearing on Shark Tank, Dirty Cookie experienced tremendous success and substantial growth. The exposure from the show, coupled with media features on popular television shows and news outlets like Today, Forbes, Food Network, and Good Morning America, helped propel the company to new heights.
Dirty Cookie’s post-Shark Tank journey saw a significant increase in sales, with the company’s net worth estimated at $10 million as of 2023. The recognition gained from Shark Tank and the subsequent media features played a vital role in expanding Dirty Cookie’s customer base and driving sales.
In addition to the media exposure, Dirty Cookie also formed strategic partnerships, including one with Nuts ‘N More, a fellow company that appeared on Shark Tank. These partnerships further boosted Dirty Cookie’s reach and revenue, allowing them to tap into new markets and connect with a broader audience.
Media Features and Partnerships
Dirty Cookie’s appearance on Shark Tank opened doors to various media opportunities, resulting in widespread coverage across prestigious platforms. Here are some notable media features:
- Food Network
- Good Morning America
Additionally, Dirty Cookie forged a partnership with Nuts ‘N More, leveraging the synergy between the two companies to offer unique products and capitalize on their shared success from the Shark Tank experience.
|Good Morning America
The Impact on Education and Future Plans
When it comes to Dirty Cookie, giving back to the community is a top priority. That’s why I am proud to say that every time someone orders a Dirty Cookie, a percentage of the proceeds goes towards organizations supporting children’s education. We’ve partnered with charities like Girl Who Code, Citizen Schools Organization, and The Freedom Story to make a difference in the lives of young learners.
But we didn’t stop there. We have also invested a whopping $10 million into an education-based non-profit, ensuring that we are actively contributing to the betterment of educational initiatives for years to come. We believe that every child deserves access to quality education, and we’re committed to making that a reality.
Looking ahead, we have exciting expansion plans in the works. While we continue to operate online, catering to cookie lovers across the nation, we’re also branching out with wholesale orders for businesses. In fact, we are thrilled to announce the opening of our first retail shop in Cairo, Egypt, bringing the joy of Dirty Cookie to a whole new audience.
Our aim is to continue to innovate and create unique cookie products that will delight our customers. By expanding our reach and increasing sales, we can further support our charitable endeavors and make a lasting impact on education. The future looks bright, and we’re excited to embark on this journey with you.
How much is Dirty Cookie worth after appearing on Shark Tank?
Dirty Cookie’s estimated net worth is $10 million as of 2023.
What was Dirty Cookie’s sales before and after Shark Tank?
Dirty Cookie had sales figures of $300,000 after three years of launching, $345,000 a year later, and $1.27 million after another year. Despite the challenges posed by the pandemic, the company made $2.6 million in sales during that time.
What was the investment deal offered on Shark Tank?
Robert Herjavec offered $500,000 for a 25% equity stake in Dirty Cookie. If the company reaches $6 million in sales by 2023, the equity stake would drop to 15%.
What media features has Dirty Cookie been a part of?
Dirty Cookie has been featured on Today, Forbes, Food Network, and Good Morning America, among others.
Has Dirty Cookie partnered with any other companies?
Yes, Dirty Cookie has partnered with Nuts ‘N More, another company featured on Shark Tank.
What initiatives does Dirty Cookie have in place for education?
Dirty Cookie donates a percentage of proceeds to organizations supporting children’s education, such as Girl Who Code, Citizen Schools Organization, and The Freedom Story. The company has also invested $10 million into an education-based non-profit.
What are Dirty Cookie’s future plans?
Dirty Cookie continues to operate online and offer wholesale orders for businesses. They have also opened a retail shop in Cairo, Egypt. The company aims to expand its reach and increase sales by continuing to innovate and create unique cookie products.