Dreamland Baby Net Worth
Dreamland Baby is a company that sells products designed and made for babies, including weighted baby blankets or “sacks” that babies can sleep in. The company was founded by Tara Williams, who appeared on Shark Tank in 2020.
Lori Greiner offered $100,000 for 22.5% of the business, which Williams accepted. Dreamland Baby has a direct-to-customer business model through its website, DreamlandBabyCo.com. The product is available to buy in retail stores such as Target, Nordstrom, and Bloomingdales.
As of September 2022, Dreamland Baby’s founder Tara Williams has a net worth of $10 million. In December 2021, the company announced it had reached $10 million in lifetime sales.
What is Dreamland Baby and Who is the founder of Dreamland Baby?
Dreamland Baby is a brand of weighted baby blankets that are designed to help fussy babies calm and sleep. The blankets, also called sacks, are filled with poly pellets sewn into the top cotton layer to impart weight. Tara Williams, a mother of four, is the founder and owner of Dreamland Baby.
Williams came up with the idea for her product after struggling to get her fourth child, Luke, to sleep through the night.
One night, she laid a large blanket on him when he was being fussy and it quickly soothed him down, leading her to create the first version of Dreamland Baby with the help of her mother-in-law.
The sacks are designed to be worn like overalls or a sleeping bag, with the weight on the front (or top) to promote back and side sleeping. They work similarly to swaddling, but with gentler pressure.
The blankets can help newborns relax and reduce tension. Dreamland Baby blankets are now sold for $79 on Williams’ website and on Amazon. The product was developed with the help of physicians, NICU nurses, and qualified sleep experts to ensure safety and effectiveness.
In June 2019, Williams took a risk and funded $24,541 on Kickstarter to get her business off the ground, and the campaign was fully funded in just 72 hours. Dreamland Baby also exceeds all Consumer Product Safety Commission criteria in the United States.
Dreamland Baby Shark Tank pitch
In an attempt to expand her business, Tara approached the Shark Tank investors in episode 24 of Season 11. She requested $100,000 for a 10% stake in her company, which was valued at $1 million.
Despite handing out samples and telling her story, the Sharks were concerned that the product hadn’t sold well outside of Kickstarter, and that Dreamland Baby was still just a product rather than a viable company.
Although Kevin O’Leary, Kevin Harrington, and Mark Cuban all exited the deal, Lori Greiner made an offer of $100,000 for 25% equity in the company. Tara countered with a 20% stake but eventually accepted Lori’s counter-offer of $100,000 for a 22.5% stake in the firm.
However, the deal with Lori Greiner never came to fruition, and as of November 2021, Dreamland Baby is still selling directly to customers on their website. The company briefly limited its Amazon inventory due to concerns about knock-off items being sold on the platform.
Nonetheless, the company declared in December 2021 that it had reached $10 million in lifetime sales, and its products can now be purchased at Target, Nordstrom, Bloomingdales, Baby list, and Amazon.
Competitors of Dreamland Baby
Dreamland Baby’s major competitors include Haba’s Little Angels, Swan’s Sleep Sack, Rags, and SwaddleMe.
Net Worth of Dreamland Baby
The company was valued at $1 million during the pitch, since then the company’s net worth might have been rising due to an increase in sales of the company which had $10 million in lifetime sales.
Dreamland Baby FAQs
What is Dreamland Baby?
Dreamland Baby (DBA) is an American company that provides weighted baby blankets with medical-grade poly pellets or cotton saran or muslin fabric.
Who is the founder?
Dreamland Baby (DBA) was founded by Tara Williams.
How much was asking on Shark Tank?
Tara was asking for $100,000 in exchange for a 10% ownership in her company, which is valued at $1 million.
Did she have the deal?
Yes. She got a deal from Lori Greiner.
How much was the deal?
Lori Griener offered $100,000 for 22.5% equity in her firm. But they never completed the deal.
Is Dreamland Baby still in business?
Yes, Dreamland Baby still in business as of November 2021.
How long does it take for Dreamland Baby to work?
You wear the “sack” for about eight hours at a time. The company recommends that kids cannot sleep without one of the sacks on.
How much does it cost to get one?
Its cost $79 on their website and Amazon.
Do you recommend trying Dreamland Baby during nighttime or just for naps?
The sack is designed to be worn during sleep and only during sleep.
Is Dreamland Baby safe to use if my baby can roll?
No. Because of the risk of suffocation, Dreamland Baby’s weighted blankets are not recommended for rolling babies.
My baby is a tummy sleeper. Can they still use Dreamland Baby?
Yes. One can sleep on their stomach with Dreamland Baby since it will not suffocate them.
How long does it take to ship my order?
Orders are shipped within 1-3 business days from when one places their order.
How does Dreamland Baby work?
Dreamland Baby’s weighted blankets are filled with medical-grade poly pellets or cotton saran or muslin fabric.
How do I use the swaddle wing?
The swaddle wing is used to provide the weighted blanket with a swaddling effect.
If I am sleep training, can I still use Dreamland Baby?
The company recommends that kids cannot sleep without one of the sacks on.
What is Moro reflex, and how does Dreamland Baby help it?
The Moro reflex is described as the normal reflex that causes babies to arch their backs and scoot forward when they lie on their stomach.
Is Dreamland Baby safe?
Dreamland Baby is safe. It is designed to be used during only during sleep and not for rolling babies.
How should I dress my baby while wearing Dreamland Baby?
The company recommends that babies are brought to bed in their diaper or pajamas.
Should I swaddle my baby with Dreamland Baby?
Dreamland Baby was designed for sleeping, so a swaddling motion is recommended.
What is the Return and Warranty Policy?
Dreamland Baby offers a 90 Days 100% money back guarantee policy to all the customers.
What is Dreamland Baby price range?
Dreamland Baby products are priced at $79.99.
Is Dreamland Baby available on Amazon?
Yes, it is available on Amazon as well as their official website.
What is the net worth of Tara Williams?
Tara Williams’s net worth is $6 Million