Ezpz, a baby goods company, made a memorable appearance on Season 7 of Shark Tank when they introduced their revolutionary silicone food mat and plate set. The founder, Lindsey Laurain, pitched her product to the Sharks, seeking a $1 million investment in exchange for a 5% ownership stake in the company. While she received offers, Lindsey ultimately turned them down. At the time of their Shark Tank appearance, Ezpz was valued at $20 million.
Despite facing initial backlash on social media, the episode had a positive impact on Ezpz. Sales of their products skyrocketed to $1.5 million immediately after the episode aired. Since then, Ezpz has continued to experience remarkable growth and is now proudly sold in major retailers including Target, Nordstrom, Bed Bath and Beyond, and Crate and Kids. While the exact net worth of Lindsey Laurain remains undisclosed, there is no doubt that the success of Ezpz has made her a millionaire.
Key Takeaways:
- Ezpz appeared on Season 7 of Shark Tank with their silicone food mat and plate set, seeking a $1 million investment.
- Despite receiving offers from the Sharks, Lindsey Laurain turned them down.
- The valuation of Ezpz at the time of Shark Tank was $20 million.
- Following the episode, sales of Ezpz products reached $1.5 million and the company secured distribution deals with major retailers.
- Lindsey Laurain’s net worth remains undisclosed, but the success of Ezpz has made her a millionaire.
The Journey of Ezpz: From Idea to Success
The story of Ezpz is a testament to the power of innovation and determination. It all started during a family mealtime when Lindsey Laurain’s husband grew frustrated with their children’s messy eating habits. Unable to find a suitable solution on the market, Lindsey took matters into her own hands and created the Happy Mat, a silicone food placemat that prevents kids from throwing their plates.
With a vision in mind, Lindsey launched a Kickstarter campaign to test the market, and the response was overwhelming. She successfully raised more than double her target amount of $35,000, indicating a strong demand for her innovative product. This initial success fueled the rapid growth of Ezpz, with international distributors and major retailers expressing interest in carrying the brand.
Recognizing the need for additional capital to expand logistics and distribution, Lindsey decided to apply to appear on Shark Tank, a popular television show where entrepreneurs pitch their ideas to potential investors. While she received offers from two Sharks, Lindsey declined them, which led to a temporary fallout on social media. However, the exposure from the show turned out to be a game-changer for Ezpz.
The Impact of Shark Tank
The appearance on Shark Tank had a profound impact on Ezpz, catapulting the business to new heights. Despite the initial backlash, the exposure led to a surge in sales, with Ezpz products generating $1.5 million in revenue immediately after the episode aired. The brand’s presence was further solidified through distribution deals with major retailers such as Target, Nordstrom, Bed Bath and Beyond, and Crate and Kids.
Today, Ezpz has expanded its product line to include colorful silicone placemats, plates, spoons, forks, cups, and bowls for babies and toddlers. They have even entered the pet market with spill-proof bowls for pets. The company has received recognition and awards for its innovative approach, highlighting the success of Lindsey Laurain’s vision and determination.
| Key Milestones | Year |
|---|---|
| Launch of Ezpz Kickstarter campaign | Year 1 |
| Appearance on Shark Tank | Year 2 |
| Ezpz products available in major retailers | Year 3 |
The journey of Ezpz from a simple idea to a thriving business is a testament to the power of perseverance and the ability to turn challenges into opportunities. Lindsey Laurain’s entrepreneurial spirit and strategic partnerships have propelled Ezpz to become a global, multi-million dollar company. As the story of Ezpz continues to unfold, it serves as a reminder that with the right idea and unwavering determination, success is within reach.
The Continued Success of Ezpz
Despite the challenges faced on Shark Tank, Ezpz has continued to thrive as one of the most successful entrepreneurs to come out of the show. Known for their innovative baby goods, Ezpz has expanded its product line to include a variety of mealtime solutions for babies and toddlers.
From colorful silicone placemats and plates to spoons, forks, cups, and bowls, Ezpz has created a range of products that make mealtime fun and hassle-free. But they didn’t stop there. Recognizing the need for spill-proof bowls in the pet market, Ezpz also ventured into the pet space, offering innovative bowls for our furry friends.
This dedication to creating practical and unique products has not gone unnoticed. Ezpz has received numerous awards for their innovative approach to mealtime solutions, including the prestigious Smartest Toddler Tableware award. They were also recognized as a finalist for the JPMA Show: Built for Baby Innovation Award, further solidifying their position as a leader in the industry.
Today, Ezpz products can be found on their official website, Amazon, and in major retailers such as Bed Bath and Beyond and Target. With undisclosed annual revenue and profits, Ezpz has become a global, multi-million dollar business, proving that perseverance, knowledge of the market, and strategic partnerships are key to success in the entrepreneurial world.
FAQ
What is Ezpz’s net worth before and after appearing on Shark Tank?
The valuation of Ezpz at the time of Shark Tank was $20 million. After the episode aired, sales of Ezpz products reached $1.5 million immediately, contributing to the growth and success of the business. The exact net worth of Lindsey Laurain, the founder of Ezpz, is undisclosed, but her success with Ezpz has made her a millionaire.
How did the idea for Ezpz come about?
The idea for Ezpz came about during a family mealtime when Lindsey Laurain’s husband became frustrated with their children’s messy eating habits. Unable to find a suitable product on the market, Lindsey decided to create her own. She invented a silicone food placemat called the Happy Mat, which solves the problem of kids throwing their plates.
Did Ezpz receive investment offers on Shark Tank?
Yes, Lindsey Laurain received investment offers from two Sharks on Shark Tank. However, she declined the offers, leading to a social media backlash. Despite this, the episode had a positive impact on the business, with sales of Ezpz products skyrocketing to $1.5 million immediately after airing. The appearance on Shark Tank helped Ezpz secure distribution deals with major retailers and continue its growth.
What products does Ezpz offer?
Ezpz offers a range of colorful silicone placemats, plates, spoons, forks, cups, and bowls for babies and toddlers. They have also expanded into the pet space with spill-proof bowls for pets. Their innovative approach to mealtime solutions has earned them recognition and awards, including the Smartest Toddler Tableware award and being a finalist for the JPMA Show: Built for Baby Innovation Award.
Where can I purchase Ezpz products?
Ezpz products are available for purchase on their official website, Amazon, and in major retailers such as Bed Bath and Beyond, Target, Nordstrom, and Crate and Kids.
How successful is Ezpz?
Ezpz has become a global, multi-million dollar business. While the exact annual revenue and profits are undisclosed, the company has experienced significant growth and success since its appearance on Shark Tank. Lindsey Laurain’s determination, market knowledge, and strategic partnerships have contributed to the continued success of Ezpz.