Float Baby Shark Tank Net Worth 2023
The company was valued at $750,000 during and after the pitch in January 2022. With ongoing sales and business operations, the company’s net worth has likely increased since then. As of February 2023, the company is still in business and generating $1.8 million in annual revenue.
This growth evidences that despite initial skepticism, the company has continued to thrive and build value since its founding.
What is Float Baby?
Float Baby is a baby spa located in Houston, Texas that allows infants as young as two weeks old to float in warm water while wearing a donut-shaped flotation device around their necks. This activity is said to provide benefits such as increased strength, improved lung capacity, better digestion, and circulation.
In addition to floating, infants at Float Baby can also receive newborn massages from specialists such as founder Kristi Ison. Ison cites research conducted by Griffith University in Australia, which studied 7,000 children under the age of five and found that toddlers who floated were 50% more likely to reach their developmental milestones.
Float Baby was founded by Kristi Ison in 2013 and features a revolutionary ring that suspends newborns in the water while they float and splash around with their parents.
After a 20-30 minute session, infants receive a warm towel and massage. They float in their own sterile tubs and experience benefits such as improved bone strength, a strengthened respiratory system, increased blood supply to the heart, and enhanced cognitive development.
Research has shown that baby water introduction provides numerous benefits. Ison recommends that infants attend a weekly lesson to maximize the overall benefits. Group classes cost $50 per session, while individual sessions cost $160. Float Baby is currently only available in Houston.
What Happened to Float Baby at Shark Tank pitch?
Kristi Ison, a Certified Instructor of Infant Massage, appeared on Shark Tank episode 721 to pitch Float Baby, her spa for newborns aged two weeks to eight months. She was seeking a Shark to help her expand to new locations and asked for $150,000 in exchange for a 20% stake in her firm, which was valued at $750,000.
Kristi explained that weekly exercise and frequent massage can enhance physical and cognitive strength and improve blood flow in infants. She was the first to offer both exercise and massage to infants. The Sharks burst out laughing when they saw infants floating in baths wearing Float Baby rings.
Mark asked about the source of her claims, and Kristi cited a study from Australia that found babies who participated in early water programs had 50% greater growth and development than non-participants. Daymond was curious about the origin of the idea to use a hemorrhoid cushion as a flotation device, and reports suggest it originated in Japan.
Kristi has a patent on the Float Baby ring cover, but other companies manufacture similar rings. Float Baby is a retail location with three tubs, and a one-hour session costs $65. Mr. Wonderful claimed it was not proprietary and could launch a similar product tomorrow.
The Sharks were skeptical of the business, and Kristi left the pitch without securing a deal. Mark suggested she strive to fill additional time slots, while Daymond believed she needed to become viral. Barbara felt Kristi lacked energy and needed a salesperson/business partner. Kevin believed she should sell the donut and focus on selling the rings and tubs instead.
What Happened to Float Baby after Shark Tank?
Despite not performing well on The Tank, Kristi is still offering float treatments at her Houston spa. She has maintained her Facebook page and is advertising a slight price increase of $5 per session, while still selling gift cards at the current rate of $55 per session or $198 for a group session with four newborns.
Although her business doesn’t seem to be thriving, she has a small yet loyal local following. It’s possible that her popularity in the local market will be enough to keep her business, Float Baby, afloat, even if it never grows large enough to compete with bigger businesses.
While her idea was promising, it didn’t align with the Sharks’ long-term goals for home and retail sales, so she’ll be staying with the small fish for now.
As of January 2022, Float Baby is still in operation and generating an annual income of over $900,000.
Net Worth of Float Baby
The company valuation was $750,000 during and after the pitch. Since then the company is still in business as of January 2022. The company net worth might be more than that of pitch.
Float Baby FAQs
What is Float Baby?
Float Baby is a company that offers a weekly baby water exercise class, where babies can play in the water for an hour and receive a full-body bath afterwards.
Who is the founder?
Kristi Ison founded the company and leads it.
How much was seeking on Shark Tank?
Kristi was seeking for $150,000 for 20% stake in the business.
Did Kristi have the deal on Shark Tank?
No, Kristi did not have a deal on Shark Tank.
Is Float Baby still in business?
Yes, it is still in business as of January 2022.
Where is Float Baby located?
Float Baby is located in Houston, Texas, USA.
When was Float Baby founded?
Float Baby was founded in 2013.
How can I contact Float Baby?
Customers can send an email to [email protected] or visit their website: http://www.floatbaby.com.
How does Float Baby work?
The Float Baby’s weekly massage therapy is held in a bathtub. The water is heated to 98 degrees Fahrenheit, and babies wear an inflatable float ring around their neck. The baby floats in the water while their back and belly are massaged.
What is the price range of Float Baby?
The price of one session is $165, which includes the full-body treatment from head to toe, plus a towel and a robe for bathing.
Is Float Baby safe for kids?
The water temperature stays between 98 and 102 degrees Fahrenheit, and the baby floats rings have been tested by a lab.
The rings also have an airtight seal, so no water can get into the baby’s neck. Parents are required to sign a waiver before their child can take the float therapy class.
How do I pay for Float Baby?
Clients can pay by cash, credit card, or check.
Does Float Baby offer discount?
Float Baby offers 10% off on the second child and 5% on the third child.
Does Float Baby have a patent?
Yes, it does have a patent for its ring cover.
What is Float Baby’s best-selling product?
Float Baby’s best-selling product is Float Baby Ring Cover ($75), which is a therapeutic ring for newborns and infants. The cover features a thick vinyl lined pocket that allows water to go in and out of the ring while keeping your baby warm.
Is Float Baby open for public?
The company offers two one-hour float sessions every week for $165 each within the Houston area only.
How did Float Baby get started?
Kristi Ison started Float Baby because she believed that babies should be able to engage in water exercise before they start school. She bought a float ring and started offering classes at her home.
Who is the CEO?
Kristi Ison is the CEO of Float Baby.
Is Float Baby a franchise system?
No, it is not a franchise; the company does not provide any form of franchising to any interested parties.
Are there any products offered by Float Baby?
Float Baby offers two products: Float Baby Ring Cover ($75) and Infant Swim Mat ($15).
What is the net worth of Kristi Ison?
The net worth of Kristi Ison is unknown.