Float Baby Shark Tank Net Worth 2023
The company was valued at $750,000 during and after the pitch in January 2022. With ongoing sales and business operations, the company’s net worth has likely increased since then. As of February 2023, the company is still in business and generating $1.8 million in annual revenue.
This growth evidences that despite initial skepticism, the company has continued to thrive and build value since its founding.
What is Float Baby?
Float Baby is a baby spa located in Houston, Texas that allows infants as young as two weeks old to float in warm water while wearing a donut-shaped flotation device around their necks. This activity is said to provide benefits such as increased strength, improved lung capacity, better digestion, and circulation.
In addition to floating, infants at Float Baby can also receive newborn massages from specialists such as founder Kristi Ison. Ison cites research conducted by Griffith University in Australia, which studied 7,000 children under the age of five and found that toddlers who floated were 50% more likely to reach their developmental milestones.
Float Baby was founded by Kristi Ison in 2013 and features a revolutionary ring that suspends newborns in the water while they float and splash around with their parents.
After a 20-30 minute session, infants receive a warm towel and massage. They float in their own sterile tubs and experience benefits such as improved bone strength, a strengthened respiratory system, increased blood supply to the heart, and enhanced cognitive development.
Research has shown that baby water introduction provides numerous benefits. Ison recommends that infants attend a weekly lesson to maximize the overall benefits. Group classes cost $50 per session, while individual sessions cost $160. Float Baby is currently only available in Houston.
What Happened to Float Baby at Shark Tank pitch?
Kristi Ison, a Certified Instructor of Infant Massage, appeared on Shark Tank episode 721 to pitch Float Baby, her spa for newborns aged two weeks to eight months. She was seeking a Shark to help her expand to new locations and asked for $150,000 in exchange for a 20% stake in her firm, which was valued at $750,000.
Kristi explained that weekly exercise and frequent massage can enhance physical and cognitive strength and improve blood flow in infants. She was the first to offer both exercise and massage to infants. The Sharks burst out laughing when they saw infants floating in baths wearing Float Baby rings.
Mark asked about the source of her claims, and Kristi cited a study from Australia that found babies who participated in early water programs had 50% greater growth and development than non-participants. Daymond was curious about the origin of the idea to use a hemorrhoid cushion as a flotation device, and reports suggest it originated in Japan.
Kristi has a patent on the Float Baby ring cover, but other companies manufacture similar rings. Float Baby is a retail location with three tubs, and a one-hour session costs $65. Mr. Wonderful claimed it was not proprietary and could launch a similar product tomorrow.
The Sharks were skeptical of the business, and Kristi left the pitch without securing a deal. Mark suggested she strive to fill additional time slots, while Daymond believed she needed to become viral. Barbara felt Kristi lacked energy and needed a salesperson/business partner. Kevin believed she should sell the donut and focus on selling the rings and tubs instead.
What Happened to Float Baby after Shark Tank?
Despite not performing well on The Tank, Kristi is still offering float treatments at her Houston spa. She has maintained her Facebook page and is advertising a slight price increase of $5 per session, while still selling gift cards at the current rate of $55 per session or $198 for a group session with four newborns.
Although her business doesn’t seem to be thriving, she has a small yet loyal local following. It’s possible that her popularity in the local market will be enough to keep her business, Float Baby, afloat, even if it never grows large enough to compete with bigger businesses.
While her idea was promising, it didn’t align with the Sharks’ long-term goals for home and retail sales, so she’ll be staying with the small fish for now.
As of January 2022, Float Baby is still in operation and generating an annual income of over $900,000.
Net Worth of Float Baby
The company valuation was $750,000 during and after the pitch. Since then the company is still in business as of January 2022. The company net worth might be more than that of pitch.
Float Baby Shark Tank Updates
Float Baby is a baby spa located in Houston, Texas, that offers water exercise and infant massage instruction for babies aged two weeks to 18 months old.
The spa’s signature experience is the patented ring that suspends babies in the water for 20-30 minutes while they float and splash with their parents or guardians.
After the float session, babies receive a warm towel and massage. The benefits of these treatments include a strengthened respiratory system, improved blood flow, and enhanced development.
Float Baby appeared on Shark Tank in season 7, episode 17, and asked for $150,000 for 20% equity. However, no deal was made on the show.
Despite not receiving an investment from the Sharks, Float Baby’s business is still thriving. As of February 2023, the company is generating $1.8 million in annual revenue. The company’s net worth was valued at $750,000 during and after the Shark Tank pitch in January 2022.
Kristi Ison, the founder of Float Baby, is a certified infant massage instructor who started the business to help improve the strength and development of infants.
Her single spa location was doing well, but she needed help expanding her business. Although the Sharks laughed when she showed the video of babies floating in the tubs with the Float Baby rings, Kristi’s vision for her business has proven successful.
Float Baby Shark Tank Summary:
| INFORMATION | DETAILS |
| Company Name | Float Baby |
| Location | Houston, Texas |
| Type of Business | Baby spa offering water exercise and infant massage instruction |
| Founder | Kristi Ison |
| Year Founded | 2013 |
| Valuation during Shark Tank pitch | $750,000 |
| Amount Sought during Shark Tank pitch | $150,000 |
| Equity Offered during Shark Tank pitch | 20% |
| Shark Tank Outcome | No deal made |
| Annual Revenue (as of February 2023) | $1.8 million |
| Net Worth (as of January 2022) | Unknown (likely higher than $750,000) |
| Services | Floating for infants as young as two weeks old with flotation device, newborn massages, and other benefits |
| Prices | $50 per session for group classes, $160 for individual sessions |
| Availability | Only in Houston, Texas |
Note: The table does not include information about the Shark Tank investors’ comments or recommendations.
Float Baby FAQs
What Is Float Baby And How Does It Work?
Float Baby is a baby spa that offers water therapy and neonatal massage for infants from two weeks to six months old. The founder, Kristi Ison, is a certified infant massage instructor who started the spa to help improve the strength and development of infants.
The spa’s flotation device, which is patent-pending, allows each baby to move their arms and legs freely while floating independently. The device is attached around the baby’s neck and keeps their head above water while their body and limbs float freely. The spa’s water is purified and the pools are cleaned.
At Float Baby, infants wear inflatable tubes around their necks and float in a small pool of water with up to three other babies. The babies are undressed and weighed before each is carefully outfitted with a floatation device. There are three jet-infused tubs, so each float is a unique experience.
After their time in the water, babies are dried off and instructors guide caregivers through infant massage. The act of floating is said to benefit cognitive development and strengthen the respiratory and cardiovascular systems of a baby.
Although the term “spa” is used by the company, Ison said in an email that the business is “not a Baby Spa,” but rather an environment focused on a baby’s development. The spa has one retail location in Houston, Texas and has an estimated annual revenue of $1.8 million as of February 2023.
Who is the founder?
Kristi Ison founded the company and leads it.
What Was The Outcome Of Float Baby Shark Tank Pitch?
Kristi Ison, a certified instructor of infant massage, pitched Float Baby, her “spa” for infants aged two weeks to 18 months old, on Shark Tank episode 7. The patented ring suspends babies in the water while they float and splash with their parents or guardians.
After the 20-30 minute float, babies receive a warm towel and massage1. Kristi asked for $150,000 for 20% of her business, but no deal was made on the show.
The Sharks laughed at the video of babies floating in the tubs with the Float Baby rings. Mark Cuban asked where her claims could be proven, and Kristi said the largest study was done in Australia on early water programs and found that babies in those programs had 50% better growth and development than….
Despite not receiving a deal on the show, Float Baby is still in business and generating $1.8 million in annual revenue as of February 2023.
The company was valued at $750,000 during and after the pitch in January 2023. The company’s net worth has likely increased since then. The business is still booming, and Kristi Ison did not let the lack of a deal on Shark Tank deter her.
What Happened To Float Baby After Its Appearance At The Shark Tank?
Float Baby did not receive a deal on Shark Tank, but the company is still in business and generating $1.8 million in annual revenue as of February 2023. Kristi Ison, the founder of Float Baby, has maintained her Facebook page and is advertising a slight price increase of $5 per session.
The company’s net worth has likely increased since its appearance on Shark Tank. Despite not performing well on the show, Kristi is still offering float treatments at her Houston spa.
The patented ring that suspends babies in the water for 20-30 minutes so they can splash around with their parents or guardians is still in use. The benefits of these kinds of treatments include a strengthened respiratory system, improved blood flow, and enhanced development.
How much was seeking on Shark Tank?
Kristi was seeking for $150,000 for 20% stake in the business.
Did Kristi have the deal on Shark Tank?
No, Kristi did not have a deal on Shark Tank.
Is Float Baby still in business?
Yes, it is still in business as of January 2022.
Where is Float Baby located?
Float Baby is located in Houston, Texas, USA.
When was Float Baby founded?
Float Baby was founded in 2013.
How can I contact Float Baby?
Customers can send an email to info@floatbaby.com or visit their website: http://www.floatbaby.com.
What is the price range of Float Baby?
The price of one session is $165, which includes the full-body treatment from head to toe, plus a towel and a robe for bathing.
Is Float Baby safe for kids?
The water temperature stays between 98 and 102 degrees Fahrenheit, and the baby floats rings have been tested by a lab.
The rings also have an airtight seal, so no water can get into the baby’s neck. Parents are required to sign a waiver before their child can take the float therapy class.
How do I pay for Float Baby?
Clients can pay by cash, credit card, or check.
Does Float Baby offer discount?
Float Baby offers 10% off on the second child and 5% on the third child.
Does Float Baby have a patent?
Yes, it does have a patent for its ring cover.
What is Float Baby’s best-selling product?
Float Baby’s best-selling product is Float Baby Ring Cover ($75), which is a therapeutic ring for newborns and infants. The cover features a thick vinyl lined pocket that allows water to go in and out of the ring while keeping your baby warm.
Is Float Baby open for public?
The company offers two one-hour float sessions every week for $165 each within the Houston area only.
How did Float Baby get started?
Kristi Ison started Float Baby because she believed that babies should be able to engage in water exercise before they start school. She bought a float ring and started offering classes at her home.
Who is the CEO?
Kristi Ison is the CEO of Float Baby.
Is Float Baby a franchise system?
No, it is not a franchise; the company does not provide any form of franchising to any interested parties.
Are there any products offered by Float Baby?
Float Baby offers two products: Float Baby Ring Cover ($75) and Infant Swim Mat ($15).
What is the net worth of Kristi Ison?
The net worth of Kristi Ison is unknown.
