Gameday Couture Shark Tank Net Worth 2023

Shawnna and Kurt Feddersen walked into the Tank seeking an investment of $500,000 for 20% equity in their company, giving it a valuation of $2.5 million.

However, after some negotiation with Mark Cuban, they accepted his offer of $500,000 for 30%, which ultimately reduced their company’s valuation to $1,666,666.66.

Fast forward to May 2022, and the Feddersens’ business is still up and running with revenue at over $5 million yearly.

It is clear that their lowball initial offer paid off – negotiating with the Sharks resulted in extraordinary success for the couple and their company.

What is Gameday Couture?

Gameday Couture is a company that creates and sells stylish team apparel for women, allowing them to support their favorite teams in fashion-forward clothing.

The company was founded in 2010 by Shawnna Feddersen, a graduate of the University of Oklahoma, who wanted to test her products with the purpose of filling the gap in the market for fashionable women’s fan apparel. The company was fully launched the following year.

The Feddersens describe Gameday Couture as a blend of classic and traditional women’s fashion with a contemporary twist. The company currently licenses over thirty college teams, primarily major football schools, and continues to seek more college licenses every day.

When designing their fashions, Gameday Couture collaborates with schools to ensure that their clothing accurately and positively reflects the school’s brand.

Gameday Couture’s designs include bedazzled tees, scarves, sweaters, and more, offering women stylish alternatives to traditional sports products beyond just pink team jerseys. The company also offers private labeling for high schools and smaller colleges on a case-by-case basis.

What happens to Gameday Couture at the Shark Tank Pitch?

In December 2014, Gameday Couture’s co-founders, Shawnna and Kurt Feddersen, a husband and wife team, appeared on Season 6 Episode 11 of Shark Tank. Their goal was to secure a $500,000 investment in exchange for 20% equity, resulting in a $2.5 million valuation.

During their pitch, they showcased their products and how they had achieved regional success. Their models distributed samples while explaining how they had increased their revenue from a quarter-million to a million dollars in just three years.

Robert compared their business to Tipsy Elves, while Lori praised the quality of their products and pricing. When Kevin asked about their valuation, Kurt explained that they had invested in licensing and believed that the business could be replicated. He stated that their company was worth $750,000, but Kevin thought they had overvalued their company and decided to opt out.

Daymond tested the product and believed that the company was worth $1.5 million, but he also decided not to invest. Robert appreciated their approach but saw the company’s value at $1 million, which he knew they would not accept, so he also decided not to invest.

Mark inquired about their internet sales and thought they should have capitalized on it earlier. He offered them $500,000 in exchange for 30% ownership of the company, with a “hidden caveat.” He expected an immediate response, and after considering the offer for a second, they accepted.

The caveat was that they needed to create a line for the Dallas Mavericks, a team owned by Mark Cuban, which Cuban’s wife would love. Therefore, the contract included a provision for a $500,000 investment for 30% ownership of the company and the development of a special line for the Dallas Mavericks.

Gameday Couture after the Shark Tank Pitch

Mark’s transaction was successfully concluded, which opened up fresh opportunities for the organization. Gameday Couture has a section dedicated to updates where they have announced their goal of achieving $1 million in sales. As of 2018, their total sales amounted to $12 million.

In 2020, the company launched its own unauthorized apparel brand, Social House. During the same year, they inked a licensing agreement with the NBA, and they now offer products for all of the league’s teams in addition to holding licenses for over 1500 colleges.

Their products are marketed through a vast network of almost 2000 stores across the country. The company is still active and as of August 2021, generates annual sales exceeding $5 million.

Gameday Couture Net Worth

Shawnna and Kurt Feddersen enter into the Tank looking for a $500,000 investment in exchange for 20% equity. This shows a valuation of $2.5 million.

They accepted an offer from Mark Cuban of $500,000 for 30% which brings the valuation to $1,666,666.66.

Gameday Couture Shark Tank Updates

Gameday Couture is a clothing company that designs attractive team apparel with style and shape, rather than bulky shirts cut for everyone.

The company appeared on Shark Tank in December 2014, requesting an investment of $500,000 in exchange for a 20% stake in the company. Mark Cuban invested $500,000 in exchange for 30% ownership to create the line.

]Kurt Feddersen and Shawnna Feddersen, the co-founders of Gameday Couture, aimed for $1 million in sales by the end of the year during their pitch.

In 2018, Gameday Couture had $12 million in total sales and racked up a staggering $20 million in revenue. The company’s full product line is sold directly online, through Amazon, and in retail stores across the country.

Gameday Couture has two brands, Gameday Couture and Social House, with the latter enabling customers to complete their style through an interactive social community. The company also does private labeling for high schools and smaller colleges on a case-by-case basis.

Gameday Couture is routinely ranked as the best Shark Tank investment and the most successful Shark Tank company on online rankings. The company’s success can be attributed to its unique designs and focus on style and shape, as well as its expansion into different markets and channels.

The Table Below Summarizes the Information on Gameday Couture’s Shark Tank Pitch

DESCRIPTION	DETAILS
Company Name	Gameday Couture
Founders	Shawnna and Kurt Feddersen
Shark Tank Pitch	Sought $500,000 investment for 20% equity, giving a $2.5M valuation. Mark Cuban invested $500,000 for 30%.
Company Vision	Creates and sells stylish team apparel for women, providing fashionable alternatives to traditional items.
Licensing	Has licenses for over 30 college teams and over 1500 colleges. The inked licensing agreement with NBA.
Revenue	Exceeds $5 million annually as of August 2021.
Net Worth	The valuation was reduced to $1,666,666.66 after accepting Mark Cuban’s offer.
Updates	Total sales in 2018 amounted to $12 million. Launched its own apparel brand, Social House.

Gameday Couture FAQS

What Is Gameday Couture And Its Use?

Gameday Couture is a clothing brand that designs fashionable sports apparel for women. The company was founded in 2010 by Shawnna Latham-Feddersen and Kurt Feddersen.

Shawnna Latham-Feddersen is the CEO of Gameday Couture and is proud to be part of the first female-owned and female-led team to produce thoughtfully designed and ethically sourced female-focused fan apparel.

The company has two brands, Gameday Couture and Social House, where Gameday Couture distributes women’s licensed apparel for over 150 colleges throughout 2000 stores.

Gameday Couture’s clothing lines are designed for women who want to support their favorite team with a fashionable alternative to traditional sports merchandise. The company has partnered with NBA and makes products for all 30 teams.

They are now licensed to make clothes for over 1500 college teams and launched their second brand, Social House, from where they continue to sell their products.

Gameday Couture’s highly curated collections celebrate and exemplify the culture, style, and authenticity of every campus, sport, or team they represent.

Gameday Couture’s clothing lines are versatile and can be dressed up or down. The company’s mission is to provide fashion, fit, quality, confidence, and time-saving advice to its customers.

Gameday Couture continues to grow with its wide online reach and has significant growth on social media. The company has reached 30k followers on Facebook and as of this day has 32.3k followers on Instagram.

What Happened To The Gameday Couture After Shark Tank?

Gameday Couture is a line of college-licensed fashions for female fans. The company was founded by Kurt and Shawnna Fedderson, who pitched their business on Shark Tank in December 2014.

During the show, Mark Cuban invested $500,000 in exchange for 30% ownership to create the line for the team he owns, the Dallas Mavericks.

Since then, Gameday Couture has become one of the most successful businesses and greatest investments that Mark Cuban has ever helped bring to prominence.

As of May 2022, Gameday Couture is still in business and does over $5 million in annual revenue. In 2018 alone, the company racked up a staggering $20 million in revenue.

Their full product line is sold directly online, through Amazon, and in retail outlets such as Dick’s Sporting Goods. In September 2021, the company partnered with ABC The Bachelor to provide apparel for contestant Madison Prewett.

Gameday Couture and Social House are now two of the company’s brands, and through an interactive social community, the brand Social House enables customers to complete their style.

Gameday Couture is routinely ranked as the best Shark Tank investment and the most successful Shark Tank Company on online rankings.

What Is Gameday Couture Current Valuation?

Gameday Couture was valued at $100,000 in 2014. During their appearance on Shark Tank, Mark Cuban invested $500,000 in exchange for 30% ownership to create the line. As of 2023, Gameday Couture has generated $1 million in revenue and hopes to grow substantially more.

They had the option of obtaining a deal in Mark Cuban’s Shark Tank and must reach $20 million in deals during the next few months.

In 2018, Gameday Couture generated $20 million in revenue. Their entire product collection is available online, via Amazon, at Dick’s Sporting Goods, Social House Boutique, and several other retailers across the country.

They have also partnered with the NBA and are licensed to make clothes for over 1500 college teams.

While the search results provide information on Gameday Couture’s revenue, sales projections, and partnerships, there is no clear indication of their current valuation.

Gameday Couture Competitors?

Gameday Couture is a leading manufacturer and distributor of women’s licensed sports apparel. The company is headquartered in Tulsa, Oklahoma, and has 11-50 employees. Gameday Couture’s revenue is between $1 million and $9 million. The company’s official website is gamedaycouture.com.

Gameday Couture has at least two competitors: SCORE Gameday Couture and SOHO Brands. SCORE Gameday Couture is a similar company that sells women’s sports apparel. SOHO Brands is a company that owns Gameday Couture and ShopTheSoho.

Gameday Couture has released a new fashion collection with ABC the Bachelor and Auburn University alumni, Madison Prewett. The licensed collection features an assortment of stylish graphic tops for over… trendy gameday outfits. Customers can view and purchase items from the collection online at shopthesoho.com.

Is Gameday Couture Still In Operation?

Yes, Gameday Couture is still in operation as of April 2023. The company designs sports clothing for women who want to support their favorite team with a fashionable alternative to traditional sports merchandise.

Gameday Couture makes clothing lines for women that can be worn to look stylish and show support for their favorite teams.

The company licenses over thirty college teams and is actively seeking more college licenses every day. They work with the schools when designing their fashions to assure the school’s brand is positively and accurately reflected in their clothing.

Gameday Couture appeared on Shark Tank Season 6 and made a deal with Mark Cuban. Cuban invested $500,000 in exchange for 30% ownership to create the line The company has since grown and acquired sports licenses.

In 2018 alone, Gameday Couture generated $20 million in revenue. Their full product line is sold directly online, through Amazon, at Dick’s Sporting Goods, Social House Boutique, and several other retailers across the country.

The company has also partnered with the NBA and makes products for all 30 teams.

Where can they find Gameday Couture’s headquarters?

The headquarters of Gameday Couture is in St Jenks, Oklahoma United States.

What exactly is the Gameday Couture industry?

Gameday Couture works in the Apparel, Piece Goods, and Notions Merchant Wholesalers business.

What is the phone number for Gameday Couture?

The phone number for Gameday Couture is (855) 343-6100.

What exactly is the Gameday Couture website?

The website for Gameday Couture is www.shopthesoho.com.

How many people work at Gameday Couture?

Gameday Couture employs 50 people.

Who is the important figure at Gameday Couture?

Shawnna Feddersen is a major principle of Gameday Couture.

How does Gameday couture fit?

It does run a little large, but the longer length will look great with leggings. It’s incredibly lovely and versatile, and it can be worn up or down. They can’t wait for football season to begin.

Who is the Investor of Gameday Couture?

Mark Cuban was the investor for Gameday Couture and he invested $500,000 for 30%.

How Does Gameday Couture Make Money?

Gameday Couture makes money from merchandise sales.

Who Launched Gameday Couture?

Shawnna Feddersen founded the company to fill the void between schools and game day fashions, supplying clothing that not only looked good but would make them more money in sales.

They currently license over thirty college teams (mostly major football schools) and are actively seeking more college licenses on a daily basis.

How much does it cost?

The average wholesale cost is $22 while a retail price is $44.it Costs $8 to produce.

What are the strengths of Gameday Couture?

It is a company with great potential to expand its line and also to increase revenue.

What are the weaknesses of Gameday Couture?

It needs a better marketing plan and also needs to increase its supply.

What are the threats of Gameday Couture?

The threat to Gameday Couture is that the company needs to find ways to expand its clientele.

Is Gameday Couture still in operation?

Yes, it is. The firm established Social House, its own unauthorized apparel brand, in 2020.

What are the products of Gameday Couture?

Gameday Couture currently offers t-shirts, hats, hoodies, and sweatshirts for game day, with a full collection available for both men and women.

In addition to its regularly updated staple clothes, the company also offers a full collection of Christmas apparel.

Can they change or cancel the order they just placed?

They will work to accommodate order changes within 24 hours of the order being placed.

However, because their warehouse operates quickly, they are unable to guarantee changes if the order is already in process.

When will their order be delivered?

Orders are normally delivered within 7-14 business days of being processed.

The majority of orders are handled within 2-5 business days. Please keep in mind that during the busy season, processing days may take a little longer.

Standard orders are delivered by USPS Monday through Saturday. Shipping timeframes are estimates and subject to change due to promotions or holidays.

What is the net worth of Shawnna Feddersen?

Unknown.

What is the net worth of Kurt Feddersen?

Unknown.