Grill Charms Shark Tank Net Worth 2023
Leslie Haywood, the founder of Grill Charms, has an estimated net worth of $18 million. The company was founded in 2006 and appeared on Shark Tank in season one, episode seven.
Robert Herjavec invested $50,000 for a 25% stake in the business, resulting in a valuation of $200,000. In 2009, Grill Charms generated revenue of $60,000.
According to Zoominfo, the Shark Tank pitch generated $1 million in revenue. The valuation of Grill Charms was $200,000 when it appeared on Shark Tank.
Grill Charms is known for being one of the success stories from Shark Tank. However, it is unclear whether the company is still in business or not.
According to, Grill Charms went out of business in 2011. However, according to, Leslie later signed a licensing agreement with Fox Run Brands to manufacture and distribute the product under the category of grilling solutions.
Even though Grill Charms is not available on their website anymore, it is still generating revenue through its licensing agreement with Fox Run Brands.
What is Grill Charms? Who Founded Grill Charms?
Grill Charms are a barbecue accessory that helps people avoid confusion when serving grilled meat at dinner tables. They are made of stainless steel and serve as labels that chefs use to mark meat before grilling.
By tagging the meat, chefs can easily remember how to prepare each piece based on individual preferences, thus avoiding any confusion.
Leslie Haywood, the founder of the Grill Charm Company, came up with the idea for these charms while she was a stay-at-home parent.
One day, at a family dinner party, her husband served her the wrong piece of grilled meat because he couldn’t differentiate between the hot and non-spicy beef.
This incident prompted Leslie to create grill charms, which would help prevent similar mishaps from happening in the future.
Even though Leslie had no prior business experience, she pursued her idea relentlessly. However, her journey was not without challenges. Not long after starting her business, she was diagnosed with breast cancer.
But that did not deter her from pursuing her dream. Within 18 months, she was able to get her product on shop shelves.
Grill Charms Shark Tank Pitch
Lesley Haywood received a call from Shark Tank offering her a second chance to pitch her product a few weeks after her father’s funeral. She believed her father would be with her in spirit when she faced the Sharks.
Lesley offered $50,000 for a 25% stake in her product, Grill Charms, which is used to label different cuts of meat. Robert Herjavec accepted the deal, as he loved the product and believed in Lesley.
However, marketing experts criticized the name and packaging of Grill Charms, and Kevin O’Leary suggested she needed to develop her brand.
Lesley had already sold her product in 103 independent retailers, and Daymond and Harrington proposed a 50-50 partnership, while O’Leary asked for 7% royalties and 20% equity.
Lesley’s presence dominated the room, and Herjavec closed the deal with her. In 2011, the Grill Charms Company went out of business, but Lesley secured an exclusive license arrangement with Fox Run Brands to manufacture and market the product under the OUTSET brand.
As of August 2017, three Grill Charms Collections were sold out, leaving only the Steak Collection available on the website. Lesley is entitled to quarterly royalty payments under the licensing agreement.
Grill Charms Net Worth
Grill Charms received a $50,000 investment for 25% equity and an indicated valuation of $200,000.
Grill Charms Competitors
In the world of barbeque equipment, Grill Charms is simply one company trying to be another.
Their competitors include:
The EZ Grill; It is a disposable charcoal grill. It is ready to use grill.
BBQ Outfitters-Southlake; they help their customers build an outdoor Kitchen. They sell grills and their accessories.
Vercossa; Majorly sells grills and grilling accessories.
Grill Charms FAQS
How was Grill Charms at the Shark Tank Pitch?
Robert Herjavec offers her $50,000 in exchange for 25% stake, and the two ultimately close
the deal.
Who are the founders of Grill Charms?
Leslie Haywood is the founder of Grill Charms.
How much did grill charms cost?
The price ranges between $11.95 and $19.95.
What exactly is Grill Charms?
Grill Charms are a product designed to assist diners in identifying grilled meat.
These stainless steel charms assist cooks in identifying meat before grilling in order to prepare the meat to their liking.
By tagging, it helps to avoid misunderstanding.
How do they use Grill Charms?
It is simple enough. Just unscrew the Charm from its chain and put it on a hot grill, for a couple of seconds at first until the colour changes to a brownish-orange colour.
What is the business model for Grill Charms?
The company provides various accessories in order to simulate several types of grill surfaces.
These include: stainless steel coals, stainless steel wooden planks, and stainless steel charred wood.
How did Grill Charms get its logo?
The Grill Charm logo was not a part of her original design.
Lesley found the image on the internet while designing the charm.
The ingredients used in the logo were a combination of text and a graphic design.
The name of the company was derived from the word “Grill,” and “Charms” was an amalgamation of words that were argued over by her husband and herself.
Is Grill Charms still in business?
Grill Charms is no longer in business. The Grill Charms Company went out of business in 2011.
How much does a package of Grill Charms cost?
The package ranges between $11.95 and $19.95, depending on the number of charms purchased per order, and their quantity.
Where can they buy Grill Charms?
You can buy Grill Charms on Leslie Haywood’s official website. You can also find it on Amazon at $19.95 each.
Can they sell Grill Charms?
Yes, it is possible to sell Grill Charms via eBay, Amazon, Quibids and other online portals for an average retail price of $19.95.
Who can use Grill Charms?
Grill Charms is designed for people who love to eat grilled meat and also want to taste their favourite food to its extreme.
What does Grill Charms taste like?
Grill Charms are best eaten when they are cooked.
You can eat them in your favourite cut or kind of meat.
They are delicious on any type of grilling surface, including wood planks, coals, or charcoals.
Why should they use Grill Charms?
Want to taste grilled meat to perfection? Grill Charms can help you do just that.
It helps you make grilling an experience, as opposed to a mundane task. It helps you enjoy the taste of your favourite cut of meat with every bite.
What is the popularity of Grill Charms?
Grill Charms have acquired immense popularity over time.
Who came up with the idea for Grill Charms?
The idea was Leslie Haywood’s own, and she got it from her family and friends after she noticed that they were using different tactics to determine whether their meat was done before grilling.
Which episode of Shark Tank was Grill Charms aired?
It was featured on season 1 episode 7.
