Importance of Marketing

Engaging your customers is important for your business.  Marketing is a tool to keep the knowing your product in the market.

Engaging involves presenting your customers with relevant information about your products and your business.  It is all about creating new content.

Tell your customers what they don’t know.  Let it be interesting and worth their time.

Social media is one of the best platforms where you can engage your customers.  Some organizations use short videos and other humor-rich tricks to engage their customer base.

Marketing helps in building and maintaining the reputation of the company

The growth and life span of your business is positively related to the reputation of your business.  Therefore, it would be fair to say that your reputation determines your brand equity.

Most of the marketing activities have been geared towards creating brand equity of the company.

Marketing helps in building a relationship between a business and its customers

Businesses need to build trust and understanding relationships with their customers.  How does marketing establish this relationship?

  The marketing research segment should be based on demographics, psychology and consumer behavior.

Segmentation helps businesses to meet the needs of their customers thus increasing their trust.  The product team ensures what the business promises at the right time.  This makes customers loyal to the brand.

Loyal customers will have the confidence to buy more products from you.  Trust and understanding between the business and its customers makes your business activities more fruitful.

Marketing works as a communication system which is used to inform customers.

  Marketing informs your customers about the products or services that you are providing them.

  Through marketing, customers get to know about the value of products, their usage and additional information that can be helpful to customers. 

  There is stiff competition in the market and you need to continuously raise voice to convince customers.  Inform your customers about discounts and other competitive tricks you want to use.

  Through communication, marketing helps your business become the market leader.  This post explains more about how to gain competitive advantage.

  Marketing helps in promoting sales

Marketing uses various methods to promote your products or services.  Once a product is advertised, it is already on the radar and this increases your chances of selling.

Customers want to try your products or services and this will lead to a purchase decision.

Marketing assistance in providing information about your business

Every marketer understands the need to target the right audience.  Your marketing strategies can help you establish what the business message will explain to the target audience.

At this point, you have to test various messages and see what works.

Once you have tested different sets of messaging on the target audience, you will find a viable baseline for your marketing efforts.

  It acts as a metric and provides you with the necessary insights to avoid guessing.

  Marketing helps maintain relevancy to your business

Each marketer understands the need to interrupt a potential consumer’s opinion about other products.  But do not make the mistake of seizing this opportunity.

Most businesses believe that they will always remain the customer’s favorite brand because until now the customer has never complained.  This is the wrong mindset.  You need to find ways to stay top of mind of the customer.

  Every relationship needs to be maintained.  Marketing helps maintain good relations with customers by making your business relevant.

  Marketing creates revenue options

During the startup phase, your options are infrequent, as you are mostly cash-stripped.  This limits your options.

As your marketing strategies generate more customers and revenue opportunities, you will start having choices.  To be a substitute is equivalent to having a good battle chest.

Having options will give you the courage to enter new markets.  You will be at liberty to start letting go of the customers who are seeking your purity and well-being.

  Helps marketing management team make informed decisions

  Every business faces problems such as what, when, for whom and how much to produce.  A complex and tedious process determines the survival of your business.  As a result, businesses rely too much on marketing mechanisms to make these decisions.