Importance of Media
What is Media
Media is the plural form for medium and involves the collective communication sources or mediums including television, radio, newspapers, internet, social media sites and various relevant sites and blogs. The main purpose of media is to disseminate the information and knowledge.
Media are means of transmitting information, which is important for a democracy in which citizens must make their own informed decisions. In communications, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data.
Media plays a significant role in keeping everyone up to date with various events around the world. Today, we can check out the latest news and current affairs with just few clicks of mouse or by simply switching on the radio or television, apart from glancing at the newspaper every morning!
Media can influence for example politics by what they say, but also by what they don’t say. Gatekeeping is the process through which information is filtered for dissemination, be it publication, broadcasting, the Internet, or some other type of communication. Gatekeeping occurs at all levels of the media structure, from a reporter deciding which sources are included in a story to editors deciding which stories are printed or covered, and includes media outlet owners and even advertisers.
Purpose of Media
The purpose of a media is to give information about current news, gossips, Fashion, and the latest gadgets in the marketplace of the people. The role of a media has to be one-way trading and marketing of products, and prejudices. It gives geographical knowledge about how people divided. The media claimed to be governed by righteousness and equity for the common man to the rich man.
Importance of Media
Importance of media as accountability mechanism:
it raises important issues, corruption for example, that might otherwise never be publicly debated or addressed. The media also has an important role in stimulating governments to take action on social policy: although stories about migrants or refugees might reinforce prejudice in some quarters, they also expose problems that need to be addressed, for example poor living conditions or lack of access to services, the citizenship status of migrants, the response of local communities to their settlement and so on.
Importance of media in transmitting information
Media keeps us informed about various happening around the world. It lets us know what is happening around us and all over the world. With the help of media, we get immense knowledge on various subjects. Media plays a vital role in the dissemination of information. It broadcasts, prints and updates information from time to time so that the general public stays aware of what is going on in the country and in the entire world.
Mass media and other forms of communication technology have an enormous influence in helping to shape public opinion and underlying sentiment. Newspapers, TV and radio are all important sources of basic information about other people and other places and this can itself help to engender understanding if presented in a fair, even-handed and non-inflammatory way.
Media ignites awareness in us by providing information and knowledge. It does not enforce its own opinion on us, but provides facts, figures and news to us so that we can analyze the information and can understand, what is wrong and what is right?
Importance of media in Educating the society
 One of the most important roles of media is to educate the society. We can explore and analyze various product reviews, do price comparison for various items, read news about politics, fashion, war, weather, health and much more with the help of media. Media exposes issues like poverty, illiteracy, social backwardness, etc., and educates people on the same. It also educates people about their rights and duties and helps enforce law as well.
But the media can also, in some cases, become an instrument for the dissemination of false and inflammatory messages and values that do not promote respect or well-tempered dialogue and discussion. Negative messages can divide communities and can help perpetuate the stereotypes that nurture violence.
Importance of media in business
The business has evolved in the last couple of centuries, beginning from the industrialization era. Media has continually performed an important role in business. Different manufacturers and organizations promote it their products in occasions and billboards but not only on billboards, but also on social media.
In the modern-day technology, the significance of media in business is not only in product sales but also in building customer reviews and feedback from the clients.
Importance of media in Provision of live events
Be it the cricket world cup, FIFA matches, our prime minster or president addressing the nation, the areas affected by flooding or just any other incident, media helps us see the true picture by providing the LIVE or recorded telecast for almost all-important events.
Importance of media in breaking down conflict
Other media initiatives have been successful at increasing the inclusion of previously marginalized groups by providing them with a means of expressing their views. Positive results have also resulted from the creation of channels through which older, familiar binary disputes can be broken down and re-imagined in ways that highlight common interests that transcend warring boundaries.
Impact of fake news through media
In media world it had a positive and negative sides because as it had an influence over generations from ages, some fake news make a special impact over the society to make crimes and make people react fast to the issue without thinking once, in this social media like facebook, twitter, WhatsApp plays a major role recently in India one fake news made village people kill one innocent person and injured friends of that person. Fake news is a big thing in the field of Social Media Journalism. Fake news can be as simple has spread misinformation.or as dangerous as smearing hateful propaganda.
And new media serve to shape outlooks more directly
The internet has radically changed the way in which people communicate and connect with each other. As a means of social interaction, the web brings people together – friends, family, young people, or complete strangers that share interests or objectives – and this can foster a sense of belonging and identity. The web, however, has also been used to target people, mainly young users, to radicalize them into specific belief systems and divisive ways of seeing the world.
Importance of media in promoting peace
The world of journalism has also grasped opportunities to promote understanding in conflict situations. Through media advocacy campaigns, they are able to educate the masses in issues affecting their peace and how people can help the stability of the nation. Taking the rough with the smooth, an awareness of this problem is important, while building on the constructive role of the media and public dialogue.
However, media portrayals can sometimes serve to exacerbate the narrative of oppositional forces and irreconcilable, value-based differences. The media often prefers to dwell on conflict, since conflict and drama sell newspapers and attract an audience. This inevitably means that the more extreme points of view get airtime rather than the feelings of the majority of citizens that may have more accommodating and balanced perspectives
Importance of media as a lucrative career
Many young people aspire to be a journalist in the future, because career in media industry is quite lucrative. Professional schools of journalism and media are particularly important in achieving this kind of wider orientation of the role of journalists and other media professionals. Media responsibility is the ethical correlative of media freedom.
What is the role of media in today’s society?
A vast majority of people, all across the world, rely upon various sources of media for keeping themselves updated on various ongoing issues around the world. Media plays an important role for the whole society.
Media is the best medium of communication for mass audience. With the help of various media like electronic media, print media and web media, the mass communication method is accomplished in a suitable way.
