In-Depth SWOT Analysis For Oracle
About Oracle
On the basis of revenue and market capitalization, Oracle Corporation is an American multinational computer technology corporation headquartered in Austin, Texas In 2020, Oracle was the third-largest software company in the world.
There are several types of software and technology that this company sells, namely database software and technology (particularly its own brands), cloud-based systems, and enterprise software products, including enterprise resource planning (ERP), human capital management (HCM), and customer relationship management (CRM).
Enterprise performance management (EPM) software, supply chain management (SCM) software, and customer relationship management (CRM) software are examples of these products.
Larry Ellison founded the Oracle Corporation with the help of Bob Miner and Ed Oates in 1977 as Software Development Laboratories (SDL), a company founded by Ellison and Bob Miner.
Edgar F. Codd developed a relationship model of data for large shared data banks in 1970 as a result of his research on relational database management systems (RDBMS). In an article written by Oates in the IBM Research Journal, he discovered the IBM System R database.
Despite his best efforts, Ellison could not make Oracle’s product compatible with System R since IBM kept the error codes for their DBMS secret, which caused him to fail.
To align itself more closely with its flagship product Oracle Database, SDL changed its name from Relational Software, Inc. in 1979 to Oracle Systems Corporation in 1980.
On March 12, 1986, the company had its initial public offering, which was made possible because the name also drew from the codename of a 1977 CIA project, which was also Oracle’s first customer.
At this stage Bob Miner served as the company’s senior programmer.
As of 1995, Oracle Systems Corporation was renamed Oracle Corporation, formally named Oracle, but it is sometimes referred to as Oracle Corporation, because it is the holding company of Oracle Corporation.
Using the C programming language to implement Oracle Corporation’s products helped to ease the porting process to various operating systems that supported C. As a result, Oracle Corporation’s early success was mainly due to its ability to use the C programming language.
The Oracle Group acquired PeopleSoft, a company known for its ERP capabilities, and Siebel, a company known for its CRM capabilities, in 200 It was in 2008 that Oracle acquired BEA Systems, a company that developed enterprise infrastructure software, and in 2010 that Oracle acquired Sun Microsystems, a computer hardware and software company that was well known for the Java programming language.
Oracle announced in 2019 that it was partnering with former rival Microsoft to compete against Amazon Web Services and its products.
As a result of the alliance, customers of each cloud computing platform were able to store their data on both cloud computing platforms and run software on either Oracle or Azure, allowing them to store their data across both cloud computing platforms.
The acquisition of Looker and Tableau Software, respectively, by Google and Salesforce, was seen by some as an attempt not only to compete with Amazon but with Google and Salesforce as well.
The Oracle Company announced in December 2021 that it had acquired Cerner, a health information technology company.
On December 21, Oracle announced it had acquired Federos, a company that specializes in artificial intelligence and automation tools for network performance. In June 2022, Oracle completed the acquisition of Cerner for the total price of $23 billion.
At the beginning of August 23, 2022, Oracle was hit with a lawsuit alleging that Oracle had been operating a “surveillance machine” which tracks in real-time and records the personal information of hundreds of millions of people indefinitely. The suit claims that Oracle had been operating an operation called a “surveillance machine”.
SWOT Analysis For Oracle
Strengths For Oracle
1. Speed
Oracle is a fast database. It has a very fast response time, which means that it can handle large amounts of data. Oracle uses a multi-threaded architecture to make sure that you get the best performance out of your computer’s resources.
2. Security
Security is a key feature of Oracle and a critical component of enterprise-class IT systems.
Oracle has a strong security model, which includes:
- A comprehensive security policy that defines how users should access and use the system
- A well-designed architecture to support this policy
3. Scalability
Oracle is scalable. Oracle is a database. It can handle large data sets, large numbers of users and transactions, and even large tables in your application.
4. Integrity
Integrity is the condition of being free from errors, defects, or misstatements. In database terminology, integrity refers to the ability of a database to store and retrieve data accurately.
Oracle Database uses a combination of redundancy and checksums to ensure data integrity. The following features help ensure that your Oracle database’s data remains accurate:
- Data Guard – Backup, restore and recovery operations are protected against corruption caused by hardware failures or software bugs. This feature creates an independent copy of your entire database on another server located in your network. This means that even if you have lost access to your primary server (for example because it crashed), you can still recover its contents using Data Guard;
- Flashback – When writing new changes back into memory after making them so they’re marked safe for re-use;
5. Availability
Oracle is available in all the most popular operating systems and database servers. It is also available on every major programming language, cloud platform, and mobile platform.
6. Cache-Friendly
Oracle is a cache-friendly database. This means that Oracle can store and retrieve data from memory, which makes it faster than other databases, especially if stored on disk.
Oracle is also designed to be scalable, meaning that it will grow as your business grows with you. As your business grows so does the amount of data you need to store and manage; this means that an increasing number of employees who may want access to certain information will require more space in their desktops or laptops.
7. Saves Storage Space
The Oracle database uses a different type of file format called Oracle SecureFiles, which can store more data in the same amount of space.
Oracle uses compression to reduce the size of data stored in memory and on disk by minimizing the amount that must be read back into memory during analysis. This has several advantages:
First, it enables you to analyze large amounts of data quickly because they don’t need to be loaded into memory all at once; second, it reduces overhead costs (such as CPU cycles) associated with accessing those files; and thirdly—and most importantly—it allows for faster response times when processing queries against large datasets with complex structures or high cardinality values like “all customers who bought product xyz within last month.”
8. Simplicity
Oracle is a relational database. It is easy to use and maintain, has a small footprint, has a small learning curve, installs easily and can be upgraded with relative ease.
Weaknesses Of Oracle
1. Oracle Over-Burdens Its Customers With Needless Complexity, Lack Of Support And Costly Database Solutions.
Oracle’s products are too complex. The software giant has a long history of creating complex systems that are difficult to use and support.
For example, the Oracle database management system (DBMS) is notoriously difficult to learn and use, leaving many users dissatisfied with the product’s functionality.
In addition, there are many unsupported features in this system and few resources available for those who want them (even though they exist).
Additionally, the licensing costs associated with using Oracle’s software can be high—especially if you’re not running it on your own hardware or network but instead rely on cloud computing services like Amazon Web Services or Microsoft Azure Virtual Machines
2. Oracle Does Not Provide A NoSQL Database.
Oracle’s lack of a NoSQL database is a weakness. NoSQL databases are fast, scalable and flexible. They also provide the ability to scale out with multiple copies of data in different locations.
This allows users to reduce costs by storing only what they need rather than having all their data stored on one server (known as “hot” data).
In addition, NoSQL databases allow for horizontal scaling across servers or even between different types of servers—for example: one database might be used for managing customer relationships while another handles orders from customers who live outside your country/state etc., thus giving you more flexibility with how you manage your resources.
3. Oracle Has A Slow User Adoption Rate For New Products.
Oracle has a slow user adoption rate for new products.
In fact, Oracle’s reputation for being slow to market is one of its biggest weaknesses because it makes it hard for customers to get onto new technologies quickly.
This can affect their ability to innovate and generate revenue from these new technologies in the future.
4. Oracle Lacks In The Cloud Computing Market And Is Facing Stiff Competition From Amazon Web Services (AWS).
Oracle’s cloud is not as scalable as AWS, which allows companies to scale up or down depending on their needs. This makes it more cost-effective than Oracle’s cloud.
Oracle has a smaller customer base than AWS, and it is facing stiff competition from the latter in this area. The company also lacks a large number of customers who use its services for business applications and other complex tasks that can only be done using an infrastructure with high performance levels such as those offered by AWS.
5. Oracle’s Database Products Have Poor Integration With Third Party Software.
Oracle’s database products have poor integration with third party software. This is a problem for small and medium-sized companies that need to use multiple software products in their technology infrastructure, as well as larger corporations that want to integrate their existing applications with Oracle’s databases.
The integration of different technologies can be difficult because of the lack of standardization between the technologies used by different vendors.
For example, if you are using Microsoft Excel and Microsoft Word on your computer then it will be difficult for you to work with other programs or websites due to the different formats used by each program (for example: Excel uses XML files while Word uses PSTs).
6. Oracle’s Products Have Very High Price Tags, Making It Difficult For Smaller Companies To Adopt Them In Their Technology Infrastructure.
The price of Oracle products is a significant drawback to adopting the company’s technology infrastructure. Oracle’s main products tend to be overpriced, especially for small businesses that do not have the funds available to purchase them.
For example, suppose you are a small business with no more than $5 million in annual revenue and need a new server but don’t want to spend more than $10k on one (or even less). In that case, it is likely that you will be unable to afford an Oracle database server.
In addition, many large organizations prefer renting out their existing servers rather than buying new ones from Oracle because they believe that this will help them save money over time by avoiding capital investments in equipment maintenance or upgrades–but there are several problems with this approach:
Firstly; it does not take into account how much money could potentially be saved by simply renting rather than purchasing; secondly; leasing contracts often come with hidden costs such as late fees which can add up quickly when calculating moving costs; thirdly; leasing contracts often require users who wish access certain functionality such as backups or disaster recovery plans which may mean having extra staff dedicated specifically towards maintaining these systems
Opportunities For Oracle
1. Accelerated Growth In Cloud Computing
Cloud computing is a new trend in the software industry. It involves using remote servers to store, manage and process data.
Cloud computing is a good fit for Oracle’s products because it allows users to access applications from any device with an internet connection, including desktops, laptops and mobile phones.
In addition, many organizations are moving towards cloud-based solutions because they can save money on hardware maintenance costs and reduce their workloads by outsourcing them offsite into shared networks or dedicated virtual machines (VMs).
Oracle has been gaining traction as one of the largest providers of cloud services since its acquisition of Sun Microsystems in 2010 made it possible for them to offer competitive rates on top-tier platforms like OpenStack along with other components such as storage arrays which were previously only available through third parties like EMC Corp., Hewlett Packard Enterprise Co., IBM Corp., NetApp Incorporated etc.; however still remain underdeveloped compared with other vendors such as Microsoft Corp..
2. Data Analytics
Data analytics is one of the fastest growing areas in the software industry, and it’s also your best bet for finding a job. The ability to analyze large amounts of data is a valuable skill that many companies are looking for, which means Oracle has a strong position in this market.
3. Rising Demand For Database Software And Systems
You should be aware that the market for database software and systems is one of the fastest growing segments in IT. Oracle’s database software is well positioned to meet this demand, as it offers features that are essential for businesses to succeed in today’s competitive environment.
Oracle’s strong ecosystem of partners and customers enable it to maintain a strong position in this market. These partnerships allow Oracle’s customers access to specialized knowledge and expertise, which helps them achieve their goals more efficiently than they could on their own.
4. Expansion In Emerging Markets
Oracle’s business is growing in emerging markets. The company has been expanding its presence in South America and China, and it has been active in Eastern Europe for some time.
With the exception of Latin America, where Oracle still trails IBM by a wide margin even though both companies have been aggressively investing there (Oracle acquired BPM in Brazil), these markets are all seeing steady growth over the last few years.
The cost of living is much lower than it is at home; this allows employees who live far away from headquarters to save money on transportation costs while they work on projects across town or abroad.
In addition to saving money on travel expenses, these workers also have access to higher quality healthcare since health care tends more toward preventative care rather than treatment after an illness occurs (which means less expensive procedures).
5. Focus On Acquisitions And Partnerships
Oracle’s acquisitions and partnerships have been instrumental in its growth over the past few years. This includes buying companies, such as PeopleSoft in 2002, Sun Microsystems in 2010, MySQL AB in 2012, Fusion Middleware or Eloqua later on.
Oracle has also partnered with other IT companies to expand their product portfolio. Some of these partnerships include JBoss which is an open source Java application server used by multiple companies including IBM; BEA Systems which provides software development tools like J2EE (Java 2 Platform Enterprise Edition), WebSphere Application Server and IBM Lotus Domino; BMC Software which offers managed services like BMC Remedy Governance & Compliance Engine for cloud computing platforms; Citrix Systems Inc., an enterprise collaboration software developer that offers XenApp/XenDesktop Proximal Apps SDK for Microsoft Exchange Server 2016; VMware Inc., a provider of virtualization software that enables users to create virtual machines from physical computers within their networks
6. Expanding Business Into New Geographic Areas
Oracle has a strong presence in the US and Europe, with over 80% of its revenue generated from these two regions. However, it recently announced that it will be expanding into Asia and Latin America to drive growth as well as make sure they are positioned for future opportunities.
Oracle also wants to expand their business into emerging markets where there are high growth opportunities but where traditional technology companies may not have much of an advantage because they don’t have experience in those areas.
Threats For Oracle
1. There Is A Threat Of Cyber-Attacks.
Oracle is an extremely large target. Because it is a public company, Oracle has many vulnerabilities and can be easily hacked by anyone who wants to do so. In fact, there have been several cyber-attacks against Oracle in the past few years—and there’s no reason to think that will stop in the future!
One example of this vulnerability would be if someone wanted access to your system but didn’t have any malicious intent (or at least not yet).
They could simply use social engineering tactics such as phishing emails or fake websites; these methods may not work as well on large companies like yours but they still exist as potential threats nonetheless.
2. Oracle Is Facing A Threat From Open Source Software.
Oracle is facing a threat from open source software. The reason for this is because of the low cost and flexibility of open source software.
Open source software is more customizable and it can be used by anyone, which means that there are more options when it comes to using Oracle’s products.
3. There Is A Threat Of Losing Ground With New Technologies Such As Cloud Computing, Big Data Analytics, And The Internet Of Things.
The threat of losing ground with new technologies such as cloud computing, big data analytics and the Internet of Things.
Cloud computing is an emerging market where companies are looking to outsource their IT infrastructure to the cloud.
While this type of outsourcing has been around for some time now, it’s becoming more mainstream as more companies realize that it can save them money by reducing their costs and increasing efficiency.
Additionally, many businesses are realizing that they don’t need to own specialized hardware or software licenses in order to access these services—they can simply pay for what they use (like storage space).
However there are also concerns about security since anyone could potentially access your computer without authorization from you!
4. Oracle Faces The Threat Of Outsourcing By Customers.
Oracle faces the threat of outsourcing by customers.
Oracle is facing a threat from open source software. There is a threat of losing ground with new technologies such as cloud computing, big data analytics, and the Internet of Things (IoT).
Oracle has been slow to adapt and innovate in these areas compared with other companies in the same industry like IBM or Microsoft who have been doing so for years now.
Oracle faces the threat of losing ground with new technologies such as cloud computing, big data analytics, and IoT because they have not invested enough resources into developing products specifically for these markets so far – which puts them at disadvantage when competing against other firms who do invest heavily into these things but still manage to stay ahead due some combination of better marketing campaigns/strategies plus superior technical skillsets which helps keep customers happy while giving them peace-of-mind knowing their business will continue thriving regardless what happens elsewhere across town or overseas somewhere else entirely!
5. Internet Of Things (IoT)
The Internet of Things (IoT) is a network of physical devices, vehicles, buildings and other items embedded with electronics, software and sensors that enable these things to connect and exchange data.
This means that you can use your smartphone or tablet as a remote control for your TV, or you could use it to monitor the temperature in your house remotely.
It also means that manufacturers are able to create new products by adding connectivity like Wi-Fi or Bluetooth so they can interact with other devices on the same network as well as someone else’s network across town.
This phenomenon has already changed our lives in many ways such as allowing people who don’t have access to healthcare services an opportunity to get those services without having any financial burden associated with them because they don’t have insurance coverage but many others haven’t fully realized how much impact it could have on their business operations yet because most companies still think it’s only applicable within software development companies themselves (think: SAP).
6. Intense Competition And Market Saturation
Oracle faces intense competition and market saturation. Oracle has to compete with other software companies such as Microsoft, IBM and SAP. It also has to deal with new technologies like cloud computing, big data analytics and the Internet of Things (IoT).
Oracle faces the threat of outsourcing by customers due to cost advantages offered by these third party providers.