Instant Lift Shark Tank Net Worth 2023
Instant Lift is a solution that helps reduce cellulite and wrinkles without the use of lotions or surgery. It is essentially a high-tech tape that stretches and smooths out skin when properly placed.
The LaRosas approached Shark Tank with a $100,000 offer for a 25% stake in their company, implying a valuation of $400,000.
Apparently, there is significant demand for Instant Lift because they had already sold $75k worth in just the last five months since they began the business.
The Sharks found out that the LaRosas had another product in the same category that was not part of this deal.
Penilopee knew that just by mentioning any other products, they might also fall within the contract they signed to get on Shark Tank. For this reason, she did not want to negotiate the entire business with the Sharks.
What is Instant Lift? Who Founded Instant Lift?
Instant Lift is a solution that helps reduce cellulite and wrinkles without the use of lotions or surgery.
They are essentially a high-tech tape that, when properly placed, stretches and smooths out skin.
The LaRosas invented an adhesive that lasts 12 to 15 hours.
The LaRosas also produce Smooth Sleepers, an adhesive tape that smooths out wrinkles around the eyes as you sleep.
Penilopee LaRosa and Nick are the founders of Instant Lift. Penilopee, a University of Tulsa graduate, worked as a senior event’s organizer before launching LaRosa Inventions LLC.
She formerly worked as an assignment editor at NBC News.
Because she was unable to exercise owing to an accident, she created the product to address her limited effectiveness with cellulite creams.
She is still the CEO of the firm today. Penelope’s firm has also developed anti-wrinkle lotions and newborn sleep aids.
Instant Lift Shark Tank Pitch
The LaRosas went on Shark Tank on March 16, 2012, offering a 25% stake in their company for $100,000, implying a valuation of $400,000.
They showcased their product, Instant Lifts, which Penelope demonstrated by showing how it lifts her sagging arm flab.
Although Nick and Penelope had made around $75,000 in sales in the five months leading up to the recording of their episode, they failed to win over any of the Sharks.
Daymond left right away, and Mark was out unless they committed 100 percent of their efforts to the business, which he believed would not be the case.
Kevin and Robert were also unimpressed by the pitch and chose to leave, while Barbara liked the product but thought it was overpriced and decided to pass. Without a deal, Nick and Penelope left the Tank.
After appearing on Shark Tank, the LaRosas renamed their product Skinnies. They also created Smooth Sleepers, a similar product that “flattens wrinkles as you sleep” but is designed specifically for use under the eyes and between the brows. They have since added adhesives for back fat, thigh flab, belly flab, and muffin tops to their product portfolio.
Although the company did not appear to be doing well in terms of revenue initially, the product gradually gained popularity. As of July 2021, the company claims to have sold over one million devices on their website.
Skinnies are now available in hundreds of small establishments across the country, ranging from pharmacies to boutiques, as well as on Amazon. The company’s annual revenue is now $46 million.
Instant Lift Net Worth
The LaRosas approached Shark Tank with a $100,000 offer for a 25% stake in their company, implying a valuation of $400,000.
Instant Lift FAQS
How does the Instant lift work?
It’s a tiny tape that lifts the skin, but it doesn’t cut or pull anything. You can see them moulding themselves to your body; you might even forget you’re wearing them!
For how long do they last?
LaRosas have developed an adhesive that lasts 12-15 hours.
Are there any side effects?
Instant Lifts are absolutely safe. They are the only dermal tapes designed specifically for skin lifts, so they won’t cause irritation or damage your skin.
How long does it take to use Instant Lift?
You simply apply them in the evening, and you’ll see smoother, firmer skin by morning.
Where can they buy Instant Lift?
You can purchase directly through their website as well as on Amazon.com.
Who invented Instant Lift?
Penilopee La Rosa is the bariatric surgeon and company founder. She was trying to find a way to lift her own sagging, flabby arms.
She was unable to exercise because of an injury, so she created this product to address the issue. Through trial and error, she found that it worked.
Is it painful to remove them?
The Skinnies are designed to last between 12 and 15 hours. There is a way for removing the Skinnies with little to no difficulty if you remove them sooner.
Lift a corner and roll the Skinnies backwards and slowly off the skin.
When removing, your fingertips should never come into touch with the skin.
Never yank or tug the Skinnies up and away from you. If you need further assistance, add a little oil and set aside. This will cause the glue to come loose.
When I removed them, there remained a residue on my skin. How can I get rid of it?
To eliminate any residue left on the skin, use baby oil, olive oil, or a combination of the two.
Dab the area with oil and let it stay for a few seconds before wiping away the residue with a cloth.
Are they watertight?
All Skinnies are sweat resistant and durable suitable for outdoor activities and humidity.
But if you’re going to be submerged in water, you’ll need the Skinnies SWIMMERS. They are designed to be submerged in water for swimming.
How long are the Skinnies good for?
Simply follow the application directions, and the Skinnies will last all day and remain in place until you remove them at night.
Is it okay to use the Skinnies more than once a day?
No, they will last the entire day. When you remove the Skinnies, the top layer of your skin may be exfoliated.
Removing it more than thrice a day is too much for the skin and may cause chaffing and redness.
Can they be reused?
No. Because the Skinnies are designed to be easily taken from the skin, once removed, they lose their stickiness and cannot be reapplied.
Will the Skinnies remove my self-tanning lotion?
Yes. When the Skinnies are removed, they exfoliate the top layer of skin, removing whatever self-tanner you may have applied to that region.
My Skinnies are getting wrinkly at the top. Is there any way to put a stop to this?
The Skinnies are a one-size-fits-all item.
They may wrinkle at the top depending on your height and weight, as well as where you need to properly apply them to satisfy your demands. If you have a smaller frame, you may try trimming them a little shorter.
Can they cut them because they’re a little big?
Yes. They are one-size-fits-all. If they appear to be too large for you, feel free to clip them down.
How much does Instant Lifts costs?
It costs a pair of 5 $19.95.
