LiddUp Shark Tank Net Worth 2023
LiddUp Shark Tank Net Worth
The current net worth of Liddup is unknown, as the business is not in operation since 2018. Liddup’s founders, Taylor Gwiazdon and Jayson Sandberg, also have an unknown net worth as of 2023.
Liddup was featured on Shark Tank America in May 2013 and sought an investment of $100,000 in exchange for a 10% stake in the company giving it a valuation of $ 1 million .
However, the deal fell through after the founders said yes on camera. In September 2014, LiddUp entered a strategic partnership with industry-leading cooler and housewares manufacturer Igloo, in which Igloo would be making and selling a line of Liddup-brand light-up coolers.
Despite this partnership, LiddUp went out of business in 2018 and their product is no longer available in the market.
What is LiddUp? Who are the Founders of LiddUp?
LiddUp is a cooler that has LED illumination on the inside, which allows for easy access to cans or bottles during night-time parties.
The LED lights are built-in and do not take up any internal storage space. They are also energy-efficient and do not generate any heat, providing a 360° inside view of the cooler.
Additionally, there is a small external light, but the primary feature of the LiddUp cooler is its refrigerator-like functionality, where the light turns on when the lid is opened.
The founders of LiddUp, Jayson Sandberg and Taylor Gwizadon, are still actively involved in the company, with Taylor handling the marketing and Jayson serving as the CEO.
Jayson came up with the idea for LiddUp while on a camping trip with his family. After overindulging and needing a drink, he struggled to locate one in the dark.
This led him to consider adding illumination to the cooler, and the LiddUp cooler was born following an “aha moment” with his friend Taylor.
Although the LiddUp Cooler is not an entirely new product, Jayson made significant improvements to an existing cooler.
They secured patents to protect their idea after making the modification, ensuring that adding the LED lights did not reduce the cooler’s space or raise the temperature of the drinks.
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LiddUp Shark Tank Pitch
Jayson Sandberg and Taylor Guiazdon pitched their product on season 4 episode 21 of Shark Tank and received a $100,000 investment in exchange for a 10% stake in their company, suggesting a valuation of $10 million.
The Sharks were initially put off by the couple’s behavior of taking beers from the cooler without sharing, but eventually got down to discussing business.
While the Sharks found the product interesting, they were skeptical of the $1 million valuation without any sales to back it up.
However, the discovery that the couple held three patents increased the potential worth of the company. They hoped to license their patented method to one of the big cooler makers and were looking for a Shark to assist in the negotiations.
Despite Daymond John and Lori Greiner declining to invest, Robert Herjavec offered $100,000 in exchange for 25% of the company, and Mark Cuban made an offer as well.
Ultimately, the couple accepted Kevin O’Leary’s offer of $100,000 in return for a third of the proceeds from licensing to a cooler maker.
The partnership with cooler maker Igloo ended in 2018, but the technology was licensed to Orca for their LiddUp cooler brand.
Sandberg and Guiazdon continued to develop the technology by creating smarter lights that lasted longer, glowed brighter, and could be customized with different colors.
The products were sold at major retailers like Walmart, Target, Dick’s Sporting Goods, and Sam’s Club. However, as of November 2021, the company has shut down. Sandberg remains listed as CEO on his LinkedIn profile.
LiddUp Net Worth
LiddUp was estimated to have $500 million as of June 2021.
LiddUp Competitors
There are no competitors identified for LiddUp.
LiddUp Shark Tank Updates
LiddUp is a cooler with an interior LED illumination system that makes it easy to locate cans or bottles in the dark.
Jayson Sandberg and Taylor Guiazdon, the founders of LiddUp, appeared on Shark Tank in 2013, seeking an investment of $100,000 in exchange for a 10% stake in the company, which would have valued it at $1 million.
Although they did not have any sales, they were interested in entering into a licensing agreement with one of the major ice cooler firms.
The deal fell through after the founders said yes on camera, but LiddUp entered a strategic partnership with Igloo in September 2014, in which Igloo would be making and selling a line of Liddup-brand light-up coolers.
LiddUp lights have been improved since they were first introduced, with lower battery consumption, smarter bulbs that last longer and glow brighter, and technology that allows for customizable colors.
As of July 2022, LiddUp coolers are no longer available on the Orca Coolers website, and the LiddUp website is dark. Social media for LiddUp has not been updated since April 2019. It is unclear whether LiddUp is still in business or if the product will be available in the future.
LiddUp Shark Tank Table Summary:
| ASPECT | DESCRIPTION |
| Product | LiddUp is a cooler with an interior LED illumination system that makes it easy to locate cans or bottles in the dark. |
| Founders | Jayson Sandberg and Taylor Gwizadon are the founders of LiddUp, with Taylor handling the marketing, and Jayson serving as the CEO. |
| Shark Tank Pitch | LiddUp pitched on Season 4 Episode 21 of Shark Tank and received a $100,000 investment in exchange for a 10% stake in the company. |
| Net Worth | LiddUp’s net worth is unknown as it has been out of business since 2018. |
| Shark Tank Updates | LiddUp has gone out of business since November 2021, and the product is no longer available on the Orca Coolers website. |
| Founders’ worth | Unknown as of 2023 |
| Valuation | $1 million |
| Partnerships | Strategic partnership with Igloo in 2014; licensed to Orca in 2018 |
| Improvements | Smarter lights, longer-lasting bulbs, customizable colors |
| Competitors | No competitors identified for LiddUp |
| Latest status | Company is no longer in business, website is dark, social media not updated since April 2019 |
LiddUp FAQS
What Is Liddup And How Does It Work?
LiddUp is a beverage cooler with an interior LED light that lights up when opened, making it easier to retrieve drinks in the dark. The cooler also has an exterior light and a 360° interior visibility.
The idea for LiddUp came to entrepreneur Jayson Sandberg while camping when he had trouble finding a drink in the dark. After several years of developing prototypes and perfecting the design, LiddUp was ready to go.
LiddUp entered a strategic partnership with Igloo, a cooler and housewares manufacturer, in September 2014. However, LiddUp coolers are no longer on the market. Orca, another cooler manufacturer, has incorporated LiddUp technology into its coolers.
The Orca LiddUp cooler features a built-in LED light panel that illuminates the contents of the cooler as soon as you open the lid.
The LiddUp technology completely illuminates the inner cooler cavity with luminous, white LEDs. To power the LiddUp, you need to install four AA batteries.
Who were the Founders of LiddUp?
LiddUp was founded by Jayson Sandberg and Taylor Gwizadon.
What Was The Outcome Of Liddup Shark Tank Pitch?
Jayson Sandberg and Taylor Guiazdon, the founders of LiddUp, appeared on Shark Tank in season 4 episode 21. They pitched their product, LiddUp, which is a cooler featuring an interior LED illumination system.
They asked for a $100,000 investment in exchange for a 10% stake in their company, which suggested a valuation of $1 million.
The Sharks were impressed with the product, and they received a licensing agreement with Igloo Products Corp., a well-known cooler manufacturer, as a result of their Shark Tank experience.
However, it is unclear whether they made a deal with a Shark. As of November 2021, LiddUp is no longer in operation.
What Happened To Liddup After Shark Tank?
LiddUp, a cooler with an interior LED illumination system, was featured on Shark Tank in 2013. The founders, Jayson Sandberg and Taylor Guiazdon, received a $100,000 investment in exchange for a 10% stake in the company.
After the show, Kevin O’Leary arranged a meeting for them with Igloo Products Corp., a well-known cooler manufacturer. However, as of 2018, LiddUp went out of business and the product is no longer available in the market.
The LiddUp website and social media have not been updated since April 2019. As of April 2022, the products are no longer sold by Orca. Therefore, it can be concluded that LiddUp is no longer in operation and the current net worth of the company is unknown.
Did Liddup Receive An Investment On Shark Tank?
Yes, LiddUp received an investment on Shark Tank. Jayson Sandberg and Taylor Guiazdon pitched their product on season 4 episode 21 of Shark Tank and received a $100,000 investment in exchange for a 10% stake in their company, suggesting a valuation of $1 million.
Kevin O’Leary made the deal with the founders, offering $100,000 for 33% of all royalties. However, the deal fell through after the founders said yes on camera.
Robert Herjavec also made an offer of $100,000 in exchange for 25% of the company and to set up a meeting to get their product licensed. The founders hesitated, and Robert went out.
How much were seeking in the Shark Tank?
The pair were in search of $100,000 investment in exchange for a 10% stake in the company.
How much was the deal?
They received a $100,000 investment in exchange for a 33% stake in the company.
When was LiddUp found?
Jayson founded LiddUp in 2013.
Where is LiddUp headquarters?
LiddUp’s headquarters are in Las Vegas, Nevada, USA.
What exactly is the LiddUp industry?
LiddUp works in the other miscellaneous manufacturing business.
What is the phone number for LiddUp?
They are out of business.
How many employees were there?
They are out of business.
Does LiddUp have a website?
They are out of business.
What was the Shark Tank episode that featured LiddUp?
They were featured on season 4 episode 21.
When was LiddUp on the Shark Tank?
The Shark Tank featured LiddUp on May 4, 2013.
Is LiddUp still in business?
As of November 2021, LiddUp is no longer in operation.
Was LiddUp using battery?
LiddUp’s LED lights were powered by 4 AA batteries.
What was LiddUp corporate social responsibility?
In one case, they gave $200,000 to the American Red Cross for disaster aid after hurricanes.
What is the net worth of Jayson Sandberg?
Jayson Sandberg net worth is $1.6 Million
What is the net worth of Taylor Gwiazdon?
Taylor Gwiazdon’s net worth is unavailable.
Were LiddUp patent?
Yes, they were granted 3 patents.
