Mush Oatmeal Shark Tank Net Worth 2023
Mush Oatmeal Shark Tank Net Worth
In December 2018, Ashley Thompson and Kat Thomas of Mush appeared on Shark Tank USA. They were seeking a $300,000 investment for 10% equity in their company.
The pair created an on-the-go oatmeal snack while working at the same company. The company has a net worth of $4.5 million.
Mush has since grown to over $2 million in sales since airing on Shark Tank, and secured a $5 million investment from Mark Cuban in June 2021.
As of February 2023, Mush’s founders Ashley Thompson and Kat Thomas have a net worth of $4.5 million USD.
What is Mush Oatmeal? Who is the founder of Mush Oatmeal?
Mush Oatmeal is a refrigerated oatmeal that is nutrient-dense and contains beta-glucan fiber, a type of soluble fiber that enhances insulin resistance and lowers cholesterol.
The oatmeal is soaked overnight in dairy-free milk, which boosts nutrient absorption and breaks down natural starches for easier digestion and weight loss.
Mush Oatmeal is offered in four flavors, including wild blueberry, crisp apple, vanilla bean, and dark chocolate.
Ashley Thompson and Kat Thomas, who met while working in finance, shared a love for healthy food but were frustrated by the lack of convenient options for busy people.
They started by taking their product to farmers markets and gathering feedback before establishing their food brand, Mush Oatmeal.
The founders of Mush Oatmeal, Ashley Thompson and Kat Thomas, both had a passion for nutritious cuisine and wanted to become entrepreneurs.
They eliminated added sugar, artificial flavors and colors, fillers, and preservatives when creating their “cold processed” oats.
The two women wanted a quick and healthy breakfast/snack and began experimenting with soaking oats in cold water.
They preserve their products using pressure, which is completely natural. The product was first sold at farmers markets in the San Diego region, but it quickly made its way onto the shelves of Whole Foods Market.
Mush Oatmeal is available in four flavors, including vanilla bean, wild blueberry, apple crisp, and dark chocolate.
An eight-pack of eight-ounce containers of Mush costs $39.99, or $5 per serving, on the website. An eight-ounce container costs $3.99 at Whole Foods, and sometimes they are reduced to two packs for $5.
Mush Oatmeal Shark Tank Pitch
In episode 909 of Shark Tank, Ashley Thompson and Katherine Thomas pitched their product, Mush, which is a healthy take on oatmeal for breakfast.
They were seeking a $300,000 investment in exchange for a 10% stake in their company, which was valued at $3 million. Their aim was to find a Shark who could help them expand their retail distribution.
Katherine explained that when she started working, she struggled to find healthy food options that were not loaded with sugar and other processed ingredients.
That’s why she created Mush, which is made with uncooked oatmeal steeped in almond or coconut milk.
The product is dairy-free, high in protein, and ready to eat. The Sharks were impressed with the taste and quality of the product and enjoyed the samples.
Mush started selling at farmers’ markets and made $72,000 in their first year, which grew to $120,000 in 2017.
They are now available at Whole Foods and expected to make $900,000 in sales in 2018. They sell for $3.99 retail, earning the company between 70 and 80 cents per item.
During the pitch, Robert expressed his disinterest in the food industry and left. Rohan and Mark made competing offers, with Rohan offering $400,000 for 20% equity and Mark offering $300,000 for 10% equity and an unlimited line of credit. Barbara also made an offer of $300,000 for 10% equity and an unlimited line of credit.
Ashley and Katherine ultimately chose Mark’s offer and quickly experienced a surge in demand after the episode aired. With Mark’s help, they were able to secure new packaging and increase production within 48 hours.
Mush is now available at Whole Foods, CVS, 7-11, and nationally on Amazon. Sales have surpassed $2 million since the episode aired.
In season 11, episode 1102, Mush received an update segment and as of November 2021, the company was still in operation.
The following month, they were added to Costco’s shelves, and as of February 2022, the company is valued at $4.5 million.
Competitors of Mush Oatmeal
Mush Oatmeal primary competitors are: Annie’s Organic, and Health Warrior Foods.
Net Worth of Mush Oatmeal
The company valuation was $3 million during the pitch and after the investment done by Mark Cuban. The company has a net worth of $4.5 million.
Mush Oatmeal FAQs
What is Mush Oatmeal?
Mush Oatmeal is a natural, cold-processed oatmeal snack that offers a convenient and high-protein breakfast meal.
Who is the founder?
Ashley Thompson and Kat Thomas are its founders. They are originally from Australia and had not been able to find healthy, nutritious food when they lived there.
They had the idea for MUSH while they were working in the finance sector in San Diego, California. The two have run their business together since then.
How much were they seeking on Shark Tank?
They were seeking $300,000 for a 10% stake in their company, which was worth $3 million at the time.
Did they have the deal?
Yes, they had a deal on Shark Tank with Mark Cuban.
How much was the deal?
Mark Cuban offered $300,000 for 10% equity and an unlimited line of credit.
Is Mush Oatmeal still in business?
Yes, they are still in business and have grown their business to over $4.5 million in net worth.
What flavors does Mush Oatmeal come in?
Mush Oatmeal comes in four flavors: Vanilla Bean, Wild Blueberry, Apple Crisp, and Dark Cacao.
What is the net worth of Mush Oatmeal?
They had a net worth of $4.5 million as of February 2022.
What are oats that are ready to eat?
In contrast to conventional oats, ready-to-eat oats are never cooked. They soak traditional oats in almond, coconut, or oat milk at Mush.
The final product is equally as digestible as ordinary oatmeal but contains far more nutrients. They have not depleted the vitamin and mineral content. There is no need to heat; simply eat!
What is the proper way to prepare/heat Mush Oatmeal?
They invite customers to enjoy their Mush Oatmeal in its natural state. It is a chilled food with a delectably creamy texture and an exceptional nutritional profile.
They may, however, heat and eat. Cook in 30-second intervals on the stovetop or in the microwave.
Does Mush Oatmeal sell a range of tastes or a mixed pack?
Yes. They sell a mixed 12-Pack that includes two of each of their six varieties. Consider the Custom 12-Pack for a more personalized choice.
Is Mush Oatmeal available in Canada or can it be transported there?
Regrettably, they are not yet available in Canada and do not now provide delivery to Canada. They are currently working on this. Please subscribe to the newsletter; they will notify everyone when this momentous occasion approaches.
How long does Mush Oatmeal have a shelf life?
After production, Mush Oatmeal has a shelf life of 75 days. Typically, the goods will arrive with a shelf life of six to seven weeks owing to travel time.
Is Mush Oatmeal need to be refrigerated?
Yes. Mush Oatmeal is a naturally preserved product that contains no preservatives or artificial additives.
Is there a method to automate the delivery of Mush Oatmeal?
Yes. Many of their items are available on a subscription basis! Simply choose a product and click the Subscribe & Save button to receive a 10% discount. A minimum of two orders is required for subscriptions.
What is Mush Oatmeal shipping/delivery policy?
Sunday through Tuesday orders received before 11:59 PM PST will ship the next day. Wednesday through Saturday orders will be sent the following Monday. Please be aware that orders may be delayed.
How does Mush Oatmeal return policy work?
They make every effort to provide an amazing Mush Oatmeal experience. Please notify them at [email protected] if they fall short of this standard.
They do not accept returns due to the perishable nature of the product. Within 30 days of purchase, refunds and reships are offered on a case-by-case basis. If customer believes their experience qualifies for a refund or reship, please contact them.
How many milligrams of caffeine are included in the Coffee Coconut flavor?
Coffee Coconut Mush Oatmeal includes about 32 mg of caffeine per 6 oz. drink. Coffee Coconut Mush Oatmeal includes around 27 mg of caffeine per 5 oz. drink.
What is the net worth of Ashley Thompson?
The net worth of Ashley Thompson is $20 million.
What is the net worth of Katherine Thomas?
The net worth of Kat Thomas is $1.5 million.