Naja Shark Tank Net Worth 2023
Naja Lingerie appeared on the popular show Shark Tank in 2021 to gain a valuation of $10 million. Since then, despite achieving great success as an eco-friendly and ethical lingerie brand, the company’s net worth has decreased to $2.9 million by 2022.
While this decrease is disappointing for investors, it highlights the unpredictability of businesses in today’s volatile markets.
However, with its increasing popularity and revenue, Naja has managed to stay afloat and remains one of the top contenders in the industry.
What is Naja?
Naja is a leading online brand for intimate apparel, activewear, and swimwear that prioritizes sustainability, social consciousness, and eco-friendliness. Their products, including bras, underwear, and swimwear, are of high quality and made with vegan and environmentally friendly materials.
The company’s bras have a 59% success rate in terms of cups running true to size, and they offer a wide range of plus-size lingerie, which is a smaller category for many other manufacturers.
In addition to providing beautiful pieces, Naja also strives to protect the environment by using recycled packaging made from post-consumer waste.
Naja Lingerie is committed to producing well-made lingerie in a variety of sizes. Its founder and CEO, Catalina Gerald, appeared on Shark Tank to seek a $500,000 investment in exchange for a 5% stake in the company. During her pitch, Catalina shared Naja’s mission statement and emphasized the need for a new lingerie business that outperforms other products and benefits the environment.
Naja also runs a program called “Underwear for Hope,” which teaches single mothers how to sew and hires them on a piece-by-piece basis. By purchasing a Naja product, customers are not only getting a beautiful piece of clothing but also contributing to a worthy cause that helps women in need.
Who is the Founder of Naja?
Catalina is the Founder, CEO, and Creative Director of Naja, a company that aims to empower women through lingerie, benefiting both the wearer and the garment worker.
In addition to this, Catalina established Underwear for Hope, an initiative that trains and employs single mothers at risk.
Gina Rodriguez, the Golden Globe winner for Best Actress in a Comedy Series for “Jane the Virgin,” is also a Co-Founder of Naja with Catalina.
Naja after the Shark Tank Update
Catalina Gerald went on Shark Tank seeking a $500,000 investment for a 5% stake in her company, Naja. During her pitch, Kevin asked how she arrived at the $10 million valuation for her company. Catalina explained that it was based on the amount of money Naja had already raised.
However, despite Naja’s successful Kickstarter campaign which raised an additional $25,000, none of the Sharks were interested in investing due to Catalina’s overestimation of her company’s worth.
The Sharks are always looking for promising start-ups that have already proven themselves by meeting or exceeding their initial financial targets.
Catalina Gerald Net Worth
Catalina Gerald is a seasoned entrepreneur, early-stage investor, and executive with over 12 years of experience in developing start-ups in various industries, such as consumer goods, supply chain, and sustainability.
One of her passions is advocating for the welfare of animals, climate technology, and empowering women through mentorship.
Furthermore, she takes a keen interest in any technology that promotes the betterment of the environment. According to several sources, Gerald has an estimated net worth of $1 million.
Her most significant achievement to date is introducing the concept of underwear in a diverse range of skin tones, known as “Nude for All.” This breakthrough innovation has become an industry standard worldwide in intimate apparel.
Additionally, Gerald successfully established and managed a manufacturing facility in Colombia, South America, employing 42 individuals.
Naja FAQs
What exactly is Naja?
Naja (Naja Lingerie) is high-quality vegan and environmentally friendly bras, underwear, and swimwear. It is product that outperforms other products and even benefits the environment.
Naja Lingerie sales benefit not just single mothers and their families, but also the Underwear For Hope initiative and the Golondrinas Foundation.
When did Naja featured on shark tank?
In Shark Tank episode 621, entrepreneur Catalina Girald, a self-described “Nueva Latina,” pitches Naja (pronounced NIGH- YAH), her brand of premium underwear at reasonable costs.
Who is behind Naja Lingerie?
Catalina Girald, the owner of Naja Premium Lingerie, appeared on Shark Tank show seeking investment from the shark tanks.
What is her next step?
She’s probably looking for a Shark’s support to expand swiftly and enter the retail distribution network.
What is Catalina’s next step?
Catalina claims she believes it is time for a new lingerie brand and describes her company, claiming to be disrupting the $14 billion lingerie market.
What are the issues with valuation?
Catalina justifies her valuation, and Mark claims that it is predicated on someone else saying yes.
Mark criticizes her sales stats; he believes she should have more re-orders than 14 percent; and he believes there should be greater enthusiasm.
Who is Catalina Girald?
Catalina Girald is a designer, entrepreneur and founder of Naja.
What is the purpose of Naja?
In an interview, Catalina Girald stated, “The brand has a very clear philosophy–to inspire and empower women.”
Naja collaborated with them on a program called Underwear for Hope, which teaches sewing and provides jobs to single moms in Girald’s hometown of Colombia.
What is the Social Responsibility Program at Naja?
They offer a program called “Underwear for Hope” that teaches single moms how to sew.
