Nui Cookies Shark Tank Net Worth 2023
Nui Cookies Shark Tank Net Worth
The valuation of Nui Cookies when it appeared on Shark Tank was $1.2 million, and the owners said that Nui Cookies was worth $3 million at the time.
Unfortunately, it appears that the deal with Alex Rodriguez was never finalized and Nui Cookies no longer operates as of 2022.
Nui Cookies was a snack food business founded by Kristoffer Quiaoit and Victor Macias from Anaheim, California.
The company appeared on the tenth season of Shark Tank in 2023, seeking an investment of $300,000 in exchange for a 10% stake in Nui Cookies.
Barbara Corcoran offered to invest $200,000 in addition to a line of credit for 15% of the Nui Cookies and $0.50 royalties per unit.
However, Alex Rodriguez eventually offered $300,000 for 25% equity and the two founders accepted his offer.
What is Nui Cookie? Who Founded Nui Cookies?
Nui Cookies are a type of cookie that is low in carbohydrates, gluten-free, and suitable for diabetics. They are made with natural sweeteners that satisfy your cravings for something sweet without the need for sugar.
Previously, Nui Cookies was known as “The Keto Cookie” before it was renamed. It took the founders, Quiaoit and Macias, twenty attempts to develop the recipe that is used in Nui Cookies today.
At first, Nui Cookies had five different flavors, including chocolate chip, snickerdoodle, double chocolate, cinnamon, and peanut butter. However, the company currently only offers snickerdoodle and chocolate chip flavors.
Quiaoit and Macias aimed to create a keto cookie that would be more satisfying to consumers’ taste buds than any other keto cookie available. They experimented with their recipe for a year and a half before reducing the number of cookie flavors to two.
Kristopher Quiaoit and Victor Macias are the co-founders of Nui Cookies.
Nui Cookies Shark Tank Pitch
In August 2016, the two entrepreneurs started their company with two Kickstarter projects. The first project, which was called “The Keto Cookie,” raised $21,495, and the second project raised $79,187 in October 2017.
However, in May 2018, they rebranded and changed their name to Nui. The cookies come in four different flavors – Ginger Something, Chocolate Chip, Peanut Butter, and Double Chocolate – and cost $25 for a bag of sixteen.
On Shark Tank, Kristopher and Victor sought $300,000 for a 10% stake in their company, implying a $3 million valuation.
They presented their business and distributed samples, revealing that they had sold $1.1 million in the previous year.
To keep up with demand, they had to recruit a copacker, which they believed would increase profits. While Mark couldn’t participate due to owning a competitive business, Lori left the deal because she disagreed with their valuation.
Kevin offered $300,000 in exchange for a 2.5% royalty and a $1 royalty per unit, which would decrease to 45 cents per unit after recouping the $300,000.
Barbara offered $150,000 plus a $150,000 line of credit in exchange for 15% and a 50 cent royalty in perpetuity.
Eventually, Alex Rodriguez offered $300,000 for a 25% stake, which they accepted, resulting in a $1.2 million company valuation.
However, it seems that the deal with Alex Rodriguez didn’t go through. In 2018, they expanded their product line to include chewy cookies and made $1.7 million in sales that year.
Their products are now available at Walmart and Amazon. Nevertheless, they stopped posting on social media, and their website went offline in 2020, which has remained the same as of June 2021.
While both Kristopher and Victor still list Nui as their company on LinkedIn, some speculate that the company has gone out of business.
Nui Cookies Net Worth
Nui Cookies net worth is $ 3 million as by the owners, but they accepted a deal from Alex Rodriguez of $ 300,000 for 25%, implying a valuation of $1.2 million.
Nui Cookies Competitors
Nui Cookies competes with those who provide sugar-free and sugar-reduced products, such as Sugar Free Dove Bars, Harry and David’s Chewy Chocolate Bars, and Simply Granola Bars.
Nui Cookies FAQS
What is the price of Nui Cookies?
They can purchase a bag of sixteen Nui Cookies for $25. That’s about $1.56 for each cookie,
What is the most popular flavour of Nui Cookies?
Double chocolate with a hint of sea salt is the most popular variety of Nui Cookies.
What is the tagline for Nui Cookies?
Nui Cookies’ slogan is “A decadent keto cookie that still fits into their low carb diet.”
What became of the Nui cookies?
While the firm appeared promising at the time, it doesn’t appear that finding Nui cookies on grocery store shelves is any simpler now than it was previously.
The cookies were formerly offered at places such as Walmart, but they now appear to be continuously out of stock.
What became of Nui cookies after the Shark Tank?
In November 2018, one year after the Shark Tank episode aired, Nui Cookies announced that it was extending its collection of goodies to include a new soft and chewy cookie.
The firm appears to be on indefinite pause, as the website is no longer operational and the cookies are only available on Amazon.
Is Nui Cookies are healthy?
It depends upon how many they eat. They are much better for them than other cookies, but they only come in small bundles.
They might consume two or three in a day, which is much more than they should be eating. The cookies provide around 5 grams of net carbs per serving.
Did Nui cookies go out of business?
The cookies were previously sold at stores like Walmart, though they now seem to constantly be out of stock.
Is it true that Nui Cookies landed a contract on Shark Tank?
They walked away with a contract from guest Shark and former World Series Champion Alex “A-Rod” Rodriguez: $300,000 in exchange for 25% interest.
What are the components of Nui cookies?
Nui cookies are made with almond flour, erythritol, heavy cream, grassfed butter, coconut oil, sugar free chocolate chips, egg yolks, and egg whites and come in five flavours: chocolate chip, peanut butter, ‘ginger something,’ double chocolate, and snickerdoodle.
How Nui Cookies does makes Money?
Nui Cookies is a company that celebrates healthy living. It makes its money by selling its products to people who want to live healthier lives and want to keep the sugar cravings at bay.
The product, which is currently being sold on Amazon, provides a way for people to have a cookie that tastes amazing but still has some nutritional value.
What is the difference between Nui Cookies and Sugar-Free Dove Bars?
Nui Cookies and Dove Bars take a completely different approach. The Dove Bars will make them feel like they’re eating something unhealthy, while Nui cookies does not contain any ‘junk’ ingredients.
How many carbs are in Nui Cookies?
There are only 5 grams of carbs per serving.
What is the net worth of Nui Cookies?
Nui Cookies has an estimated net worth of $3 million as by the owners valuation.
How much money does Nui Cookies make?
Nui cookies has made $1.7 million in their first year after the Shark Tank episode aired, which was posted in 2016.
What is Victor Macias net worth?
Victor Macias’s net worth or net income is estimated to be $4 million.
What is Kristopher Quiaoit net worth?
Currently there is no update for net worth of Kristopher Quiaoit.