Nui Cookies Shark Tank Net Worth 2023
Nui Cookies Shark Tank Net Worth
The valuation of Nui Cookies, when it appeared on Shark Tank, was $1.2 million, and the owners said that Nui Cookies was worth $3 million at the time.
Unfortunately, it appears that the deal with Alex Rodriguez was never finalized and Nui Cookies no longer operates as of 2022.
Nui Cookies was a snack food business founded by Kristoffer Quiaoit and Victor Macias from Anaheim, California.
The company appeared on the tenth season of Shark Tank in 2023, seeking an investment of $300,000 in exchange for a 10% stake in Nui Cookies.
Barbara Corcoran offered to invest $200,000 in addition to a line of credit for 15% of the Nui Cookies and $0.50 royalties per unit.
However, Alex Rodriguez eventually offered $300,000 for 25% equity and the two founders accepted his offer.
What is Nui Cookie? Who Founded Nui Cookies?
Nui Cookies are a type of cookie that is low in carbohydrates, gluten-free, and suitable for diabetics. They are made with natural sweeteners that satisfy your cravings for something sweet without the need for sugar.
Previously, Nui Cookies was known as “The Keto Cookie” before it was renamed. It took the founders, Quiaoit and Macias, twenty attempts to develop the recipe that is used in Nui Cookies today.
At first, Nui Cookies had five different flavors, including chocolate chip, snickerdoodle, double chocolate, cinnamon, and peanut butter. However, the company currently only offers Snickerdoodle and chocolate chip flavors.
Quiaoit and Macias aimed to create a keto cookie that would be more satisfying to consumers’ taste buds than any other keto cookie available. They experimented with their recipe for a year and a half before reducing the number of cookie flavors to two.
Kristopher Quiaoit and Victor Macias are the co-founders of Nui Cookies.
Nui Cookies Shark Tank Pitch
In August 2016, the two entrepreneurs started their company with two Kickstarter projects. The first project, which was called “The Keto Cookie,” raised $21,495, and the second project raised $79,187 in October 2017.
However, in May 2018, they rebranded and changed their name to Nui. The cookies come in four different flavors – Ginger Something, Chocolate Chip, Peanut Butter, and Double Chocolate – and cost $25 for a bag of sixteen.
On Shark Tank, Kristopher, and Victor sought $300,000 for a 10% stake in their company, implying a $3 million valuation.
They presented their business and distributed samples, revealing that they had sold $1.1 million in the previous year.
To keep up with demand, they had to recruit a copacker, which they believed would increase profits. While Mark couldn’t participate due to owning a competitive business, Lori left the deal because she disagreed with their valuation.
Kevin offered $300,000 in exchange for a 2.5% royalty and a $1 royalty per unit, which would decrease to 45 cents per unit after recouping the $300,000.
Barbara offered $150,000 plus a $150,000 line of credit in exchange for 15% and a 50-cent royalty in perpetuity.
Eventually, Alex Rodriguez offered $300,000 for a 25% stake, which they accepted, resulting in a $1.2 million company valuation.
However, it seems that the deal with Alex Rodriguez didn’t go through. In 2018, they expanded their product line to include chewy cookies and made $1.7 million in sales that year.
Their products are now available at Walmart and Amazon. Nevertheless, they stopped posting on social media, and their website went offline in 2020, which has remained the same as of June 2021.
While both Kristopher and Victor still list Nui as their company on LinkedIn, some speculate that the company has gone out of business.
Nui Cookies Net Worth
Nui Cookies’ net worth is $ 3 million as by the owners, but they accepted a deal from Alex Rodriguez of $ 300,000 for 25%, implying a valuation of $1.2 million.
Nui Cookies Competitors
Nui Cookies competes with those who provide sugar-free and sugar-reduced products, such as Sugar-Free Dove Bars, Harry, and David’s Chewy Chocolate Bars, and Simply Granola Bars.
Nui Cookies Shark Tank Updates
Nui Cookies appeared on Shark Tank in 2018, seeking $300,000 for 10% equity. The founders, Kristoffer Quiaoit and Victor Macias pitched their nutritional cookies, which were marketed toward people on the keto diet.
They handed out samples to the sharks and revealed that they had made $1 million in sales over the past year. Alex Rodriguez offered $300,000 for 25% equity, and the deal was accepted.
After the show, Nui Cookies saw some success and expanded its product line to include new “soft and chewy” cookies.
The cookies became available on Amazon and Walmart, and the business did $1.7 million in sales in 2019. However, in 2020, the company stopped posting on social media, and its website went dark.
It was reported that the founders shut down Nui due to debt that was “too much to manage,” and one of the founders filed for personal bankruptcy.
As of April 2022, Nui Cookies is no longer in operation, and their website is still down. The products are no longer available on Amazon or Walmart. It appears that the deal made on Shark Tank with Alex Rodriguez was never finalized.
Summary Table about Nui Cookies:
| TOPIC | INFORMATION |
| Company Name | Nui Cookies |
| Founders | Kristoffer Quiaoit and Victor Macias |
| Product | Low-carb, gluten-free cookies with natural sweeteners |
| Shark Tank | Sought $300,000 for a 10% stake, implying $3M valuation |
| Shark Tank Pitch | $1.1 million in previous year, $1.7 million in 2019 |
| Valuation | $1.2 million after Shark Tank deal with Alex Rodriguez |
| Success after show | The expanded product line, available at Walmart and Amazon |
| Competitors | Sugar-free and sugar-reduced product providers |
| Net worth | $3 million (claimed by owners), $1.2 million (deal valuation) |
| Status | The company no longer operates as of 2022, the website is offline |
Nui Cookies FAQS
What Is Nui Cookies And How Does It Work?
Nui cookies are a brand of keto-friendly cookies that are low in carbs and sugar and high in protein. They were created by two entrepreneurs from Anaheim, California, Kristoffer Quiaoit and Victor Macias, and were featured on Season 10 of Shark Tank. The cookies contain only one gram of sugar and are free of GMOs and gluten. They come in flavors such as Chocolate Chip, Double Chocolate, Ginger Something, Peanut Butter, and Snickerdoodle.
Nui cookies gained popularity after they sold over $1 million in 2018 before the founders’ appearance on Shark Tank.
During the show, popular baseball player and investor Alex Rodriguez invested $300,000 in the company, which allowed Nui cookies to begin appearing on grocery store shelves.
However, it seems that finding Nui cookies on grocery store shelves is not as easy as it used to be, and the company appears to be on hiatus as their website is no longer accessible and the cookies are no longer available.
What Are The Ingredients In Nui Cookies?
Nui Cookies are low-carb, high-fat, sugar-free, and grain- and gluten-free, making them a guilt-free snack food. The main ingredients of Nui Cookies include almond flour, erythritol, heavy cream, grass-fed butter, coconut oil, sugar-free chocolate chips, egg yolks, and egg whites.
The cookies also contain less than 2% of coconut flour, monkfruit extract, vegetable fibers, vanilla extract, cultured milk powder, sodium bicarbonate, sea salt, sunflower lecithin, xantham gum, and guar gum.
The cookies only contain one gram of sugar, which comes from the almond and coconut flours used. The sugar-free chocolate chips are made from unsweetened chocolate, erythritol, inulin, stevia extract, organic soy lecithin, and vanilla extract. Nui Cookies are free of GMOs and gluten.
What Happened To Nui Cookies After Appearing On Shark Tank?
Nui Cookies, a keto-friendly cookie brand, appeared on Shark Tank in 2018 and sought $300,000 in exchange for 10% of the company. Guest Shark Alex Rodriguez offered $300,000 for a 25% stake in the company, and the deal was made.
Nui Cookies had sold over $1 million in 2018 before the founders’ appearance on Shark Tank. The cookies were previously sold at stores like Walmart, but they are no longer available for purchase.
The company’s social media accounts have been inactive for several years, and the website is no longer accessible.
The founders reportedly shut down the business in 2020 due to debt and filed for personal bankruptcy. It is unclear what the future holds for Nui Cookies.
What Was The Outcome Of Nui Cookies’ Appearance On Shark Tank?
Nui Cookies appeared on Shark Tank in 2018, seeking $300,000 in exchange for 10% equity. The company had sold over $1 million in keto cookies in just a year before appearing on the show.
Guest Shark Alex Rodriguez offered $300,000 for a 25% stake in the company, which the founders accepted. The company’s valuation at the time was $1.2 million.
After the show, Nui Cookies experienced some growth and expanded its product line. The cookies were previously sold at stores like Walmart, but they now seem to be continuously out of stock.
However, the company went out of business in 2020 due to debt, and the founders filed for personal bankruptcy.
As of 2023, the company’s social media accounts have been inactive for several years, and the products are no longer available for purchase.
Did Nui Cookies Receive An Investment On Shark Tank?
Yes, Nui Cookies received an investment on Shark Tank. The co-founders, Kristoffer Quiaoit and Victor Macias, appeared on the show in 2018 and sought $300,000 in exchange for 10% equity.
Guest Shark Alex Rodriguez offered $300,000 for a 25% stake in the company, which the founders accepted.
The company had sold over $1 million in keto cookies in just a year before appearing on the show. The investors were impressed with the taste of the cookies, and the company’s sales.
However, Kevin O’Leary and Barbara Corcoran also made offers, but the founders ultimately accepted Rodriguez’s offer.
What is the price of Nui Cookies?
They can purchase a bag of sixteen Nui Cookies for $25. That’s about $1.56 for each cookie,
What is the most popular flavour of Nui Cookies?
Double chocolate with a hint of sea salt is the most popular variety of Nui Cookies.
What is the tagline for Nui Cookies?
Nui Cookies’ slogan is “A decadent keto cookie that still fits into their low carb diet.”
What became of the Nui cookies?
While the firm appeared promising at the time, it doesn’t appear that finding Nui cookies on grocery store shelves is any simpler now than it was previously.
The cookies were formerly offered at places such as Walmart, but they now appear to be continuously out of stock.
Is Nui Cookies are healthy?
It depends upon how many they eat. They are much better for them than other cookies, but they only come in small bundles.
They might consume two or three in a day, which is much more than they should be eating. The cookies provide around 5 grams of net carbs per serving.
Did Nui cookies go out of business?
The cookies were previously sold at stores like Walmart, though they now seem to constantly be out of stock.
Is it true that Nui Cookies landed a contract on Shark Tank?
They walked away with a contract from guest Shark and former World Series Champion Alex “A-Rod” Rodriguez: $300,000 in exchange for 25% interest.
What are the components of Nui cookies?
Nui cookies are made with almond flour, erythritol, heavy cream, grassfed butter, coconut oil, sugar free chocolate chips, egg yolks, and egg whites and come in five flavours: chocolate chip, peanut butter, ‘ginger something,’ double chocolate, and snickerdoodle.
How Nui Cookies does makes Money?
Nui Cookies is a company that celebrates healthy living. It makes its money by selling its products to people who want to live healthier lives and want to keep the sugar cravings at bay.
The product, which is currently being sold on Amazon, provides a way for people to have a cookie that tastes amazing but still has some nutritional value.
What is the difference between Nui Cookies and Sugar-Free Dove Bars?
Nui Cookies and Dove Bars take a completely different approach. The Dove Bars will make them feel like they’re eating something unhealthy, while Nui cookies does not contain any ‘junk’ ingredients.
How many carbs are in Nui Cookies?
There are only 5 grams of carbs per serving.
What is the net worth of Nui Cookies?
Nui Cookies has an estimated net worth of $3 million as by the owners valuation.
How much money does Nui Cookies make?
Nui cookies has made $1.7 million in their first year after the Shark Tank episode aired, which was posted in 2016.
What is Victor Macias net worth?
Victor Macias’s net worth or net income is estimated to be $4 million.
What is Kristopher Quiaoit net worth?
Currently there is no update for net worth of Kristopher Quiaoit.
