Opulence MD Beauty Shark Tank Net Worth 2023
The company was initially valued at $1.5 million during its pitch, however, after investment from Kendra Scott the company’s value decreased to a mere $500,000.
This considerable drop in value highlights the financial risks associated with such investments and the importance of doing thorough research before finalizing any investments.
What is Opulence MD Beauty?
Opulence MD Beauty specializes in magnetic eyelashes that are free from toxic glue and do not have any harmful effects on the wearer’s skin or natural lashes.
The business concept was developed by Dr. Anika S. Goodwin in 2019, after she realized that using glue-on lashes was damaging her natural lashes and causing them to thin out. The brand was launched in February 2020.
Dr. Anika S. Goodwin, MD, is an impressive and brilliant doctor who earned a bachelor’s degree in pharmacy from the University of North Carolina at Chapel Hill in 1997.
She then went on to pursue her MD at the Medical University of South Carolina, graduating in 2001. Prior to launching her businesses, Anika worked as a physician for the federal government.
Who is the founder of Opulence MD Beauty?
Dr. Anika Goodwin Hilderbrand, an ophthalmologist from Greensboro, North Carolina, founded a brand in 2020. She obtained a Bachelor of Science in Pharmacy from the University of North Carolina at Chapel Hill and later completed her MD from the Medical University of South Carolina. After her tenure with the federal government, she established two companies: Opulence MD Beauty and DocMcdiva, LLC.
Dr. Goodwin Hilderbrand created EYEmergencyMD soon after leaving her federal government job, and in 2017, she founded another company, DocMcdiva LLC. She launched OpulenceMD beauty in 2019.
As a trained medical doctor, she aims to change the conventional approach to women’s beauty, enabling them to maintain their health while attaining luxurious beauty.
She developed a product that integrates both aspects and strives to provide low-cost eye examination surgery to those who cannot afford it.
Her ultimate goal is to make every woman feel confident and deserving of the best eyelashes possible. Her mission is to create products that are easy to use and do not burden the consumer.
What Happened to Opulence MD Beauty at Shark Tank Pitch?
In season 12 episode 20 of Shark Tank, Anika from Opulence MD Beauty was seeking a partner to assist with product assembly, distribution, and fulfillment. She wanted a Shark to invest $75,000 in return for a 5% equity stake in her company, which was valued at $1.5 million.
Anika was struggling to keep up with the demand for her product and believed that by finding a partner to help with assembly, distribution, and fulfillment, she could take her business to the next level. She felt that she was paying too many contractors and was overwhelmed with the logistics of running her business.
The Sharks were impressed with Anika’s annual sales of $685,000 and her margins of 88-90%, and several of them expressed interest in partnering with Opulence MD Beauty. Both Kevin O’Leary and Kendra Scott offered $75,000 for a 20% equity stake in the company.
Kendra Scott believed that she was the perfect partner for Opulence MD Beauty and offered $75,000 for a 20% stake. Anika countered with an offer of $75,000 for a 12% equity stake.
Kendra then increased her investment offer to $100,000 for a 20% stake, but Anika countered again with $125,000 for a 20% stake.
After some negotiation, Anika and Kendra agreed on a deal for $75,000 in exchange for a 20% equity stake in Opulence MD Beauty. With a new partner on board, Anika hopes to overcome her fulfillment challenges and take her business to the next level.
Opulence MD Beauty Shark Tank Updates
OpulenceMD Beauty is a beauty brand that specializes in products such as glue-free, magnetic lashes, eye makeup, and skincare.
Dr. Anika Goodwin, a board-certified ophthalmologist, founded the company after noticing that the glue on her false eyelashes damaged her real lashes. She entered Shark Tank in Season 12 Episode 20, seeking $75,000 for 5% equity in her company, which had a valuation of $1.5 million.
Kendra Scott, the guest shark, offered $75,000 for a 20% equity stake in OpulenceMD Beauty. Dr. Goodwin countered with a 12% equity stake, and Kendra eventually negotiated a deal for $100,000 for 20% equity.
As of July 2021, there is no evidence that the deal closed. However, OpulenceMD Beauty did over $1 million in sales in the year since the episode was taped.
The company had organic sales for two months after the episode aired, and it did half a million sales in two months. The company’s Facebook page currently has over 10,000 followers.
Competitors of Opulence MD Beauty
There are several competitors for Opulence MD Beauty. These include Brow Magnet, Eyelash Magnets, and Elegant Natural Lashes.
Net Worth of Opulence MD Beauty
The company was valued at $1.5 million during the pitch after the investment done by Kendra Scott the company was valued at $500,000.
Opulence MD Beauty Shark Tank Table Summary:
| CATEGORY | INFORMATION |
| What is it? | Opulence MD Beauty specializes in magnetic eyelashes that are free from toxic glue and do not have any harmful effects on the wearer’s skin or natural lashes. |
| Founder | Dr. Anika Goodwin Hilderbrand, an ophthalmologist from Greensboro, North Carolina. |
| Shark Tank Pitch | Anika asked for $75,000 for a 5% equity stake in her company, which was valued at $1.5 million. Kendra Scott offered $75,000 for a 20% stake, and the final deal was for $75,000 for a 20% equity stake. |
| Competitors | Brow Magnet, Eyelash Magnets, and Elegant Natural Lashes. |
| Net Worth | After the investment from Kendra Scott, the company’s value decreased to $500,000. |
| Updates | As of July 2021, there is no evidence that the deal closed. The company did over $1 million in sales in the year since the episode was taped. |
Opulence MD Beauty FAQs
What Is Opulence MD Beauty Shark Tank?
Opulence MD Beauty is a line of beauty products created by ophthalmologist Dr. Anika Goodwin. The line includes glue-free false eyelashes that are secured to the eyelid by a magnetic liner containing trace amounts of tiny iron oxide particles.
The magnetic lashes are gentle on natural lashes and quick and easy to apply. Opulence MD Beauty was launched in June 2020 and exceeded its revenue goals in less than a year.
Dr. Goodwin noticed that the glue on her false eyelashes damaged her real lashes, which led her to create a line of glue-free false eyelashes. She entered the Shark Tank seeking $75,000 for 5% of her business.
The Sharks were impressed with the product and Mark Cuban even tried on a pair of magnetic lashes. Opulence MD Beauty was awarded a $10,000 grant from Stacy’s Rise Project in September 2020, which is earmarked for businesses founded by Black female entrepreneurs.
Opulence MD Beauty provides products that combine luxury and glamour with safety and quality. The entire line is curated by Dr. Anika Goodwin, who is concerned with healthy eyes as a board-certified doctor and wants to look glam when she goes out on the town as Doc McDiva.
The company’s mission is to create products that free people from having to choose between beauty and health.
How Does Opulence MD Beauty Shark Tank Work?
OpulenceMD Beauty is a line of beauty products created by Dr. Anika Goodwin, an ophthalmologist who noticed that the glue on her false eyelashes damaged her real lashes.
The company’s flagship product is magnetic eyelashes made of Siberian mink that are secured to the eyelid by a magnetic liner containing trace amounts of tiny iron oxide particles.
The magnetic lashes are gentle on natural lashes and quick and easy to apply. In addition to magnetic lashes, OpulenceMD Beauty also makes eye makeup and skincare products.
OpulenceMD Beauty was established in 2019 and had its official launch in June 2020 with an online “Lashes and Libations” celebration. The company provides products that combine luxury and glamour with safety and quality.
Dr. Goodwin appeared on Shark Tank in April 2021 and landed a $100,000 deal with jewelry designer Kendra Scott for a 20% stake in the company.
The exposure from Shark Tank has helped to provide additional exposure for the brand of eye-safe magnetic lashes and has awarded the company a deal with a fellow female business owner who believes in the brand and wants to help it grow.
What Happened To Opulence MD Beauty After Shark Tank?
Opulence MD Beauty is a beauty brand that specializes in products such as glue-free, magnetic lashes, eye makeup, and skincare.
Dr. Anika Goodwin, a board-certified ophthalmologist, founded the company after noticing that the glue on her false eyelashes damaged her real lashes.
In Shark Tank Season 12 Episode 20, Dr. Goodwin asked the Sharks for $75,000 for 5% equity in her company. She left with a deal with guest Shark Kendra Scott, who offered $100,000 for 20% equity.
As of November 2021, there is no evidence that the deal with Kendra Scott closed. However, Opulence MD Beauty did a little over $1 million in sales in the year since the episode was taped.
The company was initially valued at $1.5 million during its pitch, but after investment from Kendra Scott, the company’s value decreased to $500,000. Opulence MD Beauty continues to promote itself with gorgeous models, including beauty pageant winners.
In summary, Opulence MD Beauty made a deal with Kendra Scott on Shark Tank, but there is no evidence that the deal closed as of November 2021. The company did a little over $1 million in sales in the year since the episode was taped.
Is Opulence MD Beauty Shark Tank Still In Business?
OpulenceMD Beauty, a company that provides magnetic lashes and liners, made a successful deal with Kendra Scott, founder of the luxury jewelry company, in Shark Tank After the episode aired, the company did very good sales, with half a million sales in 2 months.
As of August 2022, the company is expected to have completed its $1 million in annual sales. OpulenceMD Beauty is still in business and is selling its eyelash product only on its website.
OpulenceMD Beauty founder Dr. Anika Goodwin is still in the business of making magnetic lashes. The company’s magnetic lashes allow women to doll up without risking damage to their natural lashes. The company’s net worth is estimated to be $1 million.
However, as of July 2021, there is no evidence that the deal with Kendra Scott has been closed. Nonetheless, OpulenceMD Beauty is still in business and selling its products on its website.
What Is The Current Valuation Of Opulence MD Beauty After Shark Tank?
OpulenceMD Beauty is a beauty brand that specializes in products such as glue-free, magnetic lashes, eye makeup, and skincare.
The founder of OpulenceMD Beauty, Dr. Anika Goodwin Hilderbrand, appeared on Shark Tank Season 12 Episode 20, asking for $75,000 for 5% equity in her company.
During the pitch, the company was valued at $1.5 million. After the episode aired, Kendra Scott, founder of the luxury jewelry company, made a deal with OpulenceMD Beauty. The company’s value decreased to $500,000 after the investment from Kendra Scott.
OpulenceMD Beauty had good sales after the Shark Tank episode aired, with organic sales for two months and half a million sales in two months.
As of November 2021, there is no evidence that the deal with Kendra Scott was closed, but the company has made $1 million in sales since the episode aired.
As of 2022, Dr. Anika Goodwin Hilderbrand, the founder of OpulenceMD Beauty, has a net worth of $1 million.
How much was asking on Shark Tank?
Anika was asking for $75,000 for a 5% stake in her company.
Did she have the deal?
Yes, she got the deal from Kendra Scott.
How much was the deal?
Kendra Scott offered $100,000 for 20% ownership of the company.
What happened to Opulence MD Beauty after Shark Tank?
After the episode aired, Anika exited the pitch with a deal. There is no evidence that this deal was closed as of November 2021.
What does Opulence MD Beauty do?
Opulence MD Beauty creates eyelashes that are both natural looking and comfortable to wear without any harmful chemicals or toxins in their formula.
They also use the best raw materials available like the highest quality material on earth, silk fibers, which are coated with a patented grade of bio-ceramic powder that helps to increase lash thickness and growth without damaging the lash fiber.
What is the website for Opulence MD Beauty?
The website the company can be found at www.opulencemdbeauty.com.
How long will my magnetic eyeliner last?
To ensure the protection of their eyes, all liners have an open shelf life of 3-4 months. The shelf life of an unopened product is around 6 months. We do not use extra items to increase the life of the liner since they are hazardous to the eyes and skin.
Who should use Opulence MD Beauty?
Anyone looking for fluttery, stunning lashes in less time and at a lower cost per use than glue and adhesive alternatives.
Is Opulence MD Beauty safe near the eyes?
Our lashes are equipped with microscopic magnets of ordinary strength that pose no risk to human eyes or eyelid skin.
How long should Opulence MD Beauty last?
Their lashes are constructed of high-quality materials and are designed to be worn up to 45 times with appropriate washing and storing. In comparison, adhesive lashes may only be worn 2-5 times.
Where does Opulence MD Beauty ship?
We ship both domestically and abroad. Shipping to the United States is free. International shipping prices are computed at the time of purchase.
Shipping expenses are non-refundable after users make a purchase. In the event of a refund, neither the original nor the return shipping expenses will be returned.
What is the duration of shipping Opulence MD Beauty?
Please wait 7-14 business days (excluding weekends and holidays) for them to complete the purchase due to the large number of orders received during and after our Shark Tank appearance.
Because of the safety and sanitary procedures in place, all of their items are handled with care.
What are the competitors of Opulence MD Beauty?
They have several competitors including Brow Magnet, Eyelash Magnets, and Elegant Natural Lashes
What are the annual sales of Opulence MD Beauty?
The company has made at least $685,000 in sales since the show aired and as of November, the company had annual revenue of $1 million.
What is the net worth of Dr. Anika S. Goodwin?
The net worth of Dr. Anika S. Goodwin is unknown.
