Pooch Paper Net Worth

During the Shark Tank pitch, Pooch Paper had a company valuation of $2 million. However, after accepting the investment offer from Kevin O’Leary, the company’s worth was reduced to $500,000 in exchange for a perpetual royalty of $1 on each sale.

Despite the decrease in value, Pooch Paper has continued to operate and expand its distribution. As a result, it’s possible that the current net worth of the company is higher than what was presented during the Shark Tank pitch.

However, without updated financial information, it’s difficult to determine the current valuation of the company.

What is Pooch Paper and Who is the founder of Pooch Paper?

Pooch Paper is a recycled paper substitute for plastic dog waste bags, which is non-chlorine bleached and made in the USA. Each package contains 50 sheets of 12″ x 12″ paper, coated on both sides with a grease-resistant material during the production process, ensuring no toxic chemicals are used.

The paper is ideal for use in dog parks, walking routes, animal shelters, and multi-tenant structures. Pooch Paper’s production process is entirely powered by renewable energy, and their paper mill collaborator is carbon neutral and certified for sustainable forestry.

Pooch Paper was founded by Tracy Rosensteel in September 2018, out of her concerns about single-use plastics and the environmental impact of dog waste.

Tracy is also involved with two other businesses: she is a sales director for the Compass Group, a worldwide food service firm, and she produces, directs, and presents In Pursuit of Passion, a travel biographical program that features individuals who chase their passions.

Tracy discovered that many eco-friendly dog bags were worse for the environment than standard plastic bags.

To tackle the issue, Pooch Paper provides a sustainable solution that is disposable and biodegradable, containing the excrement within the paper by simply twisting it up into the sheet to clean up after the dog.

She aims to eliminate the usage of 500 million single-use feces bags annually, which contribute to the microplastics issue in our environment and landfill methane buildup, which adds to global warming.

Pooch Paper costs $14.99 for a 50-sheet set, and a 4000-sheet bulk bundle for $450 is available for purchase by municipalities for use in dog parks.

Pooch Paper Shark Tank pitch

Tracy Rosensteel appeared on Shark Tank episode 1202 to pitch Pooch Paper, her biodegradable alternative to single-use plastic dog waste bags, in hopes of finding a Shark to help make her product a household name. She was seeking $250,000 for a 12% stake in her company, which was valued at $2 million.

Tracy delivered her pitch, shared her story, and let the Sharks evaluate samples of her product. She claimed that Pooch Paper would soon be on the shelves of a major retailer like Target.

She had made $50,000 in sales in the past year with a healthy margin of 47%, and the product was protected by a patent. Mark was the first Shark to pass, followed by Barbara and Lori.

Kevin was the only Shark who was interested and made two offers. The first was $250,000 for a 50% stake in the company. The second was $250,000 for a perpetual royalty of $1 on each sale with no equity. After Kendra made a comment about the product, Tracy accepted Kevin’s royalty offer and left the pitch with a deal.

Since the episode aired, Tracy has finalized the deal with Kevin and introduced a larger size of Pooch Paper to accommodate bigger dog waste.

She has also secured a deal with over 500 KOA Campgrounds in the United States and Canada to offer Pooch Paper dispensers in their campgrounds. The product is available at over 1600 Target locations, 1700 PetSmart locations, Pet Supplies Plus locations, and hundreds of local retailers.

Tracy is also actively selling Pooch Paper to county-level decision-makers for municipal dog parks. Additionally, the product is available on Chewy.

It is unclear how much revenue the company is currently generating, but as of February 2022, Pooch Paper is still in business.

Tracy has redesigned her website, and it appears that Pooch Paper may be her full-time occupation, as she has left her sales job. Mr. Wonderful’s website does not mention Pooch Paper as of December 2021, but he did film a video promoting the product.

Net Worth of Pooch Paper

The company valuation was $2 million during the pitch, after the investment done by Kevin O’ Leary the company worth $500,000.

Since then the company is still operating and hence the company net worth might have be more than that of pitch.

Pooch Paper FAQs

What is Pooch Paper?

Pooch Paper is a dog poop bag alternative made using recycled paper and plant-based inks. The poop bags are designed to decompose naturally in the environment.

Who is the founder?

Tracy Rosensteel is the founder of the company. She is an entrepreneur and producer of the “In Pursuit of Passion” travel program, which features individuals who chase their passions.

How much was seeking on Shark Tank?

Tracy was seeking for $250,000 for 12% of the business. The valuation was $2 million.

Did she have the deal?

Yes, she did with Kevin O’ Leary.

How much was the deal?

Kevin offered to invest $250,000 for the stake and a royalty of $1 on each sale.

Is Pooch Paper still in business?

Yes, the company is still in business as of February 2022.

Where is Pooch Paper located?

The company is located in the United States of America.

What is the price of Poop paper bags?

Each bag comes in a pack of 50 and cost $14.99. The product is sold at Target and Petsmart, as well as hundreds of local and mom-and-pop pet stores across the country.

How do you dispose of Pooch Paper?

The paper is designed with a small hole at one end through which customers can place their hand and dispose their poo. Toss it into a trash bin or carry it home with them.

What is Pooch Paper made of?

The paper is made of 100% recycled paper.

What is the size of Poop paper?

The bag measures approximately 12 inches X 12 inches. It holds up to 1000 pounds and is biodegradable in its entirety as it will not break down.

Where can I get Pooch Paper bags?

The product can be purchased online, at Target and PetSmart, as well as hundreds of local, mom-and-pop pet stores across the country.

Is Pooch Paper shipping?

The bags are shipped directly to customers’ door. The product is not available online at the time of this writing.

Does Pooch Paper contain any chemicals?

No, the paper is made using plant-based inks that do not contain any compounds that could harm humans. It also uses Oxo plastics, which are biodegradable and environmentally friendly.

Is the paper recyclable?

The paper is designed to be recycled again and again. It can be recycled up to seven times, depending on the type of paper used.

How do I pay for Pooch Paper?

Payment can make via credit card, ApplePay, PayPal and Venmo.

Is the bag biodegradable?

Pooch Paper is designed to be biodegradable in its entirety.

What is the net worth of Tracy Rosensteel?

The net worth of Tracy Rosensteel is unknown.