Priority One Canine Shark Tank Update | Priority One Canine after Shark Tank

What is Priority One Canine?

Priority One Canine is a dog-training company, trains their employees with the help of experienced trainers who have previously worked for the police and military.

These dogs are taken to their trainers’ homes. Priority One Canine also links these dogs to an advanced early detection warning system.

Wade and Lori Morrell have a background in dog training. Wade is the CEO and owner of Priority One Canine. He is a former marine as well as a police officer.

Lori, a Muskegon Community College graduate, previously owned Buckeye K9 before becoming an owner/operator at Priority One Canine.

Who is the founder of Priority One Canine?

Wade Morrell, who has extensive military and police experience, is the founder of a canine targeting system as well as a canine training approach, among other inventions.

He has been recognized as a pioneer in the field of canine training. Lori Morrell, who has a background in corporate America, wanted to work with animals, so they combined their talents to form Priority One Canine.

In the United States, the average police response time is 7 to 10 minutes. In a dangerous situation, a lot can happen in that time.

Priority One Canine provides personal body guard dog training. Dogs are trained to protect their owners in a variety of situations, including robbery and carjacking.

Priority One Canine began in 2011 in Grand Rapids, Michigan. This company is known for using dog teams that it trains on various types of explosives. They also train dogs to sniff out explosives as well as narcotics.

Priority One Canine has partnered with the Muskegon County Sheriff’s Department in search of drugs and explosives.

The K9s are trained by their former owner Wade, who then offers training to other police departments including those from Grand Rapids, Kentwood and the Ottawa County Sheriff’s Office.

What Happened to Priority One Canine at Shark Tank pitch?

Lori and Wade decided to take their product to the Sharks in episode 8 of Season 6 of Priority One Canine on Shark Tank to help them expand globally and extend their company’ paw print.

Lori enters the Tank with a Belgian Shepherd seeking for $75,000 for a 20% stake in a firm valued at $500,000.

Wade then walks in, and the dog bites him! Robert inquires about the dog’s friendliness. They describe the company and the levels: level one costs $20,000, level two costs $30,000, and level three costs $40,000.

Each level requires more training than the previous one. They explain that in a year, they trained and placed 11 dogs.

Scaling, according to Kevin, is tough. Mark decides it isn’t worth the time for the prize and exits.

Because it’s just the two of them, Robert doesn’t think its “investable,” so he’s out. Kevin feels the same way, and he’s also out. Lori likes them, but she’s not interested.

Daymond owns Chihuahuas and works in the product industry, so he’s out as well. Lori and Wade Morrell eventually left the pitch without a deal.

What Happened to Priority One Canine after Shark Tank?

Despite the fact that Lori and Wade Morrell left the Shark Tank pitch without a contract, the firm still promotes their presence. They are still in operation with a waiting list as of December 2021!

The company’s annual revenue is $2 million.

Competitors of Priority One Canine

This company competes with other training companies for profit like; Siberian K9 Security, a security firm in Wyoming, Matthew Leipsic and the K9 Express Dog Training Company in Oregon and Ken’s K9 Training, in Michigan.

Net Worth of Priority One Canine

The company was valued at $500,000 during the pitch, since then the company has doing well in sales with annual revenue of $2 million in 2021. This justify that the company net worth had elevated.

Priority One Canine FAQs

What is Priority One Canine?

Priority One Canine is a dog-training company, trains their employees with the help of experienced trainers who have previously worked for the police and military.

These dogs are taken to their trainers’ homes. Priority One Canine also links these dogs to an advanced early detection warning system.

Who is the founder?

Wade and Lori Morrell have a background in dog training. Wade is the CEO and owner of Priority One Canine. He is a former marine as well as a police officer.

Lori, a Muskegon Community College graduate, previously owned Buckeye K9 before becoming an owner/operator at Priority One Canine.

How much were asking on Shark Tank?

Priority One Canine was asking for $75,000 for a 20% stake in a firm valued at $500,000.

Did they have the deal?

No. Lori and Wade exited the pitch without a deal.

Is Priority One Canine still in business?

Yes, the company is still in business. They have a waiting list for a dog and have made a name for themselves. The company’s annual revenue is $2 million.

Is Priority One Canine profitable?

Yes, the company has a profit of $2 million in annual revenue.

Are Security Dogs Safe?

They take great satisfaction in selecting only the best dogs that are both temperamentally and ecologically sound.

Prior to being chosen as one of their dogs, each canine applicant is subjected to a rigorous testing procedure, and only the safest, most proficient canines make the cut. Canines of this kind are incredibly rare, yet they are exactly what we need.

Which breeds do you deal with?

Because of their extensive canine knowledge, they are able to employ a wide range of dogs in our curriculum. They often utilize German Shepherds, Dutch Shepherds, Belgian Milionis, Giant Schnauzers, and Doberman Pinschers.

Why your dog is’ so pricey?

The dogs they sell are among the best in the globe. That may sound absurd, but it is really rare to find a dog that can “do it all.” They are constantly looking for the appropriate dogs for their programs, which require time, money, and effort.

Where did you get your dogs?

They’ve been in the dog industry for more than ten years. This time was spent cultivating relationships with individuals they can rely on.

Many of their dogs originate through their European sources, but others are produced, grown, and trained by their as well. So, to answer that query, they will go to any length to discover the perfect canine for anyone.

How can I get started with owning one of your dogs?

One may reach us through phone or email. Please keep in mind that they do not sell hundreds of dogs every year and that they endeavor to live up to their motto “Quality, Not Quantity.

They are excited to provide everyone and the family with a new level of personal security and well-being.

Is Priority One Canine ship?

Priority One Canine ships via FedEx, UPS or various other carriers worldwide. They also work with private couriers in the event you prefer to ship your order at your own expense.

How can I contact Priority One Canine?

They will participate in the telephone, email and online bidding. They ship internationally and are generally very accommodating.

How long will take to ship?

Shipping can take up to 7 working days.

Should I buy a dog or get a membership?

Customers have the capability to purchase a dog and a membership at the same time if they choose.

What is the net worth of Lori Morrell?

Lori Morell’s net worth is unknown.

What is the net worth of Wade Morrell?

Wade Morell’s net worth is unknown.