Priority One Canine Shark Tank Update | Priority One Canine after Shark Tank

What is Priority One Canine?

Priority One Canine is a dog-training company that employs experienced trainers, many of whom have worked in law enforcement or the military.

The company trains dogs at the trainers’ homes and also uses an advanced early detection warning system.

The company is owned and operated by Wade and Lori Morrell. Wade is a former marine and police officer and is the CEO of Priority One Canine.

Lori is a graduate of Muskegon Community College and previously owned Buckeye K9 before joining Priority One Canine as an owner/operator.

Who is the founder of Priority One Canine?

Wade Morrell, a veteran with experience in both the military and law enforcement, is the creator of a canine targeting system and training approach. He is considered a leading figure in the field of canine training.

Together with his wife Lori, who has a background in corporate America but a desire to work with animals, they established Priority One Canine in 2011 in Grand Rapids, Michigan.

The company specializes in training personal bodyguard dogs to protect their owners in various dangerous situations such as robbery and carjacking.

They also train dogs to detect explosives and narcotics, and have partnered with local law enforcement agencies, including the Muskegon County Sheriff’s Department, to assist in searches for drugs and explosives.

Wade personally trains the dogs and offers training services to other police departments.

What Happened to Priority One Canine at Shark Tank pitch?

In episode 8 of Season 6 of “Shark Tank,” Lori and Wade appeared on the show to present their company, Priority One Canine, which trains and places Belgian Shepherds.

They sought $75,000 for a 20% stake in the company, which was valued at $500,000.

During their pitch, Wade was bitten by a dog, and the Sharks had concerns about the product’s scalability and investability. Ultimately, none of the Sharks made an offer, and Lori and Wade left the show without a deal.

What Happened to Priority One Canine after Shark Tank?

Although Lori and Wade Morrell did not secure a deal on Shark Tank, the company continues to showcase their involvement and as of December 2021, they are still in business with a backlog of orders.

Their annual revenue is $2 million.

Competitors of Priority One Canine

This company competes with other training companies for profit, such as Siberian K9 Security in Wyoming, the K9 Express Dog Training Company in Oregon, and Ken’s K9 Training in Michigan.

Net Worth of Priority One Canine

The company, which was valued at $500,000 during the pitch, has seen significant growth in sales, with annual revenue reaching $2 million in 2021. This justifies an increase in the company’s net worth.

Priority One Canine FAQs

What is Priority One Canine?

Priority One Canine is a dog-training company, trains their employees with the help of experienced trainers who have previously worked for the police and military.

These dogs are taken to their trainers’ homes. Priority One Canine also links these dogs to an advanced early detection warning system.

Who is the founder?

Wade and Lori Morrell have a background in dog training. Wade is the CEO and owner of Priority One Canine. He is a former marine as well as a police officer.

Lori, a Muskegon Community College graduate, previously owned Buckeye K9 before becoming an owner/operator at Priority One Canine.

How much were asking on Shark Tank?

Priority One Canine was asking for $75,000 for a 20% stake in a firm valued at $500,000.

Did they have the deal?

No. Lori and Wade exited the pitch without a deal.

Is Priority One Canine still in business?

Yes, the company is still in business. They have a waiting list for a dog and have made a name for themselves. The company’s annual revenue is $2 million.

Is Priority One Canine profitable?

Yes, the company has a profit of $2 million in annual revenue.

Are Security Dogs Safe?

They take great satisfaction in selecting only the best dogs that are both temperamentally and ecologically sound.

Prior to being chosen as one of their dogs, each canine applicant is subjected to a rigorous testing procedure, and only the safest, most proficient canines make the cut. Canines of this kind are incredibly rare, yet they are exactly what we need.

Which breeds do you deal with?

Because of their extensive canine knowledge, they are able to employ a wide range of dogs in our curriculum. They often utilize German Shepherds, Dutch Shepherds, Belgian Milionis, Giant Schnauzers, and Doberman Pinschers.

Why your dog is’ so pricey?

The dogs they sell are among the best in the globe. That may sound absurd, but it is really rare to find a dog that can “do it all.” They are constantly looking for the appropriate dogs for their programs, which require time, money, and effort.

Where did you get your dogs?

They’ve been in the dog industry for more than ten years. This time was spent cultivating relationships with individuals they can rely on.

Many of their dogs originate through their European sources, but others are produced, grown, and trained by their as well. So, to answer that query, they will go to any length to discover the perfect canine for anyone.

How can I get started with owning one of your dogs?

One may reach us through phone or email. Please keep in mind that they do not sell hundreds of dogs every year and that they endeavor to live up to their motto “Quality, Not Quantity.

They are excited to provide everyone and the family with a new level of personal security and well-being.

Is Priority One Canine ship?

Priority One Canine ships via FedEx, UPS or various other carriers worldwide. They also work with private couriers in the event you prefer to ship your order at your own expense.

How can I contact Priority One Canine?

They will participate in the telephone, email and online bidding. They ship internationally and are generally very accommodating.

How long will take to ship?

Shipping can take up to 7 working days.

Should I buy a dog or get a membership?

Customers have the capability to purchase a dog and a membership at the same time if they choose.

What is the net worth of Lori Morrell?

Lori Morell’s net worth is unknown.

What is the net worth of Wade Morrell?

Wade Morell’s net worth is unknown.