Sleeping Baby Shark Tank Net Worth 2023
Brett and Stephanie entered the Tank seeking $200,000 in exchange for a 10% stake in their firm, hence valuing their business at $2 million.
However, they accepted an offer from Daymond of $200,000 for 20% stake resulting in the final valuation being reduced to $1 million.
Five years on from this deal and Sleeping Baby has had major success with its products earning it a net worth of approximately $15 million as of 2023.
What Sleeping Baby/ Zipadee-Zip? Who Founded Sleeping Baby?
Sleeping Baby is a company based in Fort Worth, Texas, that designs unique swaddling suits known as Zipadee-Zips. These suits keep babies’ hands warm while they sleep and assist them in self-soothing, allowing them to fall back asleep on their own.
This helps infants learn that they don’t need to be held in order to fall back asleep, giving parents greater peace of mind when putting their baby to bed.
Moreover, the Zipadee-Zip is more convenient than traditional swaddling, as it has a simple zipper that saves time and effort. It can also be quickly removed for diaper changes, making it a more convenient option for travel than traditional pajamas.
Additionally, it can protect your baby from harmful pathogens that may be on their hands, reducing the number of illnesses in newborns.
Even better, the Zipadee-Zip is not limited to use during infancy. It is available in several sizes, including 3-6 months, 6-12 months, 12-24 months, and beyond, making it a suitable option for toddlers as well.
The creators and owners of Sleeping Baby, Brett and Stephanie Parker, developed their company out of necessity, like many other innovative entrepreneurs. Their daughter struggled to sleep through the night after transitioning from swaddling, which left the Parkers sleep-deprived.
This is a common issue for newborns as they develop the startle reflex and wake up suddenly without the womb-like comfort of a swaddle.
Stephanie took action after a restless night and stitched together a prototype for what is now known as the Sleeping Baby Zipadee-Zip. This wearable blanket provides the comfort of a swaddle while allowing for movement, minimizing startle reflex and promoting better sleep for both infants and parents.
Initially, growth was slow, but the company eventually gained a good reputation and many satisfied customers.
What Happen To Sleeping Baby At The Shark Tank Pitch?
The narrative commences at the Parkers’ residence, where they disclose their past struggle with a miscarriage and subsequent resignation from their business. However, their customer base’s support allowed them to keep their company afloat.
In their pitch on Shark Tank, they sought $200,000 for a 10% stake, resulting in a $2 million valuation. The couple disclosed that they had sold 25,000 units, amounting to “a little over $1 million,” with an initial investment of $700.
When asked about the price range, Stephanie revealed that it was between $35 and $40. The Sharks were impressed by the Parkers’ resilience and moved by their tragic story. Lori offered $200,000 for a 25% stake, recognizing the extensive branding work needed for the Zipadee-Zip.
Daymond advised them to consider taking their product to retail, which was Lori’s plan. Mr. Wonderful, on the other hand, cautioned them against this, offering $200,000 for a 20% stake if they refrained from doing so.
Daymond ultimately won the deal by agreeing to invest $200,000 for a 20% stake, but the Parkers requested manufacturing assistance, to which Brett offered $200,000 for a 15% stake.
Daymond refused to lower his stake but agreed to their terms, keeping 20% ownership. The Parkers acknowledged that Daymond was their preferred choice in the hallway. Meanwhile, Mark and Robert were not involved in the deal.
Sleeping Baby after the Shark Tank Pitch
Sleeping Baby remains a successful business as of December 2021, with the deal between Daymond never closing. They have since expanded their range to encompass a “swaddle transition”, “zippy freedom” pajamas and baby accessories, leading to annual revenue of $5 million by August 2022.
Despite its success over the years, Sleeping Baby has maintained its boutique-style approach to providing quality products for parents and their children.
Sleeping Baby Net Worth
When Brett and Stephanie entered the Tank, they were seeking $200,000 in exchange for a 10% stake in their firm. This equates to a $2 million valuation. They accepted an offer from Daymond of $200,000 for 20% stake in the business thus bringing valuation to be $1 million.
Sleeping Baby Competitors
There is no competitor identified for Sleeping Baby.
Sleeping Baby Shark Tank Updates
Sleeping Baby is a babywear company that appeared on Shark Tank in 2014. The company was founded by Brett and Stephanie Parker, who created the business out of necessity when their daughter couldn’t sleep.
Stephanie sewed a new kind of sleeper, which worked, and the couple decided to create a business around it. The company designs zip-up baby swaddles, including the Zipadee-Zip wearable blanket.
On Shark Tank, the Parkers asked for a $200,000 investment for 10% equity. Daymond John offered $200,000 for 20% equity, which the Parkers accepted.
However, the deal with Daymond never closed3. Despite this, Sleeping Baby has continued to grow and is still in business as of August 2022. The company has sold over 25,000 units online, and its annual revenue is $5 million.
As of 2022, the net worth of Sleeping Baby is $6 million, and its valuation was $2 million when it appeared on Shark Tank.
The company has expanded its product line to include teethers, Snoozie Mats for pre-school naps, and knitted items. In 2021, Sleeping Baby launched its first major philanthropic effort to help a baby named Finn.
Sleeping Baby Shark Tank Table Summary:
| ITEM | DESCRIPTION |
| Company Name | Sleeping Baby |
| Founders | Brett and Stephanie Parker |
| Location | Fort Worth, Texas |
| Product | Unique swaddling suits known as Zipadee-Zips |
| Purpose | Help babies sleep through the night and promote self-soothing |
| Shark Tank Valuation | $2 million (for 10% stake) |
| Shark Tank Deal | $200,000 for a 20% stake from Daymond John |
| Final Valuation | $1 million |
| Net Worth (2023) | $15 million |
| Annual Revenue (Aug. 2022) | $5 million |
| Competitors | None |
| Deal Outcome | Deal with Daymond John never closed |
Sleeping Baby FAQS
What Is Sleeping Baby And How Does It Work?
Sleeping Baby is a company that designs and sells baby swaddles, specifically the Zipadee-Zip swaddle transition blanket. The Zipadee-Zip is designed for babies aged three months and older and acts as a transition from traditional swaddles to sleep sacks.
The swaddle is made from temperature-regulating fabric that absorbs, stores, and releases heat while the baby sleeps. The swaddle helps prevent the baby from flailing their arms and legs, which can trigger their startle reflex and potentially cause them to wake up.
Swaddling can help minimize the startle reflex, replicate the coziness of the womb, and calm a baby who’s overstimulated.
Sleeping Baby’s swaddles are designed to help babies sleep more soundly during the day and at night. The company’s mission is to provide better sleep for babies and parents alike. The Zipadee-Zip swaddle transition blanket is a safer alternative once the baby starts to wiggle and roll.
The company’s swaddles are made from soft, breathable fabric to ensure a comfortable and safe sleep for the baby.
Who founded Sleeping Baby?
Brett Parker and Stephanie Parker, owners and creators of Sleeping Baby.
What Was The Outcome Of The Sleeping Baby Shark Tank Pitch?
During the Sleeping Baby Shark Tank pitch, Brett and Stephanie Parker, the owners and creators of Sleeping Baby, pitched their line of baby products, highlighted by the Zipadee-Zip wearable blanket, in episode 601 of Shark Tank season 6.
They asked for a $200,000 investment for 10% equity in their company. Daymond John agreed to invest $200,000 for 20% equity in Sleeping Baby. However, the deal with Daymond John never closed.
Despite this, Sleeping Baby has continued to grow and thrive, with an annual revenue of $5 million and a net worth of $6 million as of 2022.
The company has expanded its product line to include a “swaddle transition” and a “zippy freedom”. Sleeping Baby has been selling its products exclusively through its own website, and has sold over 25,000 units online.
Did Sleeping Baby Get A Deal On Shark Tank?
During their Shark Tank pitch in 2014, Sleeping Baby was offered a deal by Daymond John, who agreed to invest $200,000 for 20% equity in the company. However, the deal never closed, and Sleeping Baby did not end up taking the investment.
Despite not getting a deal on the show, Sleeping Baby has continued to grow and is still in business as of August 2022, with an annual revenue of $5 million and a net worth of $6 million.
The company’s signature product is the Zipadee-Zip, a wearable blanket that acts as a swaddle transition for babies aged three months and older.
What Happened To Sleeping Baby After Its Appearance At The Shark Tank?
After appearing on Shark Tank in 2014, Sleeping Baby did not end up taking the $200,000 investment proposed by Daymond John.
However, the company continued to sell their Zipadee-Zips online and expanded their product line to include teethers, Snoozie Mats, and knitted zipper Onez for the fall and winter seasons. As of 2022, the company’s valuation is $2 million, and its net worth is $6 million.
Despite the loss of their infant son and the challenges that followed, the owners of Sleeping Baby, Brett and Stephanie Parker, have continued to grow their business and have an annual revenue of $5 million.
The company’s signature product, the Zipadee-Zip, is a wearable blanket that acts as a swaddle transition for babies aged three months and older.
How much were they seeking in the Shark Tank Pitch?
They were asking $200,000 for a 10% stake in their firm.
Is Sleeping Baby still in business?
Sleeping Baby remains open as of December 2021 with an annual sales of $5 million.
What episode of Shark Tank was Sleeping Baby featured?
Sleeping Baby was featured on season 6 episode 1.
Where is Sleeping Baby located?
The company is based out of Fort Worth, Texas.
How can they contact them?
They can reach them through their email at support@sleepingbaby.com
How Does the Zipadee-Zip work?
This enables their kid to move freely while being confined and snug – similar to the sense of being wrapped in a swaddle. Additionally, the Zipadee-Zip keeps their kid warm throughout the night.
Does the Zipadee-Zip prevent Hip Dysplasia?
Yes! Zipadee-Zip is meant to keep the legs and body flexible, which supports healthy hip growth and prevents hip dysplasia.
Can their baby safely roll in the Zipadee-Zip?
Yes! Zipadee-Zip is particularly created to allow their child to push up, roll over, and squirm about safely and freely.
Can their infant suck his thumb or use a Pacifier?
Each infant has a Zipadee-Zip that is just suitable for them. Zipadee-Zip is compatible with any method used by a baby to self-soothe, including pacifiers and thumb-sucking.
Is Zipadee Zip a functional product?
It’s critical to know that any blanket or product meant for new-born sleep is safe. And, sure, the Zipadee Zip is completely secure.
They’ve never had an issue with their little man having his blanket pulled up over his face… they’ve done it a couple times for their kid for variety, and it worked extremely well.
Is Zipadee-zip a safe product for rolling infants?
Zipadee-starfish-shaped Zip’s design is a simple but ground-breaking approach to assist new-borns in transitioning out of swaddling napping.
It creates the “edges” or womb-like environments while allowing new-borns to roll and securely utilize their arms and hands.
When should you discontinue use of the Zipadee-Zip?
A baby can wear a size big until they reach the age of around 2-2.5 years. This is around the period when a toddler makes the transfer from the crib to the bed.
