Sunniva Super Coffee Shark Tank Net Worth 2023
As of 2022, Sunniva Super Coffee’s founders Jake, Jordan, and Jim DeCicco have a net worth of $100 million USD. Sales in 2021 were expected to be $97 million, and the firm is worth $400 million.
In August 2021, the company raised another $106 million at a $500 million valuation. It is unclear what Sunniva Super Coffee’s net worth will be in 2023.
However, given that the company has been growing rapidly over the past few years and has recently raised significant capital at a high valuation, it is possible that its net worth will continue to increase.
What is Sunniva Super Coffee? Who are the Founders of Sunniva Super Coffee?
Sunniva Super Coffee is positioned in the market as a better option for people looking for a healthier alternative to bottled coffee and energy drinks.
This coffee is made using organic Colombian coffee beans, lactose-free protein, and coconut oil that contains healthy fats.
Apart from caffeine, each container of Super Coffee also contains 10 grams of protein and 4 grams of MCT oil obtained from coconuts.
The coffee is available in four different flavors, namely Smooth Mocha, Maple Hazelnut, Vanilla Bean, and unsweetened Creamy Black. The price of each bottle ranges from $3 to $4.
The founders of Sunniva Super Coffee are three brothers who used to play collegiate football, namely Jake (Georgetown), Jordan (Philadelphia University), and Jimmy DeCicco (Colgate).
Jordan started the company in 2015 from his dorm room at Philadelphia University as he was looking for a nutritious and organic energy boost that was not available in the sugary drinks sold in the student union.
Jordan started blending organic coffee, milk protein, and coconut oil in his blender, and within a few weeks, he experienced a significant increase in his energy levels.
His friends were interested in trying the new energy drink, so he began selling it from his dorm room. In the summer of 2015, he recruited the help of his older brothers, and they started bottling the drink.
Initially, Super Coffee was sold as a refrigerated product, but now the company offers a non-refrigerated version that allows for greater distribution. Today, coffee is available in hundreds of places throughout the Northeast.
Sunniva Super Coffee Shark Tank Pitch
When Jake, Jordan, and Jim entered the Shark Tank show, the Sharks laughed when they asked for $500,000 for 4.5% of their company, which valued their firm at $11.1 million.
After presenting their pitch and providing samples, the Sharks had mixed reactions. Lori was impressed, but Rohan noticed a stevia-like aftertaste, and Robert disliked the flavors and decided to leave.
Sales for the year were $600,000, and the goal was to reach $2.1 million by the end of the year.
Compared to competitors like Starbucks, Sunniva Super Coffee cost $2.99, with a production cost of $1.05, a wholesale cost of $1.85, and a retail cost of $3.29 per bottle.
Products containing coconut oil, protein, and butter at Whole Foods ranged from $4.99 to $7.99. Barbara disliked the aftertaste and left, while Lori was concerned about the high valuation and withdrew from the agreement.
Mark liked the name and the price but felt the investment required for a successful and lucrative firm was too high, and Rohan felt the company wasn’t raising enough money and disliked the aftertaste.
Ultimately, the DeCicco brothers were unable to secure funding for Sunniva Super Coffee.
Later that year, they renamed their company Kitu Life, offering a new sugar-free Super Coffee and Super Creamers with whey protein and coconut oil in vanilla, hazelnut, and unsweetened flavors.
The sugar-free Super Creamers were made available in Wegmans and Fresh Thyme shops. Patrick Schwarzenegger invested in the company in the same year, and in 2019, the company secured $25 million in expansion finance from venture investors, including Aaron Rogers’ Rx3 Ventures.
The brothers were included on the Forbes 30 under 30 list in 2019, and they expect sales to reach $55 million by 2020. Baron Davis, Alex Rodriguez, and J-Lo also invested in the company that year.
By 2021, Kitu expected sales to reach $97 million, and they planned to appoint Rosanna Godden, a former finance vice president of Whole Foods Market, as their chief financial officer. The firm was valued at $400 million.
What is the Net Worth of Sunniva Super Coffee?
As of 2021, the Company is worth $400 million.
Sunniva Super Coffee Shark Tank Update
Sunniva Super Coffee is a beverage company founded by three brothers, Jake Decicco, Jim Decicco, and Jordan Decicco, with the idea of creating a healthier coffee-themed beverage that provides more energy and nutritional benefits with less sugar.
The company’s flagship product is Super Coffee, an organic energy drink made from Colombian coffee beans, lactose-free protein, and healthy fats extracted from coconut oil.
Sunniva Super Coffee appeared on Shark Tank in February 2018, asking for $500,000 for 4.5% equity, but did not secure a deal. However, the company has since experienced significant success.
As of 2020, Super Coffee had sales of $55 million and achieved dominance in its category, trailing only Starbucks and Dunkin’. In August 2021, the company raised another $106 million at a $500 million valuation.
Sunniva Super Coffee has undergone a rebranding and is now known as Kitu Life. The company’s products are available in over 100 locations in the US and are sold in both refrigerated and non-refrigerated forms. Kitu Life is valued at over $500 million and continues to grow.
Summary Table: Sunniva Super Coffee Shark Tank
|Founders||Jake, Jordan, and Jim DeCicco|
|Product||Sunniva Super Coffee|
|Product Description||Organic coffee made with lactose-free protein and coconut oil containing healthy fats|
|Flavors||Smooth Mocha, Maple Hazelnut, Vanilla Bean, and unsweetened Creamy Black|
|Price||$3 to $4 per bottle|
|Net Worth of Founders (2022)||$100 million USD|
|Expected Sales (2021)||$97 million|
|Company Valuation (2021)||$400 million|
|Investment (August 2021)||Raised $106 million at a $500 million valuation|
|Sales Target (2018)||$2.1 million|
|Sales Achieved (2020)||$55 million|
|Shark Tank Pitch||Asked for $500,000 for 4.5% of the company; Valued the firm at $11.1 million|
|Shark Tank Results||Did not secure a deal|
|Renamed Company||Kitu Life|
|Sugar-free Products||Super Coffee and Super Creamers|
|Notable Investors||Patrick Schwarzenegger, Aaron Rogers’ Rx3 Ventures, Baron Davis, Alex Rodriguez, and J-Lo|
Who are the Competitors of Sunniva Super Coffee?
Sunniva Super Coffee competes directly with Starbucks.
Sunniva Super Coffee FAQS
What Is Sunniva Super Coffee Shark Tank?
Sunniva Super Coffee is a coffee company that was featured on Shark Tank in 2017. The company offers a variety of coffee products, including cold brew coffee, iced coffee, and nitro coffee.
The three brothers who founded Sunniva Super Coffee, Jake, Jordan, and Jim DeCicco, wanted to create a healthier coffee-themed beverage that is capable of providing more energy and nutritional benefits with less sugar.
Jordan started the business out of his dorm room at Philadelphia University in 2015. He mixed organic coffee, milk protein, and coconut oil in his blender and in a few weeks, his energy level was noticeably higher.
The DeCicco brothers impressed the sharks with their product on Shark Tank. They asked for $500,000 for 4.5% of their company. The sharks were impressed with the product and the brothers’ passion, and they received offers from all five sharks.
They ultimately accepted an offer from Daniel Lubetzky, the founder of KIND Snacks, who invested $2.5 million for a 25% stake in the company.
Since appearing on Shark Tank, Sunniva Super Coffee has been rebranded as Kitu Super Coffee. The company has expanded its product line to include creamers and lattes. As of 2023, the company is still in business and has become a successful brand in the coffee industry.
How Does Sunniva Super Coffee Shark Tank Work?
Sunniva Super Coffee is an organic energy drink that was created by Jordan DeCicco, a student-athlete at Philadelphia University, who wanted a wholesome, organic energy boost without the calories, sugar, and artificial ingredients found in most energy drinks.
He started mixing organic coffee, milk protein, and coconut oil in his blender and in a few weeks, his energy level was noticeably higher. Friends wanted in on this new energy drink, so Jordan started the business out of his dorm room in 2015.
The DeCicco brothers eventually took their entrepreneurial journey to ABC’s “Shark Tank,” where they pitched their product to the Sharks. Sunniva Super Coffee had developed three different flavors of its coffee-themed beverage, with the vanilla bean flavor being the most popular.
The Sharks loved the product and the DeCicco brothers were able to secure a deal on the show.
After Shark Tank, Sunniva Super Coffee continued to grow and expand its product line. The company changed its name to Super Coffee and is now available in more than 100 locations in the United States.
Each bottle of Super Coffee contains caffeine, 10 grams of protein, and 4 grams of MCT oil from coconuts.
The product comes in four flavors: vanilla, cinnamon, mocha, and hazelnut. Super Coffee is a healthy and nutritious alternative to other coffee and soft drinks and is made from organic ingredients, including Colombian coffee beans, lactose-free protein, and healthy fats extracted from coconut oil.
What Happened To The Sunniva Super Coffee After Shark Tank?
Sunniva Super Coffee appeared on Shark Tank in 2017, but the founders left without a deal. However, their efforts eventually paid off, and they rebranded their business as Kitu.
Kitu launched a new formula with just 80 calories per serving and no sugar. In 2018, Kitu returned to Shark Tank and made a deal with entrepreneur and investor Rohan Oza.
Kitu Life, formerly known as Sunniva Super Coffee, is a coffee company that offers a healthy and nutritious alternative to other market coffee and soft drinks.
The coffee is made from organic ingredients, including Colombian coffee beans, lactose-free protein, and healthy fats extracted from coconut oil. The company’s products are available in more than 100 locations in the United States.
Since appearing on Shark Tank, Kitu has seen significant growth in sales. In the year the company appeared on Shark Tank, it saw $4 million in sales.
Two years later, it jumped to $55 million. The rebranding helped the company reach new levels, and the ‘super’ coffee products returned with gross revenues reaching tens of millions of dollars.
Is Sunniva Super Coffee Shark Tank Still In Business?
Yes, Sunniva Super Coffee from Shark Tank is still in business, but it has been rebranded as Kitu Life. After appearing on Shark Tank in 2017, the company rebranded and launched a new formula with just 80 calories per serving and no sugar.
In the year the company appeared on Shark Tank, it saw $4 million in sales. Two years later, it jumped to $55 million. As of 2021, Kitu Life is valued at more than $500 million.
Kitu Life’s Super Coffee is made from organic ingredients, including Colombian coffee beans, lactose-free protein, and healthy fats extracted from coconut oil.
Super Coffee is a healthy and nutritious alternative to other coffee and soft drinks on the market. Super Coffee is available in more than 100 locations in the United States.
What Is the Current Valuation of Sunniva Super Coffee Shark Tank?
As of August 2021, Sunniva Super Coffee’s valuation was $500 million. In the same month, the company raised $106 million, which contributed to its valuation.
However, it is unclear what Sunniva Super Coffee’s net worth will be in 2023. The company has been growing rapidly over the past few years, with sales expected to be $97 million in 2021.
Sunniva Super Coffee’s founders, Jake, Jordan, and Jim DeCicco have a net worth of $100 million USD as of 2022.
Who founded Sunniva Super Coffee?
Sunniva Super Coffee was founded by three collegiate football brothers, Jake DeCicco (Georgetown), Jordan DeCicco (Philadelphia University), and Jimmy DeCicco (Colgate).
Jordan founded the company in 2015 from his dorm room at Philadelphia University.
How much were they seeking in the Shark Tank?
Sunniva Super Coffee was seeking $500,000 for 4.5% of their firm. This translates to an $11.1 million valuation.
Did they get the deal from the Sharks?
The brothers did not get the deal from the sharks.
Who are their competitors?
Sunniva Super Coffee competes directly with Starbucks.
When was Sunniva Super Coffee founded?
The Company was founded in 2015.
When was Sunniva Super Coffee aired on Shark Tank?
Sunniva Super Coffee was aired on the 11th of February 2018.
How much does Sunniva Super Coffee cost to purchase?
Sunniva Super Coffee costs $1.05 to produce, $1.85 to wholesale, and $3.29 to retail.
Where is Sunniva Super Coffee located?
After Jake graduated two years later, the firm relocated its headquarters to New York.
Do they ship outside of the United States?
Super Coffee currently does not ship abroad and is only available in the United States, Puerto Rico, and Hawaii.
What is Super Coffee made of?
Organic Colombian coffee, whey protein concentrate, coconut MCT oil, natural taste, potassium phosphate, gellan gum, and organic green coffee extract are all combined in Super Coffee, a ready-to-drink beverage (anti-oxidant).
It includes 10 grams of protein and is sugar, lactose, soy, and gluten-free.
Do any of their products contain coconut?
Coconuts are exclusively found in two of their products: Coconut Mocha Super Coffee and Coconut Mocha Super Creamer, which feature natural tastes derived from coconuts.
Do they need to refrigerate?
Super Coffee Ready to Drink – They do not need to be refrigerated before use.
Simply remove the cap and serve over ice, or they can drink it directly from the bottle.
They normally advise refrigerating for the best Super flavor. If there are any leftovers, they can store them in the refrigerator until the following time.
Once opened, their coffees keep in the fridge for approximately a week.
Is Super Coffee certified kosher?
Through their production facilities, all of their Super goods are Kosher certified by the Orthodox Union!
Is Super Coffee a paleo-friendly beverage?
All of their superfoods are paleo-friendly, with the exception of the plant-based ones, which are produced with pea protein.
Is Erythritol present in their products?
They do not include Erythritol in their Super goods or components.
What natural flavors do they use in their products?
Their natural tastes are extracted from plants such as fruits, vegetables, herbs, spices, leaves, roots, or bark, which are then processed, fermented, or distilled.
Are their products gluten-free?
Yes. Their whole product line is gluten-free.
Is Super Coffee a weight loss product?
While not a weight-loss product, their ready-to-drink Super Coffees have just 80 calories, less than 3g of net carbohydrates, and 10g of protein.
Are there any tree nuts in their products?
The only tree nut products are their Toasted Hazelnut Super Creamer and Hazelnut Super Coffee, which include natural hazelnut tastes.
Is Super Coffee keto-friendly?
Yes, with 2-4 grams of net carbohydrates per serving and less than 1 gram of total sugar, all of their Super products simply fit into their keto path.
Are their products vegan?
They do provide delicious vegan and plant-based choices.
What is the net worth of Jake DeCicco?
Jake DeCicco’s net worth is unavailable.
What is the net worth of Jordan DeCicco?
Jordan DeCicco’s net worth is unavailable.
What is the net worth of Jim DeCicco?
Jim DeCicco’s net worth is unavailable.