In-Depth SWOT Analysis of Netflix | Strengths Weaknesses Opportunities Threats

SWOT Analysis of Netflix

Netflix is a company that provides a monthly service to stream movies and television shows. They offer three levels of service, with the basic level costing $7.99 per month. Netflix offers an unlimited number of movies and television shows for their subscribers to watch on their devices in any location and at any time.

They have become a powerhouse in the industry due to their large customer base and large content available for streaming. Netflix has made it possible to watch as much television and movies as you can handle, but they also have competition and challenges that affect their success.

Its primary business model was modified in 2007 to become a content streaming service, allowing consumers to view programming from its library on-demand rather than waiting for a disc delivery.

Netflix’s roughly 13,900-title catalog now features both original and licensed movies and television shows, and it can be accessed via any modern tablet, smartphone, streaming box, gaming console, or smart TV.

In order to save costs, the number of titles in its library has decreased from about 15,400 titles as it changes its budget from licensing content to making its own content.

In only ten years, Netflix’s revenue has increased from 1.36 billion to about 15.8 billion. Netflix subscribers have followed a similar pattern, increasing from less than 22 million in 2011 to nearly 150 million in 2019.

SWOT Analysis of Netflix

Analysis of the strengths and weaknesses of Netflix, based on the SWOT (Strengths, Weaknesses, Opportunities, and Threats) framework.

Netflix Strengths:

• The majority of the population has a computer or device that can be used to stream Netflix. This makes it easy for almost anyone to subscribe to Netflix. There is a high population of Netflix users currently, but this could decrease in the future because there are more streaming services and devices that people can use to access their content.
• Netflix is a media service provider specializing in the delivery of video content via streaming over the internet. They also have DVD rental by mail service with an anticipated 4 million subscribers. As of the fourth quarter of 2020, Netflix had 203.67 million paying subscribers worldwide. The majority of Netflix subscribers are located in the United States, which accounts for more than 73 million of Netflix’s overall global user base.
• Netflix has over 30 years of experience in the media industry. They have one of the best relationships with the studios and networks through their content acquisition and production.
• Netflix has built a great team of experts, including former CEO Reed Hastings and current CEO Ted Sarandos, who has profound knowledge of TV and movie distribution. These experts allow for great service to their customers for Netflix’s streaming content selection.
• Netflix has an impressive and highly skilled workforce. They’re known for their great customer service, brand loyalty, and high levels of engagement with their customers and employees. The company has been broadening both its product offering and geographic reach while maintaining a leadership position in the market it serves.
• Netflix’s business model is based on providing a reliable and enjoyable service that allows customers to watch content whenever and wherever they want. It also does not require people to spend money upfront and then has to pay an ongoing monthly fee. This makes Netflix different from its competitors, such as Hulu and Amazon Prime Instant Video, which have subscription models which require consumers to sign up for an ongoing subscription package.
• Netflix has been seen as a firm that can leverage its content in a way that other video streaming companies cannot. Netflix allows users access to a huge catalog of TV shows and movies. They have also seen success in the field of original series and movies. Their original shows, such as House of Cards, Orange is the new black, Arrested Development, Unbreakable Kimmy Schmidt, BoJack Horseman, and Grace & Frankie, are known as some of the best shows they have created to date.
•  The company’s updated social media marketing approach has also resulted in more user engagement. Netflix is known for its ability to spread awareness of its upcoming releases at the most appropriate time through social media and other online and traditional marketing channels.
• Netflix employs a number of best practices that range from customer service, branding, advertising, business processes, and technology.
• Netflix is the first video rental delivery service that provides a flat rate subscription plan that allows users to view as much content as possible without any additional fees.
• Moreover, Netflix is very active in international expansion and has plans to expand its market share in Europe, Asia, and Latin America.

Netflix Weaknesses:

• Overall, the majority of consumers have unfavorable views of Netflix. They have not been able to gain trust with their subscribers and have had trouble keeping up with payments. Besides, they cannot send their content to other devices or platforms for streaming. Netflix has to work hard to gain more subscribers, and it may not be able to keep up with the increased competition.
• Due to the flat-rate subscription model, Netflix is not making money on each individual membership but rather on the overall number of memberships that they project to obtain – hence their growth strategy. To reach that goal, Netflix has to make the most out of every dollar spent. This requires careful planning and execution.
• Netflix is backed by large capital providers (such as Goldman Sachs Group, Inc.), which is always a risk for the company since these large providers have first claims on assets in case of failure.
• The success of Netflix’s streaming content selection is heavily dependent on writers, directors, and film/TV studios to produce new content on a regular basis. In general, Netflix is facing a shortage of new titles. This could eventually lead to the point where their customers want to watch high-quality content that is available on other services.
• To reach 285 million subscribers by 2023, Netflix needs more subscribers, which will only happen if they offer more compelling content.
• Most of their views are from original programming, which is a risky strategy for Netflix in case they choose to produce less compelling content. Companies that make less outstanding content tend to continue producing it, which tends to decrease service quality.
• Netflix has the right technology, but they could use it better. They have a good database but could optimize it and make use of it better. They have good systems to ensure high quality of service, but they could do it even better.

Netflix Opportunity:

• Netflix has become the leader in the industry due to its large customer base (203.67 million paying subscribers in 2020) and a large amount of content available for streaming. Companies offering similar services have many other options for streaming content, including companies that let users stream on certain devices as well as movies being offered for purchase. This gives Netflix an advantage over competitors and allows them to become a one-stop-shop for all entertainment needs.
• Netflix is a very attractive service to many users, especially with its flat-rate subscription model. This makes Netflix an attractive option, depending on what the users want to watch and the amount they want to pay per session.
• Netflix’s strengths are well known and have helped to create a very solid brand name. However, the marketplace is even more competitive than it was just 5 years ago. Netflix could have a much more difficult time securing enough subscribers to hit its financial goals.
• The recent investment in developing in-house programming, spending an estimated $15 billion (2019) on original content, will allow Netflix to further grow their service without having to worry about additional funding for at least the next couple of years. The investment could also serve as a great way for Netflix to increase subscription revenue. Again, last year, the company produced programming in 29 different foreign languages, in addition to its English-language originals.
• Strong customer support is not something that just comes with the service, but a necessity in order for Netflix to be successful. They have established their reputation for having great customer support and built a solid infrastructure to deal with customers and potential new customers who are looking for more information on Netflix’s services.
• The majority of revenue now comes from streaming content which has a very low cost of production/delivery versus hard copy DVDs where costs are higher. As Netflix grows, the percentage of revenue coming from streaming content should continue to increase.
• Another opportunity is the potential expansion into Germany, Latin America, and possibly India. These are all large markets for streaming video services and could serve as an excellent place for Netflix to grow its customer base.

Netflix Threat:

• Netflix had a strong presence, in terms of subscribers, in the United States and Canada. However, they are now facing a strong competitor that has shown a lot of strength in these two markets already – Amazon Prime. Amazon Prime offers many of the same benefits as Netflix does at a lower price. For example, Amazon Prime allows for a flat-rate subscription plus free shipping for most products sold on Amazon.com. This is a major threat for Netflix since it could significantly hurt their service in the US and Canada as well as force them to lower their prices in these markets.
• Netflix is facing an increasing number of competitors with more consumers that are flocking to other streaming services such as Hulu Plus, Youtube, Flixster, and others. Adding to the fact that their main competitor Amazon is offering lower prices for a similar service, Netflix could have a hard time attracting new customers.
• A lot of their investment is uncertain and dependent on how consumers react to new titles – especially internationally.
• Their business model depends on how much content they can secure from different movie producers, and it is not always clear what they are going to do in the long term with this approach. Their biggest risk lies in how successful they are at securing more content for the growing customer base.
• Netflix has long-term debt that could potentially strain the long-term financial health of the company. In less than a decade, the streaming giant borrowed more than $16 billion to expand its content library. The organization was accused of being bankrupt as a result of its policy. This is due to the fact that they paid a premium for streaming content and were forced to borrow more money than they intended to.
• Their primary competitive advantage is their brand name, but this can be easily lost if they don’t continue to provide quality service and content.

Conclusion:

Netflix should explore more markets in order to increase its customer base. They should also focus on more alternatives to provide streaming videos such as Hulu Plus, Flixster, Youtube, and others.

Netflix should also begin to think about branching out and expanding its service to other countries such as Germany, Latin America, and possibly India. They will also need to consider how successful they are in the US and Canada.

Netflix is going to face increased competition from Amazon Prime that offers many of the same features at a lower price for subscribers. The primary competitor is the player that has already proven it is an excellent business model.

Overall, Netflix has many opportunities for continuing success in the future. They can gain new subscribers and continue gaining popularity because they offer a number of entertainment options for consumers, but this could become more difficult in the future if there are multiple streaming options available to the public.

To increase the success of Netflix in the future, they should look into other options for distribution and become more efficient with their operations to cut down on costs. As a result of these changes, the stock price may increase, as well as product quality.

Netflix has been around for many years now and is still an up and growing seller of streaming video services. Their business model is working well for them so far as they have a large customer base with increased content being added to their collection on a regular basis.

Netflix is considered to be the leader in streaming video since it has consistently provided high-quality content over the last few years. The lowered price for Amazon Prime is bound to attract attention as consumers are shopping around for their streaming video provider.

The biggest threat to Netflix is if other companies like Apple and Google decide to compete in the streaming video industry. Netflix will need to consistently update its content and make sure that it can sell more subscriptions to keep up with the market.