SWOT Analysis of Toshiba | Toshiba Strengths, Weaknesses, Opportunities & Threats.
1. What is Toshiba?
Toshiba is a Japanese multinational conglomerate corporation that specializes in information technology and communications hardware. Their products include laptops, tablets, TVs, semiconductors, home appliances and more.
They are best known for their laptop computers which they introduced to the market in 1985.
Toshiba has been improving upon this product ever since with different variations of size and power.
In fact, according to OSV Newsweekly, Toshiba’s Satellite series of laptops have been ranked as one of the top ten selling laptops on Amazon.
This demonstrates how popular these devices have become over time due to their affordability and quality performance.
The company was founded in 1875 as Tokyo Shibaura Electric K.K., which specializes primarily in electronics production.
The name was changed to Toshiba Corporation in 1978.
Toshiba is also a large manufacturer of electronic equipment such as televisions, air conditioners, and home appliances.
The company has many different businesses, including Consumer Electronics: Toshiba produces and sells TVs and other consumer electronics products. The CEO of the Company is Satoshi Tsunakawa.
2. How is the Business model of Toshiba?
Toshiba is a well-known electronics company that has been around since 1939. Their products range from laptops, TVs, and even microwaves.
Toshiba’s biggest source of revenue comes from selling consumer electronic devices such as laptops, televisions, etc.
They sell more than just physical goods; they also provide services for businesses including consulting on new technologies and equipment installation/maintenance/repair for office buildings and factories throughout the world.
It also manufactures other electronic devices such as televisions, air conditioners, and home appliances.
The company’s business model is to manufacture these products at an affordable rate that makes them available for everyone.
The company produces what it knows it can sell to make sure that they are meeting the demands of their consumers.
3. How does Toshiba makes money?
Toshiba primarily makes money by manufacturing and selling electronic products in the fields of semiconductors, telecommunications, entertainment systems, computers, and appliances.
4. Revenue and Financials
In 2019 the total revenue was ¥3.693 trillion with an operating income of ¥35.4 billion, the company also had a net income of ¥1.01 trillion.
The total assets were ¥4.297 trillion with total equity of ¥1.456 trillion. The number of employees was 141,256.
5. Toshiba Business strategies and Plan
Toshiba has many different business strategies.
Toshiba uses its multiple businesses to make money.
Toshiba also uses their multiple businesses to suit the global market.
Toshiba also has different strategic businesses. Other than that, they have some strategic business ideas that can help them start this new electronic market in the future.
a) Toshiba Product Strategy: Toshiba will offer many different products and services. Many new products will be created and designed for new technology like the Internet of Things (IoT).
b) Toshiba Marketing Strategy: The first and foremost thing about marketing strategy is to attract new customers. To do this, Toshiba can use social media.
They will also advertise their products on television and other types of media.
c)Toshiba Sales Strategy: The main goal of sales strategy is to provide customer satisfaction.
d)Toshiba Price/Pricing Strategy: Toshiba tries to make the best possible products. They are also trying to make their prices lower. The company will try to reach out to new customers who are not regular customers, but regular customers do refer their friends, family members, and other regular buyers.
e) Toshiba Product Design Strategy: Toshiba’s main objective is to make the best product possible for the marketplace. They also try to educate the market about how simple it is for people to change their minds about future technologies.
f) Toshiba Place & Distribution Strategy: Toshiba’s distribution strategy is very successful. They supply many of their products in many different places like supermarkets, retail stores, service stations, and appliance shops.
g) Toshiba Promotion Strategy: The promotion of their products can be done through a variety of methods. One way to promote a product is through the Internet because it is a very effective tool in reaching a large number of potential buyers.
Toshiba will also try to build strong relationships with its current customers.
6.Competitors of Toshiba
a) LG: LG is one of the major competitors of Toshiba. LG was founded by two brothers who were dissatisfied with the way semiconductors were being distributed.
LG made their first sale in 1974, and they specialize in flat-panel TVs, mobile phones, and computer monitors.
They are also the world’s fourth-largest manufacturer of LCD display panels.
They are also one of the world’s biggest producers of OLED-liquid crystal displays.
LG is currently America’s second-largest TV maker, after Samsung Electronics.
b) Apple: Apple is a multinational technology company that designs, develops, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players.
It also provides a series of services including the iTunes Store, App Store, Mac App Store, Apple Music, Apple Pay, iCloud, and the iLife suite of multimedia applications.
c)Panasonic: Panasonic Corporation is a Japanese multinational electronics company specializing in manufacturing electronic products.
It is the world’s third-largest producer of flat-panel televisions behind Samsung and Sharp.
d)Hitachi: Hitachi Ltd., commonly known as Hitachi, is a diversified Japanese multinational conglomerate corporation headquartered in Chiyoda, Tokyo.
e) Fujitsu: Fujitsu is a Japanese multinational information technology equipment and services company headquartered in Tokyo, Japan.
f) HP Computers; HP is one of the major competitors of Toshiba. Other competitors include Dell.
7.Partners of Toshiba
a) Climax: Climax is a small electronics company that supplies electronic products to large manufacturers. Large manufacturers then use Climax as a supplier.
They specialize in a variety of fields such as; audio and CCTV equipment, projectors, mobile phones, and audio systems.
b) Yaskawa: Yaskawa is an international engineering and electronics corporation based in Japan. Its main products are motor drives used for heating, cooling, motor control, and power generation.
c)Stor.ai: Stor.ai is a big data platform based in San Francisco, California. The main purpose of the company is to help people and companies store and manage their data easily and effectively.
d)Roche Bros: The Roche Bros. Corporation is a Massachusetts-based grocery store chain that was founded in the late 19th century.
8. SWOT Analysis of Toshiba
Strengths of Toshiba
a) Strong international presence: Over 90% of the revenue is generated outside of Japan.
b) Strong R&D capabilities: The R&D department can produce various products to meet many different customer needs.
c) Good market share: Toshiba has a lot of employees that are willing to provide their services or products to satisfy customers’ needs.
d) Wide portfolio: Toshiba has a wide portfolio of products to offer to customers.
e) Consistent marketing performance: Toshiba’s an advertising and marketing is consistent. Toshiba is able to communicate with its customers better than other companies.
f) Brand valuation and rankings: Toshiba is one of, if not the most widely recognized brands in the world. Toshiba has a good quality product that most people prefer over others.
g) Technological expertise: Technology is a huge part of the future, and Toshiba’s R&D department stays up-to-date with the latest technology.
Toshiba has a vision for the future and uses its resources to make sure its customers obtain the best products possible.
Weaknesses of Toshiba
a) Lack of consistent financial performance: Over the last three years, Toshiba’s company has been having financial issues.
b) Slow to adapt to new technologies: Toshiba is taking too long to adapt to new technology. The company needs to work harder and try not to make the same mistakes
C) The company is highly dependent on exports: It generates almost all of its sales outside of Japan.
d) Ineffective product development: It can be hard to create a new product with its current technologies.
e) Inadequate pricing strategy: Toshiba has many products that are expensive and it does not use sustainable strategies to lower its prices.
The company also does not sell products that are too cheap.
f) Competitors are getting stronger, which means that Toshiba will have to compete harder in the market for its produce
g) Lack of innovation: When Toshiba needs to come up with a new product, it is difficult because they are trying to keep up with technology.
h) Dependency on external markets: It is very difficult for Toshiba to cope with external markets.
i) Very low employee morale: Many employees are not happy with their job, which means they are not providing customers with great service.
Opportunities of Toshiba
a) New energy storage technologies: Toshiba is expanding its use of new energy storage. This could be a breakthrough for Toshiba because they will be able to sell more of their products.
b) New innovative technology: Toshiba needs to become more innovative with its new products because the demand for the products is very high.
c)Global expansion: Toshiba can expand globally by manufacturing more products in other countries.
d)Expand in medical equipment: It is easy for Toshiba to sell medical equipment because they are well-known in that area.
e) Growing Storage and Semi-Conductor Market: Toshiba has a lot of money invested in this area, which means it will be easy for the company to expand.
f) Retail industry: Toshiba can expand by entering the retail industry.
g) Computer industry: Toshiba can enter the computer market because they already have technologies that will help their business grow greatly.
g) Modern facilities: Many of the company’s facilities are modern and well-maintained. This means it can produce many new products very quickly.
Threats of Toshiba
a) Lack of innovation: Toshiba has been experiencing a lack of new products and is unable to improve its current products.
b) Polarizing environment: Because the company has taken many actions on consumer dissatisfaction, many customers are angry and disgruntled with the company’s actions.
c) Poor management: The management decisions made by Toshiba have not been very effective.
d) Competition: A lot of better products are being developed by other companies, which makes it hard for Toshiba to compete in the market.
e) Inflation: Toshiba may have to compete with other companies that also provide medical equipment.
f) Global economy: Global economy is a big threat to the business because if the economy drops, it may affect Toshiba.
g ) The decline of domestic markets: Japan is by far the most important market for Toshiba, which means that they are likely to face high competition.
h) Large number of competitors: Toshiba’s competitions are more than it can handle. This can threaten its sales and threaten its ability to stay competitive
i) Sudden downfall: Toshiba could fall unexpectedly due to its financial and managerial issues.
j) Japanese Economy: The Japanese economy is not doing well because the Yen is not high enough. As a result, companies such as Toshiba are suffering because people do not want to buy their products.
FAQS OF Toshiba
a) What is the headquarters address of Toshiba?
Toshiba is headquartered in Minato, Tokyo, Japan
b) What products does Toshiba make?
Toshiba is a technology and electronics company. The company makes a variety of digital products such as cameras, video cameras, fitness equipment, medical equipment, industrial motors, and a lot more.
c) Who is the CEO of Toshiba?
The CEO of the company is Satoshi Tsunakawa
d) What are the competitors of Toshiba?
Toshiba is a competitive company that has many competitors in different areas. Some of the companies that are Toshiba’s competitors are Sony, Fujitsu
e) If I want to purchase Toshiba products, where is the best place to buy them?
Toshiba has a great reputation for producing great products. The best place you can purchase Toshiba’s products would be at an electronics store or online.
f) Is Toshiba owned by Sony?
Toshiba is not owned by Sony. In 2001, it was close to being bought by Sony but the deal did not go through.
g) Where does Toshiba get its money?
Toshiba gets most of its money from domestic sales and overseas sales.
h) How old is Toshiba?
Toshiba was established in 1875. It is 146 years old now. It has been an amazing 146 years of continuous growth and it is still going strong.
i) What are some of Toshiba’s recent major events?
Toshiba has many major events that have happened recently. Some of the events are opening factory branches abroad, i.e.
j) What are Toshiba’s main business areas?
Toshiba’s business areas include, but are not limited to: Healthcare, Electronic storage and semiconductors, home appliances, and consumer electronics.
k) Does Samsung own Toshiba?
No Samsung does not own Toshiba there were talks in the past about Samsung purchasing Toshiba but nothing came out of it.
l) Are Toshiba’s products Intel-made?
No, they are not made by Intel but they do have a partnership with Intel. They produce a lot of the components that go into the computers and other devices made by Intel.
m) What is Toshiba’s symbol?
Toshiba’s symbol is a pair of triangles with a circle in the middle. This represents a three-dimensional view of a transistor.