Ta-Ta Towel Shark Tank Net Worth 2023
Since its appearance on Shark Tank, the company has experienced significant growth and success, resulting in increased sales and a rise in its valuation in 2021.
During its pitch on Shark Tank America on October 14, 2018, Ta Ta Towel was valued at $2 million. As of 2023, the company’s net worth is around $2 million.
Ta Ta Towel has secured additional funding and partnerships, contributing to its estimated net worth of $2 million.
What is Ta-Ta Towel?
The Ta-Ta Towel is a clever solution created by female entrepreneur and fashion industry veteran Erin Robertson to address the issue of public nudity concerns while breastfeeding.
The product features discreet pockets to hold essential items such as a smartphone, keys, and credit cards, which can be accessed easily while breastfeeding. Additionally, the towel is machine washable and available for purchase at $45, including shipping and handling.
In 2015, Erin Robertson founded the company to provide a practical and fashionable solution for thousands of women who want to breastfeed in public without worrying about flashing others.
The Ta-Ta Towel has been designed to meet this need, along with the added benefit of pockets for holding essential items.
Erin Robertson’s inspiration for creating the Ta-Ta Towel came from personal experience with breast perspiration. One hot LA evening, while getting ready for a date, her air conditioner was broken, and her breasts were sweating profusely. She tried various strategies to dry herself off, but nothing worked.
During her date, she couldn’t stop thinking about her sweaty breasts, and later that night, she came up with the idea for the Ta-Ta Towel.
After creating prototypes and distributing them to her colleagues, Erin Robertson copyrighted her design and began selling the Ta-Ta Towel for use at the spa, gym, or for everyday wear.
Each towel is handcrafted using the softest cloth available and comes in a range of colors and designs, with prices ranging from $35 to $45. Quantities are limited due to the handmade nature of each towel.
What Happened to Ta-Ta Towel at Shark Tank Pitch?
Erin Robertson needed to expand her production to meet the demands of a larger market after inventing the Ta-Ta Towel, and she turned to Shark investors for help.
Appearing on Shark Tank, Erin pitched her $2 million company and asked for $200,000 in exchange for 10% ownership. Her product was designed to keep women’s breasts high and dry, and she demonstrated it on three models on stage while passing out samples.
The Sharks were intrigued by her design patents and trademarks, but were concerned about her stock of 10,000 handmade towels. Lori offered $200,000 for 50% ownership, but Erin countered with $200,000 for 40% ownership at a $500,000 valuation. Eventually, Lori and Erin reached a deal.
However, after the show, the deal with Lori fell through. Nevertheless, the company sold 10,000 units and continued to produce towels in Los Angeles. The product’s popularity resulted in increasing sales, which reached $1 million in 2021.
Today, Ta-Ta Towel is available for purchase on their website and Amazon, and the company continues to grow.
Net Worth of Ta-Ta Towel
The company was valued at $2 million during the pitch, currently the company has made a lot of sales which makes the company valuation increase in 2021.
Ta-Ta Towel Shark Tank Update
Erin Robertson appeared on Shark Tank in 2018 to pitch her idea for a bra that helps the wearer stay dry and keep their chest comfortable, called the Ta-Ta Towel. The Ta-Ta Towel is a specialized towel bra designed to contain breast sweat.
Erin entered the Shark Tank seeking $200,000 for 10% equity in the business. She revealed that she could sell the Ta-Ta Towel for around $45 while having manufacturing costs at approximately just half of that. Lori Greiner was the only Shark to make an offer: $200,000 for 50%. Erin countered with 40%, and they made the deal.
However, the deal with Lori never closed. Since appearing on Shark Tank, Ta-Ta Towels has expanded its product line and sales. They have grown in popularity, and their newer line of “testie towels” (for men) has already sold out online. The original towels are available on their official website or on Amazon.
Ta-Ta Towels raked in $1.1 million in sales in 2017, and Erin said that her business has been growing every year since. As of 2023, Ta-Ta Towel is still in business and has expanded quite successfully with multiple product types and a whole ton of digital marketing.
Ta-Ta Towel Shark Tank Table Summary:
|Company Valuation (2023)
|A towel with discreet pockets for holding essential items
|$35 to $45
|$1.1 million in 2017, growing every year since
|Testie towels for men and expanded digital marketing
|Net Worth (2023)
|Shark Tank Pitch
|$200,000 for 10% equity from Lori Greiner (deal fell through)
|Testie Towels for men
|$35 to $45
|Official website and Amazon
Ta-Ta Towel FAQs
What Is The Ta-Ta Towel And How Does It Work
The Ta-Ta Towel is a patented reversible towel that is designed to prevent underboob sweat. It is a bra-like towel that wraps around the breasts and holds them up when it’s hot and humid.
The towel is made of a cotton blend fabric and has an ultra-soft rayon liner that is made with sensitive nipples in mind and also absorbs any breast milk that might leak out during feeding. The Ta-Ta Towel was created by Erin Robertson in 2015 as a solution to a simple problem: boob sweat.
The Ta-Ta Towel is easy to put on and comfortable to wear. It fits like a bikini top, and the “cups” are elastic and stretchy, allowing for varying and customizable levels of lift and support.
The towel is too big for some people, so it is important to order the correct size. The Ta-Ta Towel is not meant to replace a regular bra, but it is designed to hold the breasts up and absorb any underboob sweat that may occur during hot and humid times.
The Ta-Ta Towel has received positive reviews from women who have used it. It has helped women with rashes under their breasts due to moisture buildup, and it has kept their breasts dry.
Pregnant and/or breastfeeding mothers have also found the Ta-Ta Towel to be helpful5. The Ta-Ta Towel is not meant to provide bra-strength support, but it is comfortable to wear and keeps the breasts “high”.
The Ta-Ta Towel is a practical solution to a common problem that many women face, and it is a product that women can purchase with the ease of mind that they are supporting local businesses and responsible manufacturing practices.
Who is the Founder?
The founders of Ta-Ta Towel are Erin Robertson, the company was founded in 2015 and has design experience and both of them own a fashion company.
What Happened To Ta-Ta Towels After Shark Tank?
Erin Robertson, the creator of Ta-Ta Towels, appeared on Shark Tank in Season 10, seeking $200,000 for 10% equity in her business, which valued her company at $2,000,000. She demonstrated her product, which is a specialized towel designed to contain breast sweat, and passed out a few samples to the Sharks,
Lori Greiner was the only Shark to make an offer, proposing $200,000 for 50% equity, but Erin countered with 40% equity, and they made a deal.
Since appearing on Shark Tank, Ta-Ta Towels have expanded its product line and sales. They are now available on Amazon and their own website, with a price range of $30-35.
According to a recent interview with Erin Robertson, Ta-Ta Towels raked in $1.1 million in sales in 2017 and have been growing every year since. The company still sews the towels in LA, and Erin Robertson is still involved in the business.
Although Lori Greiner made a deal with Erin on Shark Tank, the deal never closed. It is unclear why the deal did not go through, but Lori Greiner typically prefers to manufacture products overseas, while Ta-Ta Towels are made in the US.
Despite this, Ta-Ta Towels have experienced a tremendous amount of growth since their appearance on Shark Tank.
What Was The Outcome Of Erin Robertson’s Pitch On Shark Tank
Erin Robertson pitched her patented “boob hammock,” the Ta-Ta Towel, on Shark Tank in episode 1003.
She asked for $200,000 in exchange for 10% equity in her business, which valued the company at $2,000,000. After demonstrating the product and handing out samples, Lori Greiner made an offer of $200,000 for 50% equity.
Erin countered with 40% equity, and Lori accepted the deal. However, the deal with Lori never closed. Despite this, the Ta-Ta Towel has been successful, with $1.1 million in sales in 2017 and a current estimated net worth of $1.5 million.
Erin has also expanded her product line and revealed in a 2023 update that she can sell the Ta-Ta Towel for around $45, while having manufacturing costs at approximately just half of that.
Overall, while Erin did not get the exact deal she asked for on Shark Tank, the exposure and investment from Lori Greiner appear to have helped her grow her business and achieve success.
What Is The Net Worth Of Ta-Ta Towels In 2022?
As of 2023, the Ta-Ta Towel has an estimated net worth of $2 million1. The company has experienced significant growth since its appearance on Shark Tank in 2018, with $1.1 million in sales in 2017 and a current retail price of around $45.
The Ta-Ta Towel has also expanded its product line, offering a variety of colors and styles, as well as a line of “testie towels” for men.
Overall, it appears that the Ta-Ta Towel has been a successful investment for Lori Greiner and a profitable business for Erin Robertson, with a growing net worth.
What is her offer on Shark Tank?
Erin Robertson appears on Shark Tank, seeking $200,000 in exchange for 10% ownership of a $2 million valuation.
Did she get the offer?
Yes, she received $200,000 in exchange for 40% ownership of the firm valued at $500,000.
What happened to Ta-Ta Towel after Shark Tank?
The transaction with Lori never finalized after Erin Robertson’s celebration on the pitch.
Is Ta-Ta Towel still in business?
Yes, the company is still in business and they sold 10,000 units, and some of the goods are now available on Amazon as well as on their website.
How much Ta-Ta Towel company value after Shark Tank?
The company was valued at $2 million during the pitch, currently the company have made a lot of sales which makes the company valuation to increase in 2021.
Can you work for Ta-Ta Towel?
Yes, one can apply for a job at Ta-Ta Towel.
Where is the headquarters?
The headquarters is located in Los Angeles, California.
Where can I order Ta-Ta Towel?
The company offers the towels direct from their website and amazon.com, and they can be purchased online.
Is safe to buy online?
Yes, the sale is safe since they sell directly from their website and amazon.com.
How can I get Ta-Ta Towel?
One can buy the towels on the official website, or one can order it by clicking on the amazon link.
What is Ta-Ta Towel made of?
The company sells different towels; each one is made of cotton and designed in Los Angeles. The different colors are available including pink, purple, green, grey etc.
Is it profitable?
The company is growing in sales and expected to be profitable by 2021.
How can I contact them?
Contact for customer service or support at firstname.lastname@example.org
Can I make money with Ta-Ta Towel?
Yes, one can make money with Ta-Ta Towel through different methods including affiliate program, reselling the product and joining the business opportunity.
How do I pay?
The company accepts credit card, debit card, eCheck, PayPal etc.
Is it available offline?
No, the product is available online only.
Is it cheaper online?
The price of the product will depend on the sales and where customer is buying from.
How is the business model?
The business model is a cash-flow based model. The company intends to generate positive cash flow from sales and increase in sales.
Why should I buy from Ta-Ta Towel?
One should buy the product because the company offers different things like towels, body oils, scrubbing gloves and creams.
Is it an MLM?
The business opportunity is an MLM since it intends to make money for people by selling their products online.
The product can be sold through different methods including website advertisement, affiliate program, reselling the product and joining the business opportunity.
What is the net worth of Erin Robertson?
The net worth of Erin Robertson as an individual is unknown.
What was Erin Robertson’s salary on Shark Tank?
The salary of Erin Robertson is not known.