Touch Up Cup Shark Tank Net Worth (Before and After Shark Tank)

The Touch Up Cup, a revolutionary airtight cup designed by Carson Grill, has made waves on the hit TV show Shark Tank. In this article, we’ll explore the journey of the Touch Up Cup before and after its appearance on Shark Tank, and delve into its impressive net worth.

In 2016, Carson Grill and his father Jason Grill founded DZ Innovations, Inc. with the vision of bringing the Touch Up Cup to life. This innovative cup, made of polypropylene and featuring a silicon seal, is designed to preserve excess paint for up to ten years. Carson and Jason’s hard work paid off when they secured a spot on Shark Tank in 2020, where they sought $150,000 for a 10% equity stake in their company.

Despite some concerns raised by the Sharks about the founders not working full-time on the business, Blake Mycoskie saw the potential and offered $150,000 for a 17.5% equity share. The episode’s airing brought a massive surge in interest, with the Touch Up Cup website receiving 40,000 visitors and generating over 5,000 orders.

Since its appearance on Shark Tank, Touch Up Cup has continued to thrive. The company has expanded its product line and increased its average order value. Today, Touch Up Cup is worth an impressive $3 million, and its products are available on various online platforms and retail stores.

Key Takeaways:

• The Touch Up Cup, created by Carson Grill, is an airtight cup designed to store excess paint.
• Carson and his father Jason founded DZ Innovations, Inc. in 2016 to bring the Touch Up Cup to market.
• Their appearance on Shark Tank led to a surge in website visitors and new orders.
• Touch Up Cup expanded its product line and increased its average order value.
• The company is now worth $3 million and its products are available on various online platforms and retail stores.

The Founders of Touch Up Cup: Carson and Jason Grill

Carson Grill, a teenager from Cincinnati, Ohio, came up with the innovative idea for the Touch Up Cup while assisting his father with touch-up painting at home. Together, they noticed that storing excess paint often led to rust and unpleasant odor, making it unusable for future touch-ups. Inspired by this, Carson took it upon himself to develop a cup that could effectively preserve paint for long periods. To bring this idea to reality, Carson partnered with his father Jason Grill, and together they founded DZ Innovations, Inc. in 2016.

In their pursuit to market the Touch Up Cup, Carson and Jason divided their roles within the company. While Jason focused on patenting the product and taking charge of public relations, Carson handled the day-to-day operations of the business. Their hard work and dedication paid off, as the Touch Up Cup quickly became a bestseller. The success prompted the founders to expand their product line, introducing food-saving containers specifically designed for bagels, muffins, and donuts.

Appearing on the popular television show Shark Tank further propelled Touch Up Cup’s growth, resulting in increased sales and visibility. The founders’ appearance on the show led to the company’s website receiving over 40,000 visitors and generating more than 5,000 new orders. Carson and Jason personally shipped the orders to meet the high demand for their innovative product. The exposure from Shark Tank also enabled Touch Up Cup to secure partnerships with major retailers, making the product readily available on platforms like Amazon, Home Depot, Walmart, and Lowes.

The Roles of Carson and Jason Grill

Carson Grill, as the co-founder and CEO of DZ Innovations, Inc., takes charge of the daily operations of the business. He oversees production, customer service, and ensures the smooth functioning of the company. Carson’s entrepreneurial spirit and dedication have allowed him to successfully balance running the business with his academic responsibilities.

Jason Grill, co-founder and father of Carson, plays a crucial role in patenting the Touch Up Cup and managing public relations for the company. With his expertise, Jason ensures the protection of their innovative product and helps build the brand’s reputation through effective communication strategies.

Role	Name
Co-founder and CEO	Carson Grill
Patenting and PR	Jason Grill

The Success of Touch Up Cup After Shark Tank

After our appearance on Shark Tank, Touch Up Cup experienced a remarkable surge in sales and publicity. Our website received an incredible 40,000 visitors and we received over 5,000 new orders. To meet the increased demand, my team and I personally shipped each order, ensuring that our customers had a seamless experience.

Building on the momentum of our success, we expanded our product range to include food-saving containers for donuts, bagels, and muffins. The response from our customers has been overwhelmingly positive, with 67% of them giving us five stars on Amazon. We are incredibly grateful for their support and feedback.

In addition to our online presence, Touch Up Cup caught the attention of major retailers, and we are proud to announce that our products are now available on platforms such as Amazon, Home Depot, Walmart, and Lowes. This expansion has allowed us to reach a wider audience and provide even more people with the benefits of our innovative storage solutions.

All of these achievements have contributed to the growth of our company. As of 2023, Touch Up Cup is estimated to be worth $3 million. Despite our entrepreneurial success, I continue to balance running the business with my school work. It’s been a challenging but incredibly rewarding journey, and I am excited for what the future holds for Touch Up Cup.