Veggie Mama Shark Tank Net Worth 2023
Veggie Mama Shark Tank Net Worth
The Fraijos had initially been seeking $75,000 for a 15% stake in their company, which would have valued it at $500,000. However, they accepted an offer from Mark and Barbara of $750,000 for a 20% stake instead, thus valuing the company at $375,000.
As the business has since been shut down and the investment deployed to various other bits of infrastructure and operations prior to this offer taking place, there is currently no net worth associated with it.
What is Veggie Mama?
Veggie Mama produces frozen pops made from natural fruits, vegetables, and pure agave nectar, without any artificial flavors, colors, or preservatives. Their flavors include Cucumber Citrus, Carrot Berry, and Sweet Potato Pie, and they are gluten-free, dairy-free, and vegan.
All-natural agave nectar is used to sweeten the pops, which are a great way to introduce vegetables to both toddlers and adults without added sugar.
Veggie Mama pops are sold in select locations, including Sprouts Farmers Markets, Gelsons, and a limited number of Whole Foods Markets in the western United States. On the east coast, the Natural Foods General Store in New York is the only retailer.
Veggie Mama was founded by Robert and Theresa Fraijo of Laguna Niguel, California. They wanted to create a nutritious and tasty snack for children, as parents often struggle with their eating habits.
Initially, Theresa planned to make a smoothie with fruits and vegetables and sugar syrup, but eventually changed her mind and decided to make it into a frozen pop.
What sets Veggie Mama apart is that they use only vegetables and fruits in their pops, with natural agave nectar providing the sweetness. Robert and Theresa’s dedication to providing healthy and nutritious food drove them to focus on vegetables, fruits, and other wholesome ingredients to create a delicious and fun-filled snack.
After several attempts, they finally created their unique dish, “Veggie Mama Pops.” Veggie Mama has two locations, one in Anaheim and one in Niagara Falls.
What happen to Veggie Mama at the Shark Tank Pitch?
In Shark Tank season 5 episode 5, the Fraijos, known as Veggie Mama and Veggie Papa, presented their business and sought a $75,000 investment in exchange for a 15% stake in their company, which had a value of $500,000. They distributed samples of their vegetable-based frozen pops, which cost $1.10 per packet and had a wholesale price of $2.25. They had made $30,000 in sales in the last few months.
Mark Cuban appreciated that Veggie Papa was more interested in growing the business than going to law school. Theresa Fraijo, one of the founders, revealed that they had invested a total of $140,000 in the business, with $30,000 coming from their own money and $110,000 from an investor friend.
Theresa worked full-time, while Robert was part-time and had a full-time job earning $67,000. Robert and Theresa were in charge of the machinery at the factory.
Mark expressed his dislike for the frozen food industry and walked out of the deal. Barbara Corcoran declined to invest as she thought the Fraijos had invested too much capital for the amount of sales they had generated.
Kevin O’Leary made an offer of $75,000 in exchange for a 50-cent royalty per unit until he recouped his $150,000 investment, followed by a royalty of 0.25 cents in perpetuity. Robert made an initial offer of $75,000 for a 20% stake and another $75,000 after a year for a total of $150,000 for a 25% stake.
Lori Greiner countered with $75,000 for a 20% stake, and Robert joined Lori with an offer of $150,000 for a 20% stake and a 20-cent royalty per unit.
The Fraijos rejected Robert’s initial offer, and he was later joined by Lori with their joint offer of $75,000 for a 20% stake with no royalties. However, Barbara Corcoran offered to eliminate the other Sharks and invest $75,000 for a 20% stake with no royalties, and Mark Cuban joined in to seal the deal.
Barbara fulfilled her promise to guide the business, and with the combined effort of Barbara and Mark, Veggie Mama grew to become a success. Their frozen pops were sold in more Whole Foods and Sprouts locations, as well as online. Despite the competition among the Sharks, the partnership between Corcoran and Cuban proved to be the most fruitful for Veggie Mama. Unfortunately, the company closed down in December 2018, and Theresa Fraijo is currently the State of Colorado’s accounts payables manager.
Veggie Mama Net Worth
The Fraijos were seeking $75,000 for a 15% stake in their company. This represents a $500,000 value. They accepted an offer from Mark and Barbara of $750,000 for $20% stake thus valuing it at $375,000.
There is no current net worth since the business has been shut down.
Veggie Mama Competitors
There is no competitor identified for Veggie Mama.
Veggie Mama FAQS
What is Veggie Mama?
Veggie Mama is a vegetable and fruit snack that is both healthy and delicious. The sweet pops are made from fruits and vegetables, with no added sugar.
How much were asking in the Shark Tank?
Veggie Mama were seeking $75,000 investment for a 15% stake in their business.
How much did they received?
They received $750,000 investment for 15% stake in the company from Mark and Barbara.
Where is Veggie Mama sold?
They are out of business.
What is the net worth of Veggie Mama?
There is no net worth since they are no longer in business.
Where can they buy Veggie Mama?
They are out of business.
Is Veggie Mama still in business?
Veggie Mama Garden Pops are no longer available in stores, the company’s logo has been replaced, and the product portfolio has been entirely revamped.
Were Veggie Mama Non-GMO free?
Veggie Mama pops were Non-GMO.
Were Veggie Mama Gluten Free?
Veggie Mama pops were Gluten Free.
Were Veggie Mama Dairy free?
Veggie Mama were free of dairy and animal products.
Were Veggie Mama adhere to Kosher?
Veggie Mama pops adhere to kosher standards.
What is Veggie Mama marketing strategy?
Veggie Mama are out of business.
What is the net worth of Theresa Fraijo?
Theresa Fraijo’s net worth is unavailable.
What is the net worth of Robert Fraijo?
Robert Fraijo’s net worth is unavailable.