Holley Performance Products, based in Bowling Green, Kentucky, is a leading automotive performance company that has been in operation for 115 years. Holley owns a diverse portfolio of brands in the automotive aftermarket industry. These brands include ACCEL, ADS Racing Shocks, AEM, AEM EV, Amp’d, Anvil Off-Road, APR, B&M, Baer Brakes, Brawler, Bright Earth, Brothers Trucks, Carroll Shelby Wheels, CataClean, Classic Instruments, Demon, Detroit Speed, DiabloSport, Dinan, Drake Muscle Cars, Earl’s, Edge, Fender Gripper, Flowmaster, Flowmonster, Flowtech Exhaust, Frostbite Cooling, GearFX Driveline, Halibrand, HANS, Hays, Hilborn, HK Wheels, Holley Classic Trucks, Holley EFI, Holley iNTECH, Holley RetroBright, Hooker, Hooker Blackheart, Hurst, Lakewood, Legendary Wheels, Mallory, Mr. Gasket, MSD, MSD Atomic, MSD Dynaforce, NOS, OG Innovations, ProConnect, Proforged, Pulsar, Quick Fuel Technology, Quick Time, Racepak, RaceQuip, Range Technology, REKUDO, REV Wheels, Rocket Racing Wheels, Scott Drake, Simpson Racing, Sniper, SPAL Fans, Speartech, Stilo, Street Fire, STS Turbo, Superchips, Weiand, White Box, and XDR. These brands cover a wide range of automotive products and cater to different segments of the market.

Key Takeaways:

  • Holley Performance Products owns a diverse portfolio of brands in the automotive aftermarket industry.
  • These brands cover a wide range of automotive products and cater to different segments of the market.
  • Holley’s brands include well-known names such as ACCEL, B&M, Flowmaster, MSD, and Hurst.
  • Through strategic acquisitions, Holley has expanded its product offerings and strengthened its presence in the industry.
  • Holley’s commitment to quality and innovation has earned them a loyal following within the automotive community.

Holley’s Influence in the Automotive Industry

Holley Performance Products has established itself as a leader in the automotive performance industry. With a history of over a century, Holley has built a strong reputation for producing high-performance products that cater to the needs of automotive enthusiasts.

Their extensive portfolio of brands covers various product categories such as carburetors, fuel pumps, fuel injection systems, ignition products, exhaust systems, performance plumbing parts, and more. By offering a wide range of products, Holley has solidified its position as a one-stop shop for automotive performance needs. Their brands have become synonymous with quality, performance, and innovation in the automotive aftermarket industry.

As Holley continues to innovate and introduce new products, they stay at the forefront of the industry, constantly pushing the boundaries of performance. Their commitment to research and development ensures that their products are not only reliable but also deliver exceptional performance. Holley’s influence extends beyond their product offerings; they actively participate in motorsports and sponsor various racing teams, further establishing themselves as a trusted and influential player in the automotive industry.

Holley’s Expansion and Acquisitions

Holley Performance Products has experienced significant growth and expansion through strategic acquisitions and partnerships in the automotive industry. These acquisitions have allowed Holley to expand its product offerings and strengthen its position in different market segments. By acquiring other companies, Holley has been able to integrate complementary brands into its portfolio, further enhancing its presence in the automotive aftermarket industry.

One notable acquisition by Holley is the MSD Group, which includes renowned brands such as MSD, Mr. Gasket, Lakewood, Accel, Mallory, Hays, and SuperChips. This acquisition has not only expanded Holley’s product range but also brought together a diverse group of brands with strong reputations within the automotive community.

Another significant acquisition in Holley’s history is DiabloSport Inc. This acquisition has allowed Holley to tap into the expertise and technology of DiabloSport, a leading manufacturer of performance tuning products. By combining forces, Holley has been able to offer even more advanced and innovative solutions to its customers.

Holley’s Acquisitions and Subsidiaries

Here is a summary table outlining some of Holley’s notable acquisitions and subsidiaries:

Acquisition/Subsidiary Brands
MSD Group MSD, Mr. Gasket, Lakewood, Accel, Mallory, Hays, SuperChips
DiabloSport Inc. DiabloSport
Driven Performance Brands Flowmaster, B&M, Hurst, APR, Dinan

These acquisitions have allowed Holley to diversify its product offerings and cater to a wider range of automotive enthusiasts’ needs. By bringing together respected brands under the Holley umbrella, the company has strengthened its position as a leader in the automotive aftermarket industry.

Holley’s Commitment to Enthusiasts

Holley Performance Products takes pride in its deep connection with the automotive enthusiast base and the broader automotive community. As a company, we understand the passion and dedication that drives automotive enthusiasts, and we strive to cater to their needs and desires.

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With our diverse portfolio of brands, we offer a wide range of products that enable enthusiasts to enhance the performance and appearance of their vehicles. Whether you’re looking for performance upgrades, restoration parts, or accessories, Holley has you covered. Our brands have become synonymous with quality, innovation, and trust among passionate consumers.

We firmly believe that the automotive community is the heartbeat of our industry, and we are committed to supporting and empowering enthusiasts. We stay connected with our customers through various channels, including events, social media, and dedicated enthusiast websites. This allows us to understand their evolving needs and create products that deliver on their expectations.

At Holley, we are constantly expanding our portfolio and investing in research and development to stay at the forefront of the industry. Our goal is to continue providing automotive enthusiasts with the products they need to bring their visions to life. We are dedicated to fueling their passion and being a trusted partner on their journey.

FAQ

What companies does Holley own?

Holley owns a diverse portfolio of brands in the automotive aftermarket industry. These include ACCEL, ADS Racing Shocks, AEM, AEM EV, Amp’d, Anvil Off-Road, APR, B&M, Baer Brakes, Brawler, Bright Earth, Brothers Trucks, Carroll Shelby Wheels, CataClean, Classic Instruments, Demon, Detroit Speed, DiabloSport, Dinan, Drake Muscle Cars, Earl’s, Edge, Fender Gripper, Flowmaster, Flowmonster, Flowtech Exhaust, Frostbite Cooling, GearFX Driveline, Halibrand, HANS, Hays, Hilborn, HK Wheels, Holley Classic Trucks, Holley EFI, Holley iNTECH, Holley RetroBright, Hooker, Hooker Blackheart, Hurst, Lakewood, Legendary Wheels, Mallory, Mr. Gasket, MSD, MSD Atomic, MSD Dynaforce, NOS, OG Innovations, ProConnect, Proforged, Pulsar, Quick Fuel Technology, Quick Time, Racepak, RaceQuip, Range Technology, REKUDO, REV Wheels, Rocket Racing Wheels, Scott Drake, Simpson Racing, Sniper, SPAL Fans, Speartech, Stilo, Street Fire, STS Turbo, Superchips, Weiand, White Box, and XDR.

What is Holley’s influence in the automotive industry?

Holley Performance Products is a leading automotive performance company with a strong presence in the automotive aftermarket industry. With a history of over a century, Holley has built a reputation for producing high-performance products that cater to the needs of automotive enthusiasts.

How has Holley expanded its business?

Holley has expanded its business through strategic acquisitions and partnerships. Some notable acquisitions include the MSD Group, which includes brands like MSD, Mr. Gasket, Lakewood, Accel, Mallory, Hays, and SuperChips; DiabloSport Inc.; and Driven Performance Brands, which includes Flowmaster, B&M, Hurst, APR, and Dinan. These acquisitions have allowed Holley to broaden its product offerings and strengthen its presence in different market segments.

What is Holley’s commitment to enthusiasts?

Holley Performance Products has a strong connection with its enthusiast base and the broader automotive community. Through their diverse portfolio of brands, Holley offers products that cater to the needs and desires of automotive enthusiasts who are passionate about their vehicles. Their commitment to delivering high-quality, innovative products has earned them a loyal following within the automotive community.

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