Kellogg’s, formerly known as Kellanova, is an American multinational food manufacturing company headquartered in Chicago, Illinois, United States. As a global snack company, Kellogg’s has an extensive brand portfolio and operates several well-known companies in the food industry.
Key Takeaways:
- Kellogg’s is a multinational food manufacturing company based in Chicago, Illinois.
- It owns and operates several well-known brands in the food industry.
- Kellogg’s brand portfolio includes various subsidiaries and partnerships.
- It is a global snack company with a strong presence in the market.
- As a parent company, Kellogg’s focuses on expanding its product offerings and strengthening its position in the food industry.
Kellogg’s Acquisitions and Partnerships
Kellogg’s, being a prominent player in the food industry, has pursued various acquisitions and partnerships to expand its product offerings and strengthen its market presence. These strategic moves have allowed Kellogg’s to diversify its brand portfolio and tap into new markets. Some noteworthy acquisitions and partnerships by Kellogg’s include:
Acquisitions:
- Kashi Company: In 2000, Kellogg’s acquired the Kashi Company, a leading natural and organic food brand known for its cereals, snacks, and plant-based foods. This acquisition helped Kellogg’s tap into the growing demand for healthier food options.
- Pringles: In 2012, Kellogg’s entered into an agreement to acquire Pringles, a popular brand of potato and wheat-based snacks, from Procter & Gamble. This acquisition significantly expanded Kellogg’s presence in the global snacks market.
- Morningstar Farms: Kellogg’s acquired Morningstar Farms, a vegetarian and vegan food company, in 1999. This acquisition aligned with Kellogg’s strategy to cater to the increasing demand for plant-based alternatives.
Partnerships:
- Battelle: Kellogg’s has partnered with Battelle, a global research and development organization, to explore innovative packaging solutions and reduce its environmental impact. This collaboration aims to develop sustainable packaging materials and practices.
- Yakult: Kellogg’s has collaborated with Yakult, a Japanese probiotic beverage company, to launch joint marketing initiatives and co-create new products. This partnership leverages Yakult’s expertise in probiotics and Kellogg’s extensive distribution network.
- Ferrero: Kellogg’s has joined forces with Ferrero, a global confectionery company, to introduce new products and expand their market reach. This strategic partnership combines Ferrero’s confectionery expertise with Kellogg’s snack manufacturing capabilities.
These acquisitions and partnerships have allowed Kellogg’s to diversify its product offerings, enter new markets, and strengthen its position in the food industry. By leveraging the strengths and expertise of the acquired companies and collaborating with industry leaders, Kellogg’s continues to innovate and meet the evolving consumer demands.
| Acquisition/Partnership | Year | Description |
|---|---|---|
| Kashi Company | 2000 | Acquired leading natural and organic food brand |
| Pringles | 2012 | Acquired popular brand of potato and wheat-based snacks |
| Morningstar Farms | 1999 | Acquired vegetarian and vegan food company |
| Battelle | N/A | Partnership for sustainable packaging solutions |
| Yakult | N/A | Collaboration for marketing and product development |
| Ferrero | N/A | Strategic partnership for new product launches |
Kellogg’s Split and Spinoffs
In a strategic move to enhance our focus on specific product categories, Kellogg’s has recently announced a split into three separate companies. This decision aligns with our commitment to delivering exceptional products and experiences to our consumers. The planned split, expected to be completed by the end of next year, will result in the formation of three distinct entities, each with its own specialized portfolio.
The first company will focus on our core cereal and breakfast offerings, ensuring that our iconic brands, such as Corn Flakes and Special K, continue to be the breakfast favorites of families around the world. With this dedicated focus, we will bring even more innovation and quality to the breakfast table.
The second company will concentrate on our snacking portfolio, building on the success of brands like Pringles and Cheez-It. This separate entity will enable us to fully tap into the growing demand for convenient, delicious, and wholesome snacks, ensuring that we continue to delight consumers with new and exciting products.
The third company will focus on our emerging markets and global brands. This entity will drive growth in regions where there is enormous potential, ensuring that consumers worldwide can enjoy the taste and quality of brands such as Keebler, Rice Krispies, and Pop-Tarts.
FAQ
What companies does Kellogg’s own?
Kellogg’s owns several well-known brands in the food industry, including Pringles, Eggo, Special K, Frosted Flakes, Cheez-It, and Pop-Tarts, among others.
What acquisitions and partnerships has Kellogg’s made?
Kellogg’s has made strategic acquisitions and partnerships to expand its product offerings and strengthen its position in the food industry. Some notable ones include the acquisition of Keebler Company, the partnership with Wilmar International Limited, and the acquisition of RXBAR.
What is the planned split and spinoffs of Kellogg’s?
Kellogg’s announced a split into three separate companies to enhance its focus on specific product categories. The planned split, expected to be completed by the end of next year, will result in the formation of three distinct entities: Kellogg Company, Kellogg North America, and Kellogg International.