What Companies Does L’Oreal Own: Exploring the Comprehensive List of L’Oreal’s Brands

L’Oréal, a leading French cosmetic and personal care company, boasts an extensive portfolio of 36 brands. From renowned names like Maybelline, Garnier, NYX Professional Makeup, Redken, to popular skincare brand CeraVe, L’Oréal dominates various categories such as hair care, skincare, makeup, and fragrances. With a focus on research, development, and sales, L’Oréal has become a global beauty empire, with a market cap of $226.8 billion and sales of €38.26 billion in 2022.

Key Takeaways:

• L’Oréal owns 36 brands in the cosmetic and personal care industry.
• Maybelline, Garnier, NYX Professional Makeup, Redken, and CeraVe are among L’Oréal’s notable brands.
• L’Oréal’s diverse portfolio includes hair care, skincare, makeup, and fragrance products.
• The company also has a Professional Products division catering exclusively to beauty salons.
• L’Oréal’s market cap stands at $226.8 billion, highlighting its industry dominance and growth.

L’Oreal’s Top Acquisitions: Maybelline, Garnier, NYX Professional Makeup, and CeraVe

L’Oréal, the French cosmetic and personal care company, has expanded its brand portfolio through strategic acquisitions. Some of its top acquisitions include Maybelline, Garnier, NYX Professional Makeup, and CeraVe, which have strengthened its presence in the beauty industry.

Maybelline

Maybelline was acquired by L’Oréal in 1996 for $508 million, making it one of the company’s most significant acquisitions. Maybelline is known for its high-quality and affordable cosmetics products, catering to a wide range of consumers around the world.

Garnier

L’Oréal acquired Garnier in 1965, expanding its skincare and haircare offerings. Garnier focuses on providing natural and sustainable beauty products, and its acquisition has helped L’Oréal tap into the growing demand for environmentally friendly beauty solutions.

NYX Professional Makeup

Another notable acquisition by L’Oréal is NYX Professional Makeup, which was acquired in 2014. NYX is known for its affordable and trendy cosmetics, appealing to a younger demographic. This acquisition has enabled L’Oréal to cater to the changing preferences of consumers seeking accessible and fashionable makeup products.

CeraVe

In 2017, L’Oréal acquired CeraVe, a skincare brand, for $1.3 billion. CeraVe offers a range of dermatologist-developed products that focus on the skin’s natural barrier function. This acquisition has allowed L’Oréal to expand its presence in the skincare market, particularly targeting consumers looking for effective and science-backed skincare solutions.

Acquisition	Year	Acquisition Cost	Focus
Maybelline	1996	$508 million	Cosmetics
Garnier	1965	N/A	Skincare & Haircare
NYX Professional Makeup	2014	N/A	Cosmetics
CeraVe	2017	$1.3 billion	Skincare

L’Oreal’s Other Notable Brands and Subsidiaries

Aside from L’Oréal’s top acquisitions, the company boasts a diverse range of other brands and subsidiaries that contribute to its extensive brand portfolio. These brands showcase L’Oréal’s commitment to catering to various beauty needs and preferences. Some notable brands under the L’Oréal umbrella include:

Redken

Redken, acquired by L’Oréal in 1993, is a highly regarded haircare brand known for its innovative products backed by scientific research. Redken offers a wide range of professional haircare solutions, including shampoos, conditioners, and styling products, designed to meet the needs of both salon professionals and consumers.

Lancôme

Lancôme, a luxury cosmetics brand, has been a part of L’Oréal since 1964. Known for its high-quality beauty products, Lancôme offers a wide range of skincare, makeup, and fragrance products. The brand prides itself on combining science, art, and French elegance to deliver luxurious skincare and makeup solutions.

Matrix Essentials

Matrix Essentials is another subsidiary of L’Oréal, specializing in professional haircare. The brand offers a comprehensive range of salon-quality products that cater to different hair types and concerns. Matrix Essentials’ products are developed with the latest haircare technologies to ensure superior results and customer satisfaction.

Kiehl’s

Acquired by L’Oréal in 2000, Kiehl’s is a renowned skincare brand that focuses on creating high-quality products using natural and effective ingredients. Kiehl’s offers a wide range of skincare solutions tailored to address various concerns, including anti-aging, hydration, and acne. With a commitment to sustainability and community engagement, Kiehl’s has become a beloved brand among skincare enthusiasts.

Brand	Acquisition Year	Specialization
Redken	1993	Haircare
Lancôme	1964	Luxury cosmetics
Matrix Essentials	N/A	Professional haircare
Kiehl’s	2000	Skincare

In addition to these brands, L’Oréal also owns and operates other subsidiaries such as NYX Cosmetics, a popular makeup brand known for its wide range of affordable and trendy products, and Aesop, a luxury natural skincare brand that L’Oréal acquired in 2023 for $2.5 billion. These diverse brands and subsidiaries contribute to the vast array of beauty products offered by L’Oréal, ensuring that consumers can find the perfect solutions for their individual beauty needs.

L’Oreal’s Growth Strategy: Driving Success through Acquisitions and Market Dominance

When it comes to strategic growth and market dominance, L’Oreal has proven time and again that it knows how to make smart acquisitions and expand its brand portfolio. With a market cap of nearly $227 billion, L’Oreal stands as one of the giants in the cosmetics industry, and its growth strategy plays a significant role in its continued success.

Key to L’Oreal’s growth strategy is its ability to identify emerging trends and consumer preferences, and then swiftly acquire brands that align with those market demands. Through strategic acquisitions, L’Oreal has been able to cater to various consumer segments and strengthen its presence across different areas of the beauty industry. From the affordable and trendy NYX Professional Makeup to the natural and sustainable Garnier, L’Oreal’s brand portfolio reflects its commitment to meeting diverse beauty needs.

But L’Oreal’s growth strategy doesn’t stop at acquisitions. The company also invests heavily in research, development, and innovation, consistently bringing new and exciting products to the market. By staying at the forefront of industry trends and technological advancements, L’Oreal ensures that its brands remain relevant and competitive in a rapidly evolving beauty landscape.

As L’Oreal continues to expand its brand portfolio and dominate the market, its growth strategy serves as a blueprint for success. With a focus on strategic acquisitions, research, and innovation, L’Oreal remains committed to driving growth and meeting the ever-changing beauty needs of consumers worldwide.