What Companies Does Newell Brands Own?

Newell Brands Inc., formerly known as Newell Company and Newell Rubbermaid, is a global powerhouse in the consumer goods industry. With a diverse portfolio of brands and products, the company has a strong presence in various sectors, including stationery, writing implements, baby products, fragrances, outdoor recreation, smoke alarms, home appliances, and food storage containers. Some of the well-known brands under Newell Brands include Rubbermaid, Dymo, Elmer’s, Mr. Sketch, Paper Mate, Parker, Prismacolor, Rotring, Sharpie, Waterman, X-Acto, Aprica, Baby Jogger, Graco, NUK, Tigex, Aerobed, Bubba, Campingaz, Coleman, Contigo, Marmot, Stearns, Chesapeake Bay Candle, WoodWick, Yankee Candle, BRK, First Alert, Calphalon, Mapa Professional, Crock-Pot, Mr. Coffee, Oster, Sunbeam, Ball, Kerr, FoodSaver, and Sistema. Newell Brands has a robust revenue of $14.74 billion in 2017 and operates worldwide with over 31,000 employees.

Key Takeaways:

• Newell Brands owns a diverse portfolio of brands and products in various sectors.
• Some of the well-known brands under Newell Brands include Rubbermaid, Sharpie, Yankee Candle, and Calphalon.
• The company has a robust revenue of $14.74 billion in 2017.
• Newell Brands operates worldwide with over 31,000 employees.
• With a strong presence in the consumer goods industry, Newell Brands continues to innovate and bring leading solutions to its customers and consumers.

Newell Brands History and Acquisitions

Newell Brands has a rich history dating back to its founding in 1903 as the Newell Manufacturing Company. Over the years, the company has grown through strategic acquisitions, expanding its product offerings and brand portfolio. In 1999, Newell acquired Rubbermaid and Graco in a megamerger worth $5.8 billion, significantly increasing its size and brand presence. The company went through rebranding and became Newell Rubbermaid until it changed its name to Newell Brands in 2016.

Newell Brands continued its growth strategy by acquiring various companies in different industries. These acquisitions have allowed Newell Brands to diversify its offerings and expand its market reach. Some notable acquisitions include EZ Paintr Corporation, Mirro, Anchor Hocking Corporation, Sanford, Levolor, Goody, Kirsch, Calphalon Corporation, Panex, and many more. With each acquisition, Newell Brands has been able to strengthen its position in specific markets and leverage the strengths of the acquired brands.

The growth strategy of Newell Brands through acquisitions has proven successful in expanding its product offerings and market presence. By acquiring companies in complementary industries, Newell Brands has been able to tap into new customer segments and expand its reach beyond its original product lines. This strategic approach has allowed the company to stay competitive and continue to innovate in the ever-changing consumer goods industry.

Year	Acquired Company
1999	Rubbermaid and Graco
2000	Calphalon Corporation
2002	Kirsch and Levolor
2005	Goody Products
2008	Parker and Waterman
2013	Sanford and Elmer’s
2014	Jostens and American Tool Brands
2016	Yankee Candle and WoodWick
2017	Crock-Pot

Newell Brands Segments and Products

Newell Brands offers a wide range of products under various segments to cater to different consumer needs. Let’s take a closer look at each segment and the notable brands and products they encompass:

Home Solutions

The Home Solutions segment of Newell Brands focuses on providing innovative and practical solutions for food storage and home organization. Under this segment, you’ll find popular brands like Aprica, Gourmet Cookware, Bakeware, Cutlery, and Small Kitchen Electrics. These brands offer a diverse range of products, including food storage containers, cookware, kitchen gadgets, and more, designed to simplify and enhance everyday life in the kitchen and home.

Commercial Solutions

Newell Brands’ Commercial segment caters to the needs of commercial facilities and businesses. The segment includes brands such as Rubbermaid Commercial Products, Mapa, Spontex, and Quickie. These brands offer a wide range of innovative and durable solutions for cleaning, maintenance, and organizational needs in commercial settings. From janitorial supplies to cleaning tools and storage solutions, Newell Brands has you covered.

Kitchen Products

The Kitchen segment of Newell Brands is dedicated to providing high-quality and functional products for the kitchen. Some of the notable brands under this segment include Rubbermaid and Sistema for food and beverage storage solutions, FoodSaver for home vacuum-packaging machines, Ball for food preservation products, and Calphalon for premium cookware. With these brands, Newell Brands aims to make cooking and food preparation more convenient and enjoyable for consumers.

Home Fragrance

Newell Brands also offers a range of home fragrance products under its Home Fragrance segment. This segment includes popular brands like Yankee Candle, Chesapeake Bay Candle, and WoodWick. These brands offer a variety of scented candles, wax melts, reed diffusers, and other home fragrance products that create a warm and inviting ambiance in any space.

Outdoor and Recreation

The Outdoor & Recreation segment of Newell Brands focuses on providing products that enhance outdoor experiences and promote an active lifestyle. Under this segment, you’ll find brands like Coleman, Marmot, Contigo, and Bubba. These brands offer a wide range of products, including camping gear, outdoor furniture, water bottles, and more, designed to make outdoor activities more enjoyable and comfortable.

In summary, Newell Brands offers a diverse range of products across multiple segments, including Home Solutions, Commercial Solutions, Kitchen Products, Home Fragrance, and Outdoor and Recreation. Whether you’re looking for innovative storage solutions, durable cleaning tools, high-quality cookware, fragrant candles, or outdoor gear, Newell Brands has you covered with its portfolio of trusted brands.

Segments	Notable Brands
Home Solutions	Aprica, Gourmet Cookware, Bakeware, Cutlery, Small Kitchen Electrics
Commercial Solutions	Rubbermaid Commercial Products, Mapa, Spontex, Quickie
Kitchen Products	Rubbermaid, Sistema, FoodSaver, Ball, Calphalon
Home Fragrance	Yankee Candle, Chesapeake Bay Candle, WoodWick
Outdoor and Recreation	Coleman, Marmot, Contigo, Bubba

Newell Brands Financial Overview and Leadership

In terms of financial performance, Newell Brands has consistently demonstrated its strength in the consumer goods industry. The company reported net sales of $9.5 billion in the most recent fiscal year, solidifying its position as a key player in the market. However, it is worth noting that Newell Brands experienced a net income growth of -68.3%, reflecting the challenges faced by the company during that period. Despite this setback, Newell Brands remains committed to strategic initiatives and innovation to drive future growth and profitability.

With a global workforce of approximately 28,000 employees, Newell Brands is supported by a dedicated team that drives its success. At the helm of the company’s leadership are Chairman Robert Steele and CEO Christopher H. Peterson. Their expertise and vision have been instrumental in guiding Newell Brands through a rapidly evolving industry landscape and positioning it for future success.

Newell Brands’ leadership team is committed to operational excellence, impactful innovation, and customer focus. By prioritizing these core principles, the company aims to deliver high-quality products and solutions that meet the needs of consumers around the world. With a solid financial position and a strong leadership foundation, Newell Brands is well-equipped to navigate the ever-changing consumer goods market and continue its legacy of success.