What Companies Does Procter & Gamble Own? A Comprehensive Guide to P&G’s Business Empire

Procter & Gamble (P&G) is an American multinational consumer goods corporation with a vast portfolio of brands. With a history dating back to 1837, P&G has established itself as a global leader in the consumer goods industry. Today, the company owns and operates numerous subsidiary companies and brands, catering to a wide range of consumer needs.

As of 2015, P&G owned numerous brands with net annual sales of more than $1 billion each. Some of the notable brands in P&G’s portfolio include Always, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, and Vicks. These brands span various categories such as dishwashing, menstrual hygiene, haircare, healthcare products, household, laundry detergents, skin care, and more.

This comprehensive guide will delve into the various categories of P&G’s business empire, highlighting the brands that fall under each segment. From fabric care and baby care to personal health care, grooming, hair care, oral care, and skin and personal care, P&G’s brands are designed to meet the diverse needs of consumers.

Key Takeaways

• Procter & Gamble (P&G) is an American consumer goods corporation with a wide range of brands.
• P&G owns numerous brands with net annual sales of more than $1 billion each.
• P&G’s portfolio encompasses various categories including fabric care, baby care, personal health care, grooming, hair care, oral care, and skin and personal care.
• Some of P&G’s well-known brands include Always, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, and Vicks.
• P&G’s brands cater to a wide range of consumer needs and play a significant role in the company’s business empire.

Brands in P&G’s Fabric & Home Care Portfolio

Procter & Gamble’s Fabric & Home Care portfolio consists of a wide range of brands that cater to laundry and household cleaning needs. These brands offer a variety of products that ensure cleanliness, freshness, and convenience in everyday life.

Fabric Care Brands

In the fabric care category, P&G owns several well-known brands that have become household names. These brands include:

• Ariel: A trusted brand offering high-quality laundry detergents for superior stain removal.
• Bounce: A popular fabric softener brand that leaves clothes feeling soft and static-free.
• Cheer: A brand known for its vibrant and long-lasting color protection in laundry detergents.
• Downy: A leading fabric softener brand that provides exceptional softness and long-lasting freshness.
• Era: A brand that offers effective laundry detergents for tough stains and deep cleaning.
• Gain: A favorite among consumers for its pleasant scents and effective cleaning capabilities.
• Tide: One of the most recognized and trusted laundry detergent brands, known for its powerful cleaning performance.

Home Care Brands

P&G’s home care brands provide effective solutions for keeping homes clean and fresh. Some of the notable brands in this category include:

• Ambi Pur: Offers air fresheners and odor eliminators that keep homes smelling great.
• Cascade: A leading brand for automatic dishwasher detergents, ensuring spotless and clean dishes.
• Dawn: Known for its powerful grease-cutting capabilities, Dawn is a trusted brand for dishwashing liquids.
• Febreze: Offers a range of air fresheners and fabric refreshers that eliminate odors and freshen up living spaces.
• Swiffer: Known for its innovative cleaning tools, Swiffer offers convenient and effective solutions for cleaning various surfaces.

Fabric Care Brands	Home Care Brands
Ariel	Ambi Pur
Bounce	Cascade
Cheer	Dawn
Downy	Febreze
Era	Swiffer
Gain
Tide

P&G’s Baby Care Brands

Procter & Gamble (P&G) takes pride in its extensive range of baby care brands, designed to meet the needs of parents and infants alike. With a focus on high-quality and reliable products, P&G aims to provide convenience and peace of mind to parents while ensuring the well-being of their little ones.

1. Pampers

Pampers, one of P&G’s flagship brands, is synonymous with baby care. Known for its premium quality and superior performance, Pampers offers a wide range of disposable diapers and moist towelettes for gentle and effective cleaning. With innovative features like wetness indicators, stretchy sides, and extra absorption channels, Pampers provides optimal comfort and protection for babies at every stage of their development.

2. Luvs

Luvs, another trusted brand in P&G’s baby care portfolio, offers affordable yet high-quality disposable diapers. Luvs diapers are designed to provide leakage protection and a comfortable fit, ensuring that babies stay dry and happy. With their large stretch tabs and contoured shape, Luvs diapers offer convenience and peace of mind for parents looking for excellent value without compromising on performance.

3. All Good

All Good, a brand focused on natural and eco-friendly baby care, offers products made with plant-based ingredients that are gentle on the skin. From diapers to wipes and skincare items, All Good provides parents with worry-free options that prioritize the well-being of their little ones and the environment.

These are just a few examples of the baby care brands owned by P&G. Each brand within P&G’s portfolio is dedicated to providing parents with a range of options that cater to their unique preferences and the specific needs of their babies.

Brand	Product Range	Key Features
Pampers	Disposable diapers, moist towelettes	Superior absorption, wetness indicators, stretchy sides
Luvs	Disposable diapers	Affordable, leakage protection, large stretch tabs
All Good	Diapers, wipes, skincare products	Plant-based ingredients, eco-friendly, gentle on the skin

P&G’s Personal Health Care Brands

Procter & Gamble (P&G) owns a range of personal health care brands that focus on promoting well-being and meeting the diverse health needs of consumers. These brands offer a variety of products, from digestive aids to over-the-counter medications. Let’s take a closer look at some of P&G’s notable personal health care brands:

Align

Align is a brand that specializes in probiotics and aims to support digestive health. Its range of products includes capsules and chewable tablets that help maintain a healthy gut flora balance. Align is trusted by consumers looking for effective solutions to support their digestive well-being.

Clearblue

Clearblue is known for its home diagnostic products that help women track and manage their fertility. The brand offers a range of over-the-counter fertility and pregnancy tests, providing accurate and reliable results to empower women in their reproductive journey.

Pepto

Pepto is a well-known brand offering relief from common digestive issues such as heartburn, indigestion, upset stomach, and diarrhea. Pepto products include liquid antacids and chewable tablets that provide fast-acting relief and promote digestive comfort.

Vicks

Vicks is a trusted brand that offers a range of cough and cold remedies, including cough drops, vapor rubs, and nasal sprays. Vicks products provide temporary relief from common cold symptoms, helping consumers breathe easier and feel better during the cold and flu season.

Brand	Product Category
Align	Probiotics
Clearblue	Home Diagnostic
Pepto	Digestive Relief
Vicks	Cough and Cold Remedies

These personal health care brands owned by P&G demonstrate the company’s commitment to providing consumers with reliable and effective solutions for their health and well-being needs.

P&G’s Grooming Brands

Procter & Gamble (P&G) is a powerhouse in the grooming industry, offering a diverse portfolio of brands that cater to the personal care needs of both men and women. With a focus on innovation and quality, P&G’s grooming brands have established themselves as leaders in the industry, providing consumers with a wide range of products for their personal care routines.

Gillette

One of P&G’s most well-known and iconic grooming brands is Gillette. With a rich history dating back over a century, Gillette is synonymous with shaving excellence. The brand offers a comprehensive range of razors, blades, and shaving accessories, designed to provide a close and comfortable shave for men. Gillette is committed to continuous innovation, constantly introducing new technologies and features to enhance the shaving experience.

Braun

Another prominent grooming brand in P&G’s portfolio is Braun. Known for its high-quality electric shavers and grooming appliances, Braun combines cutting-edge technology with sleek design. The brand’s range of electric shavers caters to different grooming preferences and delivers precise and efficient performance. Braun’s commitment to innovation and user-centric design has made it a go-to brand for those seeking quality grooming products.

Joy+Glee and Gillette Venus

P&G also caters to the personal care needs of women with brands like Joy+Glee and Gillette Venus. Joy+Glee offers a range of hair removal products, including wax strips and hair removal creams, providing women with convenient and effective options for hair removal. Gillette Venus, on the other hand, offers a line of razors and shaving products specifically designed for women, delivering a smooth and comfortable shave.

With its diverse range of grooming brands, P&G continues to innovate and provide consumers with top-quality products for their personal care routines. Whether it’s shaving, hair removal, or general grooming, P&G’s grooming brands have established themselves as trusted names in the industry, meeting the needs and preferences of consumers around the world.

Grooming Brands	Description
Gillette	Offers razors, blades, and shaving accessories for men.
Braun	Specializes in electric shavers and grooming appliances.
Joy+Glee	Provides hair removal products for women, including wax strips and creams.
Gillette Venus	Offers razors and shaving products specifically designed for women.

P&G’s Hair Care Brands

When it comes to hair care, Procter & Gamble (P&G) owns a range of popular brands that cater to different hair care needs. These brands offer a variety of shampoos, conditioners, styling aids, and other hair care products to help consumers achieve healthy and beautiful hair. Some of the notable hair care brands owned by P&G include:

• Aussie
• Head & Shoulders
• Herbal Essences
• Old Spice
• Pantene
• My Black is Beautiful

Each of these brands brings its unique approach to hair care, offering different formulas, fragrances, and targeted solutions. Whether you’re looking for products to address specific hair concerns, maintain your hair’s moisture balance, or enhance its natural beauty, P&G’s hair care brands have got you covered.

Head & Shoulders, for example, is known for its dandruff-fighting shampoos and conditioners. Herbal Essences offers a range of botanical-rich formulas that are designed to invigorate and nourish the hair. Pantene, on the other hand, focuses on providing advanced care and repair for damaged hair. With such a diverse collection of brands, P&G ensures that consumers have access to a wide array of options to meet their hair care preferences and goals.

Summary:

In summary, Procter & Gamble owns several hair care brands that offer a variety of shampoos, conditioners, and styling products to cater to different hair care needs. Brands like Aussie, Head & Shoulders, and Pantene provide targeted solutions and unique formulations to help consumers achieve healthy and beautiful hair. With P&G’s range of hair care brands, there’s something for everyone, regardless of their hair concerns or preferences.

Table:

Brand	Product Range
Aussie	Shampoos, conditioners, styling aids
Head & Shoulders	Dandruff-fighting shampoos, conditioners
Herbal Essences	Botanical-rich shampoos, conditioners
Old Spice	Men’s grooming products
Pantene	Advanced care and repair for damaged hair
My Black is Beautiful	Products for textured and curly hair

P&G’s Oral Care Brands

Procter & Gamble (P&G) has a strong presence in the oral care market with a portfolio of well-known brands that cater to consumers’ oral hygiene needs. These brands offer a wide range of products, including toothpaste, toothbrushes, and mouthwash, designed to promote good oral health and hygiene.

Brands

Some of the oral care brands owned by P&G include:

• Crest: A leading brand known for its extensive range of toothpaste and dental care products.
• Fixodent: Specializes in denture care products, including adhesives and cleansers.
• Oral-B: Offers a variety of toothbrushes, including manual and electric options, as well as dental floss and mouthwash.
• Scope: Provides a range of mouthwash products that help freshen breath and kill germs.

These brands are trusted by consumers worldwide for their effectiveness and quality. P&G’s oral care brands are continuously innovating to meet evolving consumer needs and deliver superior oral care solutions.

Brand	Product Range
Crest	Toothpaste, dental care products
Fixodent	Denture care products
Oral-B	Toothbrushes, dental floss, mouthwash
Scope	Mouthwash products

P&G’s Skin and Personal Care Brands

Procter & Gamble (P&G) has established itself as a leading player in the skin and personal care industry with a diverse portfolio of brands. These brands cater to different personal grooming and skincare needs, offering consumers a wide range of options to enhance their daily routines. P&G’s skin and personal care brands are designed to promote healthy skin and overall well-being. Let’s take a closer look at some of the notable brands in this category:

Gillette

Gillette is a renowned brand under P&G’s umbrella, specializing in men’s grooming products. From high-quality razors and blades to grooming accessories, Gillette offers innovative solutions for a clean and comfortable shaving experience.

Ivory

Ivory has a long-standing reputation for gentle and effective skincare. The brand offers a range of bar soaps and body washes that cater to different skin types, leaving the skin feeling refreshed and nourished.

Olay

Olay is a trusted skincare brand that focuses on anti-aging and moisturizing products. Olay offers a variety of face creams, serums, and cleansers to help consumers achieve healthier and younger-looking skin.

Old Spice

Old Spice is a popular brand that specializes in men’s personal care, including deodorants, body washes, and grooming products. The brand is known for its distinctive scents and effective formulations.

Safeguard

Safeguard is a trusted brand in the realm of personal hygiene. The brand offers a range of antibacterial bar soaps and body washes that provide protection against germs, leaving the skin clean and fresh.

Secret

Secret is a well-known brand of antiperspirants and deodorants for women. With a variety of scents and formulations, Secret helps women stay confidently fresh throughout the day.

SK-II

SK-II is a luxury skincare brand that focuses on advanced skincare solutions. Known for its innovative ingredients and formulas, SK-II offers a range of products that target various skincare concerns, providing users with a luxurious and effective skincare experience.

These are just a few examples of the skin and personal care brands owned by P&G. Each brand within the portfolio offers unique benefits and caters to different consumer preferences. Whether it’s skincare, grooming, or personal hygiene, P&G’s brands strive to provide consumers with high-quality products that promote self-care and well-being.

P&G’s Discontinued and Divested Brands

Throughout its history, Procter & Gamble has built an extensive portfolio of brands, but as with any business, some brands have been divested or discontinued. These former P&G owned brands, while no longer part of the company’s current business empire, have left a lasting impact on consumers.

One such brand is Aleve, a popular over-the-counter pain reliever that was once owned by P&G. Another notable divested brand is Clairol, known for its hair care products that catered to a wide range of hair care needs. And who could forget Duracell, the trusted battery brand that has now found a new home with another company?

Other divested brands include Duncan Hines, Iams, Max Factor, Pringles, and Wella, each with their own unique story. While these brands are no longer part of P&G’s current portfolio, they continue to hold a special place in the hearts of consumers.

Divestments and brand discontinuations are common in the business world as companies evolve and focus on their core strengths. While P&G may no longer own these brands, its commitment to innovation and quality remains unchanged in the brands that continue to be part of its business empire.