What Does 13 Mean At Chipotle?
The number 13 refers to the 13 key values (13 habits) to succeed in the company and to make it onto the Chipotle team.
The number 13 was chosen for this, as “the number 13 is very symbolic:” it means that these are the 13 characteristics a person must possess when applying for a job in a restaurant chain. These are conscientiousness, ambition, intelligence, honesty, politeness, and other positive qualities.
Chipotle’s mission is to bring real food (seasoned with integrity) to people in a fun, fresh and fast way. Chipotle Mexican Grill offers an alternative to traditional fast food in the United States by serving a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients.
Their recipes are inspired by the various regional cuisines from which these classic dishes originate from. This includes a mixture of Mexican, Asian, and Southern Californian influences.
Chipotle wants to sever ties with the corporation that mass-produces food and replace it with smaller independent farms that practice sustainable farming methods. Chipotle sources its ingredients from local farmers and producers, who are dedicated to sustainably produced food.
The company was created by Steve Ells in 1993 with the idea of bringing sustainable practices back into the food industry, especially when it comes to raising cattle for beef. Originally, the company began as a single location in Denver, Colorado. Today, there are over 1,800 locations throughout the United States and Canada.
The name Chipotle is a portmanteau of ‘chili-pepper’ and ‘junction’ which is how the food chain got its initial funding from an investment banker who noticed how busy the intersection of 17th and 16th in Denver was from Chipotle’s location there.
In addition to its strong environmental efforts, Chipotle is also known for its people-friendly culture. Everything from the perfect portion sizes to a generous wait time without feeling rushed is what Chipotle strives to accomplish.
Every employee at Chipotle has a share in the company’s success, and there are awards for employees that perform so well they help promote the company and even earn bonuses themselves.
What Are The 13 Characteristics Of Chipotle Mexican Grill?
Chipotle Mexican Grill is known for its 13 unique characteristics. These characteristics include: being conscientious, respectful, hospitable, high energy, infectiously enthusiastic, happy, presentable, smart, polite, motivated, ambitious, curious and honest.
The 13 Characteristics have remained not just in Chipotle’s recruiting culture, but also in its career path. Chipotle’s thirteen characteristics are what make the chain unique and successful. Each characteristic is something that customers appreciate and contribute to the overall experience.
