What Happened to Oat Haus after the Shark Tank Pitch? Oat Haus Shark Tank Update
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What is Oat Haus?
Oat Haus is a company in Pennsylvania that makes sandwich spread that may also be used in baking. Granola and oats are the main components. It’s also nut-free, making it great for anyone who have nut allergies.
Original, vanilla, strawberry shortcake, chocolate, berry, and pumpkin spice are the six flavours available.
On the company website, a single 12 ounce jar coat costs $13.95; it costs less if you buy four, and much less if you subscribe.
Gluten-free oats, flax, olive oil, maple syrup, coconut oil, salt, and whatever additional flavourings are needed for the distinct tastes are used to make them.
Oat Haus may be found in Whole Foods, Thrive Markets, Baron’s, Pressed, Harmons, Erewhon, Central Market, and Amazon, among other places.
Who are the Oat Haus Founders?
Ali Bonar is the company’s major co-founder and CEO. Ali came up with the idea for Granola Butter after developing a nut sensitivity.
She studied nutrition at UC Berkeley, but “knowledge overload” forced her to battle with an eating issue for over ten years.
Kween & Co was the name of the original corporation, which is now the name of the production plant.
While working at a health care IT business in San Francisco, she began creating granola butter as a side job, and it soon grew in popularity.
Due to costly rents in California, she relocated her business to Warminster, Pennsylvania, and relaunched as Oat Haus in July 2021.
Ali will continue to serve as CEO until October 2021.
What Happened to Oat Haus at the Shark Tank Pitch?
In Shark Tank season 13 episode 3, Ari Schaer, Eric Katz, and Ali Bonar asked for $375,000 in exchange for a 5% stake in their firm. This equates to a $7.5 million valuation.
They share their personal experience as well as information about their product. The Sharks have tasted the samples and are pleased with the spreads.
Mr. Wonderful considers the weather to be too drizzly. They describe themselves as follows: Eric and Ali have been together for eight years, while Eric and Ari have known one other since infancy.
Ali discusses her bulimia and anorexia, as well as her eating issues.
She ultimately sought medical assistance, and when she reintroduced nuts to her diet, her tummy couldn’t handle it, so she began producing granola butter.
They started in March of 2018 and have already made $156,000 in sales.
Sales in 2019 were $435,000; in 2020, they were $1.2 million, and in 2021, they are on course to achieve $2.5 million.
They have received $600,000 from additional investors. Among the investors are a number of people who have had successful food product exits.
Making each jar costs $3.25 and they sell for $9-$12 on the internet.
They sell the jars to wholesalers for $5.50, and they sell for $8.99-$11.99 on shop shelves.
Mark Cuban is the first to withdraw since the product does not appear to stand out, and it will be stacked with a dozen other spreads on the shelf.
Barbara Corcoran also withdraws, noting that she is unsure what she might contribute to the company.
Kevin O’Leary has his own problems. To begin with, the category is fiercely competitive. Second, the product’s consistency is ‘soupy’ and ‘unpleasant.’ He has to quit out since he doesn’t like the product.
Lori Greiner is a fan of the taste, packaging, and tastes. She refuses to invest, claiming that it is not a business for her.
Daniel Lubetzky, a guest shark, is the last one left. During the presentation, the entrepreneurs began discussing investors, emphasizing those who had launched firms and subsequently sold them for a high ‘exit.’
Daniel dislikes the fact that they made such a big deal out of it.
He wants to invest in goods that the entrepreneurs are enthusiastic about, and he doesn’t want to see them sell the company after he makes his investment. He’s out as a result of this.
Without a transaction, Oat Haus exited Shark Tank.
What Happened to Oat Haus after the Shark Tank Pitch?
Ali claimed they got a “constant flood” of orders in an interview with the Philadelphia Business Journal a week after the program.
Sales surged by 300 percent in the weeks after the initial air date once the dust had cleared.
The company’s business strategy is based mostly on the selling of consumable products.
It earns money from online sales made directly through its website. It also makes revenue by putting its goods in health and wellness retail stores around the United States.
They added actress Jameela Jamil from the TV comedy series “The Good Place” and her online community, I Weigh, as an investor in November 2021. They had $2.5 million in sales by the end of 2021.
What is the Net Worth of Oat Haus?
In Shark Tank season 13 episode 3, Ari Schaer, Eric Katz, and Ali Bonar asked for $375,000 in exchange for a 5% stake in their firm. This equates to a $7.5 million valuation.
The current valuation is evidently higher since the Company has grown.
Who are the competitors of Oat Haus?
There are no competitors identified for Oat Haus.
Oat Haus FAQS
What is Oat Haus?
Oat Haus is a company in Pennsylvania that produces granola-based spreads.
What are the ingredients of Oat Haus?
Granola and oats are the main components.
Who are the founders of Oat Haus?
Ali Bonar is the company’s major co-founder and CEO.
How much were they seeking in the Shark Tank?
The founders were in search of $375,000 for 5% ownership in their business.
Did they get the deal from the Sharks?
The Sharks were unable to invest in the company.
Where can they find Oat Haus for sale?
They can purchase Oat Haus spreads at Whole Foods, Baron’s, Harmons, Erewhon, and Thrive Markets. They also sell at the company’s website.
What is their website?
The website of Oat Haus is www.oat.haus
What are some their flavours?
Original, vanilla, strawberry shortcake, chocolate, berry, and pumpkin spice are the six flavours available.
Which Whole Foods locations are they in?
They may be found in the regions of the North East, North Atlantic, Florida, and the Southern Pacific.
Is Granola Butter Nut-free?
Yes. Granola Butter is nut-free and free of the top eight allergens! Granola Butter is made only in a top 8-free facility.
Is Granola Butter Gluten-free?
Yes. Gluten-free Granola Butter All of their goods are prepared using gluten-free oats that have passed the purity criteria (5ppm).
Are there any other allergens in Granola Butter?
Granola Butter has no other significant allergies. The top 14 allergens are absent from all of their goods.
Gluten-containing cereals, crustaceans, eggs, fish, peanut, soy, milk, tree nuts, celery, mustard, sesame, sulphur dioxide, lupin, and mollusks are all examples.
Is Granola Butter made in an allergen friendly facility?
All of their goods are produced in a nut-free facility in Warminster, Pennsylvania.
Is Granola Butter Organic?
Yes, Oregon Tilth has certified it.
Is Granola Butter Vegan?
Yes! Their whole line of items is vegan.
What’s the rosemary extract for?
It’s a rosemary extract that aids in the preservation of freshness. It’s flavourless since they use such a minimal amount.
Is granola butter free of genetically modified organisms (GMOs)?
Yes. Non-GMO components are used in all of their goods.
Is Granola Butter Kosher?
Yes, CRC has certified it as Kosher.
Does Granola butter contain artificial colours, flavours, or preservatives?
No. There are no artificial colours, flavours, or preservatives in any of their goods.
What’s their return policy?
They can’t take returns because they’re a food company, but they’ll do all they can to make things right, whether that means sending customers a different taste or refunding their money!
Do they ship internationally?
At the moment, they exclusively ship to the United States and Canada.
They charge what the postal service costs them for shipment in Canada (unfortunately it can be pricey).
They’re also available at Natura Market and Nature Sante, which both ship across Canada.
Can they update their shipping information after they place the order?
They can change their delivery details as long as their order hasn’t been sent yet! Simply send an email to [email protected], and they will try their best to help.
