Rule Breaker Net Worth

Rule Breaker is a snack company that appeared on Shark Tank. The founder, Nancy Kalish, has a net worth of $3.5 million as of 2022.

The company’s net worth was $4 million during and after the pitch and had already made $1.3 million in sales. It is unclear what the current net worth of the company is.

What is Rule Breaker and Who is the founder of Rule Breaker?

Rule Breaker is a snack company that produces guilt-free and gluten-free snacks with sweet flavors. The company’s treats are made primarily from chickpeas and come in various flavors, such as deep chocolate brownies, peanut butter chocolate chip, and chocolate chunk Blondies.

Rule Breaker’s snacks are suitable for everyone, including children and vegetarians, and do not contain wheat, dairy products, eggs, or seafood.

The founder of Rule Breaker is Nancy Kalish, a former health journalist and CEO of the company. After leaving her career as a writer and Healthy Restaurant Consultant, Nancy founded Rule Breaker in November 2014. Her goal was to create a sweet treat that was nutritious and satisfying.

Her first attempt at making a brownie was with black beans, but it didn’t turn out well. She persisted, and after several trials, she refined her recipe to a chickpea-based brownie. All of Rule Breaker’s snacks are vegan, gluten-free, non-GMO, and kosher.

The snacks come in four flavors: Dark Chocolate Brownies, Chocolate Chunk Blondies, Birthday Cake, and P’Nutter Chocolate Chip. An eight-pack of Rule Breaker snacks can be purchased on Amazon for $28, and they are also available at Walmart and Whole Foods.

In April 2019, Rule Breaker introduced nibbles, which are a recent addition to the company’s menu. The nibbles were created following a successful Kickstarter campaign that raised $28,402 in funding. Nancy aims to expand the market base for her snacks, but it’s challenging as she is the sole proprietor of the company.

Rule Breaker Shark Tank pitch

During her appearance on Shark Tank episode 1208, Nancy Kalish hoped to gain the Sharks’ interest in her chickpea-based brownies and Blondies.

She aimed to secure a deal with a Shark to help expand her chickpea cookie business, seeking a $400,000 investment in exchange for a 10% stake in her $4 million company.

Nancy started by listing the ingredients that her snacks did not contain. The Sharks chuckled as she eliminated eggs, flour, sugar, and almost everything except seaweed snacks from her sign.

She then revealed that chickpeas were the main ingredient, which astounded the Sharks. While they acknowledged her $1.3 million in revenue, they were wary of her $1.6 million debt and one by one, they withdrew from the pitch.

Ultimately, Nancy left the show without securing a deal.

Despite not securing a Shark investment, Nancy’s appearance on the show was a success. Her sales skyrocketed, and she caught the attention of Grupo Bimbo, the world’s largest baking company.

Bimbo Ventures, their investment division, acquired a minority stake in Nancy’s company in exchange for an undisclosed sum.

As of February 2022, Rule Breaker is still operating with an annual revenue of $1 million.

Competitors of Rule Breaker

There are a number of competitors in the chickpea brownie space, but some are more direct than others. Nancy sees her primary competition as Pete’s Paleo, I Love My Guts Cookies and Kind Healthy Grains Granola Bars.

Net Worth of Rule Breaker

The company valuation was $4 million during and after the pitch. Since then the company is still operating and hence the company net worth might have been more than that of pitch.

Rule Breaker Shark Tank Updates

Rule Breaker Snacks is a company that appeared on Shark Tank in March 2021. The founder, Nancy Kalish, was seeking $400,000 for 10% equity in her company, which had $1.3 million in sales but $1.6 million in debt.

Unfortunately, none of the Sharks made a deal with her due to the high debt. However, the exposure from the show helped her company gain popularity.

After Shark Tank, Rule Breaker Snacks started a crowdfunding campaign in March 2022 to produce at a high enough volume to keep up with the sharp rise in demand.

The company also switched from courting supermarket sales to going direct-to-consumer with online sales because of the low profit margins in the supermarket game. In July 2022, the company was still in business and fulfilling orders.

In a more recent episode of Shark Tank in 2022, Nancy Kalish appeared again, hoping for financial backing for her business selling guilt-free Rule Breaker Snacks, which are non-GMO, vegan, gluten-free, kosher, and made without 11 of the top food allergens. It is unclear whether she received funding from the Sharks in this episode.

Rule Breaker Shark Tank Summary:

INFORMATION	DETAILS
Company Name	Rule Breaker
Founder	Nancy Kalish
Founding Date	November 2014
Product	Guilt-free, gluten-free snacks made from chickpeas
Flavors	Dark Chocolate Brownies, Chocolate Chunk Blondies, Birthday Cake, and P’Nutter Chocolate Chip
Sales Channels	Amazon, Walmart, and Whole Foods
Shark Tank Pitch	Sought a $400,000 investment for 10% equity in a $4 million company
Outcome of Shark Tank Pitch	Did not receive a deal but sales increased and secured investment from Bimbo Ventures
Competitors	Pete’s Paleo, I Love My Guts Cookies, and Kind Healthy Grains Granola Bars
Current Revenue	$1 million (as of February 2022)
Latest Shark Tank Appearance	Appeared in a 2022 episode, unclear if funding was received
Updates after Shark Tank	Switched to direct-to-consumer sales and started a crowdfunding campaign
Founder’s Net Worth	$3.5 million (as of 2022)
Company Net Worth	Unclear as of current information

Rule Breaker FAQs

What Is Rule Breaker And How Does It Work?

Rule Breaker Snacks is a company that produces healthy snacks that are both delicious and nutritious. The founder, Nancy Kalish, is a health journalist and Certified Health Coach who created the snacks as a healthier alternative to traditional sweets.

The snacks are made from premium, clean, real food ingredients that are free from the top 8 allergens, certified gluten-free, Non-GMO Project Verified, and kosher certified by KOF-K. The first ingredient in their creation is chickpeas, which makes them a healthier option than traditional sweets.

Rule Breaker Snacks offers a variety of soft-baked, chewy plant-based brownies and blondies that are fun to eat and satisfy dietary needs and values.

They have won the NEXTY award for best new dessert. The company has experienced great growth and needs capital to fuel it, which they plan to use for marketing to drive trial and conversion with potential loyal customers.

The snacks are sold in over 3,500 retail locations, including Kroger, Wegmans, and Stop & Shop, and are frequently an Amazon’s “Top Choice” in vegan and gluten-free cookies, and allergen-free cookies.

In summary, Rule Breaker Snacks is a company that produces healthy snacks made from premium, clean, real food ingredients that are free from the top 8 allergens.

The snacks are a healthier alternative to traditional sweets and are sold in over 3,500 retail locations and online. They are frequently an Amazon’s “Top Choice” in vegan and gluten-free cookies, and allergen-free cookies.

What Are The Ingredients Used In Rule Breaker Snacks?

Rule Breaker Snacks are made from high-quality, premium ingredients and are free from all artificial ingredients, including flavors, colors, and preservatives.

All flavors and colors are 100% plant-based. The snacks are free from the Top 11 Allergens, are certified gluten-free, Non-GMO Project Verified, and Kosher certified by KOF-K.

The first ingredient in all Rule Breaker Snacks is chickpeas, which are a super-nutritious and super-sustainable crop that has a positive environmental impact. The snacks are also vegan and lower in sugar than competitors.

The ingredients in the brownie flavor include unsweetened Fair Trade Certified Cocoa, Tapioca Flour, Prebiotic Fiber, Vegetable Glycerin, Natural Flavor, Gluten-Free Baking Powder, and Sea Salt.

The ingredients in the blondie flavor include Chickpeas, Tapioca Flour, Date Paste, Vegetable Glycerin, Sunflower Oil, Unsweetened Fair Trade Certified Chocolate Chips, Prebiotic Fiber, Sea Salt, and Baking Powder.

The snacks are sweetened mostly with dates, which contribute fiber, B6, and other vitamins and minerals.

Who is the founder?

Nancy Kalish, a former health journalist, created the firm. She graduated from Columbia University with a Master of Science in Journalism.

What Was The Outcome Of The Rule Breaker Shark Tank Pitch?

Rule Breaker Snacks did not receive a deal on Shark Tank. The founder, Nancy Kalish, was seeking $400,000 for 10% equity in the company, which would have valued the company at $4 million.

While the Sharks did not invest, the exposure from the show helped increase sales for Rule Breaker Snacks. After the show, Kalish received an invitation from the world’s largest bakery company, Grupo Bimbo.

In March 2022, Rule Breaker Snacks announced a crowdfunding campaign to produce at a high enough volume to keep up with the sharp rise in demand.

Did Rule Breaker Snacks Get A Deal On Shark Tank?

Rule Breaker Snacks did not receive a deal on Shark Tank. However, the exposure from the show helped the company gain popularity and increase sales. After the show, Rule Breaker Snacks switched from courting supermarket sales to going direct-to-consumer with online sales.

In March 2022, the company announced a crowdfunding campaign to produce at a high enough volume to keep up with the sharp rise in demand.

As of July 2022, Rule Breaker Snacks is still in business and fulfilling orders. Despite not receiving a deal on Shark Tank, Rule Breaker Snacks has continued to grow and expand its reach.

What Happened To Rule Breaker After Its Appearance At The Shark Tank?

After appearing on Shark Tank, Rule Breaker Snacks did not receive a deal from the Sharks. However, the exposure from the show helped the company gain popularity and increase sales.

Rule Breaker Snacks switched from courting supermarket sales to going direct-to-consumer with online sales. In March 2022, the company announced a crowdfunding campaign to produce at a high enough volume to keep up with the sharp rise in demand.

As of July 2022, Rule Breaker Snacks is still in business and fulfilling orders. In 2022, Nancy Kalish appeared on Shark Tank again, seeking financial backing for her business.

Although she did not receive a deal, most of the Sharks enjoyed the products and recommended that she try direct-to-consumer sales to increase her margin and profits.

How much was seeking on Shark Tank?

Nancy was seeking for $400,000 for 10% stake in her firm, which valued the company at $4 million.

Did she have the deal?

No, she did not, but Bimbo Ventures invested an unknown amount.

Is Rule Breaker still in business?

Rule Breaker is still in business as of February 2022.

Where is Rule Breaker located?

Rule Breaker is based in New York City, New York.

What does Rule Breaker taste like?

Rule Breaker tastes like brownies and Blondies. It’s very healthy and gluten-free!

How many calories are in a Rule Breaker snack?

Each serving of the eight-pack contains 140 calories.

Is Rule Breaker a good investment?

Yes, it is a good investment worth of $4 million.

Is Rule Breaker a new type of snack?

It is a healthy snack offering that was founded with the aim of satisfying her sweet taste without sacrificing nutrients.

Are Rule Breaker Snuffles Vegetarian?

Absolutely! All of their products are 100 percent vegan and made entirely of plant-based components. This means no eggs, no butter, and no other animal products.

They exclude honey entirely. Rule Breaker demonstrates that you need not need animal components to create delectable delicacies!

Are Rule Breaker Products Nutless And Approved For School Use?

Yes, Rule Breaker Snacks are peanut- and tree-nut-free, making them ideal for school lunch boxes and other locations with “No Nuts” regulations. All of their goods are made and packed in a bakery that is nut-free.

Are Rule Breaker Products Gluten-Free Certified?

Yes! The Gluten Intolerance Group certifies that all Rule Breaker Snacks are gluten-free. The bakery is a specialized gluten-free operation that is also Gluten Intolerance Group Certified Gluten-Free.

How About Additional Allergens?

The following common allergies are not present in Rule Breaker Snacks: wheat, gluten, tree nuts, peanuts, dairy, eggs, soy, shellfish, fish, coconut, and sesame.

All of their products are subjected to routine allergy testing by an independent laboratory. The bakery is an allergen-free zone, which means that no items containing any of the above are permitted.

Are Rule Breaker Products Sunflower-Free?

Sunflower seeds are used in Rule Breaker’s P’Nutter Chocolate Chip Blondies. Additionally, both Birthday Cake Blondies and Birthday Cake Bites include sunflower lecithin in the white chocolate chips.

All other tastes do not contain sunflower seeds. The bakery, on the other hand, is not sunflower-free.

Are Rule Breaker Products GMOs-Free?

Certainly not! The Non-GMO Project certifies all Rule Breaker goods.

Are Rule Breaker Selected “Natural Flavors” True Natural Flavors?

That is an excellent question! Numerous ostensibly “natural tastes” are anything but. However, the ones they use are prepared with vegetable and other plant essences, as well as a trace of alcohol or vegetable glycerin.

Additionally, they are free of genetically modified organisms (GMOs), artificial preservatives, and major allergens (wheat and gluten, tree nuts and peanuts, soy, dairy, eggs, fish and shellfish, sesame), as well as propylene glycol (PG), a potentially dangerous chemical found in many “natural flavors.” Consumers pay a premium for PG-free and non-GMO flavorings. However, it is worthwhile.

What Is Going On With The Sustainable Palm Cutting?

Rule Breaker only utilizes RSPO-certified sustainable palm oil that complies with stringent environmental and social standards. Indeed, palm oil requires half the acreage that sunflower or soybean oil does, significantly lowering environmental effect.

More information is available at https://www.rspo.org/about/sustainable-palm-oil. Palm oil has a negative reputation due to its high saturated fat content. However, this saturated fat is derived from plants rather than animals and has no cholesterol or Trans fats.

According to the Harvard Women’s Health Watch, palm oil is superior to high trans-fat shortenings and is probably a better choice than butter. It contains even less saturated fat than coconut oil. Therefore, if you’re seeking for a healthier dessert, one prepared with sustainable palm shortening is a must.

How Is Prebiotic Fiber Defined?

Prebiotics are naturally occurring substances found in foods that aid in the establishment and maintenance of good gut bacteria. The prebiotic fiber is produced entirely of non-GMO maize. It’s pleasantly sweet, which means that can consume less sugar, and it functions as a natural preservative, which they can feel good about.

Does Rule Breaker Baking Powder Contain Aluminum?

Their baking powder and other components contain NO aluminum. As a result, consumers can rest confident that all Rule Breaker Snacks contain no metal.

Are Your Products Tested For Kosher Certification?

Yes! They are happy to be Kof-K Kosher Certified.

Are Rule Breaker Merchandise Halal?

Rule Breaker Snacks are vegan and have been lab-tested and proven to have less than 0.1 percent alcohol, the halal threshold. Most goods, however, are not yet halal-certified.

I Work As A Distributor Or Seller. How Do I Order Rule Breaker?

If they’re a retailer, they recommend ordering via Faire.com, an online wholesale marketplace that offers incredible perks to retailers, such as $100 in free Rule Breaker Snacks for new accounts, free delivery, and 60-day terms.

Please email orders@rulebreakersnacks.com for larger merchants and distributors. Please email brands@grovara.com with any international inquiries. Send us an email at orders@rulebreakersnacks.com.

Are You Available To Ship To Other Countries?

At the moment, they are only shipping client orders within the United States. However, overseas merchants and distributors are invited to contact their foreign sales team at brands@grovara.com.

How Long Will Rule Breaker Order Retinues Its Freshness?

At room temperature, all Rule Breaker Snacks will remain fresh for at least 6 months. However, always verify the package’s “best by” date.

What Is Rule Breaker Policy On Returns?

They are unable to accept refunds on edible items for food safety concerns. If the snacks come damaged, please send an email to hello@rulebreakersnacks.com with a photo and they will arrange for a replacement. At the moment, they are unable to provide refunds.

What is the net worth of Nancy Kalish?

The net worth of Nancy Kalish is $1.5 million.