What Happened to Yourself Expression after the Shark Tank Pitch? Yourself Expression Shark Tank Update
What is Yourself Expression? Who are the Founders of Yourself Expression?
Yourself Expression is an interchangeable accessory business founded by siblings Shelby and Gordy Gogulski. In just 18 months, the brother and sister team have released over 2900 products with a focus on both quality and affordability, making sure that there is something for everyone.
With over 2000 accessories to choose from, the options are nearly endless. They gained national attention and increased interest in their products after appearing on The View and Shark Tank, and have since grown to include over 200 wholesale clients and a dedicated team of direct sales affiliates.
Shelby manages the day-to-day operations of the company while still attending school and playing soccer, while Gordy handles the company’s design phase.
The company was inspired by an incident in December 2013, when Shelby, then 14, asked her mother to buy her a pair of $200 boots with a bow on the back. Her mother declined, stating that if she wanted something, she should either work for it or make it herself.
This led Shelby and her brother Gordy to start producing ‘Boot Bling’ by adding bows and other accessories to Shelby’s boots, and eventually expanding to creating interchangeable jewelry and other self-expression products.
What Happened to Yourself Expression at the Shark Tank?
Shelby and Gordy, the founders of Yourself Expression, appeared on an episode of Shark Tank season 1 in pursuit of a $50,000 investment in exchange for 20% ownership in their company, which they valued at $250,000.
Gordy, who is ten years old, introduced himself as his sister’s “minion” to the Sharks, eliciting laughter. They presented their product, blank bases that come in various shapes such as bracelets, belt buckles, flip-flops, and hair accessories, as well as the charms that snap onto the bases.
Kevin O’Leary was interested in the sales figures and was informed that the company expects to make $365,000 in sales through 90 retail outlets in the current fiscal year.
The charms are made for between $.30 and $1.00 and retail for $4, while the bases range in price from $1.20 to $4 and resell for between $10 and $14. The profit for the year is expected to be $80,000.
The young entrepreneurs also expressed their desire to obtain a Shark’s help in obtaining character and sports licensing, and to connect with merchants who sell cruise and sports souvenirs.
Barbara Corcoran felt that there were too many different attractions and did not see the company earning a lot of money, and therefore left.
Kevin O’Leary felt that inventory management was important in business and that what they had so far was a pain to maintain and therefore left.
Robert Herjavec was pleased by the entrepreneurs’ tenacity and presenting skills but believed that he wasn’t the best fit to invest, and therefore left.
Mark Cuban stated that he didn’t see this expanding and that Shelby will “find larger and better things to accomplish” and felt that investing would put too much strain on the children’s life and therefore left.
Lori Greiner, the final Shark to leave, wished them well and encouraged them with the quote, “It’s not a question of who will let me; it’s a question of who will stop me.
What Happened to Yourself Expression after the Shark Tank Pitch?
Despite not securing a deal on Shark Tank, Shelby’s company, Yourself Expression (later renamed Gracie Roze), has continued to grow.
They provide opportunities for both retail shops and individual merchants, and have even set up a kiosk in The Avenues mall in Jacksonville, Florida for the holiday season in 2016.
Despite facing obstacles such as rejection from Shark Tank, the company is thriving under the leadership of Shelby and her partner.
They sell their jewelry in 400 stores on Norwegian and Carnival Cruise Lines as well as at their Jacksonville location.
During the Covid-19 pandemic in 2020, they pivoted to focus more on online and retail sales through Facebook Live events.
Despite personal challenges such as Shelby seeking therapy for an eating disorder and her father having a heart attack in 2021, the company still generates $5 million in yearly sales.
What is Net Worth of Gracie Roze?
Shelby and Gordy went on Shark Tank during season 1 episode 27 seeking a $50,000 investment in exchange for a 20% stake in their company, Yourself Expression.
This implied a valuation of $250,000 for the company. However, the company’s value has likely risen since then due to its growth.
Who are the Competitors of Gracie Roze?
There are no competitors identified for Gracie Roze.
Yourself Expression FAQS
What is Yourself Expression?
Yourself Expression is an interchangeable accessory company created by siblings Shelby and Gordy Gogulski.
Who are the Founders of Yourself Expression?
Shelby Goulski and Gordon Goulski are the founders of Yourself Expression.
How much were they seeking in the Shark Tank?
They were seeking $50,000 in exchange for 20% ownership in the company. This equates to a $250,000 valuation.
Did they get the deal from the Sharks?
No, they did not get the deal from the Sharks. However, they still have a thriving business.
Is Yourself Expression still in business?
Yes, Yourself Expression is still in business with annual sales of $5 million.
What is the Website of Yourself Expression?
The website can be found at www.yourselfexpression.com
Where are they located?
They are based in Jacksonville, Florida, United States.
What happened to yourself expression after shark tank?
Despite the setback on Shark Tank, Shelby and Gordy’s business continues to thrive and flourish.
They are providing chances to retail shops as well as individual merchants. For the holidays, they installed a kiosk in The Avenues mall in Jacksonville, Florida, in November 2016.
When was Yourself Expression aired on Shark Tank?
The episode was aired on May 6, 2016.
How much is their jewellery costs to buy?
The charms are made for between $.30 and $1.00 and retail for $4. The bases range in price from $1.20 to $4, and they resale for between $10 and $14.
Where can they be found?
They are available to purchase at their website, as well as over 400 stores aboard Norwegian and Carnival Cruise Lines.
Who is the CEO of yourself expression?
Shelby is the CEO of the company, while Gordon is its COO.
What is the company’s shipping policy?
Gracie Roze charges a fixed cost for shipping. The cost of shipping per address ranges between $3.05 and $5.50.
They will pay the shipping price if they wish to return an item that has been damaged or discovered to be faulty within 30 days of purchase. The consumer is responsible for all other reasons.
Most products will be shipped through USPS mail within 3-5 business days.
What is the company’s return policy?
Within 30 days after purchase, they will issue a replacement credit minus delivery.
The products must be unworn and in their original packaging. If it is returned without the original packing, a 25% restocking charge will be applied.
What is their product warranty?
Items that are damaged during shipping, break before being worn, or have a manufacture flaw within 30 days of purchase are eligible for replacement.
They do not provide returns on any items.
What is the net worth of Shelby Goulski?
Shelby Goulski’s net worth is unavailable.
