Wild Squirrel Nut Butter Net Worth 2023
During the initial pitch, the company was valued at $500,000. However, as the company has continued to operate since then, it’s highly likely that its net worth has increased beyond that initial valuation.
As the business grows and gains more customers, the value of the company can increase, especially if it has been able to secure additional investments or funding.
It’s also possible that the company has expanded its product offerings, increased its revenue streams, or entered into strategic partnerships that have contributed to its growth and increased its net worth.
Therefore, while the company was worth $500,000 at the time of the pitch, its current net worth could be significantly higher.
What is Wild Squirrel Nut Butter? Who is the founder of Wild Squirrel Nut Butter?
Wild Squirrel Nut Butter is a brand of nut butter that originated as a humorous prank on April Fools’ Day but later evolved into a full-fledged company.
The concept behind Wild Squirrel Nut Butter is quite straightforward yet amusing: to produce better nut butter than the big, modern corporate brands. Their nut butter flavors include cinnamon raisin and chocolate coconut, and they contain less sugar than typical snack items.
Keeley Tillotson and Erika Welsh, who were both students at the University of Oregon in 2011, founded Wild Squirrel Nut Butter.
One day, while making sandwiches, they realized they were running low on peanut butter, so they decided to make their own. They experimented with different spices and flavors, resulting in their own brand of peanut butter called Wild Friends peanut butter.
To mass-produce their product, they launched a Kickstarter campaign, which gained traction among their friends and customers at local farmer’s markets. The company’s popularity spread across Oregon and the Pacific Northwest, and it began to thrive.
Wild Squirrel Nut Butter Shark Tank pitch?
Wild Squirrel Nut Butter appeared on Season 3, Episode 15 of Shark Tank seeking a $50,000 investment in exchange for a 10% stake in their company, which was valued at $500,000.
However, none of the Sharks were interested, except for Barbara who offered $50,000 for 40% ownership of the company. Keeley and Ericka decided to go it alone and declined Barbara’s funding during their due diligence.
After the Shark Tank episode aired, Wild Squirrel Nut Butter received a lot of inquiries and was on over 200 supermarket shelves. The brand continued to grow and in 2016, they renamed Wild Friends Nut Butter.
Their products are now stocked in Whole Foods, Costco, Kroger, and other supermarkets, and they had $6 million in sales in 2016. They also raised $1.4 million from CircleUp investors in the same year.
As of November 2022, Wild Friends Nut Butter is still in business with over $4 million in yearly sales. While they may not be a household names like Skippy or Jif, they have certainly made a name for themselves in the nut butter industry.
Competitors of Wild Squirrel Nut Butter
The top competitors of Wild Squirrel Nut Butter in the market space are; Justin, NuttZo, Barney Butter, Enjoy Life Foods, Frontera Grill, KIND LLC, Quest Nutrition LLC, and thinkThin LLC.
Net Worth of Wild Squirrel Nut Butter
The company valuation was $500,000 during the pitch. Since then the company is still operating and hence the company’s net worth might have been higher than that of the pitch.
Wild Squirrel Nut Butter Shark Tank Updates
Wild Squirrel Nut Butter appeared on an episode of Shark Tank where Barbara Corcoran offered a $50,000 investment in exchange for a 10% stake in the company. However, the founders Keeley Tillotson and Ericka Welsh ultimately decided to decline the offer and continue growing the company independently. The company received a lot of interest after the show and was set to be sold on nearly 200 supermarket shelves.
In 2013, the company changed its name to Wild Friends Foods after being sued by another nut butter brand, Squirrel Brand Co.
Today, Wild Friends Foods offers a variety of nut butter, including almond butter, hazelnut butter, sunflower butter, and the original peanut butter. Their products are sold on their website and in various supermarkets such as Whole Foods, Costco, and Kroger.
As of 2016, Wild Friends had sales expected to reach $7 million. The founders turned to Kickstarter to raise funds for their business, offering rewards such as packets of nut butter, thank-you notes, and company stickers.
Wild Friends now offers 11 flavors of peanut butter, almond butter, and sunflower butter, as well as seasonal offerings like gingerbread peanut butter and sugar cookie peanut butter.
Wild Squirrel Nut Butter Shark Tank:
| CATEGORY | INFORMATION |
| Product | Wild Squirrel Nut Butter is a brand of natural nut butter that offers various flavors, such as cinnamon raisin and chocolate coconut. |
| Founder(s) | Keeley Tillotson and Erika Welsh founded Wild Squirrel Nut Butter in 2011 while they were still college students. |
| Shark Tank Pitch | Wild Squirrel Nut Butter appeared on Season 3, Episode 15 of Shark Tank seeking a $50,000 investment in exchange for a 10% stake. |
| Shark Tank Outcome | The Sharks were not interested in investing except for Barbara Corcoran, who offered $50,000 for 40% ownership, which was declined. |
| Competitors | Justin, NuttZo, Barney Butter, Enjoy Life Foods, Frontera Grill, KIND LLC, Quest Nutrition LLC, and thinkThin LLC. |
| Name Change | The company changed its name from Wild Squirrel Nut Butter to Wild Friends Foods after being sued for copyright infringement. |
| Net Worth (2023) | The company’s net worth is not publicly known, but it was valued at $500,000 during its Shark Tank pitch in 2013. |
| Sales (2016) | In 2016, Wild Friends had sales expected to reach $7 million. |
| Current Sales (2022) | Wild Friends Nut Butter is still in business with over $4 million in yearly sales. |
Note: The table provides a brief summary of the information provided in the conversation.
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Wild Squirrel Nut Butter FAQs
What Is Wild Squirrel Nut Butter?
Wild Squirrel Nut Butter, founded by college roommates Keeley Tillotson and Ericka Welsh, is a company that makes natural nut butter. They started the company by making peanut butter in their college apartment, which became popular among their friends and inspired them to sell it.
They appeared on Season 3, Episode 15 of Shark Tank and received an investment deal, but they ultimately decided to grow the company on their own.
After the Shark Tank appearance, Wild Squirrel Nut Butter was sued for copyright infringement by another peanut butter maker called Squirrel Brand, which prompted the company to rebrand as Wild Friends Nut Butter in 2016. Wild Friends Nut Butter offers a variety of nut butter made with the best possible ingredients, such as only USA-grown peanuts and almonds, and double-grinds for a creamy texture.
Their Protein+ line of nut butter contains 50% more protein per serving than their regular nut butter, with added non-GMO whey protein isolate that is free of sugar, hormones, and soy.
Nut butter can be enjoyed in various ways, such as on toast or sandwiches, in oatmeal or smoothies, used for baking, or eaten with the fruit. Wild Friends Nut Butter’s products are available on their website and in stores such as Whole Foods and Costco.
Who is the founder of Wild Squirrel Nut Butter?
The co-founders of Wild Squirrel Nut Butter are Keeley Tillotson and Ericka Welsh. They started making peanut butter in their college apartment, which became popular among their friends. This led them to sell their product at local farmer’s markets.
In 2011, they appeared on Shark Tank seeking a $50,000 investment for a 10% share in the business. At the time, they had sold several thousand jars of peanut butter and had about $14,000 in sales and $7,000 in profits. They ultimately decided to forego Barbara Corcoran’s investment and grow the company on their own.
After the Shark Tank appearance, Wild Squirrel Nut Butter was sued by a Texas-based brand called Squirrel Brand Co. for trademark infringement. As a result, Wild Squirrel changed its name to Wild Friends Foods.
Today, the brand offers a variety of nut butter, including almond butter, hazelnut butter, and sunflower butter, in addition to the original peanut butter. The products are available on the Wild Friends website and in various supermarkets such as Whole Foods, Costco, Kroger, and Target.
How Much Was Wild Squirrel Nut Butter Seeking On Shark Tank?
Wild Squirrel Nut Butter appeared on an episode of Shark Tank, where they sought a $50,000 investment for a 10% stake in their company, which was valued at $500,000. The founders, Keeley and Ericka Tillotson had sold several thousand jars of peanut butter, generating about $14,000 in sales and $7,000 in profits.
After negotiations, Barbara Corcoran offered $50,000 for 40% equity shares of the company. However, Keeley and Ericka decided to forego the investment and continue on their own.
The exposure on Shark Tank led to the company being on over 200 supermarket shelves in Oregon. Wild Squirrel Nut Butter eventually rebranded as Wild Friends Nut Butter in 2016, but as of February 2022, Wild Squirrel Nut Butter is still in business.
How Much Did Wild Squirrel Nut Butter Receive On Shark Tank?
Wild Squirrel Nut Butter was featured on Season 3, Episode 15 of Shark Tank. The company sought a $50,000 investment in exchange for a 10% stake in its business, which was valued at $500,000.
After the episode aired, the company received a lot of inquiries and was on over 200 supermarket shelves.
Although they received a deal from Barbara Corcoran of $50,000 for 40% equity shares of the company, the founders decided to go it alone and forego Barbara’s investment during due diligence.
Since its appearance on Shark Tank, the company has rebranded as Wild Friends Foods. The company has continued to operate and grow, with sales expected to reach $7 million in 2016.
Their products are available in retail stores across the country, including Whole Foods and Costco. The estimated net worth of the company is $14 million.
Is Wild Squirrel Nut Butter Still In Business?
Wild Squirrel Nut Butter is no longer in business under that name. Following their appearance on Shark Tank and the offer of a $50,000 investment from Barbara Corcoran, the company was sued by Squirrel Brand Co. for trademark infringement. This prompted the company to change its name to Wild Friends Foods in 2013.
Today, Wild Friends Foods offers a range of nut butter, including almond butter, hazelnut butter, and sunflower butter, as well as the original peanut butter. Their products are sold on their website and in various supermarkets, such as Whole Foods, Costco, Kroger, and Target. The company is on track to reach $7 million in sales.
What Happened to Wild Squirrel Nut Butter After Shark Tank?
Wild Squirrel Nut Butter was featured on Shark Tank where the co-founders, Keeley Tillotson and Erika Welsh, sought a $50,000 investment for a 10% share in the business.
The peanut butter they had been making in their college apartment became popular among their friends, which led to the formation of the company.
At the time of their appearance on Shark Tank, the company had about $14,000 in sales and $7,000 in profits. While Barbara Corcoran offered a deal of $50,000 for 40% equity shares, the women declined the offer and decided to grow the company on their own.
After the Shark Tank appearance, Wild Squirrel Nut Butter was sued by Squirrel Brand Co., a Texas-based brand that also sold nut butter. This prompted the company to change its name to Wild Friends Foods.
Wild Friends Foods offers a range of nut butter, including almond, hazelnut, and sunflower butter, along with the original peanut butter. Their products are available on the company website and in stores such as Whole Foods, Costco, and Kroger. The company’s sales are expected to reach $7 million in 2016.
What Was The Outcome Of The Lawsuit Against Wild Squirrel Nut Butter?
In 2012, Wild Squirrel Nut Butter faced a trademark infringement complaint from a Texas company called Squirrel Brand Holdings.
To avoid any potential legal action, Wild Squirrel filed a federal complaint in July of that year seeking a declaratory judgment that its name did not violate any trademark laws.
The outcome of the lawsuit is unclear, but Wild Squirrel changed its name to Wild Friends Foods. As of 2022, Wild Friends is still operating and has expanded its product line.
What Is The Current Status Of Wild Squirrel Nut Butter After Shark Tank?
Wild Squirrel Nut Butter was featured on an episode of Shark Tank, seeking a $50,000 investment for a 10% stake in their company which was valued at $500,000.
Although the founders, Erika Welsh, and Keeley Tillotson, disclosed their sales of $14,000 and a profit of $7,000, they eventually received a deal from Barbara Corcoran for 40% equity in the company. However, negotiations fell through after the show.
Despite this setback, Wild Squirrel Nut Butter gained exposure and was stocked in over 200 supermarkets. The brand continued to expand and in 2016, the company was renamed to Wild Friends Nut Butter.
Today, Wild Friends is a nut butter company with sales expected to reach $7 million in 2016.
They offer a variety of nut butter, including almond butter, hazelnut butter, and sunflower butter, in addition to their original peanut butter, and their products are available on their website as well as in major supermarkets such as Whole Foods, Costco, and Kroger.
Where is Wild Squirrel Nut Butter made?
The product is made in Portland, Oregon, United States of America.
How much does Wild Squirrel Nut Butter cost?
The product’s cost range between $9.99 to $11.99 per jar as of February 2022.
What are the ingredients in Wild Squirrel Nut Butter?
The ingredients that are used in the making of the product include; peanuts and salt.
How many types of Wild Squirrel Nut Butter are there?
There is only one type of peanut butter that is available for sale.
How can I buy Wild Squirrel Nut Butter?
Customers can purchase Wild Squirrel Nut Butter online directly on their website at www.wildfriensfood.com, or customers can find it in stores across the nation including Whole Foods, Costco, Kroger, Albertsons, and more.
Why should I buy Wild Squirrel Nut Butter?
Wild Squirrel Nut Butter is a healthy way to have nut butter. Every jar is made with just four ingredients: actual nuts and a touch of sea salt.
Is Wild Squirrel Nut Butter kosher-free?
Wild Squirrel Nut Butter is kosher-free.
Does Wild Squirrel Nut Butter have GMOs?
Wild Squirrel Nut Butter does not have GMOs.
How much weight can I lose by eating Wild Squirrel Nut Butter?
Wild Squirrel Nut Butter is a healthy and easy way to lose weight when using it regularly according to the customers who have used it. It does not contain any preservatives or synthetic flavors, so it is healthier than other nut butter and spreads that are on the market today.
Is Wild Squirrel Nut Butter gluten-free?
Wild Squirrel Nut Butter is gluten-free.
Is Wild Squirrel Nut Butter vegan-friendly?
Wild Squirrel Nut Butter is vegan-friendly.
Does Wild Squirrel Nut Butter contain nuts?
Wild Squirrel Nut Butter contains only peanuts and salt.
What are the payment methods accepted by Wild Squirrel Nut Butter?
Customers can pay in person or online with a credit card.
Where is Wild Squirrel Nut Butter shipped from?
Wild Squirrel Nut Butter is shipped from Portland, Oregon, United States of America.
Do I need to refrigerate Wild Squirrel Nut Butter?
Wild Squirrel Nut Sauce is best eaten cold, but it can be stored in the refrigerator for about a month.
What is the shelf life of Wild Squirrel Nut Butter?
The shelf life of Wild Squirrel Nut Butter is up to 1 year when stored in a cool and dry place; away from direct sunlight and heat sources like light bulbs or appliances.
What is the net worth of Erika Welsh?
The net worth of Erika Welsh is $1 million.
What is the net worth of Keeley Tillotson?
The net worth of Keeley Tillotson is not available.
