Wired Waffle Shark Tank Update | Wired Waffle after the Shark Tank Pitch
What is Wired Waffle? Who is the man behind Wired Waffles?
Wired Waffles is a company that produces and sells Belgium-style waffles infused with 200mg of caffeine per 2.5 oz. serving.
The caffeine is derived from natural sources and the waffles are available in various flavors such as sugar, cinnamon, chocolate chip, and bacon maple.
Each waffle contains 200 calories. The company was founded by Roger Sullivan, who had a background in business and previously ran an espresso business and a company that delivered supplies to other espresso shops.
He came up with the idea of Wired Waffles after experimenting with blending his interest in waffles with his experience in the caffeine delivery industry.
The product was officially launched in October 2011 and went through several formula changes before becoming gluten-free, more moist, and sweeter in June 2012. Roger appeared on Shark Tank in October of that year.
What happen to Wired Waffle at the Shark Tank Pitch?
Roger appeared on the Shark Tank in season 4 episode 5, seeking $75,000 in exchange for a 25% stake in his company, valuing it at $300,000. He presented his product and gave samples to the Sharks, but they were not impressed.
At the time of filming, he had only been selling the waffles for a month and had made around $1,000, although he claimed to be working on a $100,000 purchase order.
When questioned about how he planned to prevent minors from purchasing the waffles, Roger’s response was not satisfactory.
Lori called the waffles a “liability nightmare” and expressed concerns about the company’s viability and the ethics of selling a sugary, caffeine-laden food to children, and she left the deal.
Daymond John believed that including energy shots into a meal was inefficient, Robert Herjavec didn’t think the flavor was what would sell the waffles, Mark Cuban loved the concept but the waffles were not good, and Kevin O’Leary didn’t like the taste and thought the company was not unique. As a result, Roger left the Shark Tank without a deal.
Wired Waffle after the Shark Tank Pitch
After appearing on Shark Tank, Roger revealed that the Sharks were served waffles that had been left out under the studio lights for 20-30 minutes, which resulted in them being dry and tasting like “waffle croutons.”
He advised aspiring food businesses to only present fresh items to the Sharks. Despite not getting a deal on the show, he was able to secure venture money from a private source as a result of his appearance.
He also released an updated version of the waffles called Wired Waffles 3.0 which were designed to stay moist for a longer period of time, and he set up meetings with food brokers to increase retail distribution.
However, Roger ultimately decided to shut down the company in 2015, and has since moved on to producing Eve’s Apple Pie Washington Moonshine which is still available in liquor stores in 2021. As of July 2021, he works as a real estate broker at Realty One in Marysville, Washington.
Wired Waffle Net Worth
When Roger appeared on Shark Tank, he was seeking $75,000 in exchange for a 25% stake in his company, valuing it at $300,000.
Wired Waffle Competitors
There is competitor identified for Wired Waffle.
Wired Waffle FAQS
What is Wired Waffle?
Wired Waffles was a firm that manufactured and marketed Belgium-style waffles containing 200mg of caffeine per 2.5 oz. serve.
They include caffeine extracts from natural sources. They don’t have any herbs, vitamins, or other stimulants, which are common in energy beverages.
Each waffle has 200 calories, which is on the low end of the caloric spectrum for a quick breakfast snack. They have a nice selection of tastes, including sweet sugar, cinnamon, chocolate chip, and bacon maple
Who is founder of Wired Waffle?
Wired Waffle was founded by Roger Sullivan.
How much was he seeking in the Shark Tank Pitch?
He was seeking $75,000 in exchange for a 25% stake in his company. This represents a $300,000 valuation.
Did he get a deal from the Sharks?
No. Sharks were unable to invest in Wired Waffle due to different reasons like low sales, tastes and many more.
Is Wired Waffle still in business?
Wired Waffle is no longer in business.
Where was Wired Waffle located?
Wired Waffle was located in Bothel, Washington.
Does Wired Waffle taste good?
According to Roger, he wasn’t happy with the taste of his products after appearing on Shark Tank, so the Sharks were tasting something that wasn’t the best they had to offer.
Do Waffles contain caffeine?
One waffle has 200 milligrams of caffeine, which is about equivalent to 20 ounces of coffee. Each waffle contains 200 calories.
When was Wired Waffle aired on Shark Tank?
Wired Waffle was aired on Shark Tank in October, 12th 2012.
Is Wired Waffle sold in stores?
They are no longer in business.
What episode of Shark Tank featured Wired Waffle?
Wired Waffle was featured on season 4 episode 5 of Shark Tank.
What was sales for Wired Waffle?
Roger claimed to have made $1,000 in sales before he appeared on Shark Tank. It is not known how much he made in sales after the episode aired.
What happen to Wired Waffle after the show?
Roger received venture money from a private source as a result of the broadcast.
He also debuted Wired Waffles 3.0, which are moister for a longer period of time.
As a result of his presence on Shark Tank, he set up meetings with a number of food brokers in order to enhance retail distribution.
But he eventually shut down the business in 2015.
What is the net worth of Roger Sullivan?
Roger Sullivan’s net worth is unavailable.
Were Wired Waffle gluten-free?
According to Roger, Wired Waffles were gluten-free, moist, sweet and tasty.