Yourself Expression Shark Tank Net Worth 2023
Yourself Expression had a net worth of $250,000 before appearing on Shark Tank.
During their appearance on the show, they asked for $50,000 in exchange for 20% equity but did not receive an investment. Since then, the company has rebranded as Gracie Roze and expanded its collection of snap jewelry.
What is Yourself Expression? Who are the Founders of Yourself Expression?
Yourself Expression is a business that offers a wide variety of interchangeable accessories. It was founded by siblings Shelby and Gordy Gogulski, who have released over 2900 products within just 18 months.
Their focus is on providing high-quality products at affordable prices to ensure that everyone can find something they like.
With over 2000 accessories available, there is a seemingly endless array of options to choose from. The company gained national recognition after appearing on The View and Shark Tank, leading to increased interest in their products. They now have over 200 wholesale clients and a dedicated team of direct sales affiliates.
Shelby, who is still attending school and playing soccer, manages the day-to-day operations of the company, while Gordy is in charge of the design phase.
The inspiration for the business came from an incident in December 2013 when Shelby, who was then 14, wanted her mother to buy her a pair of boots with a bow on the back that cost $200.
Her mother declined, telling her to work for it or make it herself.
This motivated Shelby and Gordy to start producing “Boot Bling,” adding bows and other accessories to Shelby’s boots. Eventually, they expanded into creating interchangeable jewelry and other self-expression products.
Yourself Expression Shark Tank Pitch
Shelby and Gordy, who founded Yourself Expression, appeared on an episode of Shark Tank’s first season in the hopes of securing a $50,000 investment in exchange for 20% ownership in their company, which they valued at $250,000.
During the pitch, Gordy, who is only ten years old, introduced himself as his sister’s “minion,” which elicited laughs from the Sharks.
The siblings presented their product, blank bases that come in various shapes like bracelets, belt buckles, flip-flops, and hair accessories, along with the charms that snap onto the bases.
When Kevin O’Leary asked about their sales figures, they informed him that the company expects to make $365,000 in sales through 90 retail outlets in the current fiscal year.
The charms are made for between $0.30 and $1.00 and retail for $4, while the bases range in price from $1.20 to $4 and resell for between $10 and $14. The company expects to earn a profit of $80,000 for the year.
The young entrepreneurs also expressed their desire to obtain help from the Sharks in obtaining character and sports licensing, and to connect with merchants who sell cruise and sports souvenirs.
Barbara Corcoran didn’t see the company earning much money due to the multiple attractions and therefore left. Kevin O’Leary emphasized the importance of inventory management in business and didn’t see the current system as sustainable, so he left.
Robert Herjavec praised the entrepreneurs’ tenacity and presentation skills but believed he wasn’t the best fit to invest, so he left.
Mark Cuban didn’t see the company expanding and didn’t want to put too much pressure on the children’s lives by investing, so he left.
Lori Greiner wished them well and encouraged them with the quote, “It’s not a question of who will let me; it’s a question of who will stop me,” before leaving.
Despite not securing a deal on Shark Tank, Shelby’s company, Yourself Expression (later renamed Gracie Roze), has continued to grow.
They provide opportunities for both retail shops and individual merchants, and they even set up a kiosk in The Avenues mall in Jacksonville, Florida, during the holiday season in 2016.
Despite facing obstacles such as rejection from Shark Tank, the company is thriving under the leadership of Shelby and her partner.
They sell their jewelry in 400 stores on Norwegian and Carnival Cruise Lines, as well as at their Jacksonville location.
During the Covid-19 pandemic in 2020, they shifted their focus to online and retail sales through Facebook Live events.
Despite personal challenges such as Shelby seeking therapy for an eating disorder and her father having a heart attack in 2021, the company still generates $5 million in yearly sales.
What is Net Worth of Gracie Roze?
Shelby and Gordy went on Shark Tank during season 1 episode 27 seeking a $50,000 investment in exchange for a 20% stake in their company, Yourself Expression.
This implied a valuation of $250,000 for the company. However, the company’s value has likely risen since then due to its growth.
Who are the Competitors of Gracie Roze?
There are no competitors identified for Gracie Roze.
Yourself Expression Shark Tank Updates
Yourself Expression is a jewelry and accessory line that was pitched on Shark Tank by siblings Shelby and Gordy Gogulski in episode 729.
The business began in December 2013 when Shelby’s mother told her she couldn’t have $200 for a pair of boots with a “cute bow on the back” and instead told her to earn the money herself. Shelby and Gordy created “boot bling” by attaching clips to a pair of boots Shelby already owned, and the idea grew in popularity[.
They created a website and started selling their interchangeable boot clips, which eventually led to the creation of Yourself Expression.
During their appearance on Shark Tank, Shelby and Gordy asked for $50,000 in exchange for 20% equity but did not receive an investmen.
Despite not getting a deal on the show, Yourself Expression continued to expand and put out their third catalog of bases and snaps. In January 2018, the company rebranded as Gracie Roze and expanded its collection of snap jewelry.
In spite of the setback on Shark Tank, Shelby and Gordy continue to grow and expand their business. They are offering opportunities to retail stores and independent sellers. As of 2023, Yourself Expression had a net worth of $250,000 before appearing on Shark Tank.
Roze Shark Tank Summary:
| NAME | DESCRIPTION |
| Company Name | Yourself Expression (now Gracie Roze) |
| Founders | Shelby and Gordy Gogulski |
| Product | Interchangeable accessories |
| Shark Tank Pitch | Asked for $50,000 in exchange for 20% equity; did not receive an investment |
| Sales Figures | Expected to make $365,000 in sales through 90 retail outlets in the current fiscal year (during Shark Tank pitch) |
| Net Worth | $250,000 before appearing on Shark Tank |
| Valuation | Valued at $250,000 during their Shark Tank pitch |
| Updates | Rebranded as Gracie Roze and expanded its collection of snap jewelry; sells its products in 400 stores on Norwegian and Carnival Cruise Lines, as well as at its Jacksonville location; generates $5 million in yearly sales |
Gracie Roze, formerly known as Yourself Expression, is a business that offers interchangeable accessories. It was founded by siblings Shelby and Gordy Gogulski, who appeared on Shark Tank during the show’s first season. They asked for $50,000 in exchange for 20% equity but did not receive an investment. Despite this setback, the company has continued to grow, with a current net worth of $250,000. They have rebranded as Gracie Roze and expanded their collection of snap jewelry, selling their products in 400 stores on Norwegian and Carnival Cruise Lines, as well as at their Jacksonville location. They generate $5 million in yearly sales.
Yourself Expression FAQS
What Is Yourself Expression Shark Tank?
Yourself Expression is a jewelry and accessory line that was pitched on Shark Tank by siblings Shelby and Gordy Gogulski in episode 72. The business began in December 2013 when Shelby was 14 years old and wanted a pair of boots that cost $200.
Her mother told her to earn the money herself, so Shelby and Gordy created “boot bling” by attaching clips to a pair of boots Shelby already owned. The siblings then started making interchangeable boot clips and selling them to friends and family.
The clips grew in popularity, and they created the website for Yourself Expression.
During their appearance on Shark Tank, Shelby and Gordy asked for $50,000 in exchange for 20% equity but did not receive an investmen. Since then, the company has rebranded as Gracie Roze and expanded its collection of snap jewelry.
Gracie Roze offers a wide variety of interchangeable accessories that allow customers to customize their jewelry as they wish. The company has a net worth of $250,00.
How Does Yourself Expression Shark Tank Works?
Yourself Expression is a jewelry and accessory line that offers a wide variety of interchangeable accessorie. The business began in December 2013 when Shelby Gogulski, who was 14 years old at the time, wanted a pair of $200 boots with a cute bow on the back.
Her mother refused to buy them for her, so Shelby and her younger brother Gordy decided to create their own “boot bling” by attaching clips to a pair of boots Shelby already owne.
They began selling their boot bling to friends and family, and the clips grew in popularity. Shelby and Gordy then created the website for Yourself Expression.
On Shark Tank, Shelby and Gordy pitched their interchangeable, custom jewelry business and asked for $50,000 in exchange for 20% equity. However, they did not receive an investment from any of the Sharks.
Since then, the company has rebranded as Gracie Roze and expanded its collection of snap jewelry. The charms cost between $0.30 and $1.00 to produce and sell for $4, while the bases cost between $1.20 and $4 and resell between $10 and $14.
Before appearing on Shark Tank, Yourself Expression had a net worth of $250,000.
What Is The Current Valuation Of Yourself Expression Shark Tank?
Yourself Expression appeared on Shark Tank in May 2016, asking for $50,000 in exchange for 20% equity but did not receive an investment. At the time of their appearance on the show, the company had a net worth of $250,000.
Since then, the company has rebranded as Gracie Roze and expanded its collection of snap jewelry. There is no information available on the current valuation of Gracie Roze or the net worth of its founders, Shelby and Gordon Goulski.
What Happened To Yourself Expression Shark Tank?
Yourself Expression is a company that offers a wide variety of interchangeable accessories, including snap jewelry. The company was founded by Shelby and Gordy Gogulski in December 2013 when Shelby was just 13 years old.
Shelby and Gordy appeared on an episode of Shark Tank’s first season in the hopes of securing a $50,000 investment in exchange for 20% equity, but they did not receive an investment.
Since appearing on Shark Tank, the company has rebranded as Gracie Roze and expanded its collection of snap jewelry. In January 2018, the decision was made to rebrand the name from Yourself Expression to Gracie Roze as the company continued to create a family business.
Despite not receiving an investment from the Sharks, Shelby and Gordy continue to grow and expand their business, offering opportunities to retail stores and independent sellers.
As of 2023, Yourself Expression (now Gracie Roze) has a net worth of $250,000. Shelby owned a 33% stake in the company, while Gordy held a 20% stake, with their parents also having a stake in the business.
What is Yourself Expression?
Yourself Expression is an interchangeable accessory company created by siblings Shelby and Gordy Gogulski.
Who are the Founders of Yourself Expression?
Shelby Goulski and Gordon Goulski are the founders of Yourself Expression.
How much were they seeking in the Shark Tank?
They were seeking $50,000 in exchange for 20% ownership in the company. This equates to a $250,000 valuation.
Did they get the deal from the Sharks?
No, they did not get the deal from the Sharks. However, they still have a thriving business.
Is Yourself Expression still in business?
Yes, Yourself Expression is still in business with annual sales of $5 million.
What is the Website of Yourself Expression?
The website can be found at www.yourselfexpression.com
Where are they located?
They are based in Jacksonville, Florida, United States.
What happened to yourself expression after shark tank?
Despite the setback on Shark Tank, Shelby and Gordy’s business continues to thrive and flourish.
They are providing chances to retail shops as well as individual merchants. For the holidays, they installed a kiosk in The Avenues mall in Jacksonville, Florida, in November 2016.
When was Yourself Expression aired on Shark Tank?
The episode was aired on May 6, 2016.
How much is their jewellery costs to buy?
The charms are made for between $.30 and $1.00 and retail for $4. The bases range in price from $1.20 to $4, and they resale for between $10 and $14.
Where can they be found?
They are available to purchase at their website, as well as over 400 stores aboard Norwegian and Carnival Cruise Lines.
Who is the CEO of yourself expression?
Shelby is the CEO of the company, while Gordon is its COO.
What is the company’s shipping policy?
Gracie Roze charges a fixed cost for shipping. The cost of shipping per address ranges between $3.05 and $5.50.
They will pay the shipping price if they wish to return an item that has been damaged or discovered to be faulty within 30 days of purchase. The consumer is responsible for all other reasons.
Most products will be shipped through USPS mail within 3-5 business days.
What is the company’s return policy?
Within 30 days after purchase, they will issue a replacement credit minus delivery.
The products must be unworn and in their original packaging. If it is returned without the original packing, a 25% restocking charge will be applied.
What is their product warranty?
Items that are damaged during shipping, break before being worn, or have a manufacture flaw within 30 days of purchase are eligible for replacement.
They do not provide returns on any items.
What is the net worth of Shelby Goulski?
Shelby Goulski’s net worth is unavailable.
