Aura Bora Water Shark Tank Update | Aura Bora Water after the Shark Tank Pitch?
What is Aura Bora Water?
Aura Bora is a delicious line of herbal sparkling waters made from herbs, fruits, and flowers. Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry, and Lemongrass Coconut are the five flavours available.
They are sugar-free, calorie-free, and sodium-free, and contain no GMO ingredients.
The pair debuted the brand in January 2020, at the start of the Covid-19 epidemic.
Despite this, they’ve had success with distribution.
Except for Delaware, you may find the product on the shelves of a wide range of health food stores, local supermarket chains, and coffee cafes.
Paul and Madeleine founded the firm after noticing a gap in the sparkling water industry.
They discovered that many sparkling drinks tasted fake, lacked distinct flavour profiles, and didn’t provide the user with a memorable experience.
When they realized this, they went to work testing with other taste combinations.
They were able to make a few varieties that satisfied their criteria after a few months and with the help of a carbonation machine.
This insight is what eventually resulted in the Aura Bora.
A can costs $3, or you can get a 12-pack for $30 on Amazon.
Who founded Aura Bora Water?
Paul Voge and Maddie Voge are the founders of Aura Bora Water.
What happen to Aura Bora Water at the Shark Tank Pitch?
Maddie and Paul have come to Shark Tank in the hopes of finding a strategic business partner prepared to invest $150,000 in exchange for 5% ownership of their firm.
This equates to $3 million valuation of the company.
They admit that they need the assistance of a Shark to expand into new retail locations.
Paul is unable to visit stores due of the Covid-19 epidemic.
They are now available at 488 retailers. The pair also states that they only control 74% of the firm.
The Sharks are as taken with the tastes of Aura Bora as they are with the sales figures.
They plan to produce up to $3.5 million in revenue by the end of 2021 and to be profitable by the end of the year.
Mark, Daniel, and Lori were not interested in investing in Aura Bora since the beverage sector is so tough to enter into.
Kevin O’Leary and Robert Herjavec, on the other hand, were both ready to take a chance on the Voges.
Kevin proposed to contribute $150,000 in return for a $0.05 royalty per can until he received $300,000, at which point the royalty would be eliminated and a 5% ownership stake would be retained.
Robert Herjavec first proposed to invest $150,000 in return for a 12 percent stake in Aura Bora; however, after talks, they agreed to partner with Robert for $200,000 in exchange for a 15 percent stake in Aura Bora.
Aura Bora Water after the Shark Tank Pitch?
It looks that the arrangement with Robert was completed.
They planned to open over 1500 7-Eleven, Sprouts Farmers Market, Whole Foods, and Fresh Thyme locations by 2021.
They are also boosting their direct to consumer sales efforts by launching a subscription service. They raised an additional $2 million in June 2021 from SKU, venture capital firm Balanced Breakfast, Leon Chen of Tiff’s Treats, actor Scott Eastwood, and artist Marley D. Williams.
The firm expects to complete the year with $3 million in revenue in November 2021.
Aura Bora Water Net Worth
Maddie and Paul come to Shark Tank to invest $150,000 in exchange for 5% ownership of their firm. This equates to $3 million valuation of the company.
They accepted an offer from Robert of $200,000 for 15 % stake, thus valuing their company at $1,333,333.33.
Aura Bora Water Competitors
Aura Bora Water faces some stiff competition from new entrants such as LaCroix sparkling water, San Pellegrino sparkling water, and Grupo Jumex’s Jarritos line of sparkling sodas that come in a variety of fruit flavours.
Aura Bora Water FAQS
Who are the founders of Aura Bora?
Paul and Madeleine Voge, husband and wife, co-founded Aura Bora. Paul earned his B.A. in Political Science from the University of California, Los Angeles, and began his professional career soon after.
He founded two businesses within a year of one other, the first of which was Aura Bora.
Madeleine earned a B.A. in Creative Writing from the University of Colorado Boulder before working as a creative copywriter for two separate firms before co-founding Aura Bora.
What exactly is Aura Bora?
Aura Bora is a firm that makes sparkling waters that are scented with plant extracts.
Did Aura Bora get a deal on Shark Tank?
Maddie Voge and Paul Voge went on Shark Tank seeking $150,000 for 5% of their sparkling herbal waters brand, Aura Bora, and accepted a $200,000 offer for 15% from Robert Herjavec.
What exactly is the Aura Bora shark tank?
In Shark Tank season 12 episode 11, Paul and Maddie Voge present the Sharks Aura Bora, a sparkling water with fruit and herb flavours.
Paul and Maddie are sparkling water connoisseurs who were dissatisfied with what the world has to offer.
Is Aura Bora vegetarian?
Aura Bora is a sparkling water brand developed from genuine herbs, fruits, and flowers for earthy flavours and wonderful sensations.
All five Aura Bora flavours are sugar-, calorie-, and sodium-free.
The goods are vegan, plant-based, gluten-free, and non-GMO because they are made using all-natural ingredients.
Is Aura Bora a carbonated beverage?
Months of testing using a carbonation machine, essential oils, and fresh herbs resulted in the development of Aura Bora.
Which Aura Bora flavour is the best?
The flavours of Aura Bora herbal sparkling water are sure to fulfil that bubbly fever they’ve been yearning for a long now.
Lemongrass Coconut, Cactus Rose, Peppermint Watermelon, Lavender Cucumber, and Basil Berry are some of the flavours available.
Where is Aura Bora based?
It is based in San Francisco.
How does Aura Bora Water money?
Voges make a thousand can of Aura Bora each day, and sell 500 of them through a distributor.
They make the other 500 on their own for on-site consumption, and to sell on a smaller scale on a website called Peppers Market Place.
Who are the biggest competitors of Aura Bora Water?
LaCroix sparkling water and Sanpellegrino sparkling water are two of its competitors.
How much does it Aura Bora costs?
A 12-pack of Aura Bora costs $30 on Amazon whereas a can costs $3.
What happens to the money of Aura Bora Water?
The company has yet to reveal its revenue figures.
Is there any social responsibility of Aura Bora Water?
Aura Bora does not donate any portion of its proceeds to any third party. However, it takes part in responsible sourcing by providing jobs for people with intellectual disabilities.
What is the net worth of Paul Voge?
There is no updates about his current net worth.