5 Best Teaser Email Campaign Examples

Have you ever opened the email box and saw that one email that immediately drew your attention with how it was created? You should know it might be a ‘teaser email.’

In this article, we will check out the best teaser email examples and try to understand what made them this popular. To be more specific, we will talk about:

1. Sigfus
2. Timex
3. Bruna The Label
4. Natori
5. Litmus

Each example we will talk about might have something you wanted to try but were afraid of how users would react. However, once you finish the article, you will see the risk in marketing is what we all need. So, let’s begin!

Sigfus

Sigfus is a popular jewelry brand that creates its items in retro and statement designs.

One of their recent promotions was created in a pretty unique way: right before the start of the sale. The company sent out an email teaser to their clients. The HTML email template contained promotions for some famous pieces of jewelry that were their latest designs, as well as photos.

As a result, this 10-minute before-sale teaser email created a great marketing company for Sigfus and helped them increase their sales.

Timex

Timex, a famous watch brand, recently used a clever email campaign to promote its new watch collection made from reused plastic.

The whole campaign, including the title, text, and pictures, sticks to a theme about the sea and recycling. At the end of the email, only part of the new watch is shown. It gave their customers a quick look but not a complete view of the product.

Such an example shows that teaser campaign ideas don’t have to be fancy to succeed.

Bruna The Label

Another famous jewelry company, Bruna The Label, this time from Germany, has also approached the creation of teaser emails with creativity. During Black Friday, they created a single email with very intriguing content that was a mix of mystery and exclusiveness.

One more exciting thing about this campaign is the fact that this email was sent to only loyal customers first, which, in turn, made it even more interesting.

Natori

Natori uses an interesting tactic to attract attention and direct more visitors to its website.

In this case, Natori used GIF elements to show their new items in different poses. It worked nicely as a customer who received the email could check the item immediately and see if they liked it. It was also a great way to attract attention as it was unique and a very useful way to show off the item.

Litmus

Our last example is Litmus, a SaaS email marketing platform.

One of their teasers was the info about their email marketing conference expanding to a global audience. The email itself didn’t have much information, and if the users wanted to learn more about this news, they had to click on the Call to Action button, which redirected them to a webpage with more information.

This type of strategy works pretty well as you don’t have to give your users all the info but let them find it themselves through CTA.

Wrap Up

Teaser advertising examples that we have prepared are what many lack: mystery, engagement, and timing. From the examples above, you can notice that most of them were sent at a particular time, with particular aims and content. It is an excellent example of how to make the teaser email work and make the most of it.

Key Takeaways

A successful teaser email campaign is about curiosity, timing, and engaging visuals. You should always remember that the goal is not to give away all the information but to let your users find it by guiding them through your email. It is a great way to keep them interested and want to return.

Tips for Your Own Teaser Email Campaign

To make the most out of teaser emails, use these tips:

• Make it curious. Use mystery or anticipation without revealing too much.
• Focus on timing. Send your teaser email at a particular time before the actual event or product launch.
• Keep it concise. Avoid overwhelming your audience with too much information.
• Use a strong CTA. Create a short yet engaging CTA to encourage recipients to take the next step.

These and many more are pieces of advice to make a hype email teaser, so take it with you and make your next campaign unforgettable.