Bottlekeeper is an innovative product that appeared on Season 10 of the reality show “Shark Tank.” It combines the insulating properties of a thermos with a design tailored to fit standard beverage bottles. The stainless steel casing, lined with neoprene insulation, keeps drinks cold for extended periods and protects the bottle from breakage. The unique cap features a built-in bottle opener and seals the container, preventing spills and preserving carbonation. Bottlekeeper is perfect for outdoor activities and offers convenience and style to consumers. The founders, Adam Callinan and Matt Campbell, sought the Sharks’ expertise for funding and potential expansion into retail outlets. Despite not closing the deal, Bottlekeeper has continued to thrive, with revenues exceeding $10 million annually.
Key Takeaways:
- Bottlekeeper is an innovative product that combines the insulating properties of a thermos with a design tailored to fit standard beverage bottles.
- Bottlekeeper appeared on Season 10 of “Shark Tank” and sought funding and potential expansion into retail outlets.
- Despite not closing the deal on the show, Bottlekeeper has continued to thrive, with revenues exceeding $10 million annually.
Bottlekeeper on Shark Tank: The Pitch and Deal
When Bottlekeeper made their appearance on Shark Tank, they were seeking a $1 million investment in exchange for a 5% equity stake in their company. The founders, Adam Callinan and Matt Campbell, came prepared with impressive sales figures, boasting over $1 million in sales just in the ten days leading up to their Shark Tank pitch, and a cumulative total of over $20 million in sales over three years. Although their gross margin was over 90%, the net income was around 10% due to manufacturing costs.
During the episode, Mark Cuban and Lori Greiner made an offer of $1 million for 5% equity, along with a $1.50 royalty per unit sold until they recouped twice their initial investment. While this deal seemed promising, it was never finalized. Despite not securing a deal with the Sharks, Bottlekeeper has continued to thrive and has seen annual revenues surpassing $10 million.
Bottlekeeper’s appearance on Shark Tank not only brought them exposure, but it also resulted in a significant boost in sales. Within 24 hours of their episode airing, the company experienced a 300% increase in sales. In just a few days, they made another $1 million in sales. Their success also garnered substantial media coverage, including a feature in Business Insider’s review section, highlighting their average sales of 2.5 units per minute and an expected revenue of $15 million in 2018.
Bottlekeeper’s Expansion and Future Potential
Post-Shark Tank, Bottlekeeper has expanded its range of products to cater to different types of beverages. They now offer CanKeeper, PintKeeper, and ChillKeeper, providing options for various drink containers. Despite their growth, Bottlekeeper remains a compact operation run by the founders and a small team. However, their innovative design and successful marketing strategy have earned them features in Forbes and CNBC, solidifying their position as a promising player in the market.
Bottlekeeper’s Success and Growth After Shark Tank
Since appearing on Shark Tank, Bottlekeeper has experienced remarkable success and impressive growth. Within a mere 24 hours after their appearance, the company saw a staggering 300% increase in sales. This momentum continued, with Bottlekeeper making an additional $1 million in just a few days. The brand also garnered significant media coverage, further boosting its visibility and reputation.
One notable achievement for Bottlekeeper was being featured in Business Insider’s review section, where they highlighted the company’s impressive sales rate of 2.5 units per minute. In 2018 alone, the company is projected to generate a revenue of $15 million, solidifying its position as a thriving business.
Building on their initial success, Bottlekeeper expanded its product range to include CanKeeper, PintKeeper, and ChillKeeper, catering to a wider range of consumer preferences. Despite this growth, the company has managed to maintain its compact operation, with the founders and a small team overseeing operations.
Continued Recognition and Future Prospects
Bottlekeeper’s success has not gone unnoticed, as the company has been featured in renowned publications such as Forbes and CNBC. Their innovative products and successful business strategy have positioned them as industry leaders, and their profitability continues to soar.
Looking ahead, Bottlekeeper shows no signs of slowing down. With a solid foundation established on Shark Tank and a growing customer base, the company’s future prospects are bright. As they continue to innovate and delight customers with their high-quality offerings, Bottlekeeper is set to further solidify its position as a premier brand in the beverage industry.
FAQ
How does Bottlekeeper work?
Bottlekeeper combines the insulating properties of a thermos with a design tailored to fit standard beverage bottles. The stainless steel casing, lined with neoprene insulation, keeps drinks cold for extended periods and protects the bottle from breakage. The unique cap features a built-in bottle opener and seals the container, preventing spills and preserving carbonation.
What was Bottlekeeper’s valuation before appearing on Shark Tank?
Bottlekeeper entered the Shark Tank seeking a $1 million investment for 5% equity. The founders presented impressive sales figures, with over $1 million in sales in the ten days leading up to their Shark Tank appearance and cumulative sales of over $20 million in three years.
Who are the founders of Bottlekeeper?
The founders of Bottlekeeper are Adam Callinan and Matt Campbell.
What deal was offered to Bottlekeeper on Shark Tank?
Mark Cuban and Lori Greiner offered a deal of $1 million for 5% equity and a $1.50 royalty per unit sold until they recouped twice their initial investment. However, the deal was never finalized.
How did Bottlekeeper’s sales perform after appearing on Shark Tank?
After their successful pitch on Shark Tank, Bottlekeeper experienced a 300% increase in sales within 24 hours. They made another $1 million in just a few days and gained substantial media coverage. The brand was featured in Business Insider’s review section, showcasing their average sales of 2.5 units per minute and an expected revenue of $15 million in 2018.
Has Bottlekeeper expanded its product range?
Yes, Bottlekeeper has expanded its product range to include CanKeeper, PintKeeper, and ChillKeeper.