Brilliant Pad Shark Tank Update| What happened to Brilliant Pad after the Shark Tank Pitch?
What is Brilliant Pad? Who is the brains behind Brilliant Pad?
Brilliant Pad is a self-cleaning mechanical dog toilet solution developed for small dogs under 25 lbs. It features a tiny treadmill lined with a dog pad that is replaced with a fresh one after the dog has used it.
The waste is absorbed by the pad and collected in a liner, which the owner needs to change every two weeks.
The device costs $149 and comes with 27 pads, replacement pads and rolls cost $54 each, and a subscription costs $19.99.
The company was founded by Alan Cook, President and CEO of Brilliant Pad, who has a background in finance, management, and mechanical engineering.
He previously founded Lucky Litter LLC, the creator of the world’s first self-cleaning litter box and Brilliant Pad 2 LLC.
The idea for Brilliant Pad came from an accidental meeting with a vet student who was frustrated with soiled dog pads and showed him a prototype puppy pad machine, which led to the creation of Brilliant Pad after a successful IndieGoGo campaign in 2017.
What happened to Brilliant Pad at the Shark Tank Pitch?
On Season 9 Episode 9 of Shark Tank, Alan Cook, the CEO of Brilliant Pad, pitched his company in search of $500,000 in exchange for a 5% stake in the company, which would value the company at $10 million.
He demonstrated the product and discussed its success on IndieGoGo. Kevin O’Leary offered a $500,000 loan at 11% interest in exchange for 10% of the company, but the other Sharks expressed concerns about the market and potential returns on investment, ultimately declining to invest.
Lori Greiner eventually offered to invest $500,000 in exchange for 5% of the company and a $2.50 royalty per unit sold, with the added benefit of her connections to major retailers such as Walmart and Bed Bath & Beyond. Alan accepted the offer.
Brilliant Pad after the Shark Tank Pitch
After the Shark Tank pitch, Brilliant Pad made some changes to the product, such as making the rolls more absorbent and less costly, and adding a lip to the tray to prevent urine from spilling.
However, the deal with Lori Greiner did not ultimately go through. Due to the outbreak of Covid-19 in 2020, the Chinese factory that produced the pads was ordered to switch to producing medical masks.
As a result, the company temporarily halted production and shifted its focus to distributing personal protective equipment. As of June 2021, Brilliant Pad is still in operation and has annual revenues of $1 million.
Brilliant Pad Net Worth
During his appearance on Shark Tank Season 9 Episode 9, Alan Cook, the CEO of Brilliant Pad, sought $500,000 in exchange for a 5% stake in his company, indicating a $10 million valuation for the company.
Eventually, Alan accepted an offer from Lori Greiner for $500,000 in exchange for 8% equity in the company and a $2.5 royalty per unit sold, which would give the company a valuation of $6.25 million.
Brilliant Pad Competitors
There are no competitors identified for Brilliant Pad.
Brilliant Pad FAQS
What is Brilliant Pad?
Brilliant Pad is a self-cleaning mechanical dog toilet solution developed for tiny dogs (25 lbs. and under). The device resembles a tiny treadmill lined with a dog pad.
After the dog has relieved herself on the Brilliant Pad, a roller replaces it with a fresh new pad.
Pee is absorbed by the pad, while faeces is tucked into a liner in the machine that traps the waste.
Every two weeks, the owner is in responsibility of removing and changing the roll.
Who is the Founder of Brilliant Pad?
The Brilliant Pad was created by Alan Cook, an inventor and entrepreneur. Alan graduated from the University of Pennsylvania with two bachelor’s degrees: a B.S. in Finance and Management and a B.S.E. in Mechanical Engineering.
How much was he seeking in the Shark Tank Pitch?
Alan appeared on Shark Tank Season 9 Episode 9 in search of $500,000 for a 5% stake in his company. This suggests a $10 million valuation.
Did he get the deal from the Sharks?
He got a deal from Lori.
How much was the deal?
Lori gives $500,000 for 5% with a $2.50 royalty until she get her money back.
What is the Cost of Brilliant Pad?
The Brilliant Pad currently costs $149 and comes with 27 pads, which should last about a month. Replacement pads and rolls cost $54 each, with a subscription costing $19.99.
Can any dog use Brilliant Pad?
Brilliant Pad is intended for dogs weighing less than 25 pounds who are presently using pads. Brilliant Pad is also useful for teaching pups.
Will Brilliant Pad fit in their home?
Brilliant Pad is 34 x 24 inches in size. The control module, which houses the motor, sensor, and controls and is placed near the waste lid, adds 2 inches to the breadth.
The trash cover measures 6 inches tall, while the supply cover measures 4 inches tall. A dog’s step up height is around 2 inches, and the exposed pad surface is roughly 24 by 23 inches.
When does the pad advance?
They may set an automated timer to change the pad once, twice, or three times every day, or they can advance the pad at any moment by pressing a button.
How often do they have to empty waste?
Brilliant Pad allows them to work hands-free for weeks at a time. The garbage is stored in the machine without any odour.
When the roll is finished, disposal is quick, simple, and clean. The plastic backing provides a clean grab surface, while the biodegradable end caps keep leaks and smells at bay.
Where do they get replacement rolls?
BrilliantPad.com sells rolls in packs of 2, 4, or 8 rolls, which are comparable to 21 big pads.
Subscribe and Save for the lowest pricing on an 8-pack of Brilliant Pad Rolls. In addition, when users engage in the Brilliant Pad Points Program, they may earn cash incentives towards cheap replacement rolls.
How much do they cost?
The price of a roll starts at $14.99. When they buy an 8-pack on subscription and use Brilliant Pad Points, they may save up to 40%.
What is net worth of Alan Cook?
Alan Cook’s net worth is unavailable.
