CertifiKID Net Worth
What is CertifiKID and Who is the Founded of CertifiKID?
CertifiKID is a website that provides affordable options for parents seeking family-friendly activities, such as recreational activities, summer camps, entertainment, workshops, birthday parties, and family adventures.
The company was established in 2010 by Jamie Ratners, who serves as the CEO, and Tri Tran. Jamie Ratners has a marketing background and has worked in various marketing roles for Disney Parks and Resorts, Amusement Expo, Craftsman Carpentry Supply Company, and Builders Exchange.
They appeared on ABC’s Shark Tank with a proposal to expand the company nationwide and were seeking $600,000 in exchange for an 8% ownership, valuing the company at an estimated $7.5 million.
CertifiKID Shark Tank
CertifiKID’s founders sought an investment of $600,000 from the Sharks in exchange for 8% equity in their company on their Shark Tank appearance.
The episode aired on April 7, 2019, and they received offers from three Sharks: Kevin O’Leary, Daymond John, and Barbara Corcoran. The founders accepted a $600,000 investment from Kevin O’Leary in exchange for 19% equity, which put the company’s valuation at more than $3.16 million.
After their appearance on Shark Tank, Jamie, and Brian Ratner were invited to appear on the ABC show The View as featured entrepreneurs of the season.
The Shark Tank experience helped the company refine its business model and make valuable connections with the Sharks. CertifiKID received many requests from parents and businesses across the country, and the Canadian government changed a policy on imported educational materials as a result of the show.
The Ratners have worked with O’Leary to explore new markets and growth opportunities since the show. In 2020, CertifiKID announced the acquisition of Macaroni Kid, a digital marketing business.
CertifiKID Competitors
CertifiKID competes with many companies that offer similar services. They include WagJag, LivingSocial, Gluten-Free Living, Groupon, Woot, Dealmoon and Zulily
CertifiKID Net worth
In the previous fiscal year, the CertifiKID family business generated gross revenue of over $5 million and net profitability of $700,000.
Since its establishment in 2010, the Potomac-based firm has accumulated more than $30 million in sales.
The founders reached an agreement with Shark Tank investor Kevin O’Leary, in which he invested $600,000 in exchange for 19% of the company’s stock, valuing the company at over $3 million according to rough calculations.
CertifiKID Shark Tank FAQS
What is CertifiKID?
CertifiKID is the nation’s premier website for family-friendly fun discounts that provide a free resource for families across the country to find and save on the best kids’ activities and family experiences near them, no matter where they are.
CertifiKID website for 50 percent or more off the retail price on anything from family outings and adventures to kids camps and workshops to theater and museums to amusement parks and family vacations to birthday party packages.
Who owns CertifiKID?
CertifiKID was founded by Jamie Ratner, an entrepreneur who started his first business at the age of 17.
CertifiKID has grown exponentially following the Shark Tank episode in April 2019, bringing an increased demand for its services, which makes it difficult to run the business remotely.
What happened at the Shark Tank?
The founders of CertifiKID were seeking $600,000 for 8 percent equity in exchange for their company’s service to Canadian parents and businesses.
Kevin O’Leary, Daymond John, and Barbara Corcoran were also on the Shark Tank panel.
What happened to CertifiKID after the Shark Tank?
The founders of CertifiKID were seeking a $600,000 investment in exchange for a 19 percent equity stake in the company, valued at more than $3 million based on estimated float from sale of services.
The deal with Kevin O’Leary included a condition that limits the sale of products within Canada.
What’s the difference between CertifiKID and other similar companies?
CertifiKID provides the best value for families because it offers 50 percent or more off the retail price on anything from family outings, adventures, camps, workshops, museums, theater and amusement parks to birthday party packages.
CertifiKID is different in the way it markets its service because there are no roadblocks to making purchases in Canada.
Other companies in this space require suppliers to provide proof that products used by youth will not be sold back in Canada.
What do you think of the Shark Tank?
Ratners were “overwhelmed” by the number of requests they received after learning about the Sharks’ interest in their business, which also included a request for two vests.
Although John and O’Leary were enthusiastic about buying in, Corcoran said she didn’t think it was worth for $600K, where they would get 20 percent of one equity stake.
Daymond appreciated how Jamie Ratner spoke up when Barbara Corcoran said her offer had more upside.
Is the company owned by a public company?
No, CertifiKID is privately owned by its founders.
What is the revenue of the company?
In 2018 it has been reported that CertifiKID earns annual revenue of $5 million.
How many customers does the company have?
Since its inception in 2010, CertifiKID has served nearly 1 million customers.
How does CertifiKID make money?
CertifiKID makes money by selling its annual membership to families that want to receive their emailed newsletter and discounts offers.
What is the business model of CertifiKID?
CertifiKID’s business model is just like other subscription websites, which means it earns the commission on every purchase made by anyone who signed up for its free service.
How old is the business?
CertifiKID was founded in 2010 by Jamie Ratner and Brian Ratner. The two grew up together and met while Brian was working as a residential homebuilder.
They started the business out of their living room, and eventually moved to a warehouse next door.
Where is the company based?
The company is located in Potomac, Maryland. There are a total of seven employees including Brian and Jamie.
Who owns the business?
CertifiKID is owned by Jamie Ratner and his partner Brian Ratner.
What does that business do?
CertifiKID offers verified parent-friendly discounts that will help families save as much as 50% on family-friendly activities with their children on a budget.
Who are the competitors of CertifiKID?
CertifiKID competes with many companies who offer similar services like WagJag, LivingSocial, Gluten-Free Living, Groupon, Woot, Dealmoon and Zulily.
What is the revenue model of CertifiKID?
CertifiKID’s revenue model is just like other subscription websites, which means it earns commission on every purchase made by anyone who signed up for its free service.
How does the business make money?
CertifiKID earns money by selling its annual membership to families that want to receive their emailed newsletter and discounts offers.
The company also earned $5 million in gross revenue and $700,000 in net profitability last year.
What is the name of the person who founded CertifiKID?
CertifiKID was founded by Jamie Ratner and Brian Ratner. Jamie and Brian grew up together and met while Brian was working as a residential homebuilder.
They started the business out of their living room, and eventually moved to a warehouse next door.
What is the website of CertifiKID?
CertifiKID’s website is www.certifikid.com.
What are other languages spoken by CertifiKID?
CertifiKID has a team of staff that speak five different languages: English, Spanish, French, German and Italian.
What was the vision for CertifiKID?
Their vision is simple; they want to help families keep the quality time they spend with their kids, which in turn increases their happiness.
Are they profitable?
Yes, the business has been successful and is continuing to grow. We are profitable and growing each year.
What was the deal?
The deal was for $600,000 for 19% equity in the business. We requested that they give us a valuation of the business and they gave us a valuation of $3 million.
What was their reaction to the deal?
The reaction was extremely positive. They were excited that the deal was only for 20% of the business, which allowed them to grow their business to be even bigger.
How did they do after the Shark Tank?
They continued growing. I have had great conversations with them since being on the show and have met with their team often.
What is the new technology?
CertifiKID is taking advantage of the latest technology to grow their business.
What is Jamie Ratner?
Jamie Ratner, CertifiKID Founder & CEO Jamie founded, after years of writing a popular Washington, DC-area blog geared to moms looking for affordable things to do with their kids.
What is Macaroni Kid?
Macaroni Kid complements CertifiKID family bargain offers by giving parents with insider information on the finest things to do and places to visit with their children.
What are the benefits of using a newsletter?
The newsletter allows them to stay in contact with current members and to offer additional discounts.
What type of discount do they give?
They offer discounts on services like parking, classes, birthday parties and family adventures.
How many kids are on the site every month?
They have over 3 million members. This number is growing daily.
Did CertifiKID get a deal on Shark Tank?
Yes, they got a deal on Shark Tank!
How does CertifiKID make money?
They generate revenue through customer acquisition and up-front fees for their birthday party packages.
What product or service do they provide?
They provide invites and activities for kids’ birthdays, with the added feature of an on-site babysitter for parents who want to enjoy some time away from the kids.
How long have they been in business?
CertifiKID has been in business since 2010.
What is the name of their product or service?
The name of their product or service is Birthday Party Services. They also offer other products and services that include park & play, restaurant dining, pizza parties, babysitting, camping, swimming lessons for children.
What happened after Shark Tank?
The business continued to grow and is now one of the largest providers of birthday party experiences. They offer discounts on services like parking, classes, birthday parties and family adventures.
What’s next for CertifiKID?
CertifiKID is taking advantage of the latest technology to grow their business and continue their success story. They have an extensive database of certified teachers throughout the U.S
What is the net worth of Brian Preston?
Brian Preston’s Net Worth is $5 million.
How many members does CertifiKID have?
Over 3 million members, they are one of the largest and fastest growing companies in America offering birthday party packages. Their business has been successful and is continuing to grow.
